Videofield Launches Dealer / DIY Service Dragonfly

By: Ethan Ace, Published on Jan 21, 2016

RSI Technologies, the company behind Videofied, has launched a new DIY offering called DragonFly. There are many DIY security / intrusion offerings out there (e.g., Simplisafe - The Startup Silicon Valley Bets Will Beat ADT) and typically those DIY companies are out to crush the 'caveman' alarm dealers.

However, RSI / Videofied says they have a new model that rewards security dealers richly while reducing their work.

In this note, we examine DragonFly's offering, the business model, the revenue potential for dealers and how this might impact the market.

*** ************, *** ******* behind*********, *** ******** * *** DIY ******** ****** *********. There *** **** *** security / ********* ********* out ***** (*.*., ********** - *** ******* Silicon ****** **** **** Beat ***) *** ********* ***** DIY ********* *** *** to***** *** '*******' ***** dealers.

*******, *** / ********* says **** **** * new ***** **** ******* security ******* ****** ***** reducing ***** ****.

** **** ****, ** examine *********'* ********, *** business *****, *** ******* potential *** ******* *** how **** ***** ****** the ******.

[***************]

Dealer Model - **** **** *** *** ***

********* ** **** ****** to *** *****, *** *** dealers. **** ****** ******** a ******* ******* ***** they ***** *** ***** to *** ********, ******* via ****** *****, ***** blasts, ***********, ***. **** an *** **** ******, the ****** **** ******.

******* *** *** **** on ******* *****. *******, **** receive ~**% ** ********** revenue *** *** **** of *** ******. *** system, **** ******* **:

  • ***** ****: ~$*/***** (~$** per ****)
  • ******* ****: ~$** *** month (~$***/****)

********* **** *** ****** receives *** ** **** as *** ******** ********* and **** ** * dealer ***** ***** *******, the *** ** ************* to *** *** *****.

No ******* / ******* ******

******* ** ******* ******** to *** *** **** and **** *********, **** no ********** *****. ************, ********* handles *** ********* ******* for *** ****** *** app.

No ******** ********

***** *** ********* ** bought ** *****, ** contract *** ****** ***** is ********, ****** *********** intrusion *****.

Central ******* **********

******* *** **** ** use ***** *** ******* station, *** ****** ********** with ********* *** *** setup **** ** ~$***,***. Doing ** ****** *** ****** to ******* ** ********** $3 ** $* *** month (************ *** *** basic ** ******* ****) per ********. 

*************, ********* ** ******* integrated ******* ******* ******* ******(***** ** ********** *). They ***** ** *** monitoring *** *** ****** would *** *** ****** cut *****.

DragonFly **********

********* ****** *** ********** plans:

  • ***** ($**/*****): ***** ***** monitoring, *** **** *********** self ******** ***** ******. Upon *****, ** ***** is **** ** *** user's ********** *** *** DragonFly ***. ****, ** the **** ********** *** alert ** ***** *** an ********* ** *********, they *** ******** ******. Dispatch operators ** *** ****** events ***** **** ****.
  • ******* ($**/*****): **** ***** DragonFly's ******* ********** ****, dispatch ********* ************* ****** alerts if *** **** **** not ******** ** ******* the ***** ***** * set ****** ** ****.

** **** ********** *****, users *** ****** * "************", allowing ****** ** ******* outdoor ***/** ****** ******. These ***** *** ******** police ** *** **** does *** *******.

******* * ********** ****, users **** ****** **** to **** ****-**, **** no events ****** ** ***** device *** ** ******** options.

Recorded *** **** *****

********* ***** *** **** 100 ***** ***** *** live ****-*** ** * gallery, ** ***** *** access **** ******. **** there, **** *** ** emailed ** ****** ** saved ** *** ****'* phone. **** **** ***** is ** ****** *** continuous *********, ****** **** DIY ** ******** ******* video ********.

DragonFly ********

*********'* *** *** ******* are *********** ******* ** the ********* * ****** panel [**** ** ****** available] *** ****** ********** indoor [**** ** ****** available] *** ******* ************* [link ** ****** *********],******** **** ****. *** ***** (****** a ***) *** ************* are **** ****** ** end ***** ** ***-********** kits.

***** *** ***** **** ********** the *** **** *************, * wireless ***/*** ****** ***** device:

  • *** **** ****** ************: $199
  • *** **** ******* ************: $***
  • *** **** ****** *** outdoor *************: $***

********** ****** *** ******* MotionViewers **** *** $** and $***, ************.

********* **** *** ******* door ********, ******, **** readers, ***., **** *** **** of *** ********* ****** offering. 

Product ******?

*** ***** **** ******** us ** *** ******* product ******* *** ********* as **** ********* *** expect / **** ** have **** *********** ******** / ********* *****.

Money *****? 

** *** ******** ****, dealers *** **** ****** selling '***********' ********* ** more ********** *** **** inclined **** ***** ********** (especially ** **** ******* install **********).

Outlook / ****

***** **** *** ********* come **** ******* *** industry *** *** ***** adversarial ** *** *********** dealer, *** ********* ******** attempts ** *********** *********** dealers **** * ******* process ***** *********** ******* cuts *** *** ******.

 

Comments (4)

Its an interesting approach and okay for domestic users, so why not make some money for basically doing nothing. Are they planning to do this outside the USA, I hope so, sign me up

It appears they are selling the hardware at dealer pricing or a bit cheaper.

What happens if the dealer gets a call indicating that this product does not meet their needs? Will the "Dealer" get booted when the dealer visits the customer to upgrade them to the correct equipment for their purpose?

Their pitch video from ISC West:

Login to read this IPVM report.

Related Reports

Breaking Into A Facility Using Canned Air Tested on Jan 28, 2020
Access control is supposed to make doors more secure, but a $5 can of...
ISC News Fakes Fever Screening, Falsely Quotes FDA on Jun 18, 2020
ISC News, the Reed publication behind the ISC East and West trade shows, has...
ROG Security - Cloud AI For Remote Monitoring on Jan 28, 2020
ROG Security is offering cloud-based AI analytics to remote guard companies,...
Wyze Fails To Deliver Own On-Board Analytics, Launches Novel Name Your Own Price Service on Jul 24, 2020
While Wyze failed to deliver their own onboard analytics to replace the...
Deep Sentinel Presents Crime Response For Business on Jun 11, 2020
Deep Sentinel presented its anti-intrusion and live response for home and...
The Insecure Verkada Access Control System on Jun 25, 2020
While Verkada touts the security of its system and that how their new door...
IPVM To Disrupt Trade Shows With Launch of Online Shows on Mar 17, 2020
IPVM is launching Online Shows, a series of ongoing events that allow sellers...
Anyvision Layoffs on Mar 19, 2020
Anyvision has conducted a layoff, citing the impact of coronavirus, joining a...
Verkada Falsely Claims "First Native Cloud-based Access Control and Video Security Solution" on Jun 18, 2020
Verkada's false claims continue, this time to be the first native cloud-based...
Anyvision Presents AI Facial Recognition and Mask Detection on Jun 08, 2020
AnyVision presented its AI facial recognition and mask detection at the May...
Vehicle Gate Access Control Guide on Mar 19, 2020
Vehicle gate access control demands integrating various systems to keep...
USA's Feevr Thermal Temperature System Examined on Mar 31, 2020
This US company has burst on to the scene, brashly naming itself 'feevr' and...
Proxy Raises $42 Million on Mar 17, 2020
Startup Proxy has raised $42 million, an astounding amount for the access...
HID Presents Signo on Apr 23, 2020
HID Global presented their new Signo readers they claim read farther and...
Terrible Convergint Coronavirus Thermal Camera Recommendation on Apr 01, 2020
A week after Convergint disclosed falling revenue, pay and job cuts,...

Recent Reports

Taiwan Lilin NDAA Compliant Cameras Tested on Aug 13, 2020
Taiwan-based manufacturer Lilin is taking direct aim at Dahua and Hikvision...
White House Expands Dahua Hikvision Blacklist To Federal Funding on Aug 13, 2020
The White House is expanding the NDAA to blacklist anyone who "uses" banned...
Actual Coronavirus Testing Options Examined on Aug 13, 2020
Fever cameras have emerged as an indirect and flawed way to test for...
Video Analytics Online Show September 2020 Opened - Axis, Avigilon, Bosch, BriefCam, Genetec, Milestone + 30 More on Aug 12, 2020
IPVM's sixth online show will feature 35+ Video Analytics companies...
The German Company Powering Many China Temperature Tablets (Heimann) on Aug 12, 2020
Many fever tablet suppliers market German-made Heimann thermal sensors while...
Salesforce Drops Dahua and Hikvision on Aug 12, 2020
Salesforce has dropped Dahua and Hikvision as customers, forcing the two mega...
Access Control Course Fall 2020 - Register Now on Aug 12, 2020
IPVM offers the most comprehensive access control course in the industry....
Genetec CEO Declares "We Don't Negotiate Payment With Patent Trolls" on Aug 11, 2020
Are patent trolls like terrorists? Genetec's CEO is coming out strongly...
Hanwha AI Analytics Camera Tested on Aug 11, 2020
Hanwha has released their Wisenet P AI camera, adding person and vehicle...
Alabama Schools Million Dollar Hikvision Fever Camera Deal on Aug 11, 2020
The Baldwin County, Alabama public schools purchased a $1 million, 144-camera...
Dahua Taunts Australian Government, Continues To Sell Illegal Fever Cameras on Aug 10, 2020
Dahua is effectively taunting the Australian government by continuing to sell...
HID Releases VertX Replacement Aero on Aug 10, 2020
HID is replacing two established and broadly supported types of access...
NDAA Compliant Video Surveillance Whitelist on Aug 10, 2020
This report aggregates video surveillance products that manufacturers have...
Telpo China Temperature Tablets Tested on Aug 10, 2020
The provider for overseas companies ranging from Canon Singapore to US'...
Dangerous Hikvision Fever Camera Showcased by Chilean City on Aug 07, 2020
Deploying a fever camera outdoors, in the rain, with no black body, is...