FLIR Is Giving Away $3,000 Demo Kits

By Brian Karas, Published May 17, 2017, 04:53am EDT (Info+)

Everybody likes free stuff, and FLIR is using that concept to attract dealers by giving them $3,000 worth of demo gear for attending a certification session.

Of course, nothing is ever really "free", and there are caveats to FLIRs promotion. In this note, we explain and analyze FLIR's marketing tactic relative to competitors. 

Demo *** *******

**** ** ******** * **** *** based ** ***** *****/****** **********-******** ******** *** ******* [**** ** ****** *********] ********* *** cameras. *********** **** ****** ******** ******** being **** ** ****** ******, ** partnership **** ***. ** *** *** of *** *******, *** *********** *** sign ** ** ***** *** *** product **** *** ***** * **** kit ** *** ****, **** * Meridian ******** *** * ********* ** cameras, ** ******.

*** ** ****'* *** ***** ****** additional ******* ***** *** **** *** components ** ********:

Free... **** ********

*** ***** ** **** *** ********** must **** ** ***** *** ********** system ****** *** **** ** ***** to **** *** **** ***, *********, they **** ******* ** ******* *** it **** **** (** ** *** be ******** ** ***/********). ********** ******* are ***** **** *** ********/******* ******* line, *** **** ** **** ** MSRP ** ~$*,***.

DvTel ******** - *** *****

*** ********* *** ******* **** *** part ** **** ********* **** **** ****'* *********** ** *****, ***** **** *** ********** ****** promotion **** **** ***** **** ***********. The ***** ******** **** **** **** for ***** *****-*** ********* *** *** part ** *** **** ****, *** do *** ******* *** *** ***** requirements ******* **** ** *** ** make *** **** *** ***** ****. 

Free (****** ****) ************ ****

**** **** **** **** **** * tech ***** ** ***** ***** ******* to ******* *** ********** *** **** with *** ************ ** ************* ******.

Competitive **** *******

************* ***** **** ********* *** **** level ** ********. **** ***** **** form ** ******** *** **** ********* purchases (********* **%), ** ** **** for *******, ********** *** ****, ** receive **** ******** **** *************. **** makes ****'* ********* ************ **********, *** potentially ********* ** *** *******.

Win *** ***

**** *****, *** ** ** *** center ** ********** ********** ** *** security ********. **** ***** ** ********* only *** ***, *** ** ******** to **** ***** *************** ********* **** ***** **** *** for ***** ******** ** ****.

Small/Medium ********** ****** ********

** **** ** *** ****** ****** have **** *****-*** ******* *********** *** western ************* ** ****** ****, *** small/medium ********** ****** *** ****** *** area ***** ***** ************* *** ********* for *********** ***** ******, ******* *** long ***** ***** ** *** ***** ********** systems ******. **** ** ****** ** gain ********* ** **** ******, *** potentially ********* ********** *** ******* ** go ***** ****** ******** **** ***** components. ******* ******* ****'* ****** ** the ****** ************* ** *********** ******** from ************* *** ******* ** ******, or ********, ***** ********* ** **** segment. *******, ********, ****, *****/****, *****, Hanwha, *********, *********, *** ******** ***** brands *** ******* *********** ** **** sector, *** ***** ********** ** ******** ***** positions.

Dahua/Hikvision ******

** ******** ** ***** ******* ****** in *** *** ******, ***** *** Hikvision **** **** ***** **** **** want ** **** ** **** ***-**** systems *** ****** **** **********-***** *********. Given *** **** ***** ********* *** starting ****, ***** *********** ********* ** ADI-style *****, ****'* ***** ** * free **** *** ***** **** **** gain ********* *** **** *********** **** from ******** *****/********* *** ***** ****** installs. *******, *** ******* ********* **** shown **** *** *** *** ** throw **** ** ***********, *** ***** easily ***** ****'* ***** ** ** shows ***** ** *******.

Poll / ****

Comments (7)

Undisclosed Integrator #1

05/17/17 01:26pm

I was at this event in NY. I carefully watched their powerpoints and still waited for the "Value-ADD" over other systems.

At the end, I kindly declined the "package" because the cameras drew nothing of value.

What upset me most was that they pitched a 4K camera but never considered it in the kit.

Me and my team agreed, so I'm curious to see how their product-line plays out.

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Greg Cortina

In reply to Undisclosed Integrator #1 | 05/18/17 03:56pm

Dear Undisclosed Manufacturer,

As I am planning the next event, I was greatly concerned about this....then I realized we had over 50% the group leave with a unit and participating in the offer. 

I guess it was more attractive to Integrators than other Manufacturers!

Greg

FLIR - Director of Distribution Sales - West

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Undisclosed Manufacturer #3

In reply to Greg Cortina | 05/22/17 11:23pm

Really, Greg? Doesn't just a small part of you wish you could take this back? Does anger and sarcasm resonate with your customers? Seriously. If so, the rest of us have this all wrong.

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Greg Cortina

In reply to Undisclosed Manufacturer #3 | 05/22/17 11:51pm

Well, actually it was intended to be a little funny.  That's why I identified myself. 

Feel free to do the same. 

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Undisclosed Integrator #2

05/18/17 02:32am

DVTEL cameras are Dynacolor OEM(from Taiwan). 

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Josh Bylsma

BLUEmark Technologies
05/19/17 12:22pm

General curiosity, how many dealers do thier own demos? Do you perfer to do them yourself or call in the manufacturer? 

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Michael Miller

In reply to Josh Bylsma | 05/19/17 12:33pm

99% of the time we do our own demos.  I insist that it is this way. 

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