Hikvision's Dream of Branded Business

By: John Honovich, Published on Aug 26, 2009

Further evidence of large Chinese companies drive to develop their own branded business and compete head to head against large Western companies from ASMAG's China Security CEO Summit.

Specifically, HikVision, one of the largest Chinese manufacturers, discussed how they were inspired by Martin Luther King Jr.'s "I Have a Dream" speech to become more than an OEM. Setting aside the obvious cultural insensitivities of comparing one's business goals to the civil rights movement, their point demonstrates the depth of their commitment.

The most interesting point HikVision made was that the recession was helping them to get their foot in the door. Specifically, they commented "In the past, when the recession did not impact the industry so severely, no matter how much we presented ourselves, the effect was limited. Now, after this year's promotion at IFSEC, people are starting to pay attention to Hikvision."

Perfectably reasonable in an era where cutting costs is key.

[Update: Hikvision has now become one of, if not the largest branded video surveillance provider in the Western world.]

2 reports cite this report:

History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to ab emerging AI cloud era.  The goal of this history is to...
Expands in Europe and Russia on Nov 30, 2009
Hiikvision has announced both European and Russia expansion. Hikvision has been vocal about its desire to build its own branded business globally....
Comments : PRO Members only. Login. or Join.

Most Recent Industry Reports

ONVIF Suspends Huawei on Sep 20, 2019
Huawei has been 'suspended', and effectively expelled, from ONVIF so long as US sanctions remain on the mega Chinese manufacturer. Inside this...
Open Access Controller Guide (Axis, HID, Isonas, Mercury) on Sep 19, 2019
In the access control market, there are many software platforms, but only a few companies that make non-proprietary door controllers. Recently,...
Axis Perimeter Defender Improves, Yet Worse Than Dahua and Wyze on Sep 19, 2019
While Axis Perimeter Defender analytics improved from our 2018 testing, the market has improved much faster, with much less expensive offerings...
Directory of 68 Video Surveillance Startups on Sep 18, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Uniview Prime Series 4K Camera Tested on Sep 18, 2019
Is the new Uniview 'Prime' better than the more expensive existing Uniview 'Pro'? In August, IPVM tested Uniview 4K 'Pro' but members advocated...
US Army Base To Buy Banned Honeywell Surveillance on Sep 17, 2019
The U.S. Army's Fort Gordon, home to their Cyber Center of Excellence, has issued a solicitation to purchase Honeywell products that are US...
Vivotek "Neural Network-Powered Detection Engine" Analytics Tested on Sep 17, 2019
Vivotek has released "a neural network-powered detection engine", named Smart Motion Detection, claiming that "swaying vegetation, vehicles passing...
Schmode is Back, Aims To Turn Boulder AI Into Giant on Sep 16, 2019
One of the most influential and controversial executives in the past decade is back. Bryan Schmode ascended and drove the hypergrowth of Avigilon...
Manufacturers Unhappy With Weak ASIS GSX 2019 And 2020 Shift on Sep 16, 2019
Manufacturers were generally unhappy with ASIS GSX, both for weak 2019 booth traffic and a scheduling shift for the 2020 show, according to a new...