Hikvision Responds to Ezviz Direct Sales + Changes Marketing

Author: John Honovich, Published on Dec 02, 2015

Hikvision has responded to IPVM's concerns about their new direct sales company Ezviz, has also changed their marketing and sent a letter to their dealers.

In this note, we examine their response, the dealer letter, and break down their changes.

********* *** ********* ** ****'* ******** ***** ******** ****** ***** ******* *****, *** **** ******* ***** ********* *** **** * ****** ** their *******.

** **** ****, ** ******* ***** ********, *** ****** ******, and ***** **** ***** *******.

[***************]

*******

**********, ********* *** * ********* *** **** *** ***** '********** Security' ********* ****** ****** *** *********. **** *** **** *******.

************, ********* *** **** ********* ** ***** * - ** channel ******* ** '******** *******', *** **** **** ******* ** to *** **** *********** '*** ***** ****'.

*** ******* *** *** **** ** "* ******** *** **** security ********', ****** ***** **** **** * *** ** ******* systems, *** **** ** ******** ** ******* ******** *** ** *** Ezviz ********:

Hikvision *********

****** ***, ******* ******* ** ***** / ********* ********* **** the ********* *********, ****** ** ****:

"***** ***. ** * ********** ** ********* *** ***. *** company ***** **** ********* ***** ******** **** (***** ********* ********) to ****** *** ******* *** ******** ** ***’ *** ****** center *********** ** *********’* ********** ****. ***** **** ** ******** does *** ******* ** *** *** **** *********’* ******* ********* in ***** ******* *** **** ** ***** ***’ ***** ** marketing ********. ***** ******** *** ****** ******** *** *********.

***** ******* ********* ** ****** ******* *** ******** *********** ******, with ******** ***** * ***** ******* ** *** ****** ******* portfolio. **** ****** *** ******* ******** ********** ** ***** ** North ******* ******* ********* ** *** *********’ ******** *** **** style *****, *** ******** ****** ** ** *** ******** **** offer ********* *** ****** *** ******* *********.

***** **** *** ******* ** *** ********** ******** ******. ** competes ** *** ******** ****** ** ***."

** ******** ** ****** **** *** **** ******* *** ********** to ********* *** ***** *** *, *, *** ** ****** kits ***** ** *********** **** *********'* ******* *********. **** *********:

"** **** ***** ********, *** ****** ** ******** ********** *** the **** *** ***** ********** ** ********* *** **********, *** EZIVZ *** ******** ** *** *******. 

*** ***, ********* **** *** **** **** **** ***** *******. The ******** *** ************** *** *** ******* **** ****** ** serve."

Hidden *********

***** *********'* ********, ** ** ****** ***** ********* ***** ** continue ****** ****** **** *****'* ********* / *************. *********, **** is * ******* **** ** ********* ***** ***** ***** ** remind ******** **** **** *** *** "*****'* #* ***** ************ equipment ********", ***** ***** ********* **** ******* * ***, ******* brand **** *****. **** ****, ** ******** ** ******* **** benefits ********* ** ********** ****** ********* ** ****, ***** **** cybersecurity ***** ****** *** ***** ******* ********** **********.

Ezviz *** ** ********* ********

** *** ** *** ****** ** ******* ***$*** ***** * ******* ***** ***. **** ** *********** ***** ** **** ** ** ********** ********* with ********* ****** / *****. *** ** *** ***** **** the **** ***, *** **** ****** ***, *** *** ** is *********** *** ****, ** ****** ***** *** **** ***** Hikvision ********** *****, ***. ** *** **** **** *** *****, it ******** * ******* *** / *** *** ********** ****** to *** *** ** **********.

*******

**** ********* ******* ***** ********* ***** **** **** ***, ** the **** ***** *********, ***** *** ********* ***** ******* *** the ******* ******** ******* *** ******* ********, ***** **** ** its **** ***** ***** ******* ** ***** ********** ******** *** competes **** *** *** ****** **** **** ** ***** ******* has **** ** **** **.

UPDATE: ********* ****** ** *******

**** ** * ****** **** ********* ** ***** *******:

******** *, ****

** *** ****** ****** ********:

********* ** ********* ** ******* **** ********** ******* ** ********* you
********** ******** *** ************ *******. ********, ** **** *** **** range **
***** **** ********* ****, **** *****-***** ** **********, ** ********* every ********
******. ** ****** ** ********* *** ** *** *** ****** company, ***** ***., ***
******* **** *** ******** **** *** ******* **** ******* ** the ******** ***********.

***** ** * **** ** *** ******** ********* ******** ******** for *********** ***. *****
** **********, ***** ***. ******** *** ******* **** ** *** United ****** ** ******* **.
***** ********, ***** ******* ******* *** *********, *** ******** ** compete **
*** ******* ******* ******** ** ****** (***) ******, ******* ***** manufacturers **
*****, *****, *******, *****, *** ****. *****’* ****** ********* *** individual
********* ****** **** ********** *****, ***** ** ********* ** *** pricing ********,
*********, *** ******* ***********. ***hardware, ********, and operation
********* ** ***** ******** ***distinctly ********* from Hikvision products, which
** *** ** *********** *************** ** *** *** ******* ********.

** *****, ***** *** ********* *** *** *********** ****** **** focus ** ***
********* *******, *** **** ******* *** ********* ********, *** *** serviced ** ***
******** ******* **********. ******* ***** *** ** **** *** * variety ** ******** **
******** ****, **** ** **** *** ** *** ****, *********** of ***** ********* **** **
************ *** *********** ******** ** ********* ********** ** *** ************ of
*** ***** *********. ********* ** ********* ** ******* *** ******* adapt ** *** **** ******** ******** ********* *** ******* ****** ***** ** ***** *********.

** ***** **** ***** *****, ***** ***.*********.***. ** *** **** *** ********* **
********, ****** **** **** ** ******* ** ** ********.***@*********.***.

********* *** ***.
********* ****** ***.

[******** ***** ****]

**** *** ******* ** ***, ** ********* *****, *** ******** and ******** *** *** '*** ****** ****' ** **** ******* to ****** ********.

Comments (12)

Undisclosed #1

12/02/15 10:27pm

*** *** ********* ****** *********, ** ****** ***?

John Honovich

IPVM | In reply to Undisclosed #1 | 12/02/15 10:33pm

*********** ** *** ****** ***, ******* *******, *****. * ******* it *****. **'* ****** / ****** ** **** ***, ** their *** *********, ***** ** *** *******.

Undisclosed #1

In reply to John Honovich | 12/02/15 11:21pm

******** *** ******* **** *** ******* ********** **** **, **** could **** *********** * **** **** ** *** **** ** "getting *** ** *****" ** **** *****.

**** ***** **** ******* ** **** **** * **** ** respond **** **** ** *** **** **** **** ***** ** say.

****, ******. ****** **** **** **** ** **** ** *** corporate ********* *** ********** *** ** ***** * ****** ******* for ** ** *** *** ** * ****** **** '*** in' ***.

John Honovich

IPVM | In reply to Undisclosed #1 | 12/02/15 11:40pm

** ** ***** ** *** ******, ****** * ******** *** first *******, * **** ********* * **** ****** *** ******* for *******. ** ******* *** ******** ****.

****** ********* ** ***. ****, * **** ***** *** ******* was *********, * *********** ***** *** ****** ** *********, ******** up * ***** *** ** *** *** ******* ***** *****.

** *** **** ** **** ******** *** ********* ******** ** to **** ***** ******** **** ********** *** **** **** ******* have ********* ** **** ****** ** '********** ********' ** ****. I ***'* ***** **** ** ********* *** ************, *** ********* corporate * ******* *** ******* **********.

Undisclosed Distributor #2

12/03/15 08:42am

** *** ********, ******** **** *** **, ***** ** ******* launched ** ******, *** ******* ** ** **** ****. * think ** **** ** ***** ********* ***** *** **** ** Hik **** **** ****** **** *******.

**** ** *** **:

John Honovich

IPVM | In reply to Undisclosed Distributor #2 | 12/03/15 12:24pm

* ***** ***** ******* *** *** ****. *******, ** **** also ******** ** **** *, *, *** ** ******* ***** video ************ *******, **** ** **** ** **** ** ********** how ** **** *** ******** **** ***** ******** ******** / dealers.

Undisclosed Distributor #2

12/06/15 12:34pm

* *** *** **** ***** ****, ******* ***** ** ******* an ***** ** *** ***** *** ***.

*** **** ****** ** **** ******** ******** ** **** *** quality ***** ** ****** **** ******* *** ********.

* *** ********** ********* ***** **** '*****' ******* ** *** sportscam *** ***.

*** **** ******** ******** ** ********* *** *** ** ******** i *****

Brad Silvernail

12/06/15 03:05pm

****,

**** *** **** ******** ** *** **** ******** ** *******. Samsung *** * ********** ******** **** *** * *** ****. The *** ********* ** ****** ********* ** ****. ** * systems ********** **** ******* *********** ** **********, *'** **** **** than ***** ** ***** *********** ********* ** *** *** **** knowing *** ******* ******* **** ** ******.

** ***** ** ********, **** *** **** *******. ** ***** of *******, *** *** *** **'* *** ******* *** ** sold *** *** ******.

***** **** **** ***'* **** ****** ****** ***** ** ******?

John Honovich

IPVM | In reply to Brad Silvernail | 12/06/15 04:59pm

****, ********* ***** / ********.

*** **** ********** ** **** ********* ** *** '****' ** the *** ***. ***, **** ************* ** **** ** ********* *********'* **** ****** ** *** ** ***** *** *** 16 *** ***** ********, **** ***** *** *********. ******* ** that, *********'* ***** ******** ******** ******** **** **** (*.*., *, 8 *** ** ****** ***** ****).

*******, ** ********, *** **** **** ** * ******** ** the ****** ** **** *** ** *** ******, ** *** average ******* ******** (*.*, ******* *** *****) **** *** ******* with *** *** / ****** *****.

*******:******** *** ***** ************ *************

Undisclosed #1

In reply to John Honovich | 12/06/15 05:10pm

...*** ******* ******* ******** (*.*, ******* *** *****) **** *** overlap **** *** *** / ****** *****.

******, ******'* *** *** **** ** **** **** *** ******** has ******** **** ******* ** ******** ******** *** ******* **** offering?

**** ** *** ******* ** *** ******* **** **** ** not ** **** *********** * *** ** ******* **** *** Hikua *** *** ******* *** *****?

John Honovich

IPVM | In reply to Undisclosed #1 | 12/06/15 05:18pm

***, * ************** **** ******* ********** *** *** **** ***** ********* ********* in *** **** ** *** ******.

*******, ******* ** **** ******* ******* ******** ** ***** ******** use, ********* ** *** ******** *****. ** ****, ** *** much ****** ********* ******.

Undisclosed Integrator #3

12/14/15 09:31am

** ****

* **** ******* ** ** ********* *****, ** ***** ****** ZTE's ************ ******* *** *** ******** *** ******** **** ********* distributors *** ********* ******** ** *** ****** *********** ,********* *** an ******* ********* ** ***** ****** *** **** ** ****** here ** ****, ******** *** ******* ******** **** * ** aware **, *** *** *** ****? ** * ***** ********* institution ** ********** ************ **** ** ****** * ********* **** will ** *******, ** ** ************ **** *** **** **** an ***** *** ********* ** *******

** *** ** ******* *** ***** ** ** ********* *** market ******* ******* **** ****** *****, **** **** ** *** rains *** ** ****** *** *** *** ***** **** ***** they *** *** *** ****** ******** ***** ** *** ****** demand *** *** ******* **** ** ****** *** ** **** in **** *** ******

***** **** **** ***** *** ***** ************* **** **** *** at **** ***** **** ** ***** * ******* ******** ** compete ** **** ******* ****** ***** ********** ** *** ******* brands

***** **** **** ***** *** ** ** *** ****** ?

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