Hanwha has become a major competitor in the US but its Brazilian business faces much greater challenges.
IPVM has been in Brazil the past few months meeting with local Brazilian professionals, gaining a better understanding of the market.
In this post we examine Hanwha's Brazil business, discussing the Korean manufacturer's market positioning, recent successes, and challenges within the Brazilian market.
Estimated Market Positioning
Products / Models Popular in Brazil
Recent Successes
Branding Challenges
Problems with the "Hanwha" Name / Pronunciation
Sales and Channel Still Rely on Samsung Name
Rebranding
Improving Brazil Sales
Organizational Disorder
Dropping Distributors
Lack of Stock
Geographical Focus
This is the first in a series of posts examining the Brazilian businesses of various video surveillance manufacturers.
Estimated ****** ***********
** ******, ****** ** a ***** ******** ** terms ** ***** *** dollars ***** **** * former ******-***** ******** ********** that **** **-******* ***** totaling ******* $* *** $2 *******, **** ***** 2020 ******* ****** ** be ******* *** ** the *********** ********.
** **********, *** ******* video ************ ******* ** Brazil ************(* ***** ******* ********* with *****) *** ********* (which *****-******* *************). ******'* ******* ** just * ******** ** those *********. ************, ** estimate ******'* ****** ******* to ** ************* ***** than ****' **-******* *******.
********* ******** **** ****** is ******* ** *********** importation *****, ** **** covered *********************. ******, ****** ****** Intelbras *** *********, **** not **** ***** ************* and **, *********, ******* to ***** ****** ******* that ******** *** ***** differential ******* ****** *** these ******.
** * **** **** IPVM, * ******-***** ************ professional ************* ******'* ******** in *** ****** ** limited ** ***** ***-***** seeking ****-***, ***-*** ********, with ******'* ******* *********** being ******* *************:
* ****** ****** ******** who ***** **** **** said **** ****-********, ****** sector ******** *** *** to *** ****** ************'* Brazil ********:
****** ** ********** ** public ******, ****-******** ******** (e.g. *****, ********, ******, and *****).
*** ****** ****** ***** member ******* **** ****** has ****** ******* ***** local ***********, ******* ** part ** * ***** of *************** ********** **** as ***** ****** *****:
**** **** **** ******** in ******. ***** **** been ***** ******* ******** in ***** *****, **'* horrible *** * ***** team. ***'** ********** ******** from ****** ***, ***** is ** *** **********.
* ************ ************ ******* to **** **** ** was ****** ** ****** was **** ***** ** the **** **** **** lost ******** ** **** due ** * **** of ************ ** *** Brazil ****** ***** ** integrator **** **** ***** have **** *** **** changes ** *** *** within ******'* ****** ********** as ** ****.
**** **** ******* *** main ********* ** ****** in *** **** *** years.
*** ***-******-********** ******* ********* to **** **** ** of ******* ****, ****** has ******* *** ****** of ************ ******* **** it ***** ******** ** Brazil:
***** ** *** ******* about ****** ******** ****** the *****, ****** ** definitely ***** **** ***** in *** ** **** US. ****** **** ******** or ******** ** ****, please *****.
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Comments (2)
Charles Rollet
**** *******! *'** **** noticed **** ** **** markets, ****** ********** ***'* as **** ***** - for ******* ** *********, at*** ********** * **** to **** ****, **** *** *** tiny ****** **** ******/*********** placed ******* ** **** off ***** ********* ******:
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