Expanding into QSRs

Author: John Honovich, Published on May 10, 2009

A job posting by Cernium indicates that they will be selling their new Archerfish video analytics appliance to Quick Serve Restaurants. They are looking to close franchise agreements with large fast food companies like McDonald's and Subway.

QSRs are well known for being cost conscious on video surveillance so it will be interesting to see how Cernium builds their value proposition. The early marketing around Archerfish was about homeowners/small business people getting alerts when they are away. See an interview with Cernium's CEO where he indicates current pricing is $1495 for a 4 channel analytic appliance with 2 cameras.

**** **** ********* ****** * ***? * ***** ** ** going ** **** ** ** **** *** ** **** ** the *********** *** ******.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Most Recent Industry Reports

Avigilon 'Blue' Cloud Entry Examined on Sep 19, 2017
Avigilon is moving to the cloud. The company announced their Avigilon Blue platform, designed to be a web-managed surveillance system, utilizing...
HID Buys Mercury Security on Sep 19, 2017
One of the biggest access control deals in years. Mercury Security, the most widely used access hardware OEM, and partner to 20+ manufacturers,...
Hikvision Backdoor Exploit on Sep 18, 2017
Full disclosure to the Hikvision backdoor has been released, allowing easy exploit of vulnerable Hikvision IP cameras. As the researcher, Monte...
Avigilon Touting 'Made In America' on Sep 18, 2017
Canadian manufacturer Avigilon, who completed a US manufacturing facility in 2015, is now running a marketing campaign touting 'Made In America',...
Cloud Guy Prints Book, Misses Irony on Sep 15, 2017
On-premise security systems are dead. But $75 print books are alive and well. Such are the lessons from Brivo's CEO new book "The Five...
Forgotten Password Problem Importance on Sep 15, 2017
Forgotten passwords has become a major industry topic. For example, Hikvision has been emailing admin passwords in plain text until IPVM's...
September IP Networking Course on Sep 14, 2017
LAST Chance - Registration is ending. Register now. This is the only networking course designed specifically for video surveillance professionals...
Hikvision Launching Ezviz Pro on Sep 14, 2017
Hikvision is launching Ezviz Pro. In 2015, Hikvision expanded Ezviz, a direct to consumer offering, to North America. Now, Ezviz 'Pro' is...
Genetec Launches Community Connect Examined on Sep 14, 2017
Genetec has done best in large-scale, enterprise systems and relatively worse in smaller systems such as SMB. Now, Genetec is launching...
Master Keying Tutorial on Sep 14, 2017
Mechanical keys are the most fundamental, albeit unsophisticated, form of access control. Like access control, Master Keying allows large scale use...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact