Proximex's C100 -- Mainstream PSIM Examined

Author: John Honovich, Published on Sep 15, 2009

Proximex is developing a PSIM appliance, called the C100, that aims to be more affordable and simpler to deploy than traditional physical security information management offerings.

Challenges of PSIM

While a number of PSIM focused startups have launched in the last decade, PSIM has been so expensive and complex to deploy that the total global deployments of these products is likely under 500.

With million dollar projects commonplace, it was hard for any organizations, except the largest, to take advantage of integrating security systems and providing a unified management system through PSIM. (We have examined some of PSIM's key problems).

Because of this, most customers either declined to deploy PSIM or used PSIM-lite functionalities provided by their access control provider that allowed limited integration.

C100 Overview

The Proximex C100 will be sold as an appliance, eliminating software setup. The C100 is also being priced aggressively to increase the attractiveness of selecting PSIM software rather than access/video integration. 

The product is being announced but it is still in development. As such, risks remain in determining how well it works in the field. Plus, limitations exist in 3rd party systems Proximex support. Finally, this product will compete against lower cost access control system integration.

Product Overview

The C100 is a 2RU appliance that comes pre-loaded with Proximex's Surveillint software and associated software/OS. The appliance is not scheduled for release until the end of 2009.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

The Surveillint software on the C100 provides event monitoring, reporting, subsystem integration, camera tracking, etc.

The C100 will feature a special wizard setup. The goal of this setup is to simplify the integration and communication of Proximex's software to various subsystems. As this feature is currently in development, we cannot assess how easily or well this will work. This utility of this wizard will be a key element in the attractiveness of this product as historically the complexity and time required to integrate various systems has been a major barrier. Indeed, historically, it is common for the manufacturer to send their own engineers to perform the setup (which minimally costs thousands of dollars). To the extent the C100 and this wizard can eliminate this, the product will maximize its appeal.

The MSRP of the product is $30,000 USD. This includes the appliance itself and licenses for 2 integration modules and up to 200 sensors. Integration modules refer to subsystems such as an AMAG access control system or a March Networks DVR. [Note: integration module is per manufacturer type so if you 10 March Networks DVRs that is 1 integration module] The sensors refer to individual entities such as cameras in VMSes, doors in access control systems and motion detectors in intrusion detection systems.

While Proximex supports many of the leading access control and VMS vendors, the list is not comprehensive (and Proximex does not share it publicly). Since the security market is so fragmented amongst dozens of vendors, the limitation of 3rd party support can be a significant issue. Specifiers should carefully check and factor this in.

Additional integration modules and sensors can be purchased for the C100. While not publicly disclosed, the estimated prices are significant and need to be factored in for organizations seeking to integrate thousands of cameras or many different systems.

Proximex is sold through dealers with Proximex offering a fairly standard discount structure to channel partners.

Competitive Impact

This product offering has 2 major competitive options:

  • PSIM Software: This includes Proximex's existing software sold as software only and a variety of direct competitors including Vidsys, Orsus and CNL.  These packages require significant on-site setup and generally are deployed in large organizations: cities, ports, Fortune 2000 companies, etc.
  • Access/Video Integration: All major access control providers offer integration with video management systems. Since many of the access control providers are part of conglomerates with VMS providers, often the access control provider will emphasize support for their own VMS. Additionally, rarely do access control providers support rival access control systems. However, integration for the systems that they do support tends to be simple. Additionally, the cost is fairly low, typically in the range of $10,000 to $20,000 USD for unlimited usage (though these numbers can vary considerably).
Competitively, the Proximex C100 sits in between these two options; For those who need more then the basic support of access/video integration but are reluctant to spend hundreds of thousands on PSIM software.

Application Fits

Two scenarios are likely to provide the strongest fits:

  • Many customers want integration but find out that their video and access system (or intrusion detection, etc.) are incompatible. While Proximex has limits on third party support, Proximex's support is broader than many access control companies (especially when it comes to supporting multiple access control systems). At this price point, many customers who previously choose no integration will consider the C100.
  • Some customers want sophisticated event management and integration of a variety of systems. However, the cost and complexity of electing for on-site setup of PSIM software would be beyond their budgets. With the C100 appliance, organizations can start with a simpler, lower cost option and expand over time.
While small organizations (single sites with a few dozen cameras) will generally not have the need for even a $30,000 USD appliance, a large portion of the middle of the market (sites with hundreds of cameras or multiple sites) should be significantly more likely to select this product.

5 reports cite this report:

Raises Modest New Funding on Mar 10, 2010
A government filing reveals that Proximex has raised modest new investment. The SEC filing dated January 29, 2010, Proximex disclosed that it...
What's the Best Video Surveillance for a Hotel Chain? on Dec 14, 2009
What's the best video surveillance solution for a hotel chain? In the US alone, there are about 50,000 total hotel properties requiring safety and...
Corporate Video Surveillance Recommendations on Nov 14, 2009
What's the best video surveillance solution for a multi-site corporation? Almost all multi-site corporations extensively use security systems such...
New Producs Directory ASIS 2009 Finalized on Sep 24, 2009
This report examines 37 new products announced for ASIS 2009. It includes links to the individual product's webpages as well as our product...
Moves Further Upmarket with Dynamic Situation Management on Sep 23, 2009
Vidsys new functionalities benefit the largest and most complex security organizations. This is an interesting and important contrast to one of...

Related Reports

UTC, Owner of Lenel, Acquires S2 on Sep 20, 2018
UTC now owns two of the biggest access control providers, one of integrator's most hated access control platforms, Lenel, and one of their...
Favorite Request-to-Exit (RTE) Manufacturers 2018 on Sep 19, 2018
Request To Exit devices like motion sensors and lock releasing push-buttons are a part of almost every access install, but who makes the equipment...
VMS Export Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone on Sep 13, 2018
When crimes, accidents or problems occur, exporting video from one's video surveillance system is critical to proving incidents. But who does it...
Door Fundamentals For Access Control Guide on Sep 12, 2018
Assuming every door can be secured with either a maglock or an electric strike can be a painful assumption in the field. While those items can be...
Dahua Low-Cost 4MP Camera Tested (N44CL52) on Sep 10, 2018
4MP use continues to increase, especially in low-cost models, according to integrators in our 2018 Resolution Usage Statistics. We bought Dahua's...
Access Control Course Fall 2018 on Sep 06, 2018
Registration IS CLOSED ends this Thursday. Register now. If you are looking to strengthen your ability to design and deploy access systems or...
Drain Wire For Access Control Reader Tutorial on Sep 04, 2018
An easy-to-miss cabling specification plays a key role in access control, yet it is commonly ignored. The drain wire offers protection for readers...
Directory Of 110+ Video Management Software (VMS) Suppliers on Aug 30, 2018
This directory provides a list of Video Management Software providers to help you see and research what options are available. Listing...
Exit Devices For Access Control Tutorial on Aug 28, 2018
Exit Devices, also called 'Panic Bars' or 'Crash Bars' are required by safety codes the world over, and become integral parts of electronic access...
Inputs/Outputs For Video Surveillance Guide on Aug 24, 2018
While many cameras have Input/Output (I/O) ports, few are actually used and most designers do not even consider them. However, a good understanding...

Most Recent Industry Reports

Alexa Guard Expands Amazon's Security Offerings, Boosts ADT's Stock on Sep 21, 2018
Amazon is expanding their security offerings yet again, this time with Alexa Guard that delivers security audio analytics and a virtual "Fake...
UTC, Owner of Lenel, Acquires S2 on Sep 20, 2018
UTC now owns two of the biggest access control providers, one of integrator's most hated access control platforms, Lenel, and one of their...
BluePoint Aims To Bring Life-Safety Mind-Set To Police Pull Stations on Sep 20, 2018
Fire alarm pull stations are commonplace but police ones are not. A self-funded startup, BluePoint Alert Solutions is aiming to make police pull...
SIA Plays Dumb On OEMs And Hikua Ban on Sep 20, 2018
OEMs widely pretend to be 'manufacturers', deceiving their customers and putting them at risk for cybersecurity attacks and, soon, violation of US...
Axis Vs. Hikvision IR PTZ Shootout on Sep 20, 2018
Hikvision has their high-end dual-sensor DarkfighterX. Axis has their high-end concealed IR Q6125-LE. Which is better? We bought both and tested...
Avigilon Announces AI-Powered H5 Camera Development on Sep 19, 2018
Avigilon will be showcasing "next-generation AI" at next week's ASIS GSX. In an atypical move, the company is not actually releasing these...
Favorite Request-to-Exit (RTE) Manufacturers 2018 on Sep 19, 2018
Request To Exit devices like motion sensors and lock releasing push-buttons are a part of almost every access install, but who makes the equipment...
25% China Tariffs Finalized For 2019, 10% Start Now, Includes Select Video Surveillance on Sep 18, 2018
A surprise move: In July, when the most recent tariff round was first announced, the tariffs were only scheduled for 10%. However, now, the US...
Central Stations Face Off Against NFPA On Fire Monitoring on Sep 18, 2018
Central stations are facing off against the NFPA over what they call anti-competitive language in NFPA 72, the standard that covers fire alarms....
Hikvision USA Starts Layoffs on Sep 18, 2018
Hikvision USA has started layoffs, just weeks after the US government ban was passed into law. Inside this note, we examine: The important...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact