Startup Shaking Up PERS Market?

Author: Brian Rhodes, Published on Sep 04, 2013

Few markets are as technologically stagnant as PERS, or Personal Emergency Response Systems, yet with mobile technology advancing and increasingly aging populations, an opportunity for major disruption exists. A startup named Amulyte has attracted strong backers positioning the company to raise millions. Does the company indeed have a winning, market changing product? In this note we examine Amulyte and contrast it with existing offerings.

The YC Effect

******* ** ****** ** * ********** (**), *** **** ********* ******* ****** ********* ***** *** ********* top ********* *****. ***** ** ******* ** ** ********* ** success, *** ********** ******* *** **** ****** **** *******, *** *** * ******** ******* ** ********* / ********* that *********** ********** ******* ********** *** ******* **** ******* ******* sources. **** '**** *****' ** ******* ******* **** ***** ******* to ***** ** ******* ******** *********** ****** ** *** ***** term, ****** **** ******** ********** ** ******* *******. 

*****************

***********, ******* ******* *** '******** ** ******' ******* ** ******* *** ******* *** ********. *** *** user ***** * ***** ******* ******* ****** **** * ****** button:

** *** ****** ********** *******, **** * **** ** **************, they ***** *** ****** *** * ********** **** ** ***** numbers *** ******** **** ******** **** *** **********. ** ******** ** *******, a *** ***** ****** ****** ****** ** '*****-**' *** ******* real-time ******** ** *** *******.

***** *** ***** ****** ** ***** *********, *** ******* ***** **** *** ************* ***** ** ** hosted ** *** ******* ** ****, ** * ********** ***** can ******** *********** **** *** ******. ** ******** ** *** 'panic' *******, *** ****** ** **** ****** ** *******:

  • ******** ******:****, ** *** **-** ************* ** *******
  • *** ******: ***** ************ *** **** ******, *** **** ******* ************ location. **** ** ***** ** ****, ******** ******** ****** '**** higher ******** *******'.
  • *************: **** ******* ******* ******* ******** ** *** ******. ******** thresholds *** ** ********** ** **** ** ********, ** ******* movement ************* ******* ** ***** *** ***** ********* *******.
  • *******: ****** *** '*** ******* ******', * ******* ***** $**, with ******* ********** ** $*** ***** *******. ***** ** * $30 ******* ************ *** *** *******.

Product *********

******* ** *** *** **** **** ****** ** *** ******, *** the ******* **** **** * ****** ** ********** ******** ** current *********, *********:

** ******** ***********:****** *********** ****, *** ******** ** ******** ****** ***** **** Amulyte ** ****** ******** *** ****** *** **. **** **** use * *********-********* **** **** ** **** ** ********, *** the **** ****** **** ** ****** ***** ******** ***** ** be ******. ******* ****** * **** ****** *********** *****,*** ** ****** ******** ****** ***** ******* ** *********.

****** **********:* ***** ***** ****** ********** ** ****-** ** *** ****** ** *** *****, ********* activity ** *** ******. *********** **** *** ******* ******* ********* ****, ***** ******* ******** **** **** ***** ******* sensors, ***** *** ******* *********** ** ********* ********* ** ** noted ******** *** ****** ** *********. * ******* ********** ** the *** ** ***** *****:

** **** *******:****** *********** ******* **** ******* ****** ******** *** **** ********, often ******* $*** ** ****, ******* ** * ****-********* *** 'baseless' ****** **** ******** ** ********** ********* ** ***** ******* for ***.

********** ******:**** * ******* ** ********, ** ******* ****** *** *** time, **** ********* *** ******* ********* ** ** ********* ******. Unlike *********** ******* **** *** *********** ** ***** *** ***** utility, ******* ** ** ****** ****** ** * ******.

System *************

****** **-*******: *******'* ******** ****** ** ********** *** *** ******* ** *** shipping. *** ** *** **** *********** ********** ******* ** ** fitting *** ** *** ******** **** * *****, ******** **** factor. **********, *** ******* ** *** ******** **** ***** **** the ********* ** *** ***** ** ****/*** *** ********, *** the ******* ** ****, ******, ******, *******, *** **** ********* design *** *** ******* *** ***** **** *** ** ** executed.

*************:**** ****** ********** *********** ********* *** ******* **** ******** ** development *** **********. ***** ***** *********** *** ******* ** *******, the ******* ***** ** ****** ******* *********** ******** ****** *** operational ******. *** *******, ***** ** ** ***** ******** ** how ********* ******* **** *** *** ******** ** *** **** tree, *** ****** ** *** ****** **** ** *** ********, and ** ******** ******** ***** *** *** ******* **** **** released.

********** *********:*******'* ******** *** ** ***** ** **** ****** ********** *********, and*********** ********* ****** ******** ** ******* ******** ******* ***** ******* ** **** *****. ***** * significant ***** ** *** ******** ****** ** *** ******* *** may *********** *** ********* *** *******, ***** *** ** ***** a ********** **** **** ** **** ** ***** ************ ** Amulyte. 

PERS **********

********* **** ********* **** ******* ** * ****** ** ****:

  • ***** ****:*** '*** *******' ** ****, ***** *****, *****-****, ********** ******* (typically ********* *** ******* *****) ***** ***** ** *********** *** monitoring ******. ******* *** ******** *** ********* ** ***-******* ***********.
  • ******** *******:***** ******* *** ********* *****-**** ******* ******* **********, ***** ***** party ********* **** ***** ******* ** **** ********** *** ******** services. ********** ************** *** ********, *** *** *** * ****** central ******* ** '****** ****' ** ********** *******.
  • *** ******:'*** *******" ***** *** *** **** **** ** ********* *** service ******** **** * *******, *** ******** *** ********* **********. These ******** ********* *** **** ** **** *** ********** ******** and ********* ****** ******.

******* **** ******* ********** *** '*** ******', ******** ** ************ with * ******* ******* ******* *** **** *********. ** *** current ****, **** ********** ***** ******* *** ******** ** ** programmed **** ******** *****. ** * ******, **** ****** ****** opportunity *** * ********/********** *** ***, ******** *** ******* ****** a ****** ******** ********* ** ***** ********* *** ***** *****.

*******, ******* *** * **** ****** ** ****** *** **** ******, because ** *** ******** *****, *** *****-** ******, *** ********** setup. ***** *** ******* ***** ** *&*, *** ******** ** the ******* ************************** **********************, ***** ******** ***** ******* ** ********* ******** ** * catchy **** ********** ** * ******** ** ********.

Comments (1)

* **** *** ******* ** * ****** **** **** **** utilizes ***, **** ** ****... ** ** * *** ** pers ************* *** ***** ******* *** ********** *** ****** *****, granted *** **** ********* ** ***** *** ***** **** ****... i *** ******* *** ****** ** ******/******* ********* ** * initial ****** *** **** ******... * ** **** ******* ***** the **** ** *** *******...

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