Examining Scallop Imaging Panoramic Analog Camera

Author: John Honovich, Published on Oct 17, 2010

Scallop Imaging has announced a panoramic analog camera called the A7-180. While the camera combines mutliple megapixel sensors (effective 6.5 MP), it only transmits video via analog (NTSC/PAL - 640 x 480). It is much different than available offerings but with important trade-offs.

The key to the camera is that users can dynamically select multiple areas (up to 4) from the 6.5MP captured (5120 x 1280) and then stream those areas as panes or subsections of the NTSC/PAL (640 x 480) output. The camera has an RS-485 output and supports Pelco D protocol commands.

The image below shows a sampling of options:

One option not shown that we consider important is the 2 x 2 matrix that allows users to select 4 different areas and stream them effectively as CIF video 'segments' inside of a 640 x 480 overall stream.

With this approach, Scallop aims to replace multiple fixed and/or PTZ cameras.

With 5120 x 1280 resolution, the camera captures about 8 times wider and 2-3 times higher area than a traditional analog camera. Within that area, the user can select up to 4 subsections and generate 4 'virtual camera'. The downside is that these 'virtual cameras' will each have a maximum resolution of CIF and 15fps.

Relative to PTZ cameras, the A7 allows viewing and recording multiple distinct areas simultaneously (not possible, of course, with mechanical PTZs). One 'pane' could be positioned at an entrance while a guard could be controlling a second pane to track a suspect throughout a lobby. The downsides of lower resolution and frame rate remain. An additional downside is that the effective pan and title range (especially tilt) will be far more constrained than even low cost indoor PTZs.

The A7 camera has an MSRP of $1195. Compare this to an analog fixed camera that would likely have an MSRP ranging from $200 - $400 or an indoor PTZ with 8-10x optical zoom with an MSRP in the $1000 - $1500 range.

We think the A7 could replace 1 PTZ or 2 fixed cameras regularly and in certain niches 3 fixed cameras. Limitations in angles needed or visual obstacles will usually constrain replacing more cameras.

Given the significant cost premium over analog fixed cameras and cost parity with analog PTZs, we think the business case will be modest. However, for those looking for a unique/new analog product, this will be an attractive option.

3 reports cite this report:

Surveillance Manufacturer Trends 2010 on Oct 24, 2010
Trends and strategies in the video surveillance market are shifting. In this report, we examine the top trends and the most interesting moves by...
Highlighting New Products Released During ASIS on Oct 17, 2010
Dozens of new products have been released in the last month with a large number during the ASIS show. Because of this, many have missed these...
New Products Reviewed Fall 2010 on Oct 12, 2010
In this report, we aggregate all our new products reviews for Fall 2010 announcments. Products Reviewed The following new products are reviewed....
Comments : PRO Members only. Login. or Join.

Related Reports

October 2018 Camera Course on Sep 13, 2018
Today is the last day to save $50 on the October 2018 Camera Course, register now. This is the only independent surveillance camera course,...
Axis First IR PTZ Tested (Q6125-LE) on Aug 21, 2018
Axis is very late in releasing IR PTZs. While competitors such as Hikvision and Dahua have offered them for years, Axis has just released their...
Hikvision PanoVu Mini Tested (Multi-imager + PTZ For ~$500) on Aug 07, 2018
Hikvision has released their first PanoVu Mini multi imager, the PanoVu DS-2PT3326IZ-DE3, with four 1080p imagers, including a PTZ and integrated...
Panasonic 9MP Panoramic Fisheye Tested (WV-X4571L) on Aug 02, 2018
Panasonic has released their latest fisheye camera, the WV-X4571L, with 12MP sensor and 9MP resolution, claiming "extreme image quality" under...
Panoramic Fisheye Camera Shootout - Avigilon, Axis, Dahua, Hanwha, Hikvision, Oncam And Vivotek on Jun 27, 2018
IPVM tested Avigilon, Axis, Dahua, Hanwha, Hikvision, Oncam And Vivotek 12MP panoramic fisheye cameras head to head, as shown in the test setup...
Dahua 12MP Fisheye Camera Tested (NK8BR4) on May 16, 2018
Continuing our coverage of 12MP sensor fisheye cameras, we bought and tested the Dahua NK8BR4, examining: Default vs. Optimized...
Axis 12MP Stereographic Camera Tested (M3058-LVE) on May 10, 2018
Axis has released the M3058-PLVE, a 12MP sensor, stereographic panoramic camera and Axis' first with integrated IR claiming images "sharp to the...
Vivotek 12MP Fisheye Camera Tested (FE9391-EV) on May 08, 2018
Next in our 12MP fisheye camera evaluation, we bought and tested Vivotek's latest generation FE9391-EV, a new model claiming improved smart IR...
Avigilon 12MP Fisheye Camera Tested on May 03, 2018
12MP fisheye cameras have become mainstream, with nearly every major manufacturer offering their take on this segment. To see how these new higher...
Hikvision DarkfighterX Vs Darkfighter PTZ Tested on Apr 26, 2018
Hikvision has focused on improving low-light performance for PTZs, an area that has traditionally been a problem, even more so than fixed cameras,...

Most Recent Industry Reports

25% China Tariffs Finalized For 2019, 10% Start Now, Includes Select Video Surveillance on Sep 18, 2018
A surprise move: In July, when the most recent tariff round was first announced, the tariffs were only scheduled for 10%. However, now, the US...
Central Stations Face Off Against NFPA On Fire Monitoring on Sep 18, 2018
Central stations are facing off against the NFPA over what they call anti-competitive language in NFPA 72, the standard that covers fire alarms....
Hikvision USA Starts Layoffs on Sep 18, 2018
Hikvision USA has started layoffs, just weeks after the US government ban was passed into law. Inside this note, we examine: The important...
Chinese Government Praises Hikvision Following Xi Jinping on Sep 17, 2018
The Chinese government council responsible for managing China's state-owned companies praised Hikvision’s obedience to China’s authoritarian leader...
Amazon Ring Spotlight Cam Tested on Sep 17, 2018
Amazon's Ring has released their latest camera entry, the Spotlight Cam, which we bought and tested in our Consumer IP Camera Analytics...
European Mega Security Firm Verisure Pushing Security Fog on Sep 17, 2018
The European mega security firm Verisure (Securitas Direct), with a reported 2 million customers, is pushing security fog, as shown in this BBC...
IP Camera Cable Labeling Guide on Sep 14, 2018
Labeling cables can save a lot of money and headaches. While it is easy to overlook, taking time to label runs during installation significantly...
Favorite Intercom Manufacturers 2018 on Sep 14, 2018
Intercoms are certainly increasing in popularity, driven by the integration of video and IP networking. But who is the favorite? On the one side,...
Vivotek 4MP Camera Tested (FD8379-HV) on Sep 13, 2018
Next in our series of updated 4MP testing, we bought and tested Vivotek's FD8379-HV, and entry level 4MP model claiming "top-notch quality video in...
Ascent / MONI Faces Lender Lawsuit and Debt Crisis on Sep 13, 2018
ASCMA, aka Ascent, aka Brinks Home Security, aka MONI, aka Monitronics is being sued by a group of their lenders who allege: As of June 30,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact