Hikvision / Ezviz 'Knocks Off' GoPro

By: John Honovich, Published on Jan 05, 2016

In one of the strangest press releases ever, Hikvision's Ezviz is bragging how their new action camera 'knocks off' industry leader GoPro. Though the release omits GoPro's name, it is obvious that they are targeting them, "the market leading brand for action cameras."

** *** ** ************ ***** ************, *********'* ***** ** bragging *** ***** *** action ****** '****** ***' industry ****** *****. ****** the ******* ***** *****'* name, ** ** ******* that **** *** ********* them, "*** ****** ******* ***** for ****** *******."

[***************]

********

********* ********* **** *** understand **** '********', ** common ******* *****,****** "* ***** ** ******** copy ** *********." ** maybe **** **, *** that ***** ** **** more *******. ****** *** release, ********* ********* **** they ***"********* **** ****** **** knock **** ***** *** the ****** ******."

******* ******** ****** *****, it **** ** **** interesting ** *** *** Hikvision ******* ** **** GoPro, ** ***** *** built * ******** ***** in ****** *****. ********* dismisses **** ****, *********** GoPro's "********* ************ *** ****."

GoPro *****

********* / *****'* ****** camera ******** ** ****** FIVE+, "******** ** **** $***.**", makes ** *** ** *** more expensive ******* ********* *****. That ** **** ********* that *** ** *****'* offerings *** ***** ******* end***** *****, ***** ***** **** specs ****** ** *** model **** ********* ** comparing ***** ******** *******. However, *** ***** ***** retails *** **** $*** more, ***** ** *** a **** ***, ***** GoPro's ***** ******, ***********, ecosystem, *****, ***.

******: ************ ******* ********* ** Ezviz '****", ******* *** "+", for $*** ****, **** less ******** ******** **** the ****+.

Financials *****

***** ** ****** ****, with **** ******* ******* $2 ******* ***, ** a **** ~**% ****** rate, ******** *+ ******* units ** ****. ** such ***** *** ***** significant ***** *** *********** ** *** ****** action ****** ******.

** **** ** *********** to *** *** ********* does ** *** *********** action ****** ******. **** this ***** ********* ** conquer *** ******* ** will **** **** ********** struggling ** ***** ** up ** **** *******?

Comments (18)

we have tested the standard S1 and I must say, it does give GoPro a run for its money. Then again they have a strong running start.

Where's the S1 being sold? I ask because it does not appear to be released in North America.

I am curious how much less Hikvision is willing to sell less than GoPro given GoPro's scale is formidable in its own right.

southern europe John, but its still only small numbers

a true release to the market is still in the making, but its not an installer product. you will see more and more Ezviz coming in the future, all non-installer products. Noth America Ezviz would have been better off starting with this camera and adding CCTV later if you ask me.

They waited for the Ezviz cloud to be tested and ready in the US before offering consumer product line here. Do they have the cloud service up in Europe as well?

They have this service from Amazon in Ireland. But all the cloud products are still on the process

Main market for S1 now is Italy. They already started to make marketing activities in that market. I have one S1 in my drawer. To be honest you can find cheaper cameras on the market which could fit S1 quality. In 2016 Feb. there should be launched S5 version with 30fps@4K. What I like about that version is digital stabilization control which is not very common in action cameras because of wide angle being lost. However to compete in this area I see no point. Better to focus on EZVIZ smart home / DIY solutions.

And meanwhile, consumer electronics companies are trying to get more into the security camera market: Archerfish 2.0?

2, thanks.

Here's the Netamo's Presence intro video:

Interesting, specs - uses a 4MP sensor and no subscription fee. Now, if the analytics work...

Snarky comment warning

"A Chinese company is making knockoffs, say it is not so. I cant believe china would make a knock off a another product and sell it to the same market as the original..."

China got to keep those numbers up one way or another. just one more avenue for them to do so.

A different perspective:

the capital market seems already throw Gopro out

GPRO down 70% last year

along with its chip supplier AMBA .

Whether s1 is the next newborn baby or not, remains to be seen.

Btw, s1 will be shown at CES, something tells me that it can be found not too far from the huge white/red Hikvision sign :-)

Hikvision's down nearly 40% from its peak last year, and it would almost certainly be worse if the China government did not restrict selling and bought shares to hold up the Chinese market.

I'd be reluctant in either case to make a judgement based on the volatile capital markets.

What I am curious to see is how Hikvision does in a pure consumer space. Branding / marketing are generally much more important there than in B2B and GoPro has a strong brand while Ezviz has none.

John, same here to watch and see how they are attacking in consumer space.

Witness Vizio started from zero maket share and Leveno opened the door here by acquiring IBM consumer line and now comes Volvo etc....

Vizio is an American company, with a Taiwanese-American founder, so it's not an example of Chinese company building a consumer brand.

John,

With the Chinese Government behind them with unlimited funding, they will make a dent in that sector as well. I consider this practice an unfair market manipulation.

When it comes to our sector, the worst part is that we are all helping Hikvision take us all out of business.

We live in free-market economy which is the driving force of our country for hundreds of years. We make our purchase decision based on financials. Only time will tell who will win in the end.

EZ does it again, with an Arlo killer?

In any language this looks like a car wreck, no?

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