Proximex's C100 -- Mainstream PSIM Examined

By: John Honovich, Published on Sep 15, 2009

Proximex [link no longer available] is developing a PSIM appliance, called the C100 [link no longer available], that aims to be more affordable and simpler to deploy than traditional physical security information management offerings.

Challenges of PSIM

While a number of PSIM focused startups have launched in the last decade, PSIM has been so expensive and complex to deploy that the total global deployments of these products is likely under 500.

With million dollar projects commonplace, it was hard for any organizations, except the largest, to take advantage of integrating security systems and providing a unified management system through PSIM. (We have examined some of PSIM's key problems).

Because of this, most customers either declined to deploy PSIM or used PSIM-lite functionalities provided by their access control provider that allowed limited integration.

C100 Overview

The Proximex C100 will be sold as an appliance, eliminating software setup. The C100 is also being priced aggressively to increase the attractiveness of selecting PSIM software rather than access/video integration. 

The C100 is a 2RU appliance that comes pre-loaded with Proximex's Surveillint software [link no longer available] and associated software/OS. The appliance is not scheduled for release until the end of 2009.

The Surveillint software on the C100 provides event monitoring, reporting, subsystem integration, camera tracking, etc.

The C100 will feature a special wizard setup. The goal of this setup is to simplify the integration and communication of Proximex's software to various subsystems. As this feature is currently in development, we cannot assess how easily or well this will work. This utility of this wizard will be a key element in the attractiveness of this product as historically the complexity and time required to integrate various systems has been a major barrier. Indeed, historically, it is common for the manufacturer to send their own engineers to perform the setup (which minimally costs thousands of dollars). To the extent the C100 and this wizard can eliminate this, the product will maximize its appeal.

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

The MSRP of the product is $30,000 USD. This includes the appliance itself and licenses for 2 integration modules and up to 200 sensors. Integration modules refer to subsystems such as an AMAG access control system or a March Networks DVR. [Note: integration module is per manufacturer type so if you 10 March Networks DVRs that is 1 integration module] The sensors refer to individual entities such as cameras in VMSes, doors in access control systems and motion detectors in intrusion detection systems.

While Proximex supports many of the leading access control and VMS vendors, the list is not comprehensive (and Proximex does not share it publicly). Since the security market is so fragmented amongst dozens of vendors, the limitation of 3rd party support can be a significant issue. Specifiers should carefully check and factor this in.

Additional integration modules and sensors can be purchased for the C100. While not publicly disclosed, the estimated prices are significant and need to be factored in for organizations seeking to integrate thousands of cameras or many different systems.

Proximex is sold through dealers with Proximex offering a fairly standard discount structure to channel partners.

Competitive Impact

This product offering has 2 major competitive options:

  • PSIM Software: This includes Proximex's existing software sold as software only and a variety of direct competitors including Vidsys, Orsus and CNL.  These packages require significant on-site setup and generally are deployed in large organizations: cities, ports, Fortune 2000 companies, etc.
  • Access/Video Integration: All major access control providers offer integration with video management systems. Since many of the access control providers are part of conglomerates with VMS providers, often the access control provider will emphasize support for their own VMS. Additionally, rarely do access control providers support rival access control systems. However, integration for the systems that they do support tends to be simple. Additionally, the cost is fairly low, typically in the range of $10,000 to $20,000 USD for unlimited usage (though these numbers can vary considerably).
Competitively, the Proximex C100 sits in between these two options; For those who need more then the basic support of access/video integration but are reluctant to spend hundreds of thousands on PSIM software.

Application Fits

Two scenarios are likely to provide the strongest fits:

  • Many customers want integration but find out that their video and access system (or intrusion detection, etc.) are incompatible. While Proximex has limits on third party support, Proximex's support is broader than many access control companies (especially when it comes to supporting multiple access control systems). At this price point, many customers who previously choose no integration will consider the C100.
  • Some customers want sophisticated event management and integration of a variety of systems. However, the cost and complexity of electing for on-site setup of PSIM software would be beyond their budgets. With the C100 appliance, organizations can start with a simpler, lower cost option and expand over time.
While small organizations (single sites with a few dozen cameras) will generally not have the need for even a $30,000 USD appliance, a large portion of the middle of the market (sites with hundreds of cameras or multiple sites) should be significantly more likely to select this product.

6 reports cite this report:

Vidsys New President Interviewed on May 31, 2019
A decade ago, PSIM was hot with projections then of a billion dollar market by now. This has not come close to happening. However, Vidsys, one of...
Raises Modest New Funding on Mar 10, 2010
A government filing reveals that Proximex has raised modest new investment. The SEC filing dated January 29, 2010, Proximex disclosed that it...
What's the Best Video Surveillance for a Hotel Chain? on Dec 14, 2009
What's the best video surveillance solution for a hotel chain? In the US alone, there are about 50,000 total hotel properties requiring safety and...
Corporate Video Surveillance Recommendations on Nov 14, 2009
What's the best video surveillance solution for a multi-site corporation? Almost all multi-site corporations extensively use security systems such...
New Producs Directory ASIS 2009 Finalized on Sep 24, 2009
This report examines 37 new products announced for ASIS 2009. It includes links to the individual product's webpages as well as our product...
Moves Further Upmarket with Dynamic Situation Management on Sep 23, 2009
Vidsys new functionalities benefit the largest and most complex security organizations. This is an interesting and important contrast to one of...

Related Reports

BluB0X Alleges Lenel, S2, Software House Are Dinosaurs on Feb 13, 2020
BluB0X is running an ad campaign labeling Lenel, S2, Software House, Honeywell, AMAG and more as dinosaurs: In a follow-up email to IPVM,...
Genetec Security Center 5.9 Release Examined on Feb 06, 2020
Genetec released the next major version of Security Center, less than a year after version 5.8. This also follows no Genetec major releases in...
"Severely Impacted" Mercury Security 2020 Leap Year Firmware Issue on Jan 17, 2020
One of the largest access controller manufacturers has a big problem: February 29th. Mercury Security, owned by HID, is alerting partners of the...
Vunetrix Health Monitoring Company Profile on Nov 26, 2019
Vunetrix boasts that they make the integrators the 'HERO' by using Vunetrix's monitoring. We spoke to Vunetrix to better understand their...
100+ Companies Profile Directory on Nov 06, 2019
While IPVM covers the largest companies in the industry regularly (like Axis, Dahua, Hikvision, etc.), IPVM strives to do a profile post on each...
Open Access Controller Guide (Axis, HID, Isonas, Mercury) on Sep 19, 2019
In the access control market, there are many software platforms, but only a few companies that make non-proprietary door controllers. Recently,...
Genetec Synergis Cloud Link - Complex, Costly and Confusing on Jun 18, 2019
Genetec's Synergis Cloud Link is complex, costly and confusing compared to competitor access control architectures. Inside this note, we examine...
LenelS2 Launches VRx Video Platform on Apr 29, 2019
For years, S2's video management platform, the NetVR, was based on Exacq. Now, after years of internal development, S2 has launched its own...
ACRE Acquires RS2, Explains Acquisition Strategy on Apr 19, 2019
ACRE continues to buy, now acquiring RS2, just 5 months after buying Open Options. One is a small access control manufacturer from Texas, the...
Airship VMS Profile on Apr 03, 2019
Airship has been developing VMS software for over 10 years, however, with no outside investment, and minimal marketing, the company is not well...

Most Recent Industry Reports

Pivot3 Mass Layoffs on Mar 27, 2020
Pivot3 has conducted mass layoffs, the culmination of grand hopes, a quarter of a billion dollars in VC funding, and multiple failures to gain...
Athena CEO Criticizes 'Deplorable' 'Nitpicking', IPVM Refutes on Mar 27, 2020
Athena Security's CEO Lisa Falzone has strongly objected to IPVM's reporting on Athena, calling it 'deplorable' and repeatedly criticizing IPVM's...
Hikvision Admits Sanctions Harming Its Financial Performance on Mar 27, 2020
While Hikvision initially downplayed being sanctioned for human rights abuses, the company is now admitting a significant impact in a new PRC...
New Axis M30 Cameras Tested on Mar 26, 2020
Axis has released a new generation of, for them, relatively low cost M30 series cameras, claiming to deliver "sharp video quality even in poor...
Coronavirus Shuts Down ADT Door Knockers on Mar 26, 2020
Coronavirus has another victim - this time, alarm giant ADT has stopped all door to door sales. Door knockers are a critical but controversial...
Access Control Course Spring 2020 - Save $50 Last Day on Mar 26, 2020
Register Now - Spring 2020 Access Control Course. Today, March 26th is the last day to save $50. IPVM offers the most comprehensive access...
Convergint Coronavirus Cuts on Mar 25, 2020
One of the world's largest security integrators, Convergint, has made a major move to handle the impact of coronavirus, with cuts across the...
VSaaS 101 on Mar 25, 2020
Video Surveillance as a Service (VSaaS) is the common industry term for cloud video. But what does it mean? How does it all work? Inside this...
TVT / InVid Facial Recognition Tested on Mar 25, 2020
Facial recognition is frequently sold for thousands of dollars per channel but some China manufacturers are offering full facial recognition...
IPVM Launches On-Demand Courses on Mar 24, 2020
For nearly a decade, IPVM has been a leader in online live courses. Now, we have added on-demand versions for all courses. The same course...