Genetec Goes Virtual, Drops Essen and GSX, Skeleton Crew to ISC West 2020

By: John Honovich, Published on May 05, 2020

Genetec is dropping Essen and GSX shows this year as well as planning to send a skeleton crew to ISC West 2020, the company confirmed to IPVM, as it touts its own virtual trade show.

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Inside this note, we examine the moves and how it fits into a trend of manufacturers objecting to 2020 trade shows and what the future of manufacturer virtual 'trade shows' maybe.

******* ** ******** ***** and *** ***** **** year ** **** ** planning ** **** * skeleton **** ** *** West ****, *** ******* confirmed ** ****, ** it ***** *** *** virtual ***** ****.

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****** **** ****, ** examine *** ***** *** how ** **** **** a ***** ** ************* objecting ** **** ***** shows *** **** *** future ** ************ ******* 'trade *****' *****.

[***************]

"Prioritizes ******* *********** *** ****"

******* ****** * ***** release **** **** *** "prioritiz[ing ******* *********** *** 2020". ** *****, **** held******* **, ** ***** *** company **** **** *** nearly *,*** ********* **** the * ****:

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******* **** **** *** going ** ** * similar ***** ** *** fall ** **** ** increased ****** ******** (**********-***, self-paced, *******).

Dropping ******** ***** *****

** *** **** ****, the ******* ******** **** it *****:

************* ****** ********** ** major **-****** ***** *****, conventions *** *********** *** the **** ** *** year.

******* ********* ** **** that:

** **** *** ** exhibiting ** *** **** floor ** *** ** Essen. ** ***** ***** shows ****** ** ******* ahead ******* *** ****, we **** **** ****** with * ******** **** as ** *** ******* that ********** **** ** very ***.

** *** ********** *** struggle **** ****** ****** must ******* ** **** organizers *** *** *** hard ******* ****** **** make ***** ****** * reality. **** ****, ** do **** **** ** need ** **** ***** as ** ******** *** not **** ** ***** events **** ***** *** people's ***** ** ****. We’re ******* ******* ** seeing ******** ** ****** as **** ** ** can, *** ** **** to ** **** **** it’s **** *****!

******* ******* ********* **** the '******** ****' ********* was ***** *** *** West, * **** **** was ********** ********* *** March **** ****** ***** *********** *** a ******** ******* ********.

Small **** ******** ************ *** *******

**** * *** ******** trade **** ***********, *** most ******* ******** ** Genetec's **** ** **** Genetec *** ****** ******* a **** ***** ********. Even ** *** ****, while ******* *** ~*,*** employees *** **** * few ******* ******* ** revenue, **** **** ****** the **** ******* ** far ******* *********:

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*** *******, ****** ******** shows ** *** ** much ** * ****.

ISC **** ******** ***

*******, *****'**** **** **** ************** ** ************* ****** of ***** (***** **** booths) ** ***** *****:

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******, ** ** ******** in************* *** ********** ** October **** *** **** Show, *******'* ******** ** a ****** *** ******* exhibitors.

Refund ** ****** *****?

*** ******* *** ******* and *** **** *** West ************* ** **** Reed *** **** ******* about *** *** *** a ****** ** ****** for ***** *** **** 2020 *****. *********, **** have ****** ****, ****** evidently *** *******.

Virtual ***** *****

**** **** *** ****-*********** world *******, ** ****** large ********* **** ******* to ******** ** **** their *** ****** ******, just **** ******* *** long **** *** *** physical ******. *********** *** accelerated *** ******** *** transition ** *** ****** shows.

** *** **** ****, we ** *** ******* any ****** **** *** replace *** ********** *** in-person ************* **** ******** events ***** (** ***** if ** ***** ******* reality ******* **********). ** such, ** ****** ******** trade ***** ** ****** but, *** ******** *******, how **** ******** **** they ** ** ****, 2022, ***.

Poll / ****

Comments (4)

* ***'* ******** **** their ******. ************ *** shows ** **** *** minimal ** ****, *** the ***** *** ***** high. *** ***** *** money **** **** ***** at **** *****?

******* **** ** *** being ***********.

**** *** ******* **** a ***** ***** ** money **** ** * deposit **** *** ****** get ****, ** ** better ** **** **** money *********** ****** ********** zero *****, ** *** a ****** **** **** to ****** *** *** to **** ********* ** the ****?

**'* * ***** ******, one **** ** (******) have ********* **** ***** already. * ***** **** not **** ** * final ******** ** **** our *** **** **** v3 ******** ** ***** to **.

****'* *** * *****, for ****, **** *** skeleton ****. ***** ***** through **** ** ******* lost ** *** *** conversation ** **** ***** can ** ******** ****** with **** ********** *****. Reducing ***** ***** *** cost ******* *** **** everyone ********* * *****-**-******** turnout * ***** ***** a ******* ***** *** be *** **** **** a *** ******.

*** *** ***** ***** that *****'* **** ****** yet *** *** *** ran ** **** *** a ********* *****. ** you *** **** *** of ***** ****** **** why ***?

***, ** **** ***** there *** ** **** shows ******* ** ** the *********/******* **** ***** there ** ** ***** in ****** ** **** a ******** ** *** of ****. ********* * single *** ** ******, even ** *** **** deposits ** **** *****, is *******.

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