
**% *** ********** ** pretty **********, ********** ***** how ********** **** *** with ***** *******, ***-***** pricing. *** ********** *****, Hikvision ** ********* ************* less **** **** *** cost ******, **** ******* this ***** **% ******.
More **** ***
** *** ********, ******* report **** ***** ************ are **** ******* *** same **% ********* ********, including ***-**, *** ***** mega ** ***********.
Sales ******
*** **** ********** ** simply *** **** ****** are ** ******** / out ** *** ****** this ****. ** *** other ****, **% ** not ******* ** ** could *** **** ******* simply ***** ** *** for ******** *********. ** course, ** * ****** where ****** *** ********* ********* monthly, *** ***** **** as **** **** *** Hikvision's **** **** (*.*., MLK ***, ******* *** Year, *********'* ***, *********'* Day, **. *******'* ***, etc. - **** **** kidding).
What **** **** ***** *********
******* * ************ ****** a *********** ******** ** the *** ** * quarter (*** **** ** the *** ** *** fiscal ****), ** ***** that *** ******* ***** ** maximizing ***** ******* ****** for **** ******. ***, Hikvision ******* *************** ** **** *****, **** ******** ******** people ********* ***%+ ****** for ********* ** **** year. *******, **** **** shows *** ******* *********'* management ** ** ********** their (******* ************) ****** rate.
****** *************. ** ***** that ********* ** ****** profits ** ***** ******* ****** NA sales, ******** ** ******* 15% ***** ** **** worse. ****** ****** ***** in *** ***** ************ industry ****** ***** ***** because ***** *** ************** *******.
** ******** ** ********** a solid ******** ********* *** making **** ****, ***** their current *** **** *********** and ***** ******* ******** growth ****. **********, **** is *** ******* **** of ********* ********* *** competitors *** *** ****** with *** ********** **** to *** ******.
Comments (45)
Keefe Lovgren
15% off of trendnet at adi as well fwiw...
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Undisclosed #1
If they can get dealers to stock up, as you suggest, then they absolutely hurt their competitors - which is a win to Hikvision.
Since I agree with you that market share seems to be their priority over profitability at this point.
I'm curious if anyone can convince a company NOT to buy from Hikvision at these prices.
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Sal Visone
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Scott Sheldrake
HIK's strategy is quite clever - lose money/break even for a few years in order to drive the competition out of business and gain market share in one fell swoop.
The hardest part of switching to a new brand is learning all the ins/outs and limitations of the product. Once you are comfortable with a product you will generally keep using it, unless lower price or better features compels you to switch. Once we're all using HIK comfortably, it will take a lot to switch to another unfamiliar brand with unknown features, UI, compatibility etc.
If you've got Axis and HIK, what else do you need? What possible reason would there ever be for me to try and get to know a Panasonic or Bosch camera at this point?
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Undisclosed #2
Hikvision prediction for 2016, aka Year of the Red Fire Monkey:
Hik will drop iVMS 5200 in North America after delaying its release 10 months for no apparent reason.
IMHO, Hik will attack the Pro VMS / Appliance market with the same gusto shown for cameras and low end recorders.
Hik has gilded the lily by saturating the market with its boxes, each camera they get out there now will make the VMS sale that much easier.
They have delayed so far because they did not want to slow the major VMS manufacturer's integration and support of their cameras.
But no longer... (Unless it sucks)
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Undisclosed Integrator #3
Agreed - VMS price slashing needs to happen next, whether by HIK or others. $100+ for a VMS license when HD IP cameras are sub $100? Insane.
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Undisclosed Integrator #4
As so many integrators jump on the lowest-cost Chinese equipment, does anyone envision Chinese government or others in China looking at all the cameras? Surely there is a back door in all these cameras since the government is so involved. Guessing this has probably been discussed but....curious if anyone cares since profit and low-cost are our way of life!
That being said, Axis is really making it hard for an integrator to toy with the lower end market with its lowest priced outdoor cameras being so 'average' and still over $400.
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Undisclosed Distributor #5
I think that even if we calculate that -15% discount from ADI you anyway won't reach prices which we have here in Baltics :) So believe me Hikvision really has some reserves to cut the price. The same with iVMS5200.
As for "whats the point to keep such a low price" they see the point. First of all government is happy to see high educated people of Hangzhou working in Hikvisions factories. They are happy to pay higher salaries to simulate chinese internal consumption. So I would say Hikvision is more social project. Where they want to show their Hi-tech, power and social responsibility for their people. For HDD we have how many 2 global players? So I think Hikvision is going somewhere same direction to be one of 2 or 3 in globe. In any case it will be interesting to monitor these processes plus Uniview (UNV) have joined the club as well :)
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Mike Rose
Looks like an ADI event to me
considering the pricing structure maintained by ADI, this might not represent a significant saving on Hikvision equipment
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Dennis Widdows
Tried has the same 15 percent special running on all Hik...
Best to all
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Undisclosed
Why are you assuming they aren't making money (as I duck waiting for John to bring up some IPVM post I've failed to re-read.)
Also is it possible that volume flowing across the export delivery path might be their goal. Maybe they booked a dozen or two too many panamax carriers to bring product over.
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Jim Rao
Can anyone comment on import duties and Tariffs on Chinese products into the US by Chinese Owned companies. Wouldn't US import tariffs affect their costs?
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Undisclosed Integrator #7
Hi
I haven't read all the posts but many seem to think Hikvision is losing money. How do we know that? When a real PC able to run windows (the Intel PC on a stick) is priced at less than $150 why can't a camera (simpler by far) cost even less? Is Intel losing on the stick? Please go to Alibaba and look at the price of several items ... Are all these companies losing money?
Interesting point and one I am currently struggling with: When a good to very good camera cost <$100. How can you justify a $300 VMS license? We have recently tried the iVMS 4200 you tested earlier. For many customers that is all they need... If the iVMS5200 is true client-server and as good as advertised/presumed, there is a revolution in the making. We will see a whole slew of VMS stalwarts fade away.
This reminds me of the entry of Japanese car manufacturers in the US market. The old Guard kept on saying that it couldn't be done and that Japanese Cos were dumping .. Years later the big 3 had to adapt or disappear, they are striving now.
I sincerely believe the days of $300 VMS licenses are over or will be very soon ..maybe less than 3 years ... We better prepare ourselves for these times.
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Undisclosed Integrator #7
John
Fair enough. A question do you know Hikvision Cost Structure?
A few things:
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Andrius Dapkevicius
If you are discussing about prices on Aliabab or Aliexpress check this website: http://search.jd.com/Search?keyword=hikvision&enc=utf-8&wq=hikvision&pvid=otnif2ji.4jtzk8
If you are interested in EZVIZ (Hiks retail brand) you can also check here: http://search.jd.com/Search?keyword=Ezviz&enc=utf-8&wq=Ezviz&pvid=wsqif2ji.4jtzk8
EZVIZ C2 mini for USA should be 70USD including all taxes for Europe 100 Euro. But in China they offer 199RMB approx. 30 USD. So there are space even if to compare sales prices. I guess Hikvision is innovative enough (somtimes maybe even more than these mentioned brands like Avigilon, Axis or whatever) to reach good efficiency level and to have low costs.
For 2015 they have lot of new products in high resolution and many verticals so I guess we will keep discussing this "wtf Hikvision is doing" topic ;)
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