Examining HDcctv's Bold/Dubious Claims

Author: John Honovich, Published on Aug 03, 2009

Info4Security features an interview with the HDcctv Alliance. Most of the article covers topics we have previously reviewed in our HDcctv competitive analysis. However, there are a few interesting points to consider:

  • They claim an "an order of magnitude lower price performance or cost effectiveness in [HDcctv compared to] the IP cameras." 10x? It's a wild claim and I am surprised the interviewer did not object.
  • They implied that IP cameras could be obsolete in 18 months to 2 years. Certainly cameras will improve but to say it's obsolete is simply fear mongering. Here's a review of the Axis 207 from 4 years ago - still a perfectly acceptable camera to use in deployment. Note: I believe that analog cameras likely have a longer lifespan that IP, simply that the aggresivness of the statement is too extreme.
  • They compare CSST, a HDcctv member to be close to the size of Pelco. That's extremely misleading. 77% of CSST's revenues comes from installation services in the Chinese market. while CSST's revenue may be $500 M USD, only 16%, or approximately $80 M USD comes from manufacturing.
  • In 2013, they project HDcctv cameras will be 30% of sales and IP only 15%. In 5 years, they expect IP to only grow from 10% market share to 15%. This implies an IP growth rate of under 10% per year (which is almost impossible to believe outside of the IP camera market collapsing).

Quote: "In about 2013, have 55 per cent of the market still as standard definition analogue, 15 per cent IP – growing from maybe 10 per cent today – and the remaining 30 per cent: HD CCTV."

I am sure HDcctv is happy that Info4Security published what is essentially a long marketing promotion for their efforts. However, it's these type of dubious claims that I do not think will do much to convince/motivate industry insiders.
 
[Update 2012: HDcctv / HD SDI sales are not even close to 1%, forget about 30%. And IP sales are 100 times larger than HDcctv / HD SDI.]
Comments : PRO Members only. Login. or Join.

Related Reports

Verkada Salesman: IPVM "Stuck In A The Stone Age" on Apr 25, 2019
Verkada is 'tackling dinosaurs' and battling those, like IPVM, who are 'stuck in a the stone age'. Verkada's recent sales recruiting promotion...
Ex-Integrator Now Growth Strategist Interviewed on Apr 24, 2019
For more than a decade, Scot MacTaggart was a security integrator (at PA-based PSX). In late 2018, he left the industry. He is now a Growth...
The Embarrassing Story of ISC West's Best New IP Camera on Apr 24, 2019
A sad but simple situation: Only 2 companies paid SIA the thousands of dollars required to compete for the best new 'cameras IP' The judges...
19 Facial Recognition Providers Profiled on Apr 23, 2019
IPVM interviewed 19 facial recognition providers at ISC West to understand their claimed accuracy, success and positioning. 9 from China, where...
Hikvision Admits USA Sales Falling on Apr 22, 2019
Hikvision, in a new Chinese financial filing, has admitted that its USA sales are now falling. Less than a year after the US government passed a...
Arecont Favorability Results 2019 on Apr 22, 2019
Arecont's net negativity remained the same in IPVM's 2019 integrator study, though integrator's feeling became relatively more neutral compared to...
The Fastest Growing Video Surveillance Sales Organization Ever - Verkada on Apr 17, 2019
Verkada has the fastest growing video surveillance sales organization ever. In less than 2 years, they already have more salespeople in the US...
Securadyne CEO: IPVM 'Entertaining For An Ignorant Few' on Apr 16, 2019
Securadyne's CEO Carey Boethel is unhappy with IPVM's report - Failed Integrator Rollup, Securadyne Sells to Guard Giant Allied. Indeed, he...
Strong ISC West 2019 For Manufacturers But Concerns For 2020 March Move on Apr 16, 2019
ISC West 2019 was strong for manufacturers, according to new IPVM survey results of 100+ manufacturers, consistent with 2018 results. However,...
Axis Supports HD Analog on Apr 15, 2019
In 2017, Axis declared 'Everything is IP': Now, in 2019, Axis has released support for HD analog, with their new encoders.  Why the change?...

Most Recent Industry Reports

Verkada Salesman: IPVM "Stuck In A The Stone Age" on Apr 25, 2019
Verkada is 'tackling dinosaurs' and battling those, like IPVM, who are 'stuck in a the stone age'. Verkada's recent sales recruiting promotion...
The HIVIDEO $31 Face Detection DVR Tested on Apr 25, 2019
Face detection in a $31 DVR? That is what "HIVIDEO" (not to be confused with Hikvision, even if the company intends to do that) was promoting at...
Amazon Marketing Pro Installs of Amazon Security Systems on Apr 25, 2019
Is Amazon a threat to conventional providers like ADT, Vivint and Brinks Home Security? Many say no. Now, Amazon is advertising free in-home...
Ex-Integrator Now Growth Strategist Interviewed on Apr 24, 2019
For more than a decade, Scot MacTaggart was a security integrator (at PA-based PSX). In late 2018, he left the industry. He is now a Growth...
19 Facial Recognition Providers Profiled on Apr 23, 2019
IPVM interviewed 19 facial recognition providers at ISC West to understand their claimed accuracy, success and positioning. 9 from China, where...
Locking Down Network Connections Guide on Apr 23, 2019
Accidents and inside attacks are risks when network connections are not locked down. Security and video surveillance systems should be protected...
Hikvision Admits USA Sales Falling on Apr 22, 2019
Hikvision, in a new Chinese financial filing, has admitted that its USA sales are now falling. Less than a year after the US government passed a...
Speco Ultra Intensifier Tested on Apr 22, 2019
While ISC West 2019 named Speco's Ultra Intensifier the best new "Video Surveillance Cameras IP", IPVM testing shows the camera suffers from...
Arecont Favorability Results 2019 on Apr 22, 2019
Arecont's net negativity remained the same in IPVM's 2019 integrator study, though integrator's feeling became relatively more neutral compared to...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact