Hikvision Responds to Ezviz Direct Sales + Changes Marketing
Author: John Honovich, Published on Dec 02, 2015
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Comments (12)
Undisclosed #1
Was the statement signed Hikvision, or Albert Lin?
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Undisclosed Distributor #2
in all fairness, products like the S1, which is already launched in Italty, has nothing to do with CCTV. I think in time as their portfolio grows the link to Hik CCTV will become less obvious.
here is the S1:
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Undisclosed Distributor #2
i can see your point John, however there is already an offer on the table for DIY.
the only reason it will conflict business is that the quality could me better than current DIY products.
I can understand hikvision going into 'other' markets as the sportscam and DIY.
For real security products an installer can not be replaced i think
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Brad Silvernail
John,
What are your thoughts on how this compares to Samsung. Samsung has a commercial security line and a DIY line. The DVR interface is nearly identical on both. As a systems integrator that focuses exclusively on commercial, I've been more than happy to refer residential customers to the DIY kits knowing the product quality will be decent.
In terms of Branding, they are both Samsung. In terms of channel, the DIY has it's own website and is sold web and retail.
Maybe they just don't have enough market share to matter?
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Undisclosed Integrator #3
HI John
I dont believe it is Hikvision alone, in South Africa ZTE's surveillance company ZNV has launched and although have appointed distributors are marketing directly to the larger enterprises ,Hikvision has an immense footprint in South Africa and have an office here as well, although not dealing directly that I am aware of, but for how long? If a large financial institution or government organization goes to tender I guarantee they will be fishing, as no manufacturer will shy away from an order for thousands of cameras
To put it plainly the model is to penetrate the market through dealers gain market share, then pull in the rains and go direct and let the chips fall where they may and the dealer networks based on the market demand and low pricing have no choice but to fall in with the market
Where does this leave the other manufacturers will they not at some stage have to adopt a similar strategy to compete or face massive market share reductions to the Chinese brands
Where does this leave the SI in the future ?
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