Hikvision's Brazil Business Examined

By Robert Wren Gordon, Published Jan 26, 2021, 10:50am EST

Hikvision's goal is to be #1 in every market but in Brazil, they clearly trail Dahua-backed Intelbras. Why?

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IPVM has been in Brazil for the past few months meeting with local Brazilian professionals, gaining a better understanding of the market.

In this post we examine Hikvision's Brazil business, discussing the PRC manufacturer's market positioning, recent successes, and challenges within the Brazilian market.

This is the second in a series of posts examining the Brazilian businesses of various video surveillance manufacturers. For previous coverage, see Hanwha's Brazil Business Examined.

Estimated ****** ***********

**** ********* **** ********* is ******'* ******-******* ***** surveillance ************, ******** **** Brazil-based, *****-***************.

********* ***** ****** ** Intelbras ** ****** ** the ********* ** *** parties **** *** ****** with, **** ***** *** support ********* *** ***** compete ******* ****. *** agree **** ********* ** number *** ** **** the ***** *** ** the ********* ***** ************ market (*.*. ****** ********* and *****-***** ** *******) as **** ** ** the ******** ***** ************ market ** * *****. At *** **** ***, Hikvision ** ******** **** Dahua *** ********* *** still ********** ** ******* against ****.

************, ** *********'******** **** *** ******(*. ***), *** ********* manufacturer ***** ********* *** Hikvision's ****** ***** ** two ** *** ***** "principal ***********" ** *** electronic ******** ******** (******* as ***** **********, ***** capture, ** ****, ******, alarm *******, *** ****/****** security):

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*** ********** ***********, ** a ****** **** **** IPVM, * ******* ** a ***** ********* *********** estimated *********'* *** *********'* combined ********* **** ****** share ** **%.

Hikvision ***** ** ******** ***** ** ***-*****

** ******, *******, ***-*** manufacturers *** ***** ********* in ***** ** **** and ****** ***** *** primarily **** ** *** higher *** ** *** video ************ ******. **********, local-based ********* ** ******** used ** ***** ********* end-users **** ** ******* individuals, ********* *** ****** buildings, *** ***** ******** such ** ******, ***********, and **********.

********* ** *** **** manufacturer ****** ******* ********** the ********* ***** ************ market, **** ********* ******* sold *** ***** **$*** on*ã* *****'* **** ******** *** *** **** and *********** ********* ********* solutions ** *****-******* ****** bids ** *** ***** hand.

********* ***-***** ******* ************** in ******, **** ** France-based*********. ********* ******* ********** on *** ********* ** a ********* *********** ****** *********:

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*** ******* ** *********'* Brazil ***** *** ****** up ** * ****** Hikvision ****** ********:

******** **** *********—**********, ***********, private ******, ***.

********* ************ã* *****, *** ******* ******** of *ã* ***** (*****) and ****** ***** ** São ***** (****) ******* by ********* ********** ** Yangzhong *** Á***** ** Souza ** ****:

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****** *********** **** *ã* ***** (city) ******** *,*** ******* Hikvision ******* (****. *,*** directly **** *********) ******* Q4 **** *** ** 2019.

**** ********* ****** ******** post ************ *** ******** of ** ******* ** the ********** ****** ** the ******** ********* **** of*** ** ****çú(*** *****):

Products / ****** ******* ** ******

** ***** ** ******, popular ********* ******* ******* Made-in-Brazil *****-***** ** *** analog *******, **** ** those ***** *****, **** are ******** **** ** small ***-***** ** **** shops ********** *** *******.

********* ******* ** * small ********** ** **** Horizonte:

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********* ****** * ***** CCTV **** ** *ã* Paulo:

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Brazil ****** *****

********* ****** *** *ã* Paulo ****** ** ****; *******, *** ********-***** manufacturer's ******* ******** **** been **** ** ****** since ****-**.

** ********* ** * Hikvision ********** ************* *** company's ***** ***** ** "very ***":

********* *** **** *** due ** **** ** choosing *** ***** ******** to ***** *** ********* market. ***** *** ******* partnered **** ********* [** **** ******** ** July, ***** *** ********* have **** ******** ***** 2007], *** **** [*****/*********] were ******** *** ******.

***********, *** **** ********* mentioned **** ********* "***** the ***** ********" ***** 2014, ****** *** ******* of *********'* *ã* ***** office *** *** ****** of **-******* ********** ** factors **** *** ** to ******** ******* ************ in ******.

************, ** **** *** been ********* ** ******* executive ** * ********* Hikvision ********** ** * "race ** *** ******," Hikvision ******* * ***** war **** *********, ******* the ******-***** ******* ** lower *** *** ****** to ****** ****** *****.

***** ********* *** *** yet ******** *** **** of ********* ********* ** the ***-****** ****** ** Brazilian ***** ************, ** account ******* ** * Brazilian *********** **** **** that ********* *** *** walk **** ********* **** the ***** ***:

********* ** ****** ****** market ***** **** ********* at *** ***** *** of *** ******, ********* used ** ** **** more ******** ** ****** like*** ***** ****ê*** [*ã* Paulo's **** ******].

Advantage: ****** **********

********* ** ***** ********* ***** *****(*. **), *********'* "************* base" ********** ***** ***** ************ and **** ********** **** an "****** ********** ******** of * ******* *****."

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****** ******** ************* **** unanimous ** ******** **** Hikvision ******** ******* ******** ** ******** *** ********* ***** of********, *******:

* ** ******* **** it **** ****, * lot...it ********** **** **** to **** *** ************* facility ** ******.

***** **** *** *****, the ***** ***** ********* of *********’* ***** ********** is *** ******** ** Hikvision ***** ** ******.

*** ******** ***** ** do ** ** ****** components ** ******, ******** in ******, *** **** (i.e. *********).

**********, **********.

** *** ******* ** nationalized *** *** ********* specifications, **** *** ****. The ********* *** ******, and **** **** *********** to *** ***** *****. Hikvision *** ******* ******.

************ ** *********'* ****** production**** ****. ** ***** of *** ********* ** Brazil ** ** *********, local ************* ********** *****, foreign ********, *** ***********:

  • *****: ********* ****** **** import ***** ** ******** goods *** ******** *** breaks **** *** ********* government ** *** ****** imported ** ******.
  • Foreign ********: Products finished in Brazil are priced in Brazilian reals while products imported into Brazil (by Hikvision as well as by other manufacturers) are priced in US dollars or euros. Given the volatility of the Brazilian real, pricing in local currency is an advantage for Hikvision.
  • ***********: ********* *** ****** stocks ** ****** *** is **** ** ******* orders **** ******* **** non-PRC ***********.

Success: *********** ****** ******

********* *** ********* ** selling ** *************, *****-***** projects, ****** ******-***** *********** such ** *********,**********/**** ********, *** ***. ****, unlike ***-*** *********** **** as ****, *****, *** Hanwha, ********* **** ***** in ***** ******* ** the ***** *** ** the ********* **** ******, with ******** ****** *** entry-level ****** ****** ******* for **** **** **$***. According ** * ****** employee, **** ******* ** sell ****** *** ******** of ******* ** *********'* biggest *******:

*********’* ******* ****** ********* are ****** *******...********* **** many ***-***** ******** **** low ******.

********* ** * ********* competitor, *** *** ************ skillfully ********* *** ****** as *** *****'* ******* video ************ ************ ** win ********* *******:

[****] *** **** *** of ********* “**’** ****** 1 [*********]” ****** ****** to **** ****** *****.

**** ******** ** ******* of **** ********* **** at * ***** ********** in **** *********, ***** numerous ***** ** ********* and ****** ******* **** tagged **** ******** ******* Hikvision ** ********** ** the "***** ******" ** "electronic ********":

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Success: ******* **** ******* *********** *** ***********

************ ***** ******** ** stores ** *ã* *****'* CCTV****** **** ********* ******** nothing *** ******** ******* with ***** ******* ****** "only ******** ****** ** say ***** *** ******* of ********* ********, **** commonly ********** ********* ********* as '*********.'”

***** *********** ** *** de ******* *** **** Horizonte **** ******** **** sentiment, **** *** **** Horizonte ********** ******* ****:

*********/****** ** ****** ******* than *********. * **** install ********* **** *** client **** *** **.

* *** ** *******-***** systems ********** *** ******** Hikvision *** ***** ********* to * ********** ****** that *** ********* ******** to ******** *** ****** added:

** ***, **** *****’* found ******** ***** **** Hikvision.

Success: ***** ****** ****

** ******** ** *** pandemic, ********** ******, ** cities **** ** **** Horizonte, *******ó*****, *** *ã* Paulo, ***** **** ********* that ***********' ************ ** measured **** ***** **** public ****** **** ** malls, *******, ***********, *** supermarkets.

***** ** **** *** by *** *** **** common ****** **** ** fulfill **** ***********, ************** with ****** ******* **** turned ** ********* **** as ********* ***** *******,** ******** ** **** in ********. (***** **** ****** was ********* ** ******** 11, **** ***** ********* fever ******* ** *** further *****, ******* *** total ****** ** *ã* Paulo ***** **** ********* fever ******* ** *****.)

***** **** *****, ********* fever ********* **** **** been********* ** *** ********* state ** ****í***** *** ******* ** airports ** ****í*** ****ã* ******* **** ** ** a*** ********* *** ********* *******, among ***** ******.

*********-******** ***** ********** *** fever ****** ************** ** Brasília's *******:

Challenge: "*** ** *********** ** **** **** ****"

**** ******* **** *********'* presence ***ã* *****'* **** ********* *** * ******** of **** ** *********. While ** ** **** to ** * *** in ****** ******* ******** an ********* ******, *** same ****** ** **** of *********.

* ********* ********** ****** that ******** ** *** US **** ******** *********'* efforts ** ******:

** ** *******, ********* was ******** *******, ********* money **** [***] *** government *** *********** ** overseas. ********* ********* [***] price *** ***** ***** took ****** [** ****] and ******* ****** * hardline ** *** ***. [They're] ***** ***** * good ***, *** ** a **** ****** ***** point.

*******, **** ***** *** disputed ** * **** Horizonte-based **********, *** **** IPVM ****, *** ***** things ***** **********, *** clients *** ******* * "17–18% **** ******* **** Intelbras" **** *** **** of *** ******* ** opting *** ********* **** Intelbras, ******** *********** ******** of *********.

Challenge: ********* **** ****** *******

*********,***** ******* **.*% ** the ********* ****** ******* market ** *** ******** 2020 *** ******, ***** ***, **** Brasil, *** **** ** its ***** *********** ** access *******.

** ** *** **** with *******, **** *** noticed **** *********-******* ****** control ********* *** ** commonly ***** ********** ******, on *** ***** ****, IPVM *** *** ** see * *********-******* ****** control ******* ** ******.

* **** *********-***** ********** who ********* ***** **** Hikvision ***** **** ** a *******:

* **** ** *** into ********* ****** ******* but **** *** *** so ****** *****.

*** **** **********, ***** emphasizing *** ******* ** Hikvision ******** *********, ********* that *** *** ************ is ********* ** **** and ***** *** ****** control ******** ** ******.

Challenge: ************ **** *******

********* *** * ******* relationship **** *** ******* in ******.

*** ********* *********** ********* frustration **** ********* ** IPVM, ****** ** "******** commercial ******" *** "**** support" *** ******* ****:

********* **** ** ****** sales ** *********** *** regional ***-************.

**** ***********'* ************ **** comments **** * ****** Hikvision ****** ********, *** told **** **** *** Hangzhou-based ************ ** "** longer ********** *** *******" and **** ********* ** beginning ** ********* * direct-to-end-user ***** ****** ** Brazil:

********* ** ****** ******* on ****** ******* *** does *** ******* *** own *********** ***** ** Brazil. ** *** *** an ********** *** **** a **** **** ********* Brazil ** *** *** a *******, *** **** lose *** *** *** find *** **** ** other ***** *********** **** bid ** *** **** project **** *** **** Hikvision *********. ********* **** not ****** *** ******,the **** ** ******* **** ********* ** ************. [emphasis added]

* *ã* *****-***** ********** further ***** **** **** with ********* ** *** easy, ******* **** **** Hikvision ** "**** **********" proverbially "**** *** ***** on ************' *******:"

********* **very ********** **** *********** *** ************ and uses hard politics to make them sell and put in orders. [The manufacturer] “puts the knife on distributors’ throats” and forces them to buy a lot of Hikvision products in order to maintain their status as Hikvision vendors. [emphasis added]

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*******, ****** ****** ***** posts **Á***** ** *****, ********* ******'* ******** development ********, ********* **** Hikvision ****** ****** *** channel *************.

** ******* ****, **. de ***** ****** * Hikvision ********* ***** (*** right) ******** **** *********'* partnership **** *** *********** was * "******* ***********."

****** *** **** ****,**. ** ***** ********** posted** **********#respecttotheintegrator (see below).

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**** ****, ***** ********* publicly ****** ** ******** for *** *******, *************** of *** ******* ** Brazil **** **************** *** characterize ********* ** * difficult ******** *******. ** summing ** *** *********, a ******-***** ***** ******* wrote ** ****:

***** ** * *** of ********** ****** **** Hikvision ****.

Challenge: ************* ********

************* ******** **** *********** in ****** ****** **** ************** *********'* ********* **** a *** ** *ã* Paulo's********* *******:

The ***-***** ********* *** ****-***** *** ****** ******** **** *** **** ********** ** ***** ******* *** **** *****. [emphasis added]

***** ***-********************* ** **** **** the ******** ****** *** Hikvision *** ****** ** bid *** *** ******* in ******** *** **** so *** **** **** it ******* ** ******* a *********** ********* **** the ****** ******** ** its ******* ***** *** be ****** ******* *** airport, * ****** ********* employee **** **** **** Hikvision *** ** ****** a **** ********** ** vulnerability ****** ******:

********* *** ***** *** unfairly ********* ** **** and ******* ** ****** backdoors. **** *** ******* hammer **** **** ***-*****’ heads: *********/*****/******* = ********.

*** **** ****** ******** told **** **** ******** about ********* ******** *** be ****** *********:

**** *** ******** **** hacked. ***-***** ****** **** you *** ****** ** professionals ** ******* **** system. *********** **** ** do ***** *** ****** install *** ***** **** strong ********* *** *********.

***** *********** *** *********, as ** ********** ** Central ****** **** ****, an ***-****'* ******** ** go **** ********* ** a ***-*** ***** ** usually ********, *** "***** down ** *** *******:"

******** *** ****** ************** [are *********]. **** *** director **** ***-**-***-**** *********? Or **** ** **** more ***** *****?

** ********* ** ** overtake *********, ********** ************* perceptions *** ******* **** skeptical ***-***** **** ** key ** *******.

Challenge: **** ** *********?

* ****** ********* ******** told **** **** ******* being ***** ****** *** world, *********'* ***** *********** in ****** ******* *******:

**** ***-***** **** ** clue *** **** ***. [PRC] ********* **** **** profits **** *** ********* costs *** ****** **********.

***** ********* *** ** more ****-***** ************ **** Avigilon ** ******, *********'* number *** ********** ****** Brazil ** *********, ***** thanks ** * **** of *******, ********* ********* in ***** ********* ******, a ***** ******* ********, and **********, ** * household **** ** ******.

** ******** ** ******* with ******* ***** ***********, Hikvision, ** ******** ** IPVM ** ********, ** in *** ******* ** rolling *** *** ****** brand ********** ** ******* its *****-*** *** ***-**** branded ********.

***** *** ******* ** HiLook *** ** * move ** ********* *** marquee ********* ***** **** higher-end ********, *** ****** risks ******* ********* *** market. *** *******, **** IPVM ******* * **** Horizonte ********** *** ***** a ***** ********* **** was *** ********** ******* Hikvision *** ******, *** sales ********* ****** ******** and ****** *** ***** owner *** ****.

Comments (3)

**** ** ****** ******* market ********? :)

Agree
Disagree
Informative
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Здравствуйте, Алекс, конечно же анализ российского рынка возможно!

Agree: 1
Disagree
Informative
Unhelpful
Funny

*** *** ************ ******? ;)

*** **, ** ****, we **** ** ****** out *** ***** ******* between ********* ********* *** thin *** *** ******** certain *****, **** *** team **** ** **** now *** ******* ********** for *********.

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