FLIR Is Giving Away $3,000 Demo Kits

By: Brian Karas, Published on May 17, 2017

Everybody likes free stuff, and FLIR is using that concept to attract dealers by giving them $3,000 worth of demo gear for attending a certification session.

Of course, nothing is ever really "free", and there are caveats to FLIRs promotion. In this note, we explain and analyze FLIR's marketing tactic relative to competitors. 

Demo *** *******

**** ** ******** * demo *** ***** ** their *****/****** **********-******** ******** *** ******* [**** ** ****** available] recorders *** *******. *********** must ****** ******** ******** being **** ** ****** cities, ** *********** **** ADI. ** *** *** of *** *******, *** integrators *** **** ** to ***** *** *** product **** *** ***** a **** *** ** the ****, **** * Meridian ******** *** * selection ** *******, ** charge.

*** ** ****'* *** firms ****** ********** ******* about *** **** *** components ** ********:

Free... **** ********

*** ***** ** **** the ********** **** **** at ***** *** ********** system ****** *** **** in ***** ** **** the **** ***, *********, they **** ******* ** invoice *** ** **** FLIR (** ** *** be ******** ** ***/********). Qualifying ******* *** ***** from *** ********/******* ******* line, *** **** ** have ** **** ** ~$4,000.

DvTel ******** - *** *****

*** ********* *** ******* that *** **** ** this ********* **** **** ****'* *********** ** *****, ***** **** *** relatively ****** ********* **** FLIR ***** **** ***********. The ***** ******** **** FLIR **** *** ***** lower-end ********* *** *** part ** *** **** kits, *** ** *** qualify *** *** ***** requirements ******* **** ** hit ** **** *** demo *** ***** ****. 

Free (****** ****) ************ ****

**** **** **** **** send * **** ***** on ***** ***** ******* to ******* *** ********** and **** **** *** installation ** ************* ******.

Competitive **** *******

************* ***** **** ********* but **** ***** ** atypical. **** ***** **** form ** ******** *** demo ********* ********* (********* 50%), ** ** **** for *******, ********** *** ones, ** ******* **** hardware **** *************. **** makes ****'* ********* ************ aggressive, *** *********** ********* to *** *******.

Win *** ***

**** *****, *** ** at *** ****** ** aggressive ********** ** *** security ********. **** ***** is ********* **** *** ADI, *** ** ******** to **** ***** *************** ********* **** ***** with *** *** ***** products ** ****.

Small/Medium ********** ****** ********

** **** ** *** bottom ****** **** **** lower-end ******* *********** *** western ************* ** ****** from, *** *****/****** ********** market *** ****** *** area ***** ***** ************* see ********* *** *********** sales ******, ******* *** long ***** ***** ** the ***** ********** ******* ******. FLIR ** ****** ** gain ********* ** **** sector, *** *********** ********* mainstream *** ******* ** go ***** ****** ******** with ***** **********. ******* against ****'* ****** ** the ****** ************* ** alternative ******** **** ************* all ******* ** ******, or ********, ***** ********* in **** *******. *******, Avigilon, ****, *****/****, *****, Hanwha, *********, *********, *** numerous ***** ****** *** already *********** ** **** sector, *** ***** ********** ** maintain ***** *********.

Dahua/Hikvision ******

** ******** ** ***** Western ****** ** *** SME ******, ***** *** Hikvision **** **** ***** that **** **** ** move ** **** ***-**** systems *** ****** **** enterprise-class *********. ***** *** base ***** ********* *** starting ****, ***** *********** motivated ** ***-***** *****, FLIR's ***** ** * free **** *** ***** help **** **** ********* and **** *********** **** from ******** *****/********* *** their ****** ********. *******, the ******* ********* **** shown **** *** *** shy ** ***** **** at ***********, *** ***** easily ***** ****'* ***** if ** ***** ***** of *******.

Poll / ****

Comments (7)

Undisclosed Integrator #1

05/17/17 01:26pm

I was at this event in NY. I carefully watched their powerpoints and still waited for the "Value-ADD" over other systems.

At the end, I kindly declined the "package" because the cameras drew nothing of value.

What upset me most was that they pitched a 4K camera but never considered it in the kit.

Me and my team agreed, so I'm curious to see how their product-line plays out.

Avatar

Greg Cortina

In reply to Undisclosed Integrator #1 | 05/18/17 03:56pm

Dear Undisclosed Manufacturer,

As I am planning the next event, I was greatly concerned about this....then I realized we had over 50% the group leave with a unit and participating in the offer. 

I guess it was more attractive to Integrators than other Manufacturers!

Greg

FLIR - Director of Distribution Sales - West

Undisclosed Manufacturer #3

In reply to Greg Cortina | 05/22/17 11:23pm

Really, Greg? Doesn't just a small part of you wish you could take this back? Does anger and sarcasm resonate with your customers? Seriously. If so, the rest of us have this all wrong.

Avatar

Greg Cortina

In reply to Undisclosed Manufacturer #3 | 05/22/17 11:51pm

Well, actually it was intended to be a little funny.  That's why I identified myself. 

Feel free to do the same. 

Undisclosed Integrator #2

05/18/17 02:32am

DVTEL cameras are Dynacolor OEM(from Taiwan). 

Josh Bylsma

BLUEmark Technologies
05/19/17 12:22pm

General curiosity, how many dealers do thier own demos? Do you perfer to do them yourself or call in the manufacturer? 

Michael Miller

In reply to Josh Bylsma | 05/19/17 12:33pm

99% of the time we do our own demos.  I insist that it is this way. 

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