Hikvision Hires Trade Magazine Editor

By: IPVM Team, Published on Aug 17, 2016

Hikvision PR challenges are increasing as understanding of the company's ownership by the Chinese government broadens and concerns about the company's relentless race to the bottom intensifies.

Now, Hikvision has made a good move hiring a veteran trade magazine editor to help counteract that.

In this report, we examine the move, why trade magazines are a farm system for manufacturer PR, and how this fits Hikvision's overall strategy of hiring.

********* ** ********** *** increasing ** ************* ** the*******'* ********* ** *** Chinese ********** *********** ******** ***** *** company's********** **** ** *** bottom***********.

***, ********* *** **** a **** **** ****** a ******* ***** ******** editor ** **** ********** that.

** **** ******, ** examine *** ****, *** trade ********* *** * farm ****** *** ************ PR, *** *** **** fits *********'* ******* ******** of ******.

[***************]

Hiring *** ******

****** *** ************ *********** *** "****** ******* Strategic ************** ** ********* USA", ******* *** ******* manufacturer ***** ******** ** years ** ***/****** ************.

Good **** *** *********

********* *********** *** ***** magazines ****, *** *** use *** ********** *** personal *********** ** *** good *********** *** ********* in ************. *** *** able ** ** ** even ***** ** ***. After**** ******* *** $* billion ******* ********** **** funding, * **** ***** Entwistle ****** ********* ** damage *******, ******* ******** the ******* ********** ******.

***** ******** ********** ** fairly ***, ** ***** is **** ** **** it *** ****. *** example,***'* ***** ********** **** ~**,*** **** views *** ***** ******* per *****, **% **** than ****. *** ***** Hikvision's ****, ** ********* can **** ********** ********* SSN *** ***** ***** magazines, ** ** ****** as **** ** * larger ********* *******.

Hikvision ****** ******* - ******* ******** ******

**** ** *** ** aberration *** *********. *** company ******* ******* ** hiring ****-***** ******** **** within *** ******** ********. Other ******** *******:

*** **** **** ** and **,***** *********'* ******** ******** directory*** **** ********. ** is ***** **** ********* has *********** ******* ******** with *********** *********** *** experience ****** *** ********, and ****** *** ******* companies ****** ****, **** are ***** ********** ** it.

Editor '**** ******' *** ************ ** ******

*** **** ** **** part ** * ********* pattern, ** ********* ** ongoing ***** ** *** 'editors' ******** ************ ** people.

******** *******:

  • ****** ************ *****, *** ********* ** PR **** *** *****, Tyco, ***.
  • ****** ************* *****, *** ********* *** the **** ** **** as *****
  • ****** ************* *******, *** ********* ** her *** ** **** for *******, ******, ***. (update: *******, *** ******* lists ** * ****** on *** ****, ***** they *** ***)

*** **** ******* *** editor *** *** *** become * ************ ** person *** *** *** editor *** ******** ***** their **** ***** ** SSN,*** *******, *** *** *** of *** ******** *** together.

Money **** ******

***** ******** '*******' *** paid ******. * ***** magazine ******'* ****** ** similar ** * ***** technician. ** ** **************, though, ***** ***** *** advertising **** ********** ***** editors ****** **** ***** releases ** **** ******* for ***********.

******* *** ************* ** simply *** **** ********* for *******, ***** *** higher *** *****.

Incentives *** "**** ********"

***** ********* *** ****** all ****** **** ************* (advertising, ************, ***.) ***, in ********, **** *** criticize ************* (**** ************ *** ******** ***** magazine *** ** ** virtually ********** ** *** any ******** ********). **** structure ** ******* ** government ********* ***** ** to ****** *********, ***** their *********** *** ********* of *** ****** ** the ******* ******* ** themselves *** ***** *******.

Comments (6)

I guess it must be cheaper to buy an editor than to rent one.

Note that this is not a knock against Martha, who is smart and effective and whom I would hire if I ran a manufacturer.

who is smart and effective

Effective at what? I do not know her so I can only base my opinion on reading her work but her work is poor. Even for trade magazine standards, she typically rewrote press releases and ran softball interviews for manufacturers / advertisers.

rewrote press releases and ran softball interviews for manufacturers / advertisers.

Which was the work she was expected to do. That's what the job is, advertorial creation and collation.

Sigh, I agree.

Working for manufacturers is simply far more lucrative for editors, given the higher pay scale.

But not all trade editors have succumbed to the corporate lure. Credit should be given to those few who have resisted direct employment and total subjugation.

Names come to mind, Ralph Jensen/Fred Jones/et al, of those who have steadfastly feigned independence and but have not sacrificed the spoils which come to those who can seemingly operate at arms-length, but under-thumb.

Isn't that a more lucrative option?

Isn't that a more lucrative option?

I believe Ralph Jensen is on the business side and accordingly gets paid more. Notice the experience section of his LinkedIn profile lists him as 'associate publisher'. Indeed, multiple manufacturers have mentioned how Jensen pushes manufacturers to buy ads, not something a 'pure' editor, even in a trade mag, would do.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Avigilon President Henderson Is Out on Jul 09, 2019
Avigilon's President and COO James Henderson is out, abruptly, after a remarkable ascension over the past 8 years, Motorola VP Jack Molloy has...
Bosch Integrating Sony Video Security Sales And Marketing Team on Jul 03, 2019
What is the future of Sony in video surveillance? In 2016, Bosch and Sony announced an atypical 'partnership'. Now, Bosch tells IPVM that they...
RaySharp Revealed - Major China OEM For Western Consumer Video Surveillance on Jul 02, 2019
RaySharp is mostly unknown, even among people in the video surveillance industry, though it is a major supplier of OEM surveillance equipment such...
2019 Mid-Year Video Surveillance Guide on Jul 01, 2019
IPVM's new 400+ page Mid-Year Industry Guide brings all of these issues and events together in a single resource to read and review. It can be...
Ivideon Russian VSaaS Profile on Jun 27, 2019
Ivideon was an early VSaaS entrant, initially focusing on the consumer market, claiming massive growth to IPVM in 2014. We spoke to Ivideon, to...
Hikvision USA Giving Free Cameras In Biggest Flash Sale on Jun 26, 2019
Hikvision redefined sales promotions in the US video surveillance market, starting at the end of 2015, with across the board discounts.  Now,...
Directory of 59 Video Surveillance Startups on Jun 25, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Genetec Beats Milestone For IHS #1 on Jun 21, 2019
For years, Milestone has touted that they are the #1 VMS. Now, Genetec has beaten them in IHS rankings. But what is this? Even other manufacturers...
Startup Vaion Launching End-to-End AI Solution Backed with $20 Million Funding on Jun 17, 2019
An EU / USA video surveillance startup, Vaion, founded by ex-Cisco Senior Directors is launching an end-to-end VSaaS platform with $20 million in...
Sighthound Transforms Into Enterprise AI Provider Profile on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...

Most Recent Industry Reports

HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
How To Troubleshoot Wiegand Reader Problems - Inverted Wiring on Jul 16, 2019
Wiegand is the dominant method of connecting access readers, but problems can arise for installers. In fact, one of the most difficult reader...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Motorola Acquires Watchguard, Adds to Vigilant And Avigilon on Jul 15, 2019
2 years ago, Motorola had no position nor relevancy to video surveillance. Now, they own major video surveillance, LPR and body camera providers...
Hikvision Global News Reports Directory on Jul 15, 2019
Hikvision has received the most global news reporting of any video surveillance company, ever, ranging from the WSJ, the Financial Times, Reuters,...
Vivotek Trend Micro Cyber Security Camera App Tested on Jul 15, 2019
Vivotek and Trend Micro are claiming five million blocked attacks on IP cameras, with their jointly developed app for Vivotek cameras. This new...
Beware African 50,000 IP Camera Contract Scam on Jul 12, 2019
A “Nigerian Prince” scam for the video surveillance market is going around. You, or at least we, could be lucky enough to be the single bidder for...
Axis ARTPEC-7 P1375-E Camera Tested on Jul 12, 2019
Axis claims the new P1375-E box camera with ARTPEC-7 chip delivers "clear, sharp images in any lighting condition." But how well does it do? We...
Last Chance - Camera Course Summer 2019 on Jul 11, 2019
Last day to register is Thursday, July 11, 2019. This is the only independent surveillance camera course, based on in-depth product and technology...
Nortek Blue Pass Mobile Access Reader Tested on Jul 11, 2019
Nortek claims BluePass mobile readers are a 'more secure and easy to use approach to access', but our testing uncovered security problems and...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact