Hikvision Desperate And Destructive Slashing

Do we know that this is actually being driven by Hikvision, and not ADI? Couldn't it just be ADI desperate to get rid of aging stock? Hikvision seems to replace/upgrade their models faster than the average camera manufacturer.

i would think ADI has a stock rotation agreement.

I'm always curious if this has anything to do with Hikvision having to compete against it's gray market (amazon and websites like 123security) and white label self in the real market considering you can get those versions so much cheaper than the standard wholesale prices Hikvision USA cameras are priced at through their distribution model.

IF I were the distributor, I would be concerned about the difference between my branded price and the OEM prices out there. To me, this seems to be how they are getting around their agreement to their unbranded OEMs that branded Hik products will be more expensive. My guess is they have a sale price exclusion or something similar.

Regardless, I wont buy the stuff at any price. Not because its chinese,we use chinese parts, but because of their history of being untrustable and eager to destroy anything and everything that gets in their way regardless of the commitments they have made. I have seen them screw distributors and OEM's before, Ive seen them take shortcuts in app development, etc, and in my opinion, theres nothing stopping them from screwing their dealers or integrators if they one day decide their path to continued growth is to begin installing around the globe. Ill atleast be glad I didnt help fund that when the day comes.

I think this is being orchestrated by ADI in attempt to gain share from other distributors. They found a willing vendor in Hik Vision that offered ADI such deep discounts. HIK will do whatever it takes to grow their volume. I once spoke to a HIK country manager who said he had instructions from China to win business at any price required. This is having major disruptions in the video surveillance industry.

So, nice work ADI!

Watching their tactics unveil has always been interesting since it is a chinese company and we can not view there sales. In regards to competition how can anyone compete with this? At least from what ive read and come to understand Hik spent to much money and needs to recooperate quick, however, doesn't this also destroy their own market? If not and Hik is able to drop its stock by 20% as they please, it seems they have at will power to absolutely eleminate the competition.

Hi John. Please help me to understand this. Isn't the bigger issue the trade agreement with China that makes it financially feasible for Chinese manufacturers to do this? I know that SIA has at least talked about trying to do something about what comes down to unfair trade facilitated by our government. Is there anything that we in the industry can do through our elected officials?

Just curious, how is Hikvision pricing comparing to, for instance Sony, in the US?

i had to replace a defective Sony Full HD bullet for a customer recently and offered two alternatives: the newer model of the same Sony and a comparable Hikvision (Darkfighter). The price difference to the customer was 20% and the customer chose to stick with Sony.

Are the price differences in the US much higher? Over here in Europe, i see this kind of price difference (20-30%) between brands like Axis, Sony etc and Hikvision-Dahua. That is, for camera's with more or less the same specs. There are a lot of cheaper options in Hik-Dahua but these have less functionality and no counter parts in the premium brands

Wow, Just 2 days after the last one, Hikvision has another across the board sale at ADI.

This time, it is 10% with DW, FLIR and Speco all matching because, well, they almost have to at this point:

Are you so sure that this is actually costing Hikvision money i.e. they are running at a loss.

I used to work for Hikvision in Australia and we could easily undercut any competitor and still make huge margins. Our day to day pricing was so competitive and we made very very healthy margins and our region was definitely not losing money. You would be surprised at how cheap the cameras are to make, and the fact that Hikvision are producing probably 5-6 times more cameras than their closest competitor it make the economies of scale so much better from a component and manufacturing cost perspective.

I would be very careful pushing the line that their overseas businesses are running at a loss. Typically their overseas sales prices are higher than their domestic sales and margins are strong across the board.

Another one:

its hard to take that "limited time" seriously...