The Future of Video Surveillance Distribution

Author: John Honovich, Published on Dec 22, 2016

40+ video surveillance distributors around the world told us what they see as the present and future of distribution.

The key positive: solutions. Just like their manufacturer partners, distributors are looking at solutions.

The key negatives: China direct cutting them out.

Inside this report, we examine these two key drivers.

**+ ***** ************ ************ ****** *** ***** **** ** **** they *** ** *** ******* *** ****** ** ************.

*** *** ********: *********. **** **** ***** ************ ********, ************ are ******* ** *********.

*** *** *********: ***** ****** ******* **** ***.

****** **** ******, ** ******* ***** *** *** *******.

[***************]

Solution *****

************ **** ** **** ** ****** ** ******** *****:

  • "*** ****** ***** **: - ********* **** ******* ** ******** - ***-**-*** ******* ******** *******."
  • "*********** *** *****-********** ******* ******** *********. ***** **** ** ****** an ***** **** ****** ******* *** **** ***** ************ *** ability ** **** ***** ***** * ***** ** ********** ****** products, ******* *** *******."
  • "******* ********* ******* ****** *******, ************* ******* ***."
  • "**** ******** ******* ********* ***** **** * ******** ****. *** necessarily ******** *****, *** **** ******* *** ******* ******* *** safety *****."
  • "*********. ********* ***** *** ***** ***** *** *****. **** *** lesser ****** ******. **** ** ** **** ******** ***** **** security / ************ *** ** ********** *** *******."
  • "***** ** ********* *** ************ *** ** ****"
  • "********** ****** ** **** **** * ********, ******** **** ***'*/********, for *******."

****:

***********

*** **** ** ************ *** * *** ****** ** ***** products, **** *** ** ******* **** *********** ** *** ******:

  • "******* **** **** ******** ** ********* *** ****** ************."
  • "*** *** (*******) **** ****** ***** ** *** ***** ********"
  • "*** ******* **** ****** **** *** ****** ** ********* *******. Eventually *** ******* ********* **** ** ******** ** ***** ************* which **** *** ** *** ** *** ******* ************."
  • "*********** **** ***** ****** **** ******** ******** **** *******/*****."

****:

Outlook / ********

***** ****** ******* ********* ** ************** ***** *** ******** ************ face, ** *** *** **** *** **** ************ *** ** successful ** ******** *******. ** *** ****** **** ***, ** would ********* ***** ********** ********* *** ************* **** **** *** 'solution' *********. *******, ** **** *** ***** ** ** **********, distributors ***** ****** *** ******** ********* ** **** ********. *** distributors *********** ********* ******** ***** / ****** / ******* ***** could **** ******* ****. *** ******* ** * *********** / re-seller ************* **** ******* ***** ** ********* *********************.***, *** *** ***** ****** ** * ******** ***** ********.

*** ***** ****** ******* ** ***** ********. ***** *** ********* sell ****** ** **** ****** ****** ** *****, ********* ************, and **** ***** ** ****** ***** ********* ******* ***** *** partners ****** *** *****. *** ***** ***** ***** ** ***** ***********, *** next **** ** ** *** *** *** ********* ** **** ** possible, **** ************ *** ***********.

*******, ** ** **** ** **** **** **** ****** ** distributors *******, ** *** ** **** ***** ******** ** *** video ************ ********, ** ******* ** *** *** **** ** the **** ** *** ******.

Comments (25)

*************, ******* ***** *** (*** ***** *******) * ***** ****** category *** ************ **** ***** ***** ** *** ****** *******, that ** ********* * *** ********* ***. **** ** *** intrusion ******** ***** * *********** ***** ****** ***** ******* ** exchange *** * ****** **** ***** ************ *** *** ***** needs ** ****** *******, ***** *** ****** **** ********* **** also. *******, ************ *** ***** ****** ** ****** ******* ****** on ***** ***** **** ******* ** ******* ***** ******** ** that ******* ***** (***** ****, ***** ******** *** ******, ********** AV, ***, ********** **** *****'* ******** *** **** ******** ***** price ******** *******... ***).

***** ** *** ******.

** ** ******-****** *****, *** ****** *** ** ** **** distributors **** ** **** ** **** ** **** *** **** a ********* ********. **** **** *** *** *** *** ****** understood, ************ ***** ***** * ******** ** ******* *** ********* gap. *** ************ **** ****** ******* **** *** ******* **** of ****** ****** *** ********** *******.

** ** **** ** **** * *** ** *****. *** fast ******* *** *****, *** **** ** ** ******* **** have ****** *** ***** ** ********* ****** ** *** ******** of "*********" ** *** *** -- *** *** **** ** a ******** **** ***** ***** * ***********'* ******; **** ** their ****** ***** **** ********* ** **.

******* *** ********* *** *** **** ****** *** ** ***'* have ** **** **** *******/********* **** (** ******* **** *** Good **** *** **** ******) ****** *******; ** **** ***'* need ** **** ****** ** **** ********** ** *** ****** to **-***-*** ********** *** **** (*** ******** ******* ** *** personal *********** ****).

************ ***** ** **** **** ***** **** ********* ********* ** as ***** ** "*********". **** **** ****** **** ** * hot *** *** **** ********** ******** **********. *** ****'* * rare ******! ******* ** ********* ***** *** ******, *** *** average **** **** ** **** ** **********, ********** *** ******* cost ** *****.

*** *** **** ******** **: **** *** **** ****** **** cut *** *********** **** *** ** ******? ***'* **** **** on *****...*** ****** ***** (******?) ** ** ** *** **** to *** *** *** ********* *** ***** ***** ****** ** the ********** ******.

* ***** ** ***** ** *********** ** *** *** **** integrators ***** **** *** *********** ** ** ** ** ****** given *** ****** ** *** *** ******, **** *** ******, with **** ********, ***** *****, *** **** *** *******?

*** *** **** ******** **: **** *** **** ****** **** cut *** *********** **** *** ** ******? ***'* **** **** on *****...*** ****** ***** (******?) ** ** ** *** **** to *** *** *** ********* *** ***** ***** ****** ** the ********** ******.

***** ******* ********* **** ******** **** **** ****** ** *********** without ***** * ***********, *** ****** **** ***** **** ************ and ******-**-********** ***** *******.

* ** *** ***** ******* *** *** ************ ******* ***** really ** * ********** *****.

******* *** *** ********** *** ******* ****** *** ***** ***** be ****** **********, *** * ******* **** ****** ** **** point ** ** ***** * ** * *****(***) ************* (***** as * ****-***** ****** ** **** ******).

****, * ** *** **** **** ******* *** ************ ***** lower ****** *********, ****** ** ***** ***** **** ********.

** * ************ ******* ***** ************, **** ***** **** ** warehouse * *** **** ***** (********* ***** *** ** *********), and ******** ** ******** ********* ***/** ********* (**** *******). **** would **** **** **** ****/****/**** ********* ******, ***** **** ****. Additionally **** ***** **** ** ******* **** * *** **** credit ******, **** ********, ***. **** ** ***** ** **** add **** ******** ********** ****** ** ***** *********** *** *******, and **** *** **** ***** ****.

* **** ****** **** **** ************ *** ***** ** ***** a **** (********* ****** ** ***********), *** * ********* *******. The ******* *** **** ** **** ***** *** *** ********* roles *** ** ******** **** **** ***** "******" **** ***** customers (*** ****** **** **** **** **, *** ********* **** entirely). ***** ********* **** **** ** ** ***** ******. ** counter *** ** ****, ************ *** ** ** ****, ****** as ********* *******, ***-*****/****** **** *** ****.

**** ***** ** *********** ***** ** *** * *********** *** to ***** ******* *** ****** ** ***** **** *********. *** they ***** ****** ****** *******? (***** ***** ** ******* *** smaller ***********, **** ********* ******* *** ***** ********, **** **** of ****** ***** ***** ********?) ** *** ********* ****, ****** like ****-*** ******** (*********** ****** ***** *** **** ********), ** ******** ******** *** ********** *****? **** ***** ***** vehicle ******** ** *******? **** *********** **** *** "**** ***" of ***** ********, *** *** "***** ***".

***% *****, **** **** **** ******* * ******** *****, **-*** manufacturers ****** ***** *****, ** ****** *** **** **** ***, and *** ***** *** **** ***** ***********, * ***** **** one ***** **** *********** ***** *** ******* ** **** *********. no-one ************ ****** * ******* ***** ** *** ***** ** their **** ********… **...*** **** ********, *** **** ******* ******... a *** **** ** ************

************ ******* **** ** ******, * ***** ***** ***** * Counter ******* ****** ** ********** * ***+ **** ****** ****** and **** *********** * *** ** *******, ** ***...

**** *** *** ********* ***** ****** ** **** ******* ** Ademco # *** ***** (***** ** *** *** ***** ****** programming)

*** *********** ******* *** *** ** **** ** **** *** suspect, ** *** ****** ** **** * ************ ***** **** to ****** ** ** ** **********- ******** ** ***** *****/**********/*******/*** (the ******* ** ****** ********* ****** ****) **** ************ ** varying ******** ******* ***** ********** *** ********* *** ******* ** buying "******". *** **** ** *** ***-******* ********, ************ **** conditioned * *** (**** ** ****) ******* *********** **** **** manufacturers ***** ******** ** *******. ** ** **** ******* *** no ***** *****-**-**** ********** **** ********.

**** ***** ****, *** ******* **** ******** ***** **** **** about * *********** ******. ** ** *** **** *** ******** so **** ****. ******** **** *** ********* ******* ******** **** have *** ******* ***** **** ******** ****** ****** ***** ** a ********* ** ** **** ****** *****.

*'* ** *** ******* **** ************ *** **** ******* ******** by *** **** ** *** ****** **** ***********. * ***'* know **** *********** ******* **** **** *** * ******* **** are ****** ***. * *** ****** ******* ********** ** *********/**** projects ** ************* **** ******* **** * *** ****** ********* project. *% ****** ** $**** ** ****** ****** **** *% margin ** $***. ** ***** *** *********** ******* ******* ********* on ********** ****** *** *******/****.

** *** ************ ****** ** ** ********* ********* **** ****** accept *** ************** *** ****** *******, **********, **** ******* *********, etc. ** **** **** *** ***** **** ******* (*** ******?) increase ** ****** ** ** ******* ** *** **** **** costs ** ***** ********. ** *********** ** ****** ***** ***** daily. ******* ***** *** *** ****** *** ** ****** **** having ****** ****, ****** ****** "*********".

** ***** *** *********** ******* ******* ********* ** ********** ****** the *******/****.

****** ****** ******* ***** ** ** **** ***** ******* *****.

**** ******, *** ***** *** **** ** ** *****. * would ***** **** ** **** ******** **** ** *** ********, other ***** **********, *** *********** **** *** **** ***** *** reached **** ***. ** ** **** ****** ** ******** ** become **** ******* **** ** **** ** ***** ************.

*'** *** ** *** *** ******** ******** ** ***** *****. In ****, * **** **** **** ********* ** *** ***** I **** **** ** **** ********. ** **** *********, ** do *** **** * ******** ***** ****** **** ****?

*'** *** ** *** *** ******** ******** ** ***** *****.

* ****'* *** *****; * ***** ****** ****** ******** ** cheaper ********* ** ** *******.

$**,*** ***** *** $*,*** *****, *** ***** ********, ***

$*,*** ***** *** $*,*** *****...

*** ***'* *** **** ******?

**'* **** ****** *** *** ******** ** ** **/** ** far ** *****/*****. *** ******, *** **'* ****** ***** *** most ********.

**** **** **** **** **** *** ****** *** ** ******* has ******* **** *** **** ** *****?

***, ** *** ******* ******* ******** *** ******* ** ***, so *** **** ** *** ******** *** ***** **, ***** is ******* *** **** *** ****.

***** ***** ** ****** ** ** *** ******** *** **** for ***** ** *** ****** *** *****.

* *** ****** ******* ********** ** *********/**** ******** ** ************* more ******* **** * *** ****** ********* *******. *% ****** on $**** ** ****** ****** **** *% ****** ** $***.

*** ******* ** ****:*********'* ******* ******** *********** ****** **** *******

*******:****, ******** *** ********* ******* ********

* ** ******* *** ******* ** ********* ******** **** ****** but ** ***** ** *** ********* ******* ********* *** ** aggressive ** *******, ** *** **** ************ *** *********** **** far ******* ****** *********** ********** *** ***** *****.

**** *** *** ** ******** ****, *** ***** ******** ****** visioned ***. ****, ******* **** ** $**** *** ******* ***** be ****, *** *** **** ******** **** **** **** ******? However, ** * *** *** *** **** ******* **** ******* a $*** ********, * *** ****** **** **** ********, ***** will *** **** ******. *** ********** ****** *** ** *** not **** ** *** **********. *** ** ****** **** ** all **** **** ** ** ***** ** **** ** * flawed ****** ***.

***** ** *********** *** ********** ** **** **** ******** ** the $*** ***** *** ** ***** *** $**** ******* *** the ********* ********* *** *****:

*. **** ******** ** ******* $*** ***** ******* ** ***.

*. **** ********* ** ******* / ******* ****.

*. **** ********* ** ******* * ******* ********** ******* **.

*. **** ********* ** ******** **** * ********** *** **** product **** ** ****** **** * *********** ********** ******* ****, which ** ****** *** **** ******* **** ***** ******* *****.

**** ** *** ** **** *****, *** ** *** *******, they **** **** ** ******* ** ****** **** *******.

**** ********* ** ******* * ******* ********** ******* **.

Five *********: "Why does this camera cost half of that one?"

One **********: "These come with a limited-time, factory-direct-to-you subsidy."

Five *********: "I'll take all you got!"

****** *** ***** ********(**).

** *******: ** **** #*, * **** *** ** ** over ** *** ****** ****** *** **** ** *** ***** for **** *** ** *** *******.

** **** #*: ***** ****** *** *** **** **** **?

** *******: *** *** ** **** *****, ****'* *** *** code. ***** ****** ** * ********* *** ***** *** *** Genetec **-**, **** **** **** *** ******** ***** *** ************* waiver.

** **** #*: *** ** ** **** ****? *** * stand ***** ****** ****** **** ** ******** **********? **** * cameras!

** *******: ***...******* ***** ******** *** ***** ***** **** *** site *** ******* * **** ****** **** **** ***** **** some ********* ** *** ****** **** ******* ******* **** ****** cool ****** ****, ****'* ***.

** ****#*: ***** ****! ***, **** ** * ** **** these ******* ******?

** *******: **** **** ** ** **** #*, ** **** bought * ***** ****** ** * ** ******* *****.

...******* ***** ******** *** ***** ***** **** *** **** *** perform * **** ****** **** **** ***** **** **** ********* pi *** ****** **** ******* ******* **** ****** **** ****** code, ****'* ***.

****** ***** *** *** ** *** **** ****** ************ **** an ************************** **** ******.

** ************ ******** ** "*********" ***** **** **** **** ****** INTEGRATORS?

* ****** "***********" ** ******** **** ****** ************/*****. *** ** your ***** **** ***** ****** "***********" ** **** ****.

**, *** ** *** ********'* "******* *******" ** **** ** not **** ** ****** ** * **********? ** ** ********** it ** ****** ** **** ** ** **** ******.

**** ******* - *********** *** *** ********** **********: **% ** distributors ***** ** ** * **** **** *** **** ** sell ********* *** * *** ***** **% ** *********** *****.

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