Expanding into QSRs

By John Honovich, Published May 10, 2009, 08:00pm EDT

A job posting by Cernium indicates that they will be selling their new Archerfish video analytics appliance to Quick Serve Restaurants. They are looking to close franchise agreements with large fast food companies like McDonald's and Subway.

QSRs are well known for being cost conscious on video surveillance so it will be interesting to see how Cernium builds their value proposition. The early marketing around Archerfish was about homeowners/small business people getting alerts when they are away. See an interview with Cernium's CEO [link no longer available] where he indicates current pricing is $1495 for a 4 channel analytic appliance with 2 cameras.

Will this appliance become a DVR? I think it is going to have to if they are to sell in the competitive QSR market.

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