Flock's 2024 Product Expansion Analyzed
A year ago, Flock began expanding into general video surveillance, building upon its market-disrupting LPR business and hundreds of millions in funding. Now, they are expanding their portfolio further, but how does this impact Flock's positioning?
In this report, we examine Flock’s new releases for Spring 2024 based on a review of its executive/product teams' new product webinar and how this impacts Flock's competitive positioning. Plus, Flock comments on the legal / licensing problems they have.
Related Flock coverage:
- Flock Expands Into General Surveillance
- The Power of National LPR Watchlists (Flock and Motorola) Examined
- Flock Responds To Forbes Investigation Alleging Illegal Activities and Exaggerated Study
- Flock Safety Raises $150 Million, Lead By A16Z
- Flock Raises Another $150 Million, Valuation Now At $3.5 Billion
- Flock Retracts False Statement About IPVM, Explains Position
***** ** ******* ********* **** ******* video ************, ********* ********** ** ************** and ****** ********, *** “********” *** Falcon *** ******* (*** **** ******** offering) **** ************ ************ ** “******” ******* ** * "***** ********" (of **%) **** ****** ***** ***** options ** *********** "**" (****-***** *** ******, ****-*****, multi-lane *******)*** ******-*** ****** ******.
** *** ********** / *** *******, Flock ************ ****** ********** **** ********** products ** ********. *****'* ********* ************* **** *** ****** ******* **** in "**** *****," ** ****** ******* are ********, *** *** ********** ******* can ** ******* ** ******** ***** Falcon *************.
************, ***** ****** ** * ******** for ******** **** ******* **** **** the **** *********** / ********* ******* roads ** ******** ******* (** **********) any ****** **** ********* **** ****** delays, ***.
*****'* ******* ********* **** ******* ************ could **** *** ******* *** **** business *** ****** *** ***** ******* of ********* *******. *******, *** ******* will ** ******* ********* ** ** expands, ****** **** ******, ********** *********** with **** ****** ********* ** *** general ************ *****, **** *******, ********, etc., ********* **** *****'* **** ***** deploy *** ******. *******, ****** ******** - ******** ****, ****, Genetec, ******, ********, *****, *******
Cross / **-*******, ****** ******** **** ***** **** ***** *******
** *** ******** ****, ***** *** a ****-******* *** *********** *** ************ business *** *** ******** **** ** its ******** **** **** ** *** on / ******, ***** ***** ************* increase *** ******* ** ***** *** far **** ******* ******* **** ********* / *** ******* ******** *********.
*******, *** ** *****'* **** ***** / ******* ******* ***** *** *******, they *** ****** ******** ** ***** platform **** *** *****-** ******** ************* with ******* ********* ****** *****, **** as:
- ****** ********* ** *******
- *****-****** ******** / **** **** ******
- ******* ****** *** ******** (******** / Monitoring ******** / **** ** ******, Etc.)
*** ***** *** **** **** ****** targeted ********* ******** ** ***** ******* video ************ *****, **** ***** ******* on ***-**** **** ***** ** *** patrol *******'* ****** / ******* ******** relative ** *** ***, *** ***** are ******* ********* *** ***** *** / ****** ****** ********, *** *********** its ******* ************ ********.
Three *** *******
***** ********* ***** *** ****** *******, essentially ********* ** *** ******** *** and ****** ******* *** ******** **** on * **** ******** ** *** live / ********* ***** *** ****** detection ** **** ** ******* ***** reads, *****, ****, ***** ***.
***** *******:
** **** ***** ********* *******. *** first *** *** ************ *** *************. We ***** ***** ** *************; **** are ******* ****** ***** ***** *** LPR **** ****** **** ********. *** have ******* *********** *** *******, ******** directions ** ******, ***** ***** ****** a ********* *********** *** ** *******.
People ********* ***** ** ****** *******
*****'* ********** ********* *** ***** ********* people ********* ********** ******** *** ******* added ****** *********** (***** *****); *******, after * ****** ** *****'* ************* / ********** ********* ***********, ** ********* it ** **** ****** *********, *** facial ***********.
*****'* ********* / ************:
***** ** ******** *** ******, ***** was * ****** ** **** * camera **** **** **** ** **** 911. **** ******* ** *** ********* people *********.It ** ******** ** ****** ** ** ************ ********** ***** ** ** ************ ****.
**,just **** *** ***** ****** * ****** ******* *****, *** *** ****** ** ***** *** ****** *********. A certain time of day, let's call it midnight, in a parking lot. Just like an LPR hit "boom" I can see someone has come into this parking lot. When I click this link the power of Flock OS is unfolded. [Emphasis Added]
******* ***** **** ******** *** ******** and *** ******, ****** *** ***** I **** *** **** ***** **** and * *** *** ******* ** clearly ***** ******* *********, **** *** just ******* *** ******* *** * little *** ****, *** * *******.
***** **** ******** ****** ********* ** its ****** *******, *** ** ** a ******* ******* ************* ** **** (if *** ***) ***** ************* ***** add ****** ********* ********* ** ** cost / ******** **** *** ******** of *** *******. ***** ******* ** how ***** **** ** **** **** the *******:
***** ** **** *** ******* ** look ** * ***** ***** ** a ******* ** * *** ***** of * ******* ** *** * better ***********. *******, ************* *** ****** where ** *** ** ****** *** people ** ** ** ** ***** not ** ***, ****** ********* ** Condor *** ***** *** ***** ** to ********** **** ***** ** ******* and **** ******* ************* ** ******** to *** ************ *******.
***** ***** **** ***** ********** *** be ******* ********** ** **** ***** / ****** ** * ********* *********, e.g., (***** ** ***** *** *** people ** *** *****) *** ********** "slide *****" ***** ****** ****** *** crowd ************* *** ***** ****, ***. This ** ********* **** *** ** detect **** ***** ***** ********* / Raven *******. ****, * ****** ** the ***** ** ***** ** **** the ****:
“Steep” ********* *** *******
***** **** **** *** ******** "***** discounts" *** ******* ******** ** **** it ***** **** ** *** * new ****** ****** ** ** * new ********:
**** ** ***** ******** ******* ***** are *** ***** ** ****** ***** you ***** **** ** *** ******* in *** ********* ** * ***** toolkit ** *******. ***, ** *** do ** **** **** ****** **** we *** ******** ** * ****** steep ******** **** **** ** ** to **** ** *** * ****** in * *** ********.
****, **** ****** ********** ******* ** existing ***** ********, "**** *********" **** not **** * ****** ** **** changes, *** ***** **** **** ** there ** * ****:
** **** *********, ** **** ******* or ******* *** ********. *** ** you **** ** ****** *** **********, we *** ***** ** ** **** for ***. ** ** ******** * 33% ******** *** ** *** ****** Condor *****, ** ** *** ******* to ** * *** ** ****.
Aiming ** ******** *** "*****" ********** ******* ********
***** ***** *** ** *********** ***** bundles, ** ** ***** **** *** aiming ** ************* ****** ***** ****** count *** ******** *******, *****, ** turn, ********* ***** ******* ** ***** licenses/subscriptions. *** ********** ****** **** ** a ******** ******* ***** *** ***** government ********, ***** ****** ******, ***., as **** **** *** ** **** to ***** / ****** *** ******* data **** ***** *************.
** *** ****, **** ***-*****-********* *******, this *** ****** * **** ******* / ******* ***********, *** **** ********, neighboring ******* *** *** *********** / share **** *** **** ********* ********* ** *****, *** ** *** ***** ******* become **** ***********, *** ***** ** data ******* / ********** ******* **** continue ** ****.
First ******: *** ***, *** ******
***** ******* ** *** ***** ****** and *** ***********:
*** ***** *** ** * ****** pole, *** *** *** ****** ***** bundle. **** ** ***** *** ************* along * ***** ************, ******* ** vehicles ******* *** ***** **** **** streets ** ***** *** *** ****** to ** **** **** *********.
****, ** ***** ** * *** layout / ****** ** *** ***** bundle:
Second ******: **** ****, *** *******
****, *** ****** *** **** ****** bundle:
*** ****** ****** *** *** ***** cameras. ***** *** **** **** *** two *******. **** ***** **** ***** direction ******* *** ************ ** *******. We've *** *** ********* ********* ** the ************, ** **** ** ****** complete ******** *** *** ************ ********.
***** ** ************ *** ******* ****** poles ** ******** *******. **** ***** we *** ***** ** *** **** LPRs ** ***** ****** *****, **** we *** ***** ** *** ****** to ****. **** *** *** *** we **** ******** ***** ** *** vehicle **** ****** ** ****** *** intersection ** **** ** *** ******* to *** ** ****** ******. ** places **** **** **********, **** ***** be ** ***** ** ***** **** be * *** ** ****** ** there *** ** ********.
Third ******: ****** ****** ** ******** *** *******
***** ** **** ** ** "*** as *** **" **** ** ******, where *** *** *** ********** *** or ****** ******* ** *** ******** installs. ***** *******:
******* ***** ***** ** ***** * lot ** ***** ** **** ***** and *** ** ******** **** ***** is *******. ** *** ** **** a ****** **** ** *** *** a ****** ** ***** *** ** the ****, **** **** *****.
***** **** *** *** ********** ***** this, ** *** *******, ** **** it ** * *******-**** ***** ******:
Flock ****** “**” *** ****** ***** ****** *******
***** *** ***** * ***** ***** option ** *** ******** "**" *** camera, ***** ** ******** *** ****-*****, multi-lane ***********, ****** *** ******** "****** Falcon" (*** ******** **** ****), ***** *** *** **** * solar ***** ******:
****, ** **** **** ******* ****** LR *** **** ***** ** *** cases *** *** **** ****. **** will ** ** ** *****? ****, that ** *****.
****, ** ***** ** ** **** Flock's *******:
High-Speed ************, *****-**** ********
***** ******** *** ***** *** **** for *** *****-******* "**" ******:
**** *** *** ******* *** *****. First ** *** *** ********* **** have ********** ********, **** ********* **** 100 ***** *** **** *** * need ** ******* ** ** ***** full ***** ** *******.
Delays **** ***, *** ****** ** **** ******
****, ********* ** *** ****** *** case, ***** ** ****** **** *** and ***** *************, *** **** *** aiming ** ****** ***** ******* **** from *** **** ***** ** ****, citing ** ** ****** ** "**** a ******:
*** ***** ** ******* *** ****, we **** **** **** *** **** again ********** ****** **** *** ********** of ************** *** **** **** **** results. ** **** ** *** ****.
**** ****** **, ** *** *** go **** ** **** *** *** road ***** ** *** ****** **** to ******* ******** ** **** ** county ***** ** *** ***** ** is ****** ** **** * ******.
LPR *** **** ***** "****** ********" - ***** ******
***** ******* **** *** ********* *** "video *** *** ********" *** **** it ** "****** ********," ** ****, Flock *** **** ******* * ***** panel ****** *** *** ****** ***** camera (*** **** *** *** ****** is ****** ****). ***** *********:
** **** **** ***** *** ********* of ***** **** *** ********* **** use *****, *** ***** *** *** together. ***** ***** ******** * ******* description, **** *********** ** **** **** a ****** ** *** * ******* plate. **** ******* ***** ** *** into * *** *** **** *** when **** *** *** ** ******** ideally ***** ** ***** ** **** locate *** ******* ** ***** ** occupants *** **** ******* * ****, measured ************.
** ** **** **** **** *** truly ****** ********. *** ************, *** big ********* *** **** ******* ***** where *** **** **. ** *** that ***** *** **** ***, *** as ******* *********, ** *** ****** excited ** ***** ** **** ****** today. ** *** **** ** **** got *** ******* ** *** ** wherever *** **** **, *** **** step *** ** *** *** ** combine ** **** *** *** *** bundles ** **** ** ****** ****-********* and **** ** *** ****** **** city.
All ** *** *****, ***** **
****, ***** ********** *** ** ***** features *** ** **** **** *** cloud ******, ***** ************ ******** ******** different "*******" *** "*******":
**** ** ********* ** *** *** devices **** ******** ** ***** ** and **** ********** ** *** ********. You *** **** ** ****** ** pull ******** **** ********* ******* *** different *******. *** ***** ** **** Flock **, **** ** ** ****** the ****.
Several ****** *** *******
************, ***** ***** ******* ******* ** its ****** ***, ********* ***** **** to ****** / ****** ******** *** search ******* ******* ****** / ***** marches, ****, *****, *** **** ****. While ***** *** ************ *** *****, several *********** **** ******* **** *** over * ****:
Multi-Camera ******** / ****** ****, *******
***** **** *****-** *********, ************* ********* additions *** ***** ******** *****-****** *** sync ********:
****** **** ** ***** **:
Many **** "*** ********" ******, *** *** ********* / ********
******, ***** ********* **** ****** ****** the *******, *** *** ** *** allotted ****, **** *** *** ****** / ********* **** ******** / ****** listed ****: