Cisco Exec to Lead Firetide

Author: Carlton Purvis, Published on May 27, 2013

Firetide had been the most visible and vocal proponent of wireless mesh surveillance but, in the past few years, the company has gone relatively quiet. Now, the company has announced a new CEO, tapping Cisco veteran John McCool who spent 17 years with Cisco, most recently serving as CTO and senior VP of the Global Enterprise Segment, before leaving the company last month.

For this note, we talked to McCool about Firetide’s position and its plans going forward, concluding with an analysis of their positioning.

Key ****** **** *** *********

**** *** *** **** ******* ******************'**** ****:

  • ******** ************** - ******, *****, ***. - ** ** ******** market.
  • ******** ****** ****** ******* ***** ** *** ***** ****** ****** **************.
  • ******** ** *** ********** ******, ************ ******, ***** ********* ***** to ** *****.
  • ** ***** *** ******* *** ******* (**** ******* ***$*.* ******* ** ****)
  • **** **** *** ********** ****.

What ********* *** *** ****** *** *******? *** **** ** ****** ** ************? 

**** ********** *** **** *********** *********** ** ****-********* *** *** ability ** ******* * ********** ****** ** ****-********** ***** **** a ****** ***** ******. *** ******* ********** ** ***** **********************, *** **’** ****** ** ******** **** ** **** ** call ******** ************** -- ****** ******, ****** *****, *** *******. They **** *** **** ************ **********, *** **** *** ********* challenge ** ****** ** *****. **** ** ** *********** ************* ****** *** ******** *** **** **** **** ******** ** infrastructure *** **************.

**** ** *** ***** *************'***** ********? **** ***** ** ****** *** *** ***** ** do ** **** ********** ******?

*************** ** * **** **** ***** ****’* * *** ** mobile *******. ***** ** *** *** *** **** ** * notebook. ** *** * **** ********* ****, *** ***** ****’* broad *** ** ******* *****. *** ********* **** ****** ****** growth ****** ****’* ***** ** *** *********** ***** ****-****. [****] Things *** ****** ****** *****-***** ************** **** *** ***** * great **** ** *****, *** ****** ** ****** ****** *******. I’m ******* ** **** **** *** ******* ** ** * strong ******** ** ******** *** ********** ** ** ***** ******* on ****** ************** **** **** ** ****-****** ** *****-***** ******* *** processing *******. [****** **** *** *** ******* ** ******* ** see ****** ** *** ***** *******.]

In ***** ******* *** *** ****** *** ******** ** **** **********?

** *** ****** ******** ******** ** *** ********** ******, ************ around *** ****** ****. ******* ** ****** ******, ********** ***** aren’t **** ********** ** **** ************ ** *******, *** ****** safety *** ****** ************* ** ****. ****’** **** ******* **** equipment ** ****** ***** ******* **** **** ** ******* **** remotely. ***** ********* *** ****** *** *********** ** ********* ****** or ** ********** *** ******* *** * *** *** ** connect. Also, **** **** **** ********* ****** *** *** ****** ** manually *********** * ***** ******* ** ****** * **** ******* that *** ************* ********* **** **** **** ************.

What ** *** ******* ***** ** *******? *** *** ******* ******** *** *** *** ********** ** ********* **** ***** *******?The company completed a Series E a while back and continues to grow the company based on that. We are generating cash and balancing that against our expansion plan which will include new products as well as expanding into new technologies. We have a very strong position in North America and places like Asia-Pac and have seen phenomenal growth starting at a very small base.

Can *** ******** **** ******** ** "********** ******"? *** *** ********** ******** *********** **** ****?***,********** ********** *********** **** ****, *** **'** ******* **** — faster **** *** ***** *********** ****** ** *** **** ******. (Note: ****** ************ *** *** **** ** ******* ** ******* the **** **** *** ******** ** ********.)

What *** *** ****** ****? **** *** ** ****-****-**** *** ****?We would prefer to not disclose comparisons of this nature.

*** **** ********* ********************* **** *** *** ***** *** ***** ** ******?

*** ******* ********* ** **** **** ***, *** ** *** hiring ** *** ********** *****: ***********, *******, ********* *** *****.

Any ***** ** ***** ******* ***** ** *******?We are not talking about raising funding at the current time.

IPVM ********

*** **** ******** ******* ** *** *** **** ** *** validation ** ****** ***********. ***** *****'* ***** ** ************ ** * *****************'********* ** ******* ****** ******. ******* * ***** ********* ** move ************ **********, ********** ******************* * ***** ****** * ***** (******** ****** ************). ********, ** *** ******* ****** ** ***** **** ******* or ********* ************, ** ******* *** *** ***'* ********** ***** help **** *******.

** *** ***** ****,********'********* ******* ** ** ******* *** **** ** ** *** for *** **** *** *****. ******************** **** * **** *** ******** **** ********** ** ************, they **** ********* ** *** ******* ************ ***** **** *******, like********. *** ****** ********** ******** ************ ******************** ****. 

*** ***** *************** ********* *** *****, **** *** ******** ************. ***** *** company *** ** **** ** ***** ** ************ ***** ********, and *** ******** ******* *******, *** ****** **** ****, **** is * ******** ******** ** *** ****** (****** ********** ******** are ****** ** ** *****). **** *********** ** ****** ** be *** **** ** ********** ************* ***** ** *** *****, ***** *** ******* **** ** building **** ******, ********* ***** ******** ****** ********** **** ******* inside ** ** *** ******.

********, **** '*******' *********** ********** ************ ****** ***** ****** ****** *********.

*******, ** ******* **************** ******** ** ** * ***** ****** ** *** ************ market. *******, ** **** ** ***** ******** **** ******* *** new *** ****** **** *** **** ****, ** ** ******* in.

********'*********:

"** ***** ******** **** ******* **** ** ***** ... * really **** ****** ******** **** ******* *** *** ********* ** replace * ***** ***** ** ***** ************ [*** **** *****]. That's *** *****. ****** **** ***** * ***** ***** ** going ** ** * ******* **** *** *********. *** **** in ******** *****, *** ******** **********."

** *** ******** ************ ******:

"** ** ******* **** ***** **** * ******** **** ******* isn't * *** ******, *** *****'* ** **** ** ****** our ***** **** **** **** **** *** **'** ***. *** when *** **** ** *** ***** **** ******* **** *********** *** ***** **** ** ******* ******** ************, ** ******* that *** ******** ** * ****** ********. ***** **'* *** ***** lower ****, **'* ***** * ****** ***********, *** ** ***** people **** ** ******* ** *** *** ****." 

"******** *** **** ******* ***** ** *** *****, ** ***** now, **'* **** **** ** ** **, *** ** ***** with *** ***** **** ******* ********** ** *** ** ****. These *****, *** *** *** ***** *****. ** *** **** as ****** *****. *** *** *** **'* *****, *** ** see ***** ** *** **** *********** *********** *** *** **** relevant ** ********* … ***** ************ **** **** ********* ** they *** ** **** ****. ***** **'* * ******** ********, but ***** ** ** ******. *** *** ****** ** ****** big ** ** *** ** ** *****." 

Comments (2)

Cisco will be acquiring fire tide within twelve months.

I am curious: What does FireTide have (in terms of products) that Cisco does not?

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

July 2018 IP Networking Course on Jun 22, 2018
  This is the only networking course designed specifically for video surveillance professionals. Register now. Lots of network training exists...
Cybersecurity Startup VDOO Disclosing 10 Manufacturer Vulnerabilities Starting With Axis And Foscam on Jun 20, 2018
Cybersecurity startup VDOO has uncovered significant vulnerabilities in Axis cameras along with many others not yet disclosed. In this report, we...
S2 Access Control / 'Unified Security Management' Profile on May 08, 2018
In our 13th access control company profile, we examine S2 Security's Netbox platform: Unified Security Management Platform positioning Core...
IP Network Hardware for Surveillance Guide on May 02, 2018
Video surveillance systems depend on IP networking equipment. In this guide, we explain the key pieces of equipment and features, explaining where...
Netwatch / NMC Mega Deal Targets Global Remote Video Monitoring on Apr 27, 2018
Big money has entered the remote video monitoring market. While remote video monitoring has been done for more than a decade, the market has...
Favorite Access Control Manufacturers 2018 on Apr 26, 2018
150+ Integrators told IPVM "What is your favorite access control management software/system? Why? Unlike the 2016 access favorites where a group...
Rare Video Surveillance Fundraising - Verkada $15 Million on Apr 19, 2018
Fundraising in video surveillance (and the broader physical security market) has been poor recently. Highlights are few and far in between...
ISC West 2018 Access Control Rundown on Apr 06, 2018
For ISC West 2018, what is new and interesting in access control?  This rundown will bring you up to speed on the exhibitors, what they are...
The 5 Major Lock Profiles Guide - Euro, Oval, KIK, Interchangeable Core, Mortise on Apr 03, 2018
Locks are used everywhere, but they are not all the same. In fact, even the shape of the lock changes, sometimes for no other reason than...
70+ New Products Directory Spring 2018 on Apr 02, 2018
We have compiled a list of new products for Spring 2018 in the categories: Video Surveillance Access Control Fire and Intrusion Other...

Most Recent Industry Reports

July 2018 IP Networking Course on Jun 22, 2018
  This is the only networking course designed specifically for video surveillance professionals. Register now. Lots of network training exists...
Installation Hardware for Video Surveillance - Indoor Fasteners on Jun 22, 2018
As part of our Installation for Video Surveillance series, in this note, we cover drywall anchors. A key part of installing security hardware is...
Hikvision ColorVu Integrated Visible Light Cameras Examined on Jun 22, 2018
When it comes to low light, infrared light has become the defacto standard in surveillance. But IR is limited to monochrome images, making colors...
'Secure Channel' OSDP Access Control Examined on Jun 21, 2018
Despite claiming to be better than Wiegand, OSDP's initial releases did not address the lack of encryption between reader and controller, leaving...
Most Wanted Improvements In Manufacturer Technical Support (Statistics) on Jun 21, 2018
5 key areas of improvement and 1 clear wanted support feature were voiced by 140+ integrator responses to: What improvement in manufacturer...
GDPR / ICO Complaint Filed Against IFSEC Show Facial Recognition on Jun 20, 2018
IPVM has filed a complaint against IFSEC’s parent company UBM based on our concern that the conference violates core GDPR principles on...
IFSEC 2018 Final Show Report on Jun 20, 2018
IPVM attended the IFSEC show for the first time this year. The Chinese took over the show, centered on Hikvision, flanked by Dahua, Huawei and a...
Mobotix Releases 'Move' Into 21st Century on Jun 20, 2018
For years, Mobotix stood resolutely against, well, every other manufacturer, selling it as a virtue: MOBOTIX equipment is designed with no...
Cybersecurity Startup VDOO Disclosing 10 Manufacturer Vulnerabilities Starting With Axis And Foscam on Jun 20, 2018
Cybersecurity startup VDOO has uncovered significant vulnerabilities in Axis cameras along with many others not yet disclosed. In this report, we...
Axis Guardian - Cloud VMS And Alarm Monitoring - Released on Jun 19, 2018
Axis has struggled to deliver a cloud-based managed service video platform. Video service providers have utilized AVHS for over a decade, and have...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact