Hikvision Hires Trade Magazine Editor

By IPVM Team, Published Aug 17, 2016, 09:30am EDT

Hikvision PR challenges are increasing as understanding of the company's ownership by the Chinese government broadens and concerns about the company's relentless race to the bottom intensifies.

Now, Hikvision has made a good move hiring a veteran trade magazine editor to help counteract that.

In this report, we examine the move, why trade magazines are a farm system for manufacturer PR, and how this fits Hikvision's overall strategy of hiring.

Hiring *** ******
[**** ** ****** *********]

****** *** ****** ****** Entwistle [**** ** ****** available] is *** "****** ******* Strategic ************** ** ********* USA", ******* *** ******* manufacturer ***** ******** ** ***** at ***/****** ************. 

Good Move *** *********

********* *********** *** ***** magazines work, *** *** *** her ********** *** ******** connections ** *** **** positioning *** ********* ** publications. *** *** **** to ** ** **** while ** ***. ********* ******* *** $* billion ******* ********** **** funding, * **** ***** Entwistle ****** ********* ** damage *******, ******* ******** the ******* ********** ******.

***** ******** ********** ** fairly ***, ** ***** is **** ** **** it *** ****. *** example,***'* ***** ********** **** ~**,*** **** views *** ***** ******* per *****, **% **** than ****. *** ***** Hikvision's ****, ** ********* can **** ********** ********* SSN *** ***** ***** magazines, ** ** ****** as **** ** * larger ********* *******.

Hikvision ****** ******* - ******* ******** ******

**** ** *** ** aberration *** *********. *** company ******* ******* ** hiring ****-***** ******** **** within *** ******** ********. Other ******** *******:

  • ********* ** *** ******* [link ** ****** *********], previously ** ** ***** at ***** ******** ************ ***, ********** ** at ******* *** *********
  • ********* *** ******* ************ *******, ****** ******* with *******
  • ********* ******** ****** *** [link ** ****** *********], previously ******** ** **** and ******* ** *******
  • ********* ** ***** ******* David *** [**** ** longer *********], ****** ******** Sales ******* ** *******
  • ********* ******** ***** **** [link ** ****** *********], former ******** ** *******

*** **** **** ** and **, ***** *********'* LinkedIn ******** ********* [**** no ****** *********] *** more ********. ** ** clear **** ********* *** prioritized ******* ******** **** significant *********** *** ********** within *** ********, *** unlike *** ******* ********* before ****, **** *** quite ********** ** **.

Editor '**** ******' *** ************ ** ******

*** **** ** **** part ** * ********* pattern, ** ********* ** ******* trend ** *** '*******' becoming ************ ** ******.

******** *******:

  • ****** ****** ****** ***** [link ** ****** *********], now ********* ** ** firm *** *****, ****, etc.
  • ****** ****** ******* ***** [link ** ****** *********], now ********* *** *** same ** **** ** Gural
  • ****** ****** ******* ******* [link ** ****** *********], now ********* ** *** own ** **** *** Mobotix, ******, ***. (******: Genetec, *** ******* ***** as * ****** ** her ****, ***** **** are ***)

*** **** ******* *** editor *** *** *** become * ************ ** person *** *** *** editor *** ******** ***** their **** ***** ** SSN, *** ******* [**** no ****** *********], *** got *** ** *** industry *** ********.

Money **** ******

***** ******** '*******' *** **** poorly. * ***** ******** editor's ****** ** ******* ** * field **********. ** ** **************, though, ***** ***** *** advertising **** ********** ***** editors ****** **** ***** releases ** **** ******* for ***********.

******* *** ************* ** simply *** **** ********* for *******, ***** *** ****** pay *****. 

Incentives *** "**** ********"

***** ********* *** ****** *** ****** from ************* (***********, ************, etc.) and, ** ********, **** not ********* ************* (**** through*** ** *** ******** ***** magazine *** ** ** virtually ********** ** *** any ******** ********). **** ********* is ******* ** ********** officials ***** ** ** become *********, ***** ***** connections *** ********* ** the ****** ** *** greater ******* ** ********** and ***** *******.

Comments (6)

I guess it must be cheaper to buy an editor than to rent one.

Note that this is not a knock against Martha, who is smart and effective and whom I would hire if I ran a manufacturer.

who is smart and effective

Effective at what? I do not know her so I can only base my opinion on reading her work but her work is poor. Even for trade magazine standards, she typically rewrote press releases and ran softball interviews for manufacturers / advertisers.

rewrote press releases and ran softball interviews for manufacturers / advertisers.

Which was the work she was expected to do. That's what the job is, advertorial creation and collation.

Sigh, I agree.

Working for manufacturers is simply far more lucrative for editors, given the higher pay scale.

But not all trade editors have succumbed to the corporate lure. Credit should be given to those few who have resisted direct employment and total subjugation.

Names come to mind, Ralph Jensen/Fred Jones/et al, of those who have steadfastly feigned independence and but have not sacrificed the spoils which come to those who can seemingly operate at arms-length, but under-thumb.

Isn't that a more lucrative option?

Isn't that a more lucrative option?

I believe Ralph Jensen is on the business side and accordingly gets paid more. Notice the experience section of his LinkedIn profile lists him as 'associate publisher'. Indeed, multiple manufacturers have mentioned how Jensen pushes manufacturers to buy ads, not something a 'pure' editor, even in a trade mag, would do.

Read this IPVM report for free.

This article is part of IPVM's 6,735 reports, 909 tests and is only available to members. To get a one-time preview of our work, enter your work email to access the full article.

Already a member? Login here | Join now
Loading Related Reports