Hikvision / Ezviz 'Knocks Off' GoPro

By John Honovich, Published Jan 05, 2016, 12:00am EST

In one of the strangest press releases ever, Hikvision's Ezviz is bragging how their new action camera 'knocks off' industry leader GoPro. Though the release omits GoPro's name, it is obvious that they are targeting them, "the market leading brand for action cameras."

********

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******* ******** ****** *****, it **** ** **** interesting ** *** *** Hikvision ******* ** **** GoPro, ** ***** *** built * ******** ***** in ****** *****. ********* dismisses **** ****, *********** GoPro's "********* ************ *** ****."

GoPro *****

********* / *****'* ****** camera ******** ** ****** FIVE+, "******** ** **** $***.**", makes ** *** ** *** more expensive ******* ********* *****. That ** **** ********* that *** ** *****'* offerings *** ***** ******* end ***** ***** [**** no ****** *********], ***** based **** ***** ****** is *** ***** **** Hikvision ** ********* ***** offering *******. *******, *** HERO4 ***** ******* *** just $*** ****, ***** is *** * **** gap, ***** *****'* ***** record, ***********, *********, *****, etc.

******: ************ ******* ********* ** Ezviz '****", ******* *** "+", for $*** ****, **** less ******** ******** **** the ****+.

Financials *****

***** ** ****** ****, with **** ******* ******* $2 ******* ***, ** a **** ~**% ****** rate, ******** *+ ******* units ** ****. ** such ***** *** ***** significant ***** *** *********** ** *** ****** action ****** ******.

** **** ** *********** to *** *** ********* does ** *** *********** action ****** ******. **** this ***** ********* ** conquer *** ******* ** will **** **** ********** struggling ** ***** ** up ** **** *******?

Comments (18)

Undisclosed Distributor #1

01/05/16 12:45pm

we have tested the standard S1 and I must say, it does give GoPro a run for its money. Then again they have a strong running start.

John Honovich

IPVM | In reply to Undisclosed Distributor #1 | 01/05/16 01:00pm

Where's the S1 being sold? I ask because it does not appear to be released in North America.

I am curious how much less Hikvision is willing to sell less than GoPro given GoPro's scale is formidable in its own right.

Undisclosed Distributor #1

In reply to John Honovich | 01/05/16 01:32pm

southern europe John, but its still only small numbers

a true release to the market is still in the making, but its not an installer product. you will see more and more Ezviz coming in the future, all non-installer products. Noth America Ezviz would have been better off starting with this camera and adding CCTV later if you ask me.

Louis Li

In reply to Undisclosed Distributor #1 | 01/05/16 03:13pm

They waited for the Ezviz cloud to be tested and ready in the US before offering consumer product line here. Do they have the cloud service up in Europe as well?

Avatar

Andrius Dapkevicius

IPVMU Certified | In reply to Louis Li | 01/06/16 06:40am
They have this service from Amazon in Ireland. But all the cloud products are still on the process
Avatar

Andrius Dapkevicius

IPVMU Certified | In reply to John Honovich | 01/06/16 06:39am

Main market for S1 now is Italy. They already started to make marketing activities in that market. I have one S1 in my drawer. To be honest you can find cheaper cameras on the market which could fit S1 quality. In 2016 Feb. there should be launched S5 version with 30fps@4K. What I like about that version is digital stabilization control which is not very common in action cameras because of wide angle being lost. However to compete in this area I see no point. Better to focus on EZVIZ smart home / DIY solutions.

Undisclosed #2

01/05/16 01:03pm

And meanwhile, consumer electronics companies are trying to get more into the security camera market: Archerfish 2.0?

John Honovich

IPVM | In reply to Undisclosed #2 | 01/05/16 01:32pm

2, thanks.

Here's the Netamo's Presence intro video:

Interesting, specs - uses a 4MP sensor and no subscription fee. Now, if the analytics work...

Undisclosed #3

01/05/16 01:27pm

Snarky comment warning

"A Chinese company is making knockoffs, say it is not so. I cant believe china would make a knock off a another product and sell it to the same market as the original..."

China got to keep those numbers up one way or another. just one more avenue for them to do so.

Louis Li

01/05/16 02:00pm

A different perspective:

the capital market seems already throw Gopro out

GPRO down 70% last year

along with its chip supplier AMBA .

Whether s1 is the next newborn baby or not, remains to be seen.

Btw, s1 will be shown at CES, something tells me that it can be found not too far from the huge white/red Hikvision sign :-)

John Honovich

IPVM | In reply to Louis Li | 01/05/16 02:21pm

Hikvision's down nearly 40% from its peak last year, and it would almost certainly be worse if the China government did not restrict selling and bought shares to hold up the Chinese market.

I'd be reluctant in either case to make a judgement based on the volatile capital markets.

What I am curious to see is how Hikvision does in a pure consumer space. Branding / marketing are generally much more important there than in B2B and GoPro has a strong brand while Ezviz has none.

Louis Li

In reply to John Honovich | 01/05/16 03:08pm

John, same here to watch and see how they are attacking in consumer space.

Witness Vizio started from zero maket share and Leveno opened the door here by acquiring IBM consumer line and now comes Volvo etc....

John Honovich

IPVM | In reply to Louis Li | 01/05/16 03:53pm

Vizio is an American company, with a Taiwanese-American founder, so it's not an example of Chinese company building a consumer brand.

Richard Martinez

01/05/16 02:15pm

John,

With the Chinese Government behind them with unlimited funding, they will make a dent in that sector as well. I consider this practice an unfair market manipulation.

When it comes to our sector, the worst part is that we are all helping Hikvision take us all out of business.

Undisclosed Manufacturer #4

In reply to Richard Martinez | 01/05/16 04:24pm

We live in free-market economy which is the driving force of our country for hundreds of years. We make our purchase decision based on financials. Only time will tell who will win in the end.

Undisclosed #5

IPVMU Certified | 01/07/16 09:09am

Undisclosed #5

IPVMU Certified | 01/07/16 04:13pm

EZ does it again, with an Arlo killer?

Undisclosed #5

IPVMU Certified | 01/07/16 07:40pm

In any language this looks like a car wreck, no?

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