Genetec VMS Ranking Distortion

Author: John Honovich, Published on Jun 03, 2013

Genetec is known for its overly technical, often 'boring' marketing. By contrast, its rival Milestone has the reputation for being more aggressive and 'creative' with their claims. 

It seems the roles have reversed, at least for one day, as the annual promotion of IHS / IMS's market statistics commence.

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**** ****, * ******** ***** ******** **** ***, ****** ******* Genetec's ***** ******* ******* *** ****** ********* ****** **** *********'* (even ** ****). **** * ***** *** *** *************, *.*., what ******** ***** *** **** ***, **** *** **** ******* (new ******** ** ***/***), *** *** **** ****** ******* ***** (appliances ** ******** **** ** ****** ******* ** ***, ***.), I ******** *********** *** ******** *******.

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Comments (2)

What about Exacq?

Exacq's revenues are split between hardware/appliance sales and software only sales. By contrast, IMS's rankings only count software only sales. As of 2011, Exacq's revenue was $32 million and they continue to grow fairly rapidly. However, because of the way the rankings are segmented, Exacq (and anyone else who sells a mix of appliances and software) is penalized.

Genetec and Milestone are still bigger (in terms of revenue and total channels per year) but both had 5 - 7 year head start, and the gap has been closing rapidly.

Btw, the same pattern exists for Avigilon.

See our post: Milestone and Genetec vs Avigilon and Exacq.

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