Hikvision Responds to Ezviz Direct Sales + Changes Marketing

Author: John Honovich, Published on Dec 02, 2015

Hikvision has responded to IPVM's concerns about their new direct sales company Ezviz, has also changed their marketing and sent a letter to their dealers.

In this note, we examine their response, the dealer letter, and break down their changes.

********* *** ********* ** ****'* ******** ***** ******** ****** ***** ******* *****, *** **** ******* ***** ********* *** **** * ****** ** their *******.

** **** ****, ** ******* ***** ********, *** ****** ******, and ***** **** ***** *******.

[***************]

*******

**********, ********* *** * ********* *** **** *** ***** '********** Security' ********* ****** ****** *** *********. **** *** **** *******.

************, ********* *** **** ********* ** ***** * - ** channel ******* ** '******** *******', *** **** **** ******* ** to *** **** *********** '*** ***** ****'.

*** ******* *** *** **** ** "* ******** *** **** security ********', ****** ***** **** **** * *** ** ******* systems, *** **** ** ******** ** ******* ******** *** ** *** Ezviz ********:

Hikvision *********

****** ***, ******* ******* ** ***** / ********* ********* **** the ********* *********, ****** ** ****:

"***** ***. ** * ********** ** ********* *** ***. *** company ***** **** ********* ***** ******** **** (***** ********* ********) to ****** *** ******* *** ******** ** ***’ *** ****** center *********** ** *********’* ********** ****. ***** **** ** ******** does *** ******* ** *** *** **** *********’* ******* ********* in ***** ******* *** **** ** ***** ***’ ***** ** marketing ********. ***** ******** *** ****** ******** *** *********.

***** ******* ********* ** ****** ******* *** ******** *********** ******, with ******** ***** * ***** ******* ** *** ****** ******* portfolio. **** ****** *** ******* ******** ********** ** ***** ** North ******* ******* ********* ** *** *********’ ******** *** **** style *****, *** ******** ****** ** ** *** ******** **** offer ********* *** ****** *** ******* *********.

***** **** *** ******* ** *** ********** ******** ******. ** competes ** *** ******** ****** ** ***."

** ******** ** ****** **** *** **** ******* *** ********** to ********* *** ***** *** *, *, *** ** ****** kits ***** ** *********** **** *********'* ******* *********. **** *********:

"** **** ***** ********, *** ****** ** ******** ********** *** the **** *** ***** ********** ** ********* *** **********, *** EZIVZ *** ******** ** *** *******. 

*** ***, ********* **** *** **** **** **** ***** *******. The ******** *** ************** *** *** ******* **** ****** ** serve."

Hidden *********

***** *********'* ********, ** ** ****** ***** ********* ***** ** continue ****** ****** **** *****'* ********* / *************. *********, **** is * ******* **** ** ********* ***** ***** ***** ** remind ******** **** **** *** *** "*****'* #* ***** ************ equipment ********", ***** ***** ********* **** ******* * ***, ******* brand **** *****. **** ****, ** ******** ** ******* **** benefits ********* ** ********** ****** ********* ** ****, ***** **** cybersecurity ***** ****** *** ***** ******* ********** **********.

Ezviz *** ** ********* ********

** *** ** *** ****** ** ******* ***$*** ***** * ******* ***** ***. **** ** *********** ***** ** **** ** ** ********** ********* with ********* ****** / *****. *** ** *** ***** **** the **** ***, *** **** ****** ***, *** *** ** is *********** *** ****, ** ****** ***** *** **** ***** Hikvision ********** *****, ***. ** *** **** **** *** *****, it ******** * ******* *** / *** *** ********** ****** to *** *** ** **********.

*******

**** ********* ******* ***** ********* ***** **** **** ***, ** the **** ***** *********, ***** *** ********* ***** ******* *** the ******* ******** ******* *** ******* ********, ***** **** ** its **** ***** ***** ******* ** ***** ********** ******** *** competes **** *** *** ****** **** **** ** ***** ******* has **** ** **** **.

UPDATE: ********* ****** ** *******

**** ** * ****** **** ********* ** ***** *******:

******** *, ****

** *** ****** ****** ********:

********* ** ********* ** ******* **** ********** ******* ** ********* you
********** ******** *** ************ *******. ********, ** **** *** **** range **
***** **** ********* ****, **** *****-***** ** **********, ** ********* every ********
******. ** ****** ** ********* *** ** *** *** ****** company, ***** ***., ***
******* **** *** ******** **** *** ******* **** ******* ** the ******** ***********.

***** ** * **** ** *** ******** ********* ******** ******** for *********** ***. *****
** **********, ***** ***. ******** *** ******* **** ** *** United ****** ** ******* **.
***** ********, ***** ******* ******* *** *********, *** ******** ** compete **
*** ******* ******* ******** ** ****** (***) ******, ******* ***** manufacturers **
*****, *****, *******, *****, *** ****. *****’* ****** ********* *** individual
********* ****** **** ********** *****, ***** ** ********* ** *** pricing ********,
*********, *** ******* ***********. ***hardware, ********, and operation
********* ** ***** ******** ***distinctly ********* from Hikvision products, which
** *** ** *********** *************** ** *** *** ******* ********.

** *****, ***** *** ********* *** *** *********** ****** **** focus ** ***
********* *******, *** **** ******* *** ********* ********, *** *** serviced ** ***
******** ******* **********. ******* ***** *** ** **** *** * variety ** ******** **
******** ****, **** ** **** *** ** *** ****, *********** of ***** ********* **** **
************ *** *********** ******** ** ********* ********** ** *** ************ of
*** ***** *********. ********* ** ********* ** ******* *** ******* adapt ** *** **** ******** ******** ********* *** ******* ****** ***** ** ***** *********.

** ***** **** ***** *****, ***** ***.*********.***. ** *** **** *** ********* **
********, ****** **** **** ** ******* ** ** ********.***@*********.***.

********* *** ***.
********* ****** ***.

[******** ***** ****]

**** *** ******* ** ***, ** ********* *****, *** ******** and ******** *** *** '*** ****** ****' ** **** ******* to ****** ********.

Comments (12)

*** *** ********* ****** *********, ** ****** ***?

*********** ** *** ****** ***, ******* *******, *****. * ******* it *****. **'* ****** / ****** ** **** ***, ** their *** *********, ***** ** *** *******.

******** *** ******* **** *** ******* ********** **** **, **** could **** *********** * **** **** ** *** **** ** "getting *** ** *****" ** **** *****.

**** ***** **** ******* ** **** **** * **** ** respond **** **** ** *** **** **** **** ***** ** say.

****, ******. ****** **** **** **** ** **** ** *** corporate ********* *** ********** *** ** ***** * ****** ******* for ** ** *** *** ** * ****** **** '*** in' ***.

** ** ***** ** *** ******, ****** * ******** *** first *******, * **** ********* * **** ****** *** ******* for *******. ** ******* *** ******** ****.

****** ********* ** ***. ****, * **** ***** *** ******* was *********, * *********** ***** *** ****** ** *********, ******** up * ***** *** ** *** *** ******* ***** *****.

** *** **** ** **** ******** *** ********* ******** ** to **** ***** ******** **** ********** *** **** **** ******* have ********* ** **** ****** ** '********** ********' ** ****. I ***'* ***** **** ** ********* *** ************, *** ********* corporate * ******* *** ******* **********.

** *** ********, ******** **** *** **, ***** ** ******* launched ** ******, *** ******* ** ** **** ****. * think ** **** ** ***** ********* ***** *** **** ** Hik **** **** ****** **** *******.

**** ** *** **:

* ***** ***** ******* *** *** ****. *******, ** **** also ******** ** **** *, *, *** ** ******* ***** video ************ *******, **** ** **** ** **** ** ********** how ** **** *** ******** **** ***** ******** ******** / dealers.

* *** *** **** ***** ****, ******* ***** ** ******* an ***** ** *** ***** *** ***.

*** **** ****** ** **** ******** ******** ** **** *** quality ***** ** ****** **** ******* *** ********.

* *** ********** ********* ***** **** '*****' ******* ** *** sportscam *** ***.

*** **** ******** ******** ** ********* *** *** ** ******** i *****

****,

**** *** **** ******** ** *** **** ******** ** *******. Samsung *** * ********** ******** **** *** * *** ****. The *** ********* ** ****** ********* ** ****. ** * systems ********** **** ******* *********** ** **********, *'** **** **** than ***** ** ***** *********** ********* ** *** *** **** knowing *** ******* ******* **** ** ******.

** ***** ** ********, **** *** **** *******. ** ***** of *******, *** *** *** **'* *** ******* *** ** sold *** *** ******.

***** **** **** ***'* **** ****** ****** ***** ** ******?

****, ********* ***** / ********.

*** **** ********** ** **** ********* ** *** '****' ** the *** ***. ***, **** ************* ** **** ** ********* *********'* **** ****** ** *** ** ***** *** *** 16 *** ***** ********, **** ***** *** *********. ******* ** that, *********'* ***** ******** ******** ******** **** **** (*.*., *, 8 *** ** ****** ***** ****).

*******, ** ********, *** **** **** ** * ******** ** the ****** ** **** *** ** *** ******, ** *** average ******* ******** (*.*, ******* *** *****) **** *** ******* with *** *** / ****** *****.

*******:******** *** ***** ************ *************

...*** ******* ******* ******** (*.*, ******* *** *****) **** *** overlap **** *** *** / ****** *****.

******, ******'* *** *** **** ** **** **** *** ******** has ******** **** ******* ** ******** ******** *** ******* **** offering?

**** ** *** ******* ** *** ******* **** **** ** not ** **** *********** * *** ** ******* **** *** Hikua *** *** ******* *** *****?

***, * ************** **** ******* ********** *** *** **** ***** ********* ********* in *** **** ** *** ******.

*******, ******* ** **** ******* ******* ******** ** ***** ******** use, ********* ** *** ******** *****. ** ****, ** *** much ****** ********* ******.

** ****

* **** ******* ** ** ********* *****, ** ***** ****** ZTE's ************ ******* *** *** ******** *** ******** **** ********* distributors *** ********* ******** ** *** ****** *********** ,********* *** an ******* ********* ** ***** ****** *** **** ** ****** here ** ****, ******** *** ******* ******** **** * ** aware **, *** *** *** ****? ** * ***** ********* institution ** ********** ************ **** ** ****** * ********* **** will ** *******, ** ** ************ **** *** **** **** an ***** *** ********* ** *******

** *** ** ******* *** ***** ** ** ********* *** market ******* ******* **** ****** *****, **** **** ** *** rains *** ** ****** *** *** *** ***** **** ***** they *** *** *** ****** ******** ***** ** *** ****** demand *** *** ******* **** ** ****** *** ** **** in **** *** ******

***** **** **** ***** *** ***** ************* **** **** *** at **** ***** **** ** ***** * ******* ******** ** compete ** **** ******* ****** ***** ********** ** *** ******* brands

***** **** **** ***** *** ** ** *** ****** ?

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

A Marketing Home Run For Knightscope - Man Attacks Robot on Apr 27, 2017
We criticize Knightscope regularly - their lack of revenue, their trying to fool mom 'n pop investors, their associating themselves with a clueless...
Anixter CEO Admits Price Deflation and Non-Exclusive Integrator Sales on Apr 26, 2017
Anixter's CEO has admitted to (1) price deflation impacting IP camera sales and (2) not always being 'exclusive' with security integrators. In...
Axis Posts Strong Q1 2017 Financial Results on Apr 24, 2017
Axis posted strong numbers for Q1 2017, after having some challenges in 2016 (Q1 2016, Q3 2016). Inventory levels and overall spending show...
Beware The "Hit List" Ranking on Apr 21, 2017
The hit list. Kirschenbaum's recent newsletter complained about a 'hit list', bemoaning how a company took aim at ADT. Alas, that's the Google...
Ring Floodlight Cam Tested on Apr 20, 2017
Ring has released their latest entry, the Floodlight Cam, calling it the "Evolution of Outdoor Security", touting motion activated floodlights,...
Dell EMC Surveillance Division Profile on Apr 20, 2017
With revenue growth from traditional IT customers slowing, Dell has set a focus on the security industry as a market where the company can offer...
Failing at Marketing, "ALL HIKVISION PRODUCTS" On Sale on Apr 18, 2017
The ballerinas are out. The price cuts are back. Hikvision is struggling to build a premium brand (i.e., 'The Art of Video Surveillance') so...
Top Selling Video Surveillance Distributors on Apr 17, 2017
These are the top selling video surveillance distributors in North America, as reported by 150 integrator survey respondents. In this report, we...
Nvidia Deep Learning Developer Kit Examined on Apr 17, 2017
Can building a deep learning video analytics application be as easy as the typical VMS installation? Maybe not quite, but Nvidia is aiming to make...
A New Low For Knightscope - Just $3! on Apr 13, 2017
Take a look: Did you think, even for a fraction of a second, "$3 per share, could be a good deal"? If so, you should not invest in anything....

Most Recent Industry Reports

Avigilon Discontinuing Rialto Analytics Line on Apr 27, 2017
Avigilon is informing dealers/partners that the legacy VideoIQ Rialto products have been discontinued, recommending the newer ACC ES Analytics...
A Marketing Home Run For Knightscope - Man Attacks Robot on Apr 27, 2017
We criticize Knightscope regularly - their lack of revenue, their trying to fool mom 'n pop investors, their associating themselves with a clueless...
The World's First Fashion IP Camera From Amazon on Apr 27, 2017
Some analytics cameras can tell you if a person is jumping a fence, or loitering in a secure area, but none of them can tell you if the person...
Last Day - IP Networking Course May 2017 on Apr 26, 2017
Today is the last day to register for the May IP Networking Course. This is the only networking course designed specifically for video...
Hikvision EZVIZ Amazon Scam Revealed on Apr 26, 2017
Hikvision is violating US Federal Trade Commission guidelines and Amazon rules with a "Honest" Review Program scheme that provides gift cards to...
Anixter CEO Admits Price Deflation and Non-Exclusive Integrator Sales on Apr 26, 2017
Anixter's CEO has admitted to (1) price deflation impacting IP camera sales and (2) not always being 'exclusive' with security integrators. In...
Xandem Next Gen Intrusion Tested on Apr 26, 2017
Xandem's "full coverage motion tracking technology" is unlike any intrusion technology we have seen. We bought their new system and tested it...
Tri-Ed Favorability Results on Apr 25, 2017
Tri-Ed, owned by Anixter, far outranked Anixter, the lowest ranked company in our distributor favorability series. Still, Anixter's ownership did...
Eagle Eye Exec On Mountain Of Servers - VSaaS Growth Analysis on Apr 25, 2017
Eagle Eye VP of Operations, Hans Kahler, posted a picture of himself sitting on top of a shipment of new servers, as a testament to the companies...
Chinese 'Attacking Us From Every Direction', Says US FBI on Apr 25, 2017
"Chinese eating our lunch. Attacking us from every direction" said the US FBI's Deputy Director Andrew McCabe at the ASIS 2017 CSO Summit. .@FBI...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact