Videofield Launches Dealer / DIY Service Dragonfly

By: Ethan Ace, Published on Jan 21, 2016

RSI Technologies, the company behind Videofied, has launched a new DIY offering called DragonFly. There are many DIY security / intrusion offerings out there (e.g., Simplisafe - The Startup Silicon Valley Bets Will Beat ADT) and typically those DIY companies are out to crush the 'caveman' alarm dealers.

However, RSI / Videofied says they have a new model that rewards security dealers richly while reducing their work.

In this note, we examine DragonFly's offering, the business model, the revenue potential for dealers and how this might impact the market.

*** ************, *** ******* behind*********, *** ******** * *** DIY ******** ****** *********. There *** **** *** security / ********* ********* out ***** (*.*., ********** - *** ******* Silicon ****** **** **** Beat ***) *** ********* ***** DIY ********* *** *** to***** *** '*******' ***** dealers.

*******, *** / ********* says **** **** * new ***** **** ******* security ******* ****** ***** reducing ***** ****.

** **** ****, ** examine *********'* ********, *** business *****, *** ******* potential *** ******* *** how **** ***** ****** the ******.

[***************]

Dealer Model - **** **** *** *** ***

********* ** **** ****** to *** *****, *** *** dealers. **** ****** ******** a ******* ******* ***** they ***** *** ***** to *** ********, ******* via ****** *****, ***** blasts, ***********, ***. **** an *** **** ******, the ****** **** ******.

******* *** *** **** on ******* *****. *******, **** receive ~**% ** ********** revenue *** *** **** of *** ******. *** system, **** ******* **:

  • ***** ****: ~$*/***** (~$** per ****)
  • ******* ****: ~$** *** month (~$***/****)

********* **** *** ****** receives *** ** **** as *** ******** ********* and **** ** * dealer ***** ***** *******, the *** ** ************* to *** *** *****.

No ******* / ******* ******

******* ** ******* ******** to *** *** **** and **** *********, **** no ********** *****. ************, ********* handles *** ********* ******* for *** ****** *** app.

No ******** ********

***** *** ********* ** bought ** *****, ** contract *** ****** ***** is ********, ****** *********** intrusion *****.

Central ******* **********

******* *** **** ** use ***** *** ******* station, *** ****** ********** with ********* *** *** setup **** ** ~$***,***. Doing ** ****** *** ****** to ******* ** ********** $3 ** $* *** month (************ *** *** basic ** ******* ****) per ********. 

*************, ********* ** ******* integrated ******* ******* ******* ******(***** ** ********** *). They ***** ** *** monitoring *** *** ****** would *** *** ****** cut *****.

DragonFly **********

********* ****** *** ********** plans:

  • ***** ($**/*****): ***** ***** monitoring, *** **** *********** self ******** ***** ******. Upon *****, ** ***** is **** ** *** user's ********** *** *** DragonFly ***. ****, ** the **** ********** *** alert ** ***** *** an ********* ** *********, they *** ******** ******. Dispatch operators ** *** ****** events ***** **** ****.
  • ******* ($**/*****): **** ***** DragonFly's ******* ********** ****, dispatch ********* ************* ****** alerts if *** **** **** not ******** ** ******* the ***** ***** * set ****** ** ****.

** **** ********** *****, users *** ****** * "************", allowing ****** ** ******* outdoor ***/** ****** ******. These ***** *** ******** police ** *** **** does *** *******.

******* * ********** ****, users **** ****** **** to **** ****-**, **** no events ****** ** ***** device *** ** ******** options.

Recorded *** **** *****

********* ***** *** **** 100 ***** ***** *** live ****-*** ** * gallery, ** ***** *** access **** ******. **** there, **** *** ** emailed ** ****** ** saved ** *** ****'* phone. **** **** ***** is ** ****** *** continuous *********, ****** **** DIY ** ******** ******* video ********.

DragonFly ********

*********'* *** *** ******* are *********** ******* ** the********* * ****** ******** ****** ************************** *************,******** **** ****. *** ***** (****** a ***) *** ************* are **** ****** ** end ***** ** ***-********** kits.

***** *** ***** **** ********** the *** **** *************, * wireless ***/*** ****** ***** device:

  • *** **** ****** ************: $199
  • *** **** ******* ************: $***
  • *** **** ****** *** outdoor *************: $***

********** ****** *** ******* MotionViewers **** *** $** and $***, ************.

********* **** *** ******* door ********, ******, **** readers, ***., **** *** **** of *** ********* ****** offering. 

Product ******?

*** ***** **** ******** us ** *** ******* product ******* *** ********* as **** ********* *** expect / **** ** have **** *********** ******** / ********* *****.

Money *****? 

** *** ******** ****, dealers *** **** ****** selling '***********' ********* ** more ********** *** **** inclined **** ***** ********** (especially ** **** ******* install **********).

Outlook / ****

***** **** *** ********* come **** ******* *** industry *** *** ***** adversarial ** *** *********** dealer, *** ********* ******** attempts ** *********** *********** dealers **** * ******* process ***** *********** ******* cuts *** *** ******.

 

Comments (4)

Its an interesting approach and okay for domestic users, so why not make some money for basically doing nothing. Are they planning to do this outside the USA, I hope so, sign me up

It appears they are selling the hardware at dealer pricing or a bit cheaper.

What happens if the dealer gets a call indicating that this product does not meet their needs? Will the "Dealer" get booted when the dealer visits the customer to upgrade them to the correct equipment for their purpose?

Their pitch video from ISC West:

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