Cisco Exec to Lead Firetide

Author: Carlton Purvis, Published on May 27, 2013

Firetide had been the most visible and vocal proponent of wireless mesh surveillance but, in the past few years, the company has gone relatively quiet. Now, the company has announced a new CEO, tapping Cisco veteran John McCool who spent 17 years with Cisco, most recently serving as CTO and senior VP of the Global Enterprise Segment, before leaving the company last month.

For this note, we talked to McCool about Firetide’s position and its plans going forward, concluding with an analysis of their positioning.

Key ****** **** *** *********

**** *** *** **** ******* ******************'**** ****:

  • ******** ************** - ******, *****, ***. - ** ** ******** market.
  • ******** ****** ****** ******* ***** ** *** ***** ****** ****** **************.
  • ******** ** *** ********** ******, ************ ******, ***** ********* ***** to ** *****.
  • ** ***** *** ******* *** ******* (**** ******* ***$*.* ******* ** ****)
  • **** **** *** ********** ****.

What ********* *** *** ****** *** *******? *** **** ** ****** ** ************? 

**** ********** *** **** *********** *********** ** ****-********* *** *** ability ** ******* * ********** ****** ** ****-********** ***** **** a ****** ***** ******. *** ******* ********** ** ***** **********************, *** **’** ****** ** ******** **** ** **** ** call ******** ************** -- ****** ******, ****** *****, *** *******. They **** *** **** ************ **********, *** **** *** ********* challenge ** ****** ** *****. **** ** ** *********** ************* ****** *** ******** *** **** **** **** ******** ** infrastructure *** **************.

**** ** *** ***** *************'***** ********? **** ***** ** ****** *** *** ***** ** do ** **** ********** ******?

*************** ** * **** **** ***** ****’* * *** ** mobile *******. ***** ** *** *** *** **** ** * notebook. ** *** * **** ********* ****, *** ***** ****’* broad *** ** ******* *****. *** ********* **** ****** ****** growth ****** ****’* ***** ** *** *********** ***** ****-****. [****] Things *** ****** ****** *****-***** ************** **** *** ***** * great **** ** *****, *** ****** ** ****** ****** *******. I’m ******* ** **** **** *** ******* ** ** * strong ******** ** ******** *** ********** ** ** ***** ******* on ****** ************** **** **** ** ****-****** ** *****-***** ******* *** processing *******. [****** **** *** *** ******* ** ******* ** see ****** ** *** ***** *******.]

In ***** ******* *** *** ****** *** ******** ** **** **********?

** *** ****** ******** ******** ** *** ********** ******, ************ around *** ****** ****. ******* ** ****** ******, ********** ***** aren’t **** ********** ** **** ************ ** *******, *** ****** safety *** ****** ************* ** ****. ****’** **** ******* **** equipment ** ****** ***** ******* **** **** ** ******* **** remotely. ***** ********* *** ****** *** *********** ** ********* ****** or ** ********** *** ******* *** * *** *** ** connect. Also, **** **** **** ********* ****** *** *** ****** ** manually *********** * ***** ******* ** ****** * **** ******* that *** ************* ********* **** **** **** ************.

What ** *** ******* ***** ** *******? *** *** ******* ******** *** *** *** ********** ** ********* **** ***** *******?The company completed a Series E a while back and continues to grow the company based on that. We are generating cash and balancing that against our expansion plan which will include new products as well as expanding into new technologies. We have a very strong position in North America and places like Asia-Pac and have seen phenomenal growth starting at a very small base.

Can *** ******** **** ******** ** "********** ******"? *** *** ********** ******** *********** **** ****?***,********** ********** *********** **** ****, *** **'** ******* **** — faster **** *** ***** *********** ****** ** *** **** ******. (Note: ****** ************ *** *** **** ** ******* ** ******* the **** **** *** ******** ** ********.)

What *** *** ****** ****? **** *** ** ****-****-**** *** ****?We would prefer to not disclose comparisons of this nature.

*** **** ********* ********************* **** *** *** ***** *** ***** ** ******?

*** ******* ********* ** **** **** ***, *** ** *** hiring ** *** ********** *****: ***********, *******, ********* *** *****.

Any ***** ** ***** ******* ***** ** *******?We are not talking about raising funding at the current time.

IPVM ********

*** **** ******** ******* ** *** *** **** ** *** validation ** ****** ***********. ***** *****'* ***** ** ************ ** * *****************'********* ** ******* ****** ******. ******* * ***** ********* ** move ************ **********, ********** ******************* * ***** ****** * ***** (******** ****** ************). ********, ** *** ******* ****** ** ***** **** ******* or ********* ************, ** ******* *** *** ***'* ********** ***** help **** *******.

** *** ***** ****,********'********* ******* ** ** ******* *** **** ** ** *** for *** **** *** *****. ******************** **** * **** *** ******** **** ********** ** ************, they **** ********* ** *** ******* ************ ***** **** *******, like********. *** ****** ********** ******** ************ ******************** ****. 

*** ***** *************** ********* *** *****, **** *** ******** ************. ***** *** company *** ** **** ** ***** ** ************ ***** ********, and *** ******** ******* *******, *** ****** **** ****, **** is * ******** ******** ** *** ****** (****** ********** ******** are ****** ** ** *****). **** *********** ** ****** ** be *** **** ** ********** ************* ***** ** *** *****, ***** *** ******* **** ** building **** ******, ********* ***** ******** ****** ********** **** ******* inside ** ** *** ******.

********, **** '*******' *********** ********** ************ ****** ***** ****** ****** *********.

*******, ** ******* **************** ******** ** ** * ***** ****** ** *** ************ market. *******, ** **** ** ***** ******** **** ******* *** new *** ****** **** *** **** ****, ** ** ******* in.

********'*********:

"** ***** ******** **** ******* **** ** ***** ... * really **** ****** ******** **** ******* *** *** ********* ** replace * ***** ***** ** ***** ************ [*** **** *****]. That's *** *****. ****** **** ***** * ***** ***** ** going ** ** * ******* **** *** *********. *** **** in ******** *****, *** ******** **********."

** *** ******** ************ ******:

"** ** ******* **** ***** **** * ******** **** ******* isn't * *** ******, *** *****'* ** **** ** ****** our ***** **** **** **** **** *** **'** ***. *** when *** **** ** *** ***** **** ******* **** *********** *** ***** **** ** ******* ******** ************, ** ******* that *** ******** ** * ****** ********. ***** **'* *** ***** lower ****, **'* ***** * ****** ***********, *** ** ***** people **** ** ******* ** *** *** ****." 

"******** *** **** ******* ***** ** *** *****, ** ***** now, **'* **** **** ** ** **, *** ** ***** with *** ***** **** ******* ********** ** *** ** ****. These *****, *** *** *** ***** *****. ** *** **** as ****** *****. *** *** *** **'* *****, *** ** see ***** ** *** **** *********** *********** *** *** **** relevant ** ********* … ***** ************ **** **** ********* ** they *** ** **** ****. ***** **'* * ******** ********, but ***** ** ** ******. *** *** ****** ** ****** big ** ** *** ** ** *****." 

Comments (2)

Cisco will be acquiring fire tide within twelve months.

I am curious: What does FireTide have (in terms of products) that Cisco does not?

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

April 2018 IP Networking Course on Apr 19, 2018
This is the last chance to register for our IP Networking course. Register now. NEW - 2 sessions per class, 'day' and 'night' to give you double...
Rare Video Surveillance Fundraising - Verkada $15 Million on Apr 19, 2018
Fundraising in video surveillance (and the broader physical security market) has been poor recently. Highlights are few and far in between...
ISC West 2018 Access Control Rundown on Apr 06, 2018
For ISC West 2018, what is new and interesting in access control?  This rundown will bring you up to speed on the exhibitors, what they are...
The 5 Major Lock Profiles Guide - Euro, Oval, KIK, Interchangeable Core, Mortise on Apr 03, 2018
Locks are used everywhere, but they are not all the same. In fact, even the shape of the lock changes, sometimes for no other reason than...
70+ New Products Directory Spring 2018 on Apr 02, 2018
We have compiled a list of new products for Spring 2018 in the categories: Video Surveillance Access Control Fire and Intrusion Other...
Wireless Networking For Video Surveillance Guide on Mar 29, 2018
Wireless networking is a niche in video surveillance applications, but it can be a difficult one to understand with proper wireless design,...
IPVM Camera Calculator User Manual / Guide on Mar 09, 2018
Learn how to use the IPVM Camera Calculator. The guide below includes instructions, images, gifs, and videos demonstrating and explaining the...
Cellular (4G / LTE / 5G) For Video Surveillance Guide on Mar 06, 2018
In this report, we explain using cellular for video surveillance including: 4G vs LTE vs 5G 4G standards 5G future Advantage: Placing cameras...
Aruba Networks Profile on Feb 22, 2018
Aruba Networks' presence in the video surveillance market has historically been limited. With a company focus on Wi-Fi first and switching...
Simplisafe 'All New' Generation 3 Tested on Feb 08, 2018
Feared by the traditional alarm industry, Simplisafe has launched its 'all new' Generation 3 platform that they declare is "Stronger. Faster....

Most Recent Industry Reports

The Yolo Bro And The Death of Journalism on Apr 24, 2018
There's an old quote: The job of the newspaper is to comfort the afflicted and afflict the comfortable Unfortunately, the opposite is more...
DMP Adds Ring Video Doorbell Integration on Apr 24, 2018
Video doorbells have become one of the hottest items for security systems. After several years with no doorbell, DMP has announced integration with...
Milestone 2017 Financials Examined on Apr 24, 2018
For ISC West 2018, Milestone released ... their financials, touting "strong revenue growth in 2017". However, there were discrepancies with the...
Chinese Manufacturer Kickstarter Campaign Huge Success (EverCam) on Apr 23, 2018
In a week, a Chinese manufacturer's expertly done Kickstarter campaign has received $1.4 million in pledges, an incredible amount for a video...
Favorite Biometrics 2018 on Apr 23, 2018
Biometrics are on the rise, or at least integrator opposition to them is declining, according to new IPVM integrator statistics.   Almost half of...
Dahua and Hikvision Win Over $1 Billion In Government-Backed Projects In Xinjiang on Apr 23, 2018
Dahua and Hikvision have won well over $1 billion worth of government-backed surveillance projects in China’s restive Xinjiang province since 2016,...
May 2018 Camera Course on Apr 20, 2018
Save $50 on early registration until this Thursday, the 26th. Register now (save $50) for the Spring 2018 Camera Course This is the only...
Global Real-Time Video Surveillance - EarthNow on Apr 20, 2018
A new company, EarthNow, with backing from Bill Gates, Airbus and more, is claiming that: Users will be able to see places on Earth with a delay...
Dedicated Vs Converged Access Control Networks (Statistics) on Apr 20, 2018
Running one's access control system on a converged network, with one's computers and phones, can save money. On the other hand, hand, doing so can...
April 2018 IP Networking Course on Apr 19, 2018
This is the last chance to register for our IP Networking course. Register now. NEW - 2 sessions per class, 'day' and 'night' to give you double...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact