Axis: Good or Bad For Partners?

Author: John Honovich, Published on Apr 05, 2012

Is Axis good or bad for its partners? While no company has done more than Axis to champion and grow the IP video surveillance market, many partners - both integrators and manufacturers - express fear and frustration about the aggressive Swedish juggernaut. In this note, we examine Axis's product development and channel tactics, looking at how they hurt traditional security partnerships.

Axis's partner toast at the ISC West 2012 show highlights this issue. Watch the short video below:

***********, **** ** * ****** *** ***** ****. ** * show ******** ** *********** *** *************, *********** ***'* ******** ***** perfect *****. *** ***, **** **** ******** ** *** **** undercuts **** ***********.

**** **** ********* **** * ****** **** ****, "*** ** how * *** * *** ** ** ******!" ** ***** below:

**** ****** ******** ***** *** ******* ****** ****** ********* (***), ** ******** **** ****** * **** ** **** **** fits ** * ****** ** ** *** ****** ** **** camera *** ******* * ***.

Manufacturer ******* *******

******* *** ******* **** ** * ****** *** *** **** to ******* *** *** ******* ***** ********** *** ********. '****' and *** ****** *** **** **** *** ********* **** '*******' than ******** ** ****. * *** *********** ** ******** ** offend ** **** ** *** ***********.

*** ******* ** *** ******** *** ********* ****** *** ********. ** *** ******** ***** *****, ** see *** ****** ****** ** **** ******** **** *********:

*** ***** *********** ** *** ** **** **** *********** ** VMS ********* **** *** ****. *** **** ****** ****** *** DVRs ** *** *** ** ****** ****** ** ******* ** is ** *****. ****'* ******** **** *** ******** *** *** DVRs *** ** **** ****** *** ***** ****** ******* **** traditionally *** ********* ********* ** ***** *** **** *** ********. [We****** **** ******** ** *** *** ******.]

* ******* ** **** *** ****** ************ **** ** **** VMS ******** **** ** ********* ****. **** ******* **** ******* see **** **** ***** ******* **** ***** **** ******. ****** that *** ***** ******* ** *** ** *** ************* ****** to ****** ******, **** ********* *********. *** *** **** ******* that **** **** ********* ******** ** ******* *** ** ** expands *** *********.

*****, ** **** **** ** ** ** **** / **** VSaaS ******* ***** ***. **** *** **** ****, * ***** of *** ************ **** ********* (** ******** ** **** ** '********* *****' ** **** ****). ***, ** ***** **** **** ****. Field ******* ******** **** ******** ** **** (*****, *** ********** given ******* ***). *** *** *** **** ** ****** **** ********** *********, a **** ******* ** *** **** ********. **** ***** ******* AVHS **** *******.

Integrator ******* ********

***********, *********** **** ***** ******* *** ************ *** **** ******** yet ***** ** *** *** **** ** * ***** '*******'. On *** ******** ****, **** ** ******* **********'********* ****** ************, ******* *** * ***** ***** ** **** ******* ******** with ****** *******. ** *** ******** ****, *********** ********* ******** about ********** **** ******* ************ *** *** *******. ***** **** does ********* *** ******* ********, **** ******* ******* *** *****************.

*** ****** *** ********** ********* ***** **** ** **** ***** cameras *** ** ****** **********. **** ***** ** ********* ****** for *** ***** ** ***** ***** ****** *** **** **** difficult ** ****** ****** *******. *** *********** ** ****'* **** size, **** ***** ***** *** ***** ************ ***** **** *** poster ***** *** ********* *******.

*** ************* ********* ********** ******* ******* **** * *** *********** in **** ****** *** ******** ***** **** ***** *****. *** many ***********, **** ** *** '*****' ******** ***** *** ********** gets **** ***** ** ***********, ** ** ***** ******* ***********, that ***** **** ******** ******* *** **** ** ******** ***** competitors ** ***. **** ** ******* *** ****. ******, ****'* success *** ****** **** **** **** ****** **** ** ******** this *********** ********.

Partners ** ******

*** **** *** ***** ***** **** *** **** *** *** partners ** ******* ** ** ********* **** *****. ** ** clearly **** *** ***** ******** **** **** ****** **** * broad ***** ** **********, ******* ********. ** *** ***** ****, their ******* ********* **** **** **** **** ********* ** ******** to ***** ** ******* ***** *********. **** *** ******* **** to *** *** *** *** ** *********** ******* ************ *** scale ** ** ************* *****. ** *** ** ***** ** this ***** ******* ****. *** ****** ** ************ **********, **** smarter *******, ***** ***** ****** *** ******** ******** **** ****** Axis ** ******* **** **** ***** **** **** **** **** partners. *** **** ***** *** **** ****'* ********** *** ************ partners **** ** *********** ******.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Axis Commits To Long-Term Firmware Support on Nov 15, 2017
With the rise of cyber security awareness, and a general increase in hardware reliability, "software warranties" may prove more valuable than...
Hikvision NVR 4.0 Improvements Tested on Nov 14, 2017
Hikvision has released firmware version 4.0 for select NVRs, touting two years of research and development, and claiming "the new generation GUI...
Hikvision 4K IR PTZ Tested (DS-2DF8836IV-AELW) on Nov 10, 2017
The IR PTZ trend continues, now with 4K resolution, with Hikvision releasing its DS-2DF8836IVAEL-W camera, a 4K 1/1.9" PTZ model specifying 200m IR...
Milestone XProtect Essential+ Free VMS Tested on Nov 09, 2017
Milestone continues to expand its aggressive free and low-cost offerings, with this year, Milestone releasing XProtect Essential+, part of their...
Top 2017 Trends - Cyber and Analytics on Nov 09, 2017
The 2 clear top 2017 trends, according to IPVM integrator statistics are: Cyber Security Video Analytics This is a change from 2016...
Average IP Camera Cable Run Distance on Nov 07, 2017
Estimating cable lengths can be tricky, seemingly either all guess work or requiring each and every run to be measured, a time consuming task.  To...
ZoneMinder Open Source Profile on Nov 06, 2017
The first, oldest and probably the best known open source VMS is ZoneMinder. But where has it gone and is it still relevant today in a world of...
Top Manufacturers Gaining and Losing 2017 on Nov 03, 2017
3 years ago, IPVM statistics accurately and early identified the rise of Hikvision usage across Western markets (see Top Manufacturers Gaining and...
Ingram Micro: The Blind Lead The Blind on Nov 02, 2017
Ingram Micro, as a huge as they are overall, with $40+ billion in annual sales, has never been a force in physical security, despite, or perhaps...
Avigilon Access Control 2017 Examined on Nov 01, 2017
For more than 4 years, Avigilon has been in the access control business, since their May 2013 acquisition of RedCloud. Since then, Avigilon has...

Most Recent Industry Reports

Nest Secure Alarm System Tested on Nov 16, 2017
Google's expansion continues, this time into home security with their Nest subsidiary's move into alarm systems. They paid more than a...
Dahua Forbes 'Next Web Crisis' Vulnerability Dispute on Nov 16, 2017
The buffer overflow vulnerability in Dahua products is not in dispute, in fact we covered it when it was first published. What is in dispute is...
Isonas Cofounders Split, Launch Partner/Competitor on Nov 16, 2017
Breaking up is hard to do, especially when door access security is at stake. But that is exactly what has happened at Isonas. Senior employees...
Hikvision China Criticizes The WSJ on Nov 15, 2017
Hikvision, through the Chinese government's authoritative news service, has criticized the WSJ investigation into Hikvision. In this...
PoE UPS Tested (Energy Reconnect) on Nov 15, 2017
In security, backup power is important, but most often requires UPS systems or extra cabling to devices for low voltage power. Now, some have...
Axis Commits To Long-Term Firmware Support on Nov 15, 2017
With the rise of cyber security awareness, and a general increase in hardware reliability, "software warranties" may prove more valuable than...
Hikvision NVR 4.0 Improvements Tested on Nov 14, 2017
Hikvision has released firmware version 4.0 for select NVRs, touting two years of research and development, and claiming "the new generation GUI...
Mobile Credentials (BLE / NFC / Apps) Guide on Nov 14, 2017
One of the biggest trends in access for the last few years has been the marriage of mobile phones and access cards. In this guide,...
Dahua Launches Electric Cars on Nov 13, 2017
Embattled mega video surveillance manufacturer Dahua is now electric car manufacturer Dahua. Let the jokes begin: But is the joke on Dahua's...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact