Startup Shaking Up PERS Market?

Author: Brian Rhodes, Published on Sep 04, 2013

Few markets are as technologically stagnant as PERS, or Personal Emergency Response Systems, yet with mobile technology advancing and increasingly aging populations, an opportunity for major disruption exists. A startup named Amulyte has attracted strong backers positioning the company to raise millions. Does the company indeed have a winning, market changing product? In this note we examine Amulyte and contrast it with existing offerings.

The YC Effect

******* ** ****** ** * ********** (**), *** **** ********* ******* ****** ********* ***** *** ********* top ********* *****. ***** ** ******* ** ** ********* ** success, *** ********** ******* *** **** ****** **** *******, *** *** * ******** ******* ** ********* / ********* that *********** ********** ******* ********** *** ******* **** ******* ******* sources. **** '**** *****' ** ******* ******* **** ***** ******* to ***** ** ******* ******** *********** ****** ** *** ***** term, ****** **** ******** ********** ** ******* *******. 

*****************

***********, ******* ******* *** '******** ** ******' ******* ** ******* *** ******* *** ********. *** *** user ***** * ***** ******* ******* ****** **** * ****** button:

** *** ****** ********** *******, **** * **** ** **************, they ***** *** ****** *** * ********** **** ** ***** numbers *** ******** **** ******** **** *** **********. ** ******** ** *******, a *** ***** ****** ****** ****** ** '*****-**' *** ******* real-time ******** ** *** *******.

***** *** ***** ****** ** ***** *********, *** ******* ***** **** *** ************* ***** ** ** hosted ** *** ******* ** ****, ** * ********** ***** can ******** *********** **** *** ******. ** ******** ** *** 'panic' *******, *** ****** ** **** ****** ** *******:

  • ******** ******:****, ** *** **-** ************* ** *******
  • *** ******: ***** ************ *** **** ******, *** **** ******* ************ location. **** ** ***** ** ****, ******** ******** ****** '**** higher ******** *******'.
  • *************: **** ******* ******* ******* ******** ** *** ******. ******** thresholds *** ** ********** ** **** ** ********, ** ******* movement ************* ******* ** ***** *** ***** ********* *******.
  • *******: ****** *** '*** ******* ******', * ******* ***** $**, with ******* ********** ** $*** ***** *******. ***** ** * $30 ******* ************ *** *** *******.

Product *********

******* ** *** *** **** **** ****** ** *** ******, *** the ******* **** **** * ****** ** ********** ******** ** current *********, *********:

** ******** ***********:****** *********** ****, *** ******** ** ******** ****** ***** **** Amulyte ** ****** ******** *** ****** *** **. **** **** use * *********-********* **** **** ** **** ** ********, *** the **** ****** **** ** ****** ***** ******** ***** ** be ******. ******* ****** * **** ****** *********** *****,*** ** ****** ******** ****** ***** ******* ** *********.

****** **********:* ***** ***** ****** ********** ** ****-** ** *** ****** ** *** *****, ********* activity ** *** ******. *********** **** *** ******* ******* ********* ****, ***** ******* ******** **** **** ***** ******* sensors, ***** *** ******* *********** ** ********* ********* ** ** noted ******** *** ****** ** *********. * ******* ********** ** the *** ** ***** *****:

** **** *******:****** *********** ******* **** ******* ****** ******** *** **** ********, often ******* $*** ** ****, ******* ** * ****-********* *** 'baseless' ****** **** ******** ** ********** ********* ** ***** ******* for ***.

********** ******:**** * ******* ** ********, ** ******* ****** *** *** time, **** ********* *** ******* ********* ** ** ********* ******. Unlike *********** ******* **** *** *********** ** ***** *** ***** utility, ******* ** ** ****** ****** ** * ******.

System *************

****** **-*******: *******'* ******** ****** ** ********** *** *** ******* ** *** shipping. *** ** *** **** *********** ********** ******* ** ** fitting *** ** *** ******** **** * *****, ******** **** factor. **********, *** ******* ** *** ******** **** ***** **** the ********* ** *** ***** ** ****/*** *** ********, *** the ******* ** ****, ******, ******, *******, *** **** ********* design *** *** ******* *** ***** **** *** ** ** executed.

*************:**** ****** ********** *********** ********* *** ******* **** ******** ** development *** **********. ***** ***** *********** *** ******* ** *******, the ******* ***** ** ****** ******* *********** ******** ****** *** operational ******. *** *******, ***** ** ** ***** ******** ** how ********* ******* **** *** *** ******** ** *** **** tree, *** ****** ** *** ****** **** ** *** ********, and ** ******** ******** ***** *** *** ******* **** **** released.

********** *********:*******'* ******** *** ** ***** ** **** ****** ********** *********, and*********** ********* ****** ******** ** ******* ******** ******* ***** ******* ** **** *****. ***** * significant ***** ** *** ******** ****** ** *** ******* *** may *********** *** ********* *** *******, ***** *** ** ***** a ********** **** **** ** **** ** ***** ************ ** Amulyte. 

PERS **********

********* **** ********* **** ******* ** * ****** ** ****:

  • ***** ****:*** '*** *******' ** ****, ***** *****, *****-****, ********** ******* (typically ********* *** ******* *****) ***** ***** ** *********** *** monitoring ******. ******* *** ******** *** ********* ** ***-******* ***********.
  • ******** *******:***** ******* *** ********* *****-**** ******* ******* **********, ***** ***** party ********* **** ***** ******* ** **** ********** *** ******** services. ********** ************** *** ********, *** *** *** * ****** central ******* ** '****** ****' ** ********** *******.
  • *** ******:'*** *******" ***** *** *** **** **** ** ********* *** service ******** **** * *******, *** ******** *** ********* **********. These ******** ********* *** **** ** **** *** ********** ******** and ********* ****** ******.

******* **** ******* ********** *** '*** ******', ******** ** ************ with * ******* ******* ******* *** **** *********. ** *** current ****, **** ********** ***** ******* *** ******** ** ** programmed **** ******** *****. ** * ******, **** ****** ****** opportunity *** * ********/********** *** ***, ******** *** ******* ****** a ****** ******** ********* ** ***** ********* *** ***** *****.

*******, ******* *** * **** ****** ** ****** *** **** ******, because ** *** ******** *****, *** *****-** ******, *** ********** setup. ***** *** ******* ***** ** *&*, *** ******** ** the ******* ************************** **********************, ***** ******** ***** ******* ** ********* ******** ** * catchy **** ********** ** * ******** ** ********.

Comments (1)

i like the concept of a mobile pers unit that utilizes gsm, cdma or wifi... we do a bit of pers installations and quite frankly the technology has become dated, granted for most customers it suits the needs just fine... i can already see having to charge/replace batteries as a initial hurdle for this device... i am also curious about the size of the pendant...

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