Fundamental Barriers to Surveillance Innovation

Author: John Honovich, Published on May 23, 2011

Projecting the rate of new technology adoption is critical for determining what products should be developed and sold. In the surveillance market, significant skepticism about adoption is common. You often hear people criticize H.264 uptake ("it's been around forever but only now being used in surveillance"), video analytics use ("it's just a feature") and IP cameras ("over a decade and still only used by a distinct minority"), etc.

Because surveillance depends on integrating systems, the introduction of any new component faces fundamental barriers, regardless of performance.

** ** ********* ** *********** ******* * ***** ** ******** to **********:

  • ***********: **** ** *** **** ****** ****** ***** - *** accurate, *** ********, *** **** *********, ***. ** *** **********?
  • ***********: **** ** ************ ********** *** **** ***********: **** ** the ********** ******** ****, *** ********* ** ** ** *** the ********** ** ******** ***********?

*********** ******** **** **** **** *** *** ********* **** ******** changes ** ** ******* ************ ****** (**** ** *** ****** cameras *** **** ******** ** ****). **** ** ********* ** most ***** ******* **** ************ ******* ** ***** *** **** decisions ***** ** *** ******** **** *** ********** ** ********* those ******* ** ******* *** ***** **********.

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  • ***********, ********* **** *** *********** ******** - ***** ****** *** difficulty ** ******* ** *** ******** *****. ****** *** ************** reluctant ** ******** ******** **** **** ********. ******* ....
  • ********* **** **** ** *********** *******. *** ** *** *** analytics ** ** ******** ******? **** * **** ***** ******** of **** ** ******* ******* ******* *********. **** ***** *** required ** *** *** *******, ********, ******* ** ****. **** if *********** ** ***** *** ***** *** *** *****, **** major ***** **** **** ******.

**** * ***** ***** ******* ** * ******** ***** ******* about * *** **********, *** ******* **** ***** **** ***** is ***** **** ** ********* ** **** ***** ******** *******. We've **** **** ********* ******* ** ***** **** * **** responds ** ** ********* ***** ******, "**** ** *****. *** I *** **** ** ** ********, ***** ******, ***** ***, etc.?" **** *** **** **** *** **** ** *** * new *** ** ******* ******, **** ** **** ****** ******* the ********. 

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** *******

*** ** *** **** *********** ******** ******* ** ******* ** "Buyers **** ******* ***** **** ***** ********* **** **** ** not **** ** *******. ****** ****** ***** ******** ** ********." In *********, **** ** ****** '******** ********** ******', *.*., ****** ** **** ****** ** ****** **** **** they ***. ******* ****, ** ******* ***** ****** ****** ***** ****** ******* ******. *** ********, ****, ** ***** **** ** ******* **** been ****** *** **** **** * ****** *** *** ** taken ** ****?

*** ****** *** ** ****** ****** ** ********* * *** of *********** *** *********** ********. *** **** ** *** **** decade, ** ******* ***** *** ******* **** *** ***** ******* of ****** *******. ** ****, ********** ** *** **** ** ability ** ********* **** ******** *******, **** ****** *** ****** interest. *******, ** *** **** *** *****, *** ********* *** flipped - ** ******* ********* ***** ****** (** ** ***** equal) ***** *******. *** **** *********** ******* ** *** ***** / *********** **** *************.

*** ******* **** ***** ******* *** ** ******* ** *********** with ******** *******. ** ******* *** *** ********* ********** **** legacy ****. ***** ***** **** *** *** ******** ** ******* in *** ****** *** ***** *****, ** ******* *** ****** shut *** ** ***** *******. ****** *** ***** ***** ***** decide ** ** * ***** *******, ****** ******* **** ****** the ******* ** ****** ********** ** *** ****'* ******** ** IP *******.

***** * ******, *********** ******** *** ******* ********. *** **** of ****** **** *** *** ******** **** ** ****** ** add ** ** *******. **** ****, ** **** ******* ** through ***** ******* ******, *** ******** ********. *******, ** **** still ********* **** **** ** **** ****** ** ****** '*******' through.

******

****** ** ** *********** ******* ******* ** ** *** ****** surveillance ********** ********.

**** * *********** ***********, ****** ***** *** ********** *****. ***** they *** ***** ****** ****** ******* *** ******** **********, ***** quality ** ****** ** ** ****** (****** ***** ** *******). As **** *** *** ************, **** *********** ****** **** ***** but ***** **** ** *************** ** ******* - *** ************ of ********, ******* ** ********, ***. ***** ** ** *** assured **** **** *** ******** ****, ** ** ********* ******** if ******** ********.

*** *** ******* *** ****** ** *********** ********. *********, *% of ******** ************ ******* ******* ****** *******. ****** *** ***** to *** ** ****** ****** ***** ** **** * ***** investment ** ********** ******** ****** ****** *******. ****** ************ ***, "All *** **** ** ** ** ****** *** ****** *** recorder *** *** *** ****."

********* ***** ** ****** ***** ******** ** * **** ******* for ******. **** **** ** *** **** ******* *** ****** as ** *** (*** ********* ** **) *** ********* *** IP *******. ****** ******** **** **** ***** *****, ***** **** respond, "***, ****'* ***** ***** *******. *** * *** **** with ** ******** ********, ***** ** ***** ***?" ******** **** drop ** ********* ******* **** **** **** ** *** *** recorders. **** ** *** * ****** *****. ** ** * system *********** / ********* **** *******.

*********** *** ******* **** ** **** ****** **** ********** **** IP *** ****** ******* *** ******* ** ****** *** **** flexible. *** *** ***** ****** ** ***** **** **** ***** major ******** ** ********** *********, ****** ***** ** ******* **** a **** ****** ********** - ****** ****. ****** ****** **** requires ***** ****** *** **** ****** ** ****** ******, ****** DVRs *** ********* *** *** ***** ****** ** ** ****** feeds.

****** ***** ****** ***** *** ****** *** ******** *** *** technology ** *** ************ ******. ***** ******** *********** **** *** ****** ********. *** ******* / ***** **** ** *** ********'* *** projection:

*** ****** ******** ** ********** * ***% ****** **** **** 2011 ** **** ($** ******* ** $*** ******* **** ***** 3rd ** *** **** ** *********). **** ******* ***** ** percentage *** ***** ***** (*** ****** ****** ** **** **** $10 *******) ** ****** **********. ******** ** *********** ************ *** integration *********** ** *** ***** *** ********** ** *** ************ market ** **** ** **** *******. 

**********

***** **** ***** **** ************ ** * ************ ******, ** think * **** ********* ****** ** *** **** ** ********* new ************ **** ******** ************ *******. **** ***** **** *** market ****** ************ *** ** ** * ******** ******** ** challenges ** ****** ** *** **********. ** ******* **** *** slowed *** ***** *** ************ *********** *** **** ******** ** do ** *** *** ****.

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