FAQ: How We Cover Companies / Products

Author: John Honovich, Published on Jan 06, 2011

In this report, we explain how we cover companies and products on IPVM. This will be most useful for manufacturers who want to understand what we will (and will not) do for them. For readers, generally, this may provide insight into how we research and write reports.

Overview

There are 3 fundamental practices that make IP Video Market different that traditional analysts and magazines:

  • We only write original articles. We never re-run or rephrase manufacturer 'contributions'
  • Our articles are technical and cover pricing in depth
  • We do not accept advertising, sponsorships, consulting, etc from manufacturers

Also, keep in mind that we are former integrators (from the tech/engineering side) so unlike most analysts or magazine editors, we have deep industry experience. We will probe for problems or issues in your products/ positioning and look to call those out in our reports. This is what makes our service uniquely valuable to integrators and end users.

How Do You Decide on What to Cover?

When it comes to manufacturers, we are most focused on covering new developments - product releases, financial reports, investments, acquisitions. When those events happen, contact us.

Secondly, we want to analyze / explain the value and positioning of different products / product portfolios. The most important determinant is how different / unique your offering is (lower price, more functions, better focus on specific application, etc.). If you simply re-brand other's products, we almost certainly will not cover you.

For Coverage, Who in My Company Should Speak to You?

We want to speak to people who deeply understand the products and technologies you offer. This is more important than title (we speak with CEOs, VPs of Marketing, Product Managers, CTOs, System Engineers, etc.). In general, though, PR people do not have the technical depth to field the questions that we ask.

Will You Republish My Press Release?

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

No. We never republish press releases. If the event is very interesting, we may write our own original article. In that article, we will link back to your release on your website.

Will You Republish My Case Study / Project Announcement?

No. We never republish case studies nor project announcements. Additionally, we almost never cover them unless they represent a massive win or strategic change to the company's business.

Can I Advertise or Sponsor Your Site?

No. We do not accept any advertising nor sponsorships. Unlike the security trade magazines who live off of manufacturer promotional money, we want to minimize our ties to manufacturers.

Can I Hire You to Consult for My Company?

No. We do not do any consulting for manufacturers. Again, this is to minimize ties to manufacturers. If you want a consultant to publicly endorse you, hire the analysts or big name consultants. If you want real help on product or company strategy, find a good integrator and get them to help (they know far more about the reality of surveillance than the analysts).

Can We Review Your Articles Before they are Released?

Generally No but there are 2 important exceptions:

  • Non-Public Information: If you are providing us non-public information, we will let you look at it to make sure that we are not disclosing non-public information that you do not want shared.
  • Advanced Technical Details: When we do tests, we may examine low level functions that can have a material impact on performance. On these occasions we will share your preliminary findings with you, allowing you to provide feedback on different settings to use (e.g., "try Mode X with a setting of 5 instead on Mode Y with a Setting of 1")

If We Do Not Like Your Coverage, Can We Have it Removed?

No. We do not remove anything simply because a vendor finds it to be negative to their image.

If I Believe Something You Wrote is Wrong, What Should I do?

Send us an email immediately, explaining the specific issues and providing technical and pricing details (as appropriate) that shows why we are mistaken. I'll personally respond within 12 hours. The more details you provide, the more likely we are to update the article (sometimes with a correction or an addition to provide your feedback).

Can I Mention My Company in the Comments or Discussion Group?

Yes. Make sure that the reference is relevant to the discussion and that you provide a technical/ operational description that adds to the conversation and explains the fit. However, do not post a one sentence promotion of your company. These will be deleted immediately.

How Can I 'Influence' or 'Support' You?

We want to minimize our relationships with manufacturers, especially financial (as this is the link that we find corrupts the magazines and analysts the most). The best thing you can do is to build our trust in your company. To do so, provide honest, intelligent feedback on your products and technologies. If you are a PR person, facilitate direct contact with your best technical/ product people. This makes it easier and quicker for us to learn and report on substantial information useful for our readers.

Can I Mention Your Coverage in a Press Release or Marketing Material?

No, under no circumstances can you mention us. We do not want anyone to think or suspect we are providing you an endorsement. If you do so, we will demand you remove it immediately.

Can I Mention Your Coverage in My Internal Reports?

You can freely cite our coverage in any internal reports you have (product plans, business plans, sales plans, etc.) as long as you do not release them for public distribution.

Do You Offer Awards?

No. We think awards are almost always a scam.

Who Reads IP Video Market?

We have over 40,000 100,000+ visitors per month (in 2014) from around the world (review our traffic statistics). More specifically, key people at the overwhelming majority of integrators and manufacturers around the world follow the site closely, including many of the largest end users in security. We also have a 17,000+ 40,000+ mailing list in 2014. This is a key news source for many industry insiders and decision makers.

Questions

If you have more questions, please add them as a comments below.

1 report cite this report:

Terminating Manufacturer IPVM Access on Oct 17, 2011
Manufacturers who use IP Video Market in promotional materials will have their IPVM access terminated immediately. In the past two weeks, we...

Related Reports on Integrators

Importance of Sales To Integrators - Statistics on Jun 23, 2017
One of the top trends in the industry over the past few years has been the rise of across-the-board sales (e.g.: Hikvision Sales, Dahua Sale,...
45 Drives 'Lowest Cost' Enterprise Storage Company Profile on Jun 21, 2017
45 Drives claims the "lowest cost per Hard Drive Slot in the industry." But who or what is '45 Drives'? What started as a product design to...
VMS UI - Light vs Dark Preferences on Jun 16, 2017
Several VMS manufacturers have the ability to choose a user interface with either a light or dark color theme. 150+ integrators told us which they...
ESX 2017 Final Show Report on Jun 16, 2017
The ESX (Electronic Security Expo) day 3 / Thursday is done and the exhibits are over. IPVM was in Nashville covering it in-depth. Below covers...
Bluebeam Revu Security Floorplan Estimation App Test on Jun 15, 2017
Bluebeam Revu is a construction design markup tool that claims it is "used by 94% of top US contractors", but what role does it have for physical...
Non-Competes Divide Integrators on Jun 12, 2017
Non-competes are controversial legal agreements that prohibit parties (typically employees) from working in a similar role or trade of their...
Panoramic: Fisheye vs Multi-Imager Usage on Jun 09, 2017
Panoramic cameras are a growing trend within video surveillance. The two main options are fisheye cameras using a single imager with an ultra-wide...
RMR Integrator Importance Statistics on Jun 08, 2017
How do integrators feel about offering RMR / recurring revenue services? For many, their business revolves around RMR, while others see no...
Milestone New "+" Claims To "Conquer The Mid-Market" on Jun 07, 2017
Milestone has declared they are going to "Conquer The Mid-Market" with new "+" releases. Will they? In this report, we examine Milestone's "+"...
Security Yard Signs and Stickers Guide on Jun 05, 2017
Many security integrators use signs or stickers with their company name and logo. Posting these in front the homes of residential customers...

Most Recent Industry Reports

Importance of Sales To Integrators - Statistics on Jun 23, 2017
One of the top trends in the industry over the past few years has been the rise of across-the-board sales (e.g.: Hikvision Sales, Dahua Sale,...
Deep Learning Surveillance Startups Deep Problem on Jun 23, 2017
The undeniably good news for the video surveillance market is that we are seeing the rise of more startups than in many years. The cause of this...
Avigilon Announces RADAR-Based Presence Detector on Jun 22, 2017
RADAR is gaining momentum within physical security. Two months after Axis announced a network radar detector, Avigilon has announced a RADAR-Based...
Covert Cloud Camera Service Launching (KJB) on Jun 22, 2017
Cloud IP cameras, for consumers, has become increasingly commonplace. However, covert cameras, lag there, with few options. Now, North America's...
Manufacturers Shipping Unlicensed H.265 Products on Jun 22, 2017
While H.265 support in video surveillance is growing, IPVM's research shows that most surveillance manufacturers are shipping H.265 products with...
Uniview Low-Cost Bullet PTZ Tested on Jun 21, 2017
Uniview is offering a HD zoom bullet camera, the IPC742SR9-PZ30-32G, with an integrated pan / tilt positioner, for the price of a low-cost...
QSR Video Surveillance Best Practices on Jun 21, 2017
Fast food restaurants or QSRs (quick service restaurants), are frequent victims of crime and fraud. Because they are open late, deal with cash, and...
45 Drives 'Lowest Cost' Enterprise Storage Company Profile on Jun 21, 2017
45 Drives claims the "lowest cost per Hard Drive Slot in the industry." But who or what is '45 Drives'? What started as a product design to...
No Hack, Still Liable, Court Finds ADT on Jun 20, 2017
Recently, ADT has been in the news for a $16 million settlement for a cyber security vulnerability class action suit. One of the most important...
Resolver / PPM 2000 Incident Management Platform Profile on Jun 20, 2017
You might have seen the company whose employees wear hockey jerseys at trade shows and wondered "what do they do?" PPM 2000 has been active in...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact