Dropcam Sales Surge and Amazon's Growing Power

Published Jan 02, 2013 00:00 AM

VSaaS's weak ROI has caused considerable debate over the future of cloud based video surveillance. Now, one upstart, who recently received over $18 million in funding and released an HD version, is claiming surging 2012 sales. Is this finally a sign of VSaaS coming of age or does it better demonstrate other important growing forces in the industry?

Dropcam ***** ******

**************** *********:

  • **** ******* ** '**** **** $* million' ***
  • **** ******* ** ***% **** ****, i.e., ~$* *******
  • **% *** ******** **** *** ** ongoing ******** / *********

**** * ***** ***** **$*** *** ******, **** ******* **** ** ********* of ******* **** ** ****. ******* sells ********* ******* ******, **** ** option ** ********* **** ***** ********* **** ** **** ****** ***** Internet *********.

Second ********** *******

* ***** ***** ****** *** ********* the ************ ** ******** ** ****** ****, ********* ********** ********** **** *** **** ******. **** **** ******** *** ********** - ****** **********, ****** ***** **** performance, *** ***** *******. ****, ***** it ** ***** *** *******, *** gross ******* ** ******** ***** *** far ******. **** *** **** *** produced*** **** *** *** ****** ******** reviews ** ********** ***** ***** ***.

*******, ** *** ******* ************, *** clear ******** ** *** *** * subscription **** (*** **** **** *** factor ***** - *** **** **** cancel ** *********** ********** ** *** future). ** *** ***** ****, ** many ************ ************* **** *****, ** is ***** ******** ** ***** * high ****** ******** ** ****** ***** with * ******* ********* ******* ****** as * *****.

Amazon's ******* *****

***** **** **** *** ******** ****, Dropcam's ****** **** ************ *** ***** of ****** ** * ***** *******. Without ****** ** *** *** ** traditional ************, ******* ** **** ***** way ** ******** * *********** **** of ******** ** ******* ********. **** is ******* ***** * ******** ******* with ** *********** *****, ********* ** sales ***** *** *********** *********.

*******, ******* ****** ** ******* ** ******, ** ** ****** ***** **** Dropcam ** *** **** ********** ********* built ******** ********** ******** *****. ****'* an ********** ******** ******* ****** *** massive ***** ******. ******* ********** ********* sales *** **** $** ******* *** per ****, *** *******'* ******* ****** is ~**% *** **** ********** **** ******* ** ********* ** 80 ********* *** ** *****. *********, **** a ******** ** ****** ***** *** within ************ *** **** ***** **** is ****** * *** ******* ******* dollars. ***** *** *** *****, **** purpose ***** ******* **** **** * product * **************** **** ** **** sizeable ***** ****.

**** ******* ******* **** ******* ******* on *** **** ****** *** **** tactical ********* **** ****. **********, ***** progress ** **** ***** * *** path *** ************ ************ *******, ** least *** *** ******** ******, ******** from *** ****** ********* ** *********** distribution.