Hanwha has become a major competitor in the US, but its Brazilian business faces much greater challenges.
IPVM has been in Brazil the past few months meeting with local Brazilian professionals, gaining a better understanding of the market.
In this post we examine Hanwha's Brazil business, discussing the Korean manufacturer's market positioning, recent successes, and challenges within the Brazilian market.
- Estimated Market Positioning
- Products / Models Popular in Brazil
- Recent Successes
- Branding Challenges
- Problems with the "Hanwha" Name / Pronunciation
- Sales and Channel Still Rely on Samsung Name
- Improving Brazil Sales
- Organizational Disorder
- Dropping Distributors
- Lack of Stock
- Geographical Focus
This is the first in a series of posts examining the Brazilian businesses of various video surveillance manufacturers.