Startup Shaking Up PERS Market?

•Published Sep 04, 2013 04:00 AM

Few markets are as technologically stagnant as PERS, or Personal Emergency Response Systems, yet with mobile technology advancing and increasingly aging populations, an opportunity for major disruption exists. A startup named Amulyte has attracted strong backers positioning the company to raise millions. Does the company indeed have a winning, market changing product? In this note we examine Amulyte and contrast it with existing offerings.

The YC Effect

******* ** ****** ** * ********** (**), *** **** ********* ******* ****** incubator ***** *** ********* *** ********* teams. ***** ** ******* ** ** guarantee ** *******, *** ********** ******* has **** ****** **** *******, *** *** * ******** ******* of ********* / ********* **** *********** guarantees ******* ********** *** ******* **** outside ******* *******. **** '**** *****' in ******* ******* **** ***** ******* to ***** ** ******* ******** *********** issues ** *** ***** ****, ****** than ******** ********** ** ******* *******.

*****************

***********, ******* ******* *** '******** ** ******' ******* ** ******* *** ******* and ********. *** *** **** ***** a ***** ******* ******* ****** **** a ****** ******:

** *** ****** ********** *******, **** a **** ** **************, **** ***** the ****** *** * ********** **** of ***** ******* *** ******** **** ******** **** *** **********. In ******** ** *******, * *** based ****** ****** ****** ** '*****-**' and ******* ****-**** ******** ** *** pendant.

***** *** ***** ****** ** ***** in*******, *** ******* ***** **** *** bidirectional ***** ** ** ****** ** the ******* ** ****, ** * responding ***** *** ******** *********** **** the ******. ** ******** ** *** 'panic' *******, *** ****** ** **** slated ** *******:

******** ******:****, ** *** **-** ************* ** onboard
*** ******: ***** ************ *** **** ******, the **** ******* ************ ********. **** in ***** ** ****, ******** ******** claims '**** ****** ******** *******'.
*************: **** ******* ******* ******* ******** of *** ******. ******** ********** *** be ********** ** **** ** ********, or ******* ******** ************* ******* ** alarm *** ***** ********* *******.
*******: ****** *** '*** ******* ******', a ******* ***** $**, **** ******* increasing ** $*** ***** *******. ***** is * $** ******* ************ *** per *******.

Product *********

******* ** *** *** **** **** ****** on *** ******, *** *** ******* does **** * ****** ** ********** compared ** ******* *********, *********:

** ******** ***********:****** *********** ****, *** ******** ** cellular ****** ***** **** ******* ** active ******** *** ****** *** **. Most **** *** * *********-********* **** unit ** **** ** ********, *** the **** ****** **** ** ****** local ******** ***** ** ** ******. Amulyte ****** * **** ****** *********** range,*** ** ****** ******** ****** ***** service ** *********.

****** **********:* ***** ***** ****** ********** ** ****-** ** *** ****** at *** *****, ********* ******** ** the ******. *********** **** *** ******* to***** ********* ****, ***** ******* ******** data **** ***** ******* *******, ***** for ******* *********** ** ********* ********* to ** ***** ******** *** ****** is *********. * ******* ********** ** the *** ** ***** *****:

** **** *******:****** *********** ******* **** ******* ****** pendants *** **** ********, ***** ******* $300 ** ****, ******* ** * self-contained *** '********' ****** **** ******** no ********** ********* ** ***** ******* for ***.

********** ******:**** * ******* ** ********, ** remains ****** *** *** ****, **** requiring *** ******* ********* ** ** recharged ******. ****** *********** ******* **** are *********** ** ***** *** ***** utility, ******* ** ** ****** ****** in * ******.

System *************

****** **-*******: *******'* ******** ****** ** ********** *** the ******* ** *** ********. *** of *** **** *********** ********** ******* to ** ******* *** ** *** features **** * *****, ******** **** factor. **********, *** ******* ** *** platform **** ***** **** *** ********* of *** ***** ** ****/*** *** platform, *** *** ******* ** ****, weight, ******, *******, *** **** ********* design *** *** ******* *** ***** have *** ** ** ********.

*************:**** ****** ********** *********** ********* *** fraught **** ******** ** *********** *** production. ***** ***** *********** *** ******* on *******, *** ******* ***** ** wading ******* *********** ******** ****** *** operational ******. *** *******, ***** ** no ***** ******** ** *** ********* numbers **** *** *** ******** ** the **** ****, *** ****** ** not ****** **** ** *** ********, and ** ******** ******** ***** *** the ******* **** **** ********.

********** *********:*******'* ******** *** ** ***** ** most ****** ********** *********, *** *********** offerings ****** ******** ** *** [**** no ****** *********] **** ******** ******* being ******* ** **** *****. ***** a *********** ***** ** *** ******** market ** *** ******* *** *** smartphones *** ********* *** *******, ***** who ** ***** * ********** **** find ** **** ** ***** ************ on *******.

PERS **********

********* **** ********* **** ******* ** a ****** ** ****:

***** ****:*** '*** *******' ** ****, ***** large, *****-****, ********** ******* (********* ********* and ******* *****) ***** ***** ** responsible *** ********** ******. ******* *** designed *** ********* ** ***-******* ***********.
******** *******:***** ******* *** ********* *****-**** ******* station **********, ***** ***** ***** ********* uses ***** ******* ** **** ********** who ******** ********. ********** ************** *** flexible, *** *** *** * ****** central ******* ** '****** ****' ** individual *******.
*** ******:'*** *******" ***** *** *** **** buys ** ********* *** ******* ******** from * *******, *** ******** *** appliance **********. ***** ******** ********* *** tied ** **** *** ********** ******** and ********* ****** ******.

******* **** ******* ********** *** '*** Option', ******** ** ************ **** * central ******* ******* *** **** *********. At *** ******* ****, **** ********** phone ******* *** ******** ** ** programmed **** ******** *****. ** * result, **** ****** ****** *********** *** a ********/********** *** ***, ******** *** company ****** * ****** ******** ********* is ***** ********* *** ***** *****.

*******, ******* *** * **** ****** to ****** *** **** ******, ******* ** its ******** *****, *** *****-** ******, and ********** *****. ***** *** ******* still ** *&*, *** ******** ** the ******* **** *********** [**** ** longer *********] *********** **********************, ***** ******** ***** ******* ** execution ******** ** * ****** **** championed ** * ******** ** ********.

Comments (1)

Keefe Lovgren

•Sep 04, 2013

IPVMU Certified

i like the concept of a mobile pers unit that utilizes gsm, cdma or wifi... we do a bit of pers installations and quite frankly the technology has become dated, granted for most customers it suits the needs just fine... i can already see having to charge/replace batteries as a initial hurdle for this device... i am also curious about the size of the pendant...