Funny Distributor Story

Author: John Honovich, Published on Mar 11, 2016

You know distributors make money marking up and reselling products.

You might know they also make (a lot of) money selling advertising / marketing to manufacturers. Want to be in the catalog? Pay them. Want to be in their booth? Pay them, etc.

But this one really surprised me.

Pay Them

A distributor explained to me that even the posters inside their own offices are sold / rented to manufacturers. So if you are a distributor employee, you might have a Bosch sign above your desk, paid for by Bosch. Or you might be walking to the bathroom and have an Axis poster, paid for by Axis. Or the tray in the cafeteria is brought to you by Hikvision.

The distributor's sales people sells the manufacturer sales people on these sponsorship opportunities.

Supposedly, the value is keeping the manufacturer's brand top of mind to the distributor's employees. Good deal?

Bad Deal for Integrators

You would think, or hope, that distributors would focus more on promoting the best products for their integrators but, evidently, making money from manufacturers is more lucrative.

Can You Top This?

In the comments, make your suggestions for other 'innovative' money making ideas for distributors. The person and idea with the most total votes gets mentioned in an IPVM newsletter later this month. Go.

Comments (36): PRO Members only. Login. or Join.

Related Reports on Distributors

Tri-Ed Favorability Results on Apr 25, 2017
Tri-Ed, owned by Anixter, far outranked Anixter, the lowest ranked company in our distributor favorability series. Still, Anixter's ownership did...
Axis Posts Strong Q1 2017 Financial Results on Apr 24, 2017
Axis posted strong numbers for Q1 2017, after having some challenges in 2016 (Q1 2016, Q3 2016). Inventory levels and overall spending show...
Top Selling Video Surveillance Distributors on Apr 17, 2017
These are the top selling video surveillance distributors in North America, as reported by 150 integrator survey respondents. In this report, we...
2Gig Intrusion Megatest (GC2 & GC3 Panels Tested) on Mar 28, 2017
2Gig is one of the most widely used intrusion systems, with two product lines that are the main offering of many alarm companies, huge national...
Anixter Favorability Results on Mar 28, 2017
Anixter's direct sales and integrator anger about it has been in the news recently: Anixter / Bosch Sells Direct to Amazon Anixter Touts...
Dahua Distributor Bad Breakup on Mar 27, 2017
A Dahua distributor in Europe claims that Dahua took over his top customers, revoked his distributorship status, and left him with a large amount...
Amazon Distributor Favorability Results on Mar 03, 2017
Amazon is not a security distributor, but they often have more stock, better prices, and faster shipping on certain components than many...
Uniview (UNV) IP Cameras Tested on Feb 22, 2017
"We're #3," in China says Uniview (UNV). While the company significantly trails Hikvision and Dahua in total sales, one notable difference is that...
Boycott Anixter, Says 82% Integrators on Feb 05, 2017
82% of 130 145 integrator respondents say integrators should boycott Anixter, in response to Anixter / Bosch Sells Direct to Amazon. This is the...
Amazon Sales of Hikvision China Cameras on Jan 12, 2017
Hikvision has become widely available in the US, including on popular retail outlets like Amazon, with over 2,600 results: 4MP Hikvision outdoor...

Most Recent Industry Reports

Instant Cloud For Hikvision - Manything on Apr 28, 2017
One ISC West exhibitor had a very specific and clear pitch - cloud for Hikvision: In this note, we examine their offering, key differentiators,...
Milestone GPU Enhanced VMD Tested on Apr 28, 2017
In their 2017 XProtect release, Milestone announced support for hardware accelerated video motion detection, touting a 2X increase in server...
Burglar Alarm Zoning Guide on Apr 28, 2017
The function of an alarm panel is to gather information from sensors and respond to this information by triggering actions. While it is possible to...
Avigilon Discontinuing Rialto Analytics Line on Apr 27, 2017
Avigilon is informing dealers/partners that the legacy VideoIQ Rialto products have been discontinued, recommending the newer ACC ES Analytics...
A Marketing Home Run For Knightscope - Man Attacks Robot on Apr 27, 2017
We criticize Knightscope regularly - their lack of revenue, their trying to fool mom 'n pop investors, their associating themselves with a clueless...
The World's First Fashion IP Camera From Amazon on Apr 27, 2017
Some analytics cameras can tell you if a person is jumping a fence, or loitering in a secure area, but none of them can tell you if the person...
Last Day - IP Networking Course May 2017 on Apr 26, 2017
Today is the last day to register for the May IP Networking Course. This is the only networking course designed specifically for video...
Hikvision EZVIZ Amazon Scam Revealed on Apr 26, 2017
Hikvision is violating US Federal Trade Commission guidelines and Amazon rules with a "Honest" Review Program scheme that provides gift cards to...
Anixter CEO Admits Price Deflation and Non-Exclusive Integrator Sales on Apr 26, 2017
Anixter's CEO has admitted to (1) price deflation impacting IP camera sales and (2) not always being 'exclusive' with security integrators. In...
Xandem Next Gen Intrusion Tested on Apr 26, 2017
Xandem's "full coverage motion tracking technology" is unlike any intrusion technology we have seen. We bought their new system and tested it...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact