Home More Secure Than Cloud, Says Consumers

Author: John Honovich, Published on Mar 21, 2016

American consumers have major concerns with the security of cloud services, according to two new Google Consumer surveys IPVM has run.

In this note, we examine consumer responses of home networks vs the cloud and the risks involved.

Head to Head

Consumers overwhelmingly choose their home computers as being more secure than the cloud for their personal data, as shown in this chart:

See the full results here.

Many Unsure

When adding a third option for 'don't know / not sure', this becomes the top choice selected. However, for those picking one of the two, home computer still beats the cloud by a similar overwhelmingly margin:

 

See the full results here.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

Risks - Home vs Cloud

Consumer perception aside, there is clearly quite a debate about which side is 'more' secure. On the one hand, most consumers are not knowledgeable at protecting their own home data and increasingly need to use the cloud anyway, where providers are typically far more sophisticated. On the other hand, individual isolated home devices are a less tempting and organized target than cloud service providers, reinforced by the regular hacking of public companies and governments.

Video Surveillance Impact

Many services almost have to be run in the cloud. For example, extremely few consumers are going to do their own email servers and their bank accounts are inherently secured / managed outside their house.

However, it is the norm to run one's video surveillance in one's house or business and there are numerous options, at big box stores and online retailers where one can cheaply get a home / local video surveillance complete system.

This adds to a series of IPVM surveys investigating the public's confidence in recording video in the cloud (see: Home Security Camera Statistics 2016Most Americans Not OK With Home Security Video Recorded In the CloudAmericans Reject Chinese and US Government Cloud Video Recording).

Outlook

Ultimately, we suspect the benefits of having cloud access and storage will outweigh consumer's concerns about security but this appears to be an important objection for the immediate future.

Comments (2): PRO Members only. Login. or Join.

Related Reports on Consumer

Directory Of Consumer Security Cameras on Aug 16, 2017
The consumer camera segment continues to grow, with new startups and models from existing players released seemingly every month. In this report we...
No Hack, Still Liable, Court Finds ADT on Jun 20, 2017
Recently, ADT has been in the news for a $16 million settlement for a cyber security vulnerability class action suit. One of the most important...
Mirai-like Botnet Persirai Attacks IP Cameras - Impact Analyzed on Jun 14, 2017
Mirai made headlines in 2016, exploiting weaknesses in cameras, including those from Dahua and XiongMai to create a massive botnet that was used to...
Samsung SmartCam A1 Totally Wireless System on Jun 06, 2017
Hanwha is keeping the Samsung brand alive in consumer cameras with the SmartCam A1, a new offering combining an autotracking 1080p camera with base...
Jeff Bezos-Funded Deep Sentinel Security Startup on Jun 05, 2017
Deep Learning is a rising trend in many commercial security products, and now one entrepreneur wants to bring deep learning to residential...
Arlo Go Cellular Cloud Camera Tested on May 23, 2017
Totally wireless surveillance cameras are growing but almost all typically depend on a hub and local Internet access. However, many outdoor...
Ring Floodlight Cam Tested on Apr 20, 2017
Ring has released their latest entry, the Floodlight Cam, calling it the "Evolution of Outdoor Security", touting motion activated floodlights,...
SimpliSafe Camera Tested on Mar 07, 2017
SimpliSafe is one of the most controversial companies in the industry, as they have become the symbol of the DIY threat to traditional alarm...
Hikvision Ezviz Mini 360 Plus - $80 Autotracking Camera Tested on Feb 21, 2017
Autotracking, integrated IR, local storage, full HD, cloud access: $80. That is the claim of Hikvision EZVIZ's new Mini 360 Plus. But for this...
Hikvision Discontinued 'Migration' Tested on Dec 16, 2016
In 2 weeks, Hikvision's online service web portal will be discontinued. Hikvision has now framed it as a 'migration', though the transition will be...

Most Recent Industry Reports

Avigilon CEO Attacks Asian Companies Cyber Insecurity on Aug 18, 2017
Avigilon CEO is taking aim at their Asian competitors. And he is going directly after these company's cyber security issues. In this note, we...
Sony Next Gen HD Dome Camera Tested (SNC-EM642R) on Aug 18, 2017
Sony has released their latest generation, claiming improved WDR and low light, increased IR range, and more. We tested the SNC-EM642R outdoor IR...
IP Networking Course September 2017 on Aug 17, 2017
This is the only networking course designed specifically for video surveillance professionals plus it includes live training, personal help and...
Knightscope Raises $10 Million With $3,320 Average Per Investor on Aug 17, 2017
Congrats to Knightscope. And condolences to their legion of little investors. Knightscope has disclosed they have raised $10+ million from their...
Axis and Arecont Legal Conflict Over Multi-Imager Cameras on Aug 17, 2017
Arecont threatened Axis. Axis has responded by moving to invalidate an Arecont patent. It is an important contest. Multi-imagers are Arecont's...
Directory Of Consumer Security Cameras on Aug 16, 2017
The consumer camera segment continues to grow, with new startups and models from existing players released seemingly every month. In this report we...
Cat 5e vs Cat 6 vs Cat 6a Network Cable Usage Statistics on Aug 16, 2017
Cat 5e? Cat 6? Cat 6a? What do integrators use in practice, today? 140+ integrators told IPVM. Here are the results: For those who want to...
Hikvision Responds To Cracked Security Codes on Aug 15, 2017
Hikvision has responded to IPVM's report on Hikvision's security code being cracked, both with a 2 page update to dealers and communication...
Stolen Video NVR / DVR Statistics on Aug 15, 2017
"But what happens if someone steals my recorder?" Anyone who has done more than a handful of jobs has probably heard this question several times....
Hikvision Europe Cutting Out Unauthorized End User Sales on Aug 15, 2017
The days of anyone buying Hikvision from anywhere off the Internet are numbered, at least in Europe, if Hikvision's plan comes to fruition. In...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact