Videofield Launches Dealer / DIY Service Dragonfly

Author: Ethan Ace, Published on Jan 21, 2016

RSI Technologies, the company behind Videofied, has launched a new DIY offering called DragonFly. There are many DIY security / intrusion offerings out there (e.g., Simplisafe - The Startup Silicon Valley Bets Will Beat ADT) and typically those DIY companies are out to crush the 'caveman' alarm dealers.

However, RSI / Videofied says they have a new model that rewards security dealers richly while reducing their work.

In this note, we examine DragonFly's offering, the business model, the revenue potential for dealers and how this might impact the market.

*** ************, *** ******* ***************, *** ******** * *** *** ******** ****** *********. ***** are **** *** ******** / ********* ********* *** ***** (*.*.,********** - *** ******* ******* ****** **** **** **** ***) *** ********* ***** *** ********* *** *** ******* *** '*******' ***** *******.

*******, *** / ********* **** **** **** * *** ***** that ******* ******** ******* ****** ***** ******** ***** ****.

** **** ****, ** ******* *********'* ********, *** ******** *****, the ******* ********* *** ******* *** *** **** ***** ****** the ******.

[***************]

Dealer ***** - **** **** *** *** ***

********* ** **** ****** ** *** *****, *** *** *******. Each ****** ******** * ******* ******* ***** **** ***** *** users ** *** ********, ******* *** ****** *****, ***** ******, newsletters, ***. **** ** *** **** ******, *** ****** **** credit.

******* *** *** **** ** ******* *****. *******, **** ******* ~60% ** ********** ******* *** *** **** ** *** ******. Per ******, **** ******* **:

  • ***** ****: ~$*/***** (~$** *** ****)
  • ******* ****: ~$** *** ***** (~$***/****)

********* **** *** ****** ******** *** ** **** ** *** customer ********* *** **** ** * ****** ***** ***** *******, the *** ** ************* ** *** *** *****.

No ******* / ******* ******

******* ** ******* ******** ** *** *** **** *** **** installed, **** ** ********** *****. ************, ********* ******* *** ********* support *** *** ****** *** ***.

No ******** ********

***** *** ********* ** ****** ** *****, ** ******** *** credit ***** ** ********, ****** *********** ********* *****.

Central ******* **********

******* *** **** ** *** ***** *** ******* *******, *** become ********** **** ********* *** *** ***** **** ** ~$***,***. Doing ** ****** *** ****** ** ******* ** ********** $* or $* *** ***** (************ *** *** ***** ** ******* plan) *** ********.

*************, ********* ** ******* ********** ******* ******* *************(***** ** ********** *). **** ***** ** *** ********** *** the ****** ***** *** *** ****** *** *****.

DragonFly **********

********* ****** *** ********** *****:

  • ***** ($**/*****): ***** ***** **********, *** **** *********** **** ******** their ******. **** *****, ** ***** ** **** ** *** user's ********** *** *** ********* ***. ****, ** *** **** determines *** ***** ** ***** *** ** ********* ** *********, they *** ******** ******. ******** ********* ** *** ****** ****** using **** ****.
  • ******* ($**/*****): **** ***** *********'* ******* ********** ****, ******** ********* automatically ****** ****** ** *** **** **** *** ******** ** dismiss *** ***** ***** * *** ****** ** ****.

** **** ********** *****, ***** *** ****** * "************", ******** others ** ******* ******* ***/** ****** ******. ***** ***** *** dispatch ****** ** *** **** **** *** *******.

******* * ********** ****, ***** **** ****** **** ** **** look-in, **** ** ****** ****** ** ***** ****** *** ** dispatch *******.

Recorded *** **** *****

********* ***** *** **** *** ***** ***** *** **** ****-*** to * *******, ** ***** *** ****** **** ******. **** there, **** *** ** ******* ** ****** ** ***** ** the ****'* *****. **** **** ***** ** ** ****** *** continuous *********, ****** **** *** ** ******** ******* ***** ********.

DragonFly ********

*********'* *** *** ******* *** *********** ******* ** ************ * ****** ******** ****** ************************** *************,******** **** ****. *** ***** (****** * ***) *** ************* *** **** direct ** *** ***** ** ***-********** ****.

***** *** ***** **** ********** *** *** **** *************, * wireless ***/*** ****** ***** ******:

  • *** **** ****** ************: $***
  • *** **** ******* ************: $***
  • *** **** ****** *** ******* *************: $***

********** ****** *** ******* ************* **** *** $** *** $***, respectively.

********* **** *** ******* **** ********, ******, **** *******, ***., that *** **** ** *** ********* ****** ********.

Product ******?

*** ***** **** ******** ** ** *** ******* ******* ******* for ********* ** **** ********* *** ****** / **** ** have **** *********** ******** / ********* *****.

Money *****?

** *** ******** ****, ******* *** **** ****** ******* '***********' Videofied ** **** ********** *** **** ******** **** ***** ********** (especially ** **** ******* ******* **********).

Outlook / ****

***** **** *** ********* **** **** ******* *** ******** *** are ***** *********** ** *** *********** ******, *** ********* ******** attempts ** *********** *********** ******* **** * ******* ******* ***** maintaining ******* **** *** *** ******.

Comments (4)

*** ** *********** ******** *** **** *** ******** *****, ** why *** **** **** ***** *** ********* ***** *******. *** they ******** ** ** **** ******* *** ***, * **** so, **** ** **

** ******* **** *** ******* *** ******** ** ****** ******* or * *** *******.

**** ******* ** *** ****** **** * **** ********** **** this ******* **** *** **** ***** *****? **** *** "******" get ****** **** *** ****** ****** *** ******** ** ******* them ** *** ******* ********* *** ***** *******?

***** ***** ***** **** *** ****:

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