Cisco Exec to Lead Firetide

By Carlton Purvis, Published May 27, 2013, 12:00am EDT (Info+)

Firetide had been the most visible and vocal proponent of wireless mesh surveillance but, in the past few years, the company has gone relatively quiet. Now, the company has announced a new CEO [link no longer available], tapping Cisco veteran John McCool [link no longer available] who spent 17 years with Cisco, most recently serving as CTO and senior VP of the Global Enterprise Segment, before leaving the company last month.

For this note, we talked to McCool about Firetide’s position and its plans going forward, concluding with an analysis of their positioning.

Key ****** **** *** *********

**** *** *** **** ******* ******************'**** ****:

  • ******** ************** - ******, *****, ***. - ** ** ******** ******.
  • ******** ****** ****** ******* ***** ** *** ***** across ****** **************.
  • ******** ** *** ********** ******, ************ energy, ***** ********* ***** ** ** moved.
  • ** ***** *** ******* *** ******* (last ******* ***$*.* ******* ** ****)
  • **** **** *** ********** ****.

What ********* *** *** ****** *** *******? *** **** ** ****** ** ************? 

**** ********** *** **** *********** *********** of ****-********* *** *** ******* ** deliver * ********** ****** ** ****-********** video **** * ****** ***** ******. The ******* ********** ** ***** **********************, *** **’** ****** ** ******** area ** **** ** **** ******** infrastructure -- ****** ******, ****** *****, for *******. **** **** *** **** surveillance **********, *** **** *** ********* challenge ** ****** ** *****. **** is ** *********** ************* ****** *** ******** *** **** this **** ******** ** ************** *** municipalities.

**** ** *** ***** *************'***** ********? **** ***** ** ****** are *** ***** ** ** ** help ********** ******?

*************** ** * **** **** ***** wasn’t * *** ** ****** *******. State ** *** *** *** **** on * ********. ** *** * very ********* ****, *** ***** ****’* broad *** ** ******* *****. *** ecosystem **** ****** ****** ****** ****** didn’t ***** ** *** *********** ***** 2008-2009. [****] ****** *** ****** ****** cloud-based ************** **** *** ***** * great **** ** *****, *** ****** is ****** ****** *******. *’* ******* to **** **** *** ******* ** in * ****** ******** ** ******** the ********** ** ** ***** ******* on ****** ************** **** **** ** ****-****** to *****-***** ******* *** ********** *******. [McCool **** *** *** ******* ** expects ** *** ****** ** *** Asian *******.]

In ***** ******* *** *** ****** *** ******** ** **** **********?

** *** ****** ******** ******** ** the ********** ******, ************ ****** *** energy ****. ******* ** ****** ******, industrial ***** ****’* **** ********** ** good ************ ** *******, *** ****** safety *** ****** ************* ** ****. They’re **** ******* **** ********* ** remote ***** ******* **** **** ** process **** ********. ***** ********* *** seeing *** *********** ** ********* ****** or ** ********** *** ******* *** a *** *** ** *******. ****, **** move **** ********* ****** *** *** having ** ******** *********** * ***** network ** ****** * **** ******* that *** ************* ********* **** **** them ************.

What ** *** ******* ***** ** *******? *** *** ******* ******** *** *** *** ********** ** ********* **** ***** *******?The company completed a Series E a while back and continues to grow the company based on that. We are generating cash and balancing that against our expansion plan which will include new products as well as expanding into new technologies. We have a very strong position in North America and places like Asia-Pac and have seen phenomenal growth starting at a very small base.

Can *** ******** **** ******** ** "********** ******"? *** *** ********** ******** *********** **** ****?***,********** ********** *********** **** ****, *** we're ******* **** — ****** **** the ***** *********** ****** ** *** WiFi ******. (****: ****** ************ *** not **** ** ******* ** ******* the **** **** *** ******** ** negative.)

What *** *** ****** ****? **** *** ** ****-****-**** *** ****?We would prefer to not disclose comparisons of this nature.

*** **** ********* ********************* **** *** *** ***** *** plans ** ******?

*** ******* ********* ** **** **** 100, *** ** *** ****** ** all ********** *****: ***********, *******, ********* and *****.

Any ***** ** ***** ******* ***** ** *******?We are not talking about raising funding at the current time.

IPVM ********

*** **** ******** ******* ** *** new **** ** *** ********** ** brings ***********. ***** *****'* ***** ** ************ is * *****************'********* ** ******* ****** ******. ******* a ***** ********* ** **** ************ **********, ********** ******************* * ***** ****** * ***** (******** ****** ************). ********, ** *** ******* ****** to ***** **** ******* ** ********* partnerships, ** ******* *** *** ***'* background ***** **** **** *******.

** *** ***** ****,********'********* ******* ** ** ******* *** same ** ** *** *** *** last *** *****. ******************** **** * **** *** ******** mesh ********** ** ************, **** **** struggled ** *** ******* ************ ***** cost *******, ************. *** ****** ********** ******** ************ ******************** ****. 

*** ***** *************** ********* *** *****, **** *** wireless ************. ***** *** ******* *** be **** ** ***** ** ************ where ********, *** *** ******** ******* therein, *** ****** **** ****, **** is * ******** ******** ** *** market (****** ********** ******** *** ****** to ** *****). **** *********** ** likely ** ** *** **** ** capitalize ************* ***** ** *** *****, ***** the ******* **** ** ******** **** robust, ********* ***** ******** ****** ********** edge ******* ****** ** ** *** camera.

********, **** '*******' *********** ********** ************ ****** ***** ****** ****** *********.

*******, ** ******* **************** ******** ** ** * ***** player ** *** ************ ******. *******, it **** ** ***** ******** **** changes *** *** *** ****** **** the **** ****, ** ** ******* in.

********'*********:

"** ***** ******** **** ******* **** of ***** ... * ****** **** robust ******** **** ******* *** *** potential ** ******* * ***** ***** of ***** ************ [*** **** *****]. That's *** *****. ****** **** ***** a ***** ***** ** ***** ** be * ******* **** *** *********. Not **** ** ******** *****, *** wireless **********."

** *** ******** ************ ******:

"** ** ******* **** ***** **** a ******** **** ******* ***'* * big ******, *** *****'* ** **** to ****** *** ***** **** **** that **** *** **'** ***. *** when *** **** ** *** ***** cost ******* **** *********** *** ***** **** ** ******* critical ************, ** ******* **** *** solution ** * ****** ********. ***** **'* not ***** ***** ****, **'* ***** a ****** ***********, *** ** ***** people **** ** ******* ** *** for ****." 

"******** *** **** ******* ***** ** the *****, ** ***** ***, **'* been **** ** ** **, *** we ***** **** *** ***** **** network ********** ** *** ** ****. These *****, *** *** *** ***** areas. ** *** **** ** ****** areas. *** *** *** **'* *****, but ** *** ***** ** *** more *********** *********** *** *** **** relevant ** ********* … ***** ************ have **** ********* ** **** *** be **** ****. ***** **'* * minority ********, *** ***** ** ** upside. *** *** ****** ** ****** big ** ** *** ** ** right." 

Comments (2)

Cisco will be acquiring fire tide within twelve months.

I am curious: What does FireTide have (in terms of products) that Cisco does not?

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