Videofield Launches Dealer / DIY Service Dragonfly

Author: Ethan Ace, Published on Jan 21, 2016

RSI Technologies, the company behind Videofied, has launched a new DIY offering called DragonFly. There are many DIY security / intrusion offerings out there (e.g., Simplisafe - The Startup Silicon Valley Bets Will Beat ADT) and typically those DIY companies are out to crush the 'caveman' alarm dealers.

However, RSI / Videofied says they have a new model that rewards security dealers richly while reducing their work.

In this note, we examine DragonFly's offering, the business model, the revenue potential for dealers and how this might impact the market.

*** ************, *** ******* ***************, *** ******** * *** *** ******** ****** *********. ***** are **** *** ******** / ********* ********* *** ***** (*.*.,********** - *** ******* ******* ****** **** **** **** ***) *** ********* ***** *** ********* *** *** ******* *** '*******' ***** *******.

*******, *** / ********* **** **** **** * *** ***** that ******* ******** ******* ****** ***** ******** ***** ****.

** **** ****, ** ******* *********'* ********, *** ******** *****, the ******* ********* *** ******* *** *** **** ***** ****** the ******.

[***************]

Dealer ***** - **** **** *** *** ***

********* ** **** ****** ** *** *****, *** *** *******. Each ****** ******** * ******* ******* ***** **** ***** *** users ** *** ********, ******* *** ****** *****, ***** ******, newsletters, ***. **** ** *** **** ******, *** ****** **** credit.

******* *** *** **** ** ******* *****. *******, **** ******* ~60% ** ********** ******* *** *** **** ** *** ******. Per ******, **** ******* **:

  • ***** ****: ~$*/***** (~$** *** ****)
  • ******* ****: ~$** *** ***** (~$***/****)

********* **** *** ****** ******** *** ** **** ** *** customer ********* *** **** ** * ****** ***** ***** *******, the *** ** ************* ** *** *** *****.

No ******* / ******* ******

******* ** ******* ******** ** *** *** **** *** **** installed, **** ** ********** *****. ************, ********* ******* *** ********* support *** *** ****** *** ***.

No ******** ********

***** *** ********* ** ****** ** *****, ** ******** *** credit ***** ** ********, ****** *********** ********* *****.

Central ******* **********

******* *** **** ** *** ***** *** ******* *******, *** become ********** **** ********* *** *** ***** **** ** ~$***,***. Doing ** ****** *** ****** ** ******* ** ********** $* or $* *** ***** (************ *** *** ***** ** ******* plan) *** ********.

*************, ********* ** ******* ********** ******* ******* *************(***** ** ********** *). **** ***** ** *** ********** *** the ****** ***** *** *** ****** *** *****.

DragonFly **********

********* ****** *** ********** *****:

  • ***** ($**/*****): ***** ***** **********, *** **** *********** **** ******** their ******. **** *****, ** ***** ** **** ** *** user's ********** *** *** ********* ***. ****, ** *** **** determines *** ***** ** ***** *** ** ********* ** *********, they *** ******** ******. ******** ********* ** *** ****** ****** using **** ****.
  • ******* ($**/*****): **** ***** *********'* ******* ********** ****, ******** ********* automatically ****** ****** ** *** **** **** *** ******** ** dismiss *** ***** ***** * *** ****** ** ****.

** **** ********** *****, ***** *** ****** * "************", ******** others ** ******* ******* ***/** ****** ******. ***** ***** *** dispatch ****** ** *** **** **** *** *******.

******* * ********** ****, ***** **** ****** **** ** **** look-in, **** ** ****** ****** ** ***** ****** *** ** dispatch *******.

Recorded *** **** *****

********* ***** *** **** *** ***** ***** *** **** ****-*** to * *******, ** ***** *** ****** **** ******. **** there, **** *** ** ******* ** ****** ** ***** ** the ****'* *****. **** **** ***** ** ** ****** *** continuous *********, ****** **** *** ** ******** ******* ***** ********.

DragonFly ********

*********'* *** *** ******* *** *********** ******* ** ************ * ****** ******** ****** ************************** *************,******** **** ****. *** ***** (****** * ***) *** ************* *** **** direct ** *** ***** ** ***-********** ****.

***** *** ***** **** ********** *** *** **** *************, * wireless ***/*** ****** ***** ******:

  • *** **** ****** ************: $***
  • *** **** ******* ************: $***
  • *** **** ****** *** ******* *************: $***

********** ****** *** ******* ************* **** *** $** *** $***, respectively.

********* **** *** ******* **** ********, ******, **** *******, ***., that *** **** ** *** ********* ****** ********.

Product ******?

*** ***** **** ******** ** ** *** ******* ******* ******* for ********* ** **** ********* *** ****** / **** ** have **** *********** ******** / ********* *****.

Money *****?

** *** ******** ****, ******* *** **** ****** ******* '***********' Videofied ** **** ********** *** **** ******** **** ***** ********** (especially ** **** ******* ******* **********).

Outlook / ****

***** **** *** ********* **** **** ******* *** ******** *** are ***** *********** ** *** *********** ******, *** ********* ******** attempts ** *********** *********** ******* **** * ******* ******* ***** maintaining ******* **** *** *** ******.

Comments (4)

Its an interesting approach and okay for domestic users, so why not make some money for basically doing nothing. Are they planning to do this outside the USA, I hope so, sign me up

It appears they are selling the hardware at dealer pricing or a bit cheaper.

What happens if the dealer gets a call indicating that this product does not meet their needs? Will the "Dealer" get booted when the dealer visits the customer to upgrade them to the correct equipment for their purpose?

Their pitch video from ISC West:

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Large Hospital Security End User Interview on Mar 21, 2019
This large single-state healthcare system consists of many hospitals, and hundreds of health parks, private practices, urgent care facilities, and...
Silicon Valley Cybersecurity Insurance Startup Coalition Profile on Mar 20, 2019
Many industry people believe cybersecurity insurance is not worth it, as the voting and debate in our Cybersecurity Insurance For Security...
Top Metrics For Ensuring Integrator Profitability - Statistics on Mar 20, 2019
How do integrators ensure the profitability of their projects? As part of our profitability study, 100+ integrators answered the following...
Genetec Security Center 5.8 Tested on Mar 19, 2019
Genetec has released Version 5.8. This comes after a wait of more than a year that caused frustrations for many Genetec partners. Our previous...
Large US University End-User Video Surveillance Interview on Mar 18, 2019
Schools have become targets in modern days of active shooters and terrorist fears. The need for video and access security is high. Universities...
City Physical Security Manager Interview on Mar 14, 2019
This physical security pro is the Physical Security Manager for the City of Calgary. He is a criminologist by training with an ASIS CPP credential....
ADT Stock Drops After Announcing Loss And Amazon Delay on Mar 12, 2019
ADT's stock price dropped significantly after reporting heavy losses and delays in its Amazon partnership, as seen in the screenshot below: In...
Church Technology Director Security Interview on Mar 07, 2019
With 40+ years of experience in IT from a wide array of verticals, including US and foreign military, and large corporate and industrial settings,...
Prysm PSIM Profile on Mar 05, 2019
A decade ago, PSIM promised significant potential but has always suffered from significant problems. Now, a number of PSIMs have either gone out of...
Verified Response Discontinued in Silicon Valley San Jose on Feb 28, 2019
Almost all security alarms are false. This has driven some municipalities to require verified response before dispatching police. However, now San...

Most Recent Industry Reports

Eagle Eye Favorability Results 2019 on Mar 21, 2019
Eagle Eye has been the biggest spender in the cloud VMS market including (via their owner) acquiring Brivo for $50 million and CameraManager from...
Large Hospital Security End User Interview on Mar 21, 2019
This large single-state healthcare system consists of many hospitals, and hundreds of health parks, private practices, urgent care facilities, and...
Silicon Valley Cybersecurity Insurance Startup Coalition Profile on Mar 20, 2019
Many industry people believe cybersecurity insurance is not worth it, as the voting and debate in our Cybersecurity Insurance For Security...
Covert IP Camera Shootout - Axis, Hanwha, Hikvision, March, Vivotek on Mar 20, 2019
Covert cameras were one of the last holdout areas for analog cameras. However, in the past few years, IP / HD covert cameras have become...
Top Metrics For Ensuring Integrator Profitability - Statistics on Mar 20, 2019
How do integrators ensure the profitability of their projects? As part of our profitability study, 100+ integrators answered the following...
Avigilon Launches 'Renewed Products Program' on Mar 19, 2019
There are lots of 'pre-owned' cars but pre-owned IP cameras? While such programs are common in other industries, in video surveillance, they are...
Hanwha Tax Evasion Probe, Camera Division Implicated on Mar 19, 2019
A Hanwha group subsidiary was raided as part of a tax evasion probe. While a Korean news media report listed the raided entity as 'Hanwha...
Genetec Security Center 5.8 Tested on Mar 19, 2019
Genetec has released Version 5.8. This comes after a wait of more than a year that caused frustrations for many Genetec partners. Our previous...
Retired Mercury President Returns As Open Options President on Mar 18, 2019
Open Options experienced major changes in 2018, including being acquired by ACRE and losing its President and General Manager, John Berman who...
Large US University End-User Video Surveillance Interview on Mar 18, 2019
Schools have become targets in modern days of active shooters and terrorist fears. The need for video and access security is high. Universities...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact