Who "exacqtly" (ha ha) were these "dealers" who demanded this service? The small 1 and 2 person shows with limited knowledge and resources? Why pander to that group? Is Exacq going to be getting demands soon from dealers for installation services as well? So Exacq can handle it all; installation, service and support, and open up the field to anyone with a phone to what essentially becomes free lance sales people for Exacq?
I can't figure out if this is pandering to the lowest common installer or part of a greater plan on Exacq's part, or both.