This is seriously impressive! There's no question that this technology is on the right track. GPU's are getting insanely powerful, and it's time that someone did something more than just affine transforms as the 'cool' add-on effects for video and pictures.
Cameras can't get much better on their own. The industry needs better tools, and better solutions to drive innovation. It seems that this technology can take hardware that has been commoditized to death, and breath new life into something that can create high margin revenue.
VMS companies are facing the same commoditization that us hardware folks have been feeling for years. Cameras are "pretty good" but really not THAT great when it comes to resolution - especially with the decline of really good lenses.
Everyone has video or pictures that they wished they could zoom in just a wee bit more.
I have a feeling it's going to be something you simply can't "un-see". Like the first time you see a retina display, or a truly good monitor... Everything else is going to suck in comparison.
Smaller companies that have traditionally found it impossible to break into the consumer markets (UAVs and other 'sports' cameras) would be able to wrap solutions around this type of engine, and bring highly differentiated (i.e. valuable) solutions to market.
I'm intrigued to see what effect this type of solution has on color fidelity, dynamic range, and other challenges that 'conventional' camera solutions have been plagued with.