Axis Divests Citilog And Discontinues Demographics
Axis has divested Citilog, a video analytics company it acquired in 2016, and also discontinued its Demographic Identifier, a product from Cognimatics, a video analytics company also acquired in 2016.
With video analytics increasingly critical to video surveillance competitiveness, where does this leave Axis? While Axis is the largest video surveillance manufacturer, ex-China, its video analytics strategy, and execution, to date, has been lagging (see Axis Is Losing Ground).
Inside this note, based on feedback from Axis, we examine the 2 moves here and the outlook for Axis.
Citilog *********
**** ** ******* ******************, * ******* ******** ****** ******* whose **** ******** ***** ********* ******* and **** *********. ********* ** ************* smaller **** ****,**** **** ********* ~$** ******* ***. *******'* ******* has **** ******* **** ** *** range ** ~$* ******* *** **** its **** ***********.
**** ** ****, **** **** ******** Citilog, **** ****:
** *** ******* ** ** **** to ***** *** ******* ******** *** end ***** *****-**-***-*** ********* ***** **** work **** ***** ******** **** ******* video *********.
*******, **** **** **** ******* **** for *******, "** *** **** *********** to **** ******* ********* ******* ** our ********* **-**-****** ******," ****** ****:
*** ******* ******** ** ****** ******* based *** ***** ******* ******* ********* in ******* ********* *** ******** ********** for **** ******** ************.
Demographic ********** ************
**********, ******* **** ****, **** ********* discontinuing *** '*********** **********' *******, ******* **** ****:
*********** ********** *** **** ** *** acquisition ** *********** *** ********* ** an **** *******. ** **** ****** that **** ** * ******* **** requires ******* ********** ****** *** ** not ******** *** **** *****-**** ***** model. ***** *** **** *** *** we **** *** ******** ** **** product, ** **** *** ******* ** discontinue **.
**** ***** ****:
*********** *** ***** ********** **** *** business ** **** **** * **** after *** ***********. *****, ** ***** analytics **** ** ****** ******* ***** the **** *****.
Future ** **** ***** ********* *********
*** ****** ** **** ***** ********* plans ** * ****-********* *** ** the ********, **** ***** ** **** that:
*** ********* ****** ********* ** ***** both ** *** *** ******** *** on ************* **** ********, ********* ******* and ***** *** ***** *********. ** will ******** ** ******* ********* *** broad *** ***** ***** **** ****** be **** ** *** ****** ******** or **** **********. ** ********, ** will ******** ** **** **** *** ACAP ******** ** ****** *** ******** for *** **** ** *********** *********** partners ** ***** *** ********* ********* for ***** *** *****.
Neither *********** ******** ******
* ***** *****, ** ** ***** that ******* *** *********** ** ******* or *********** *** * ******** ******. At *** **** ****, *** ***** analytics ****** *** ***** ************* ** both ******* *** ********* **********.
***** **** ***** ******** ************ **** worked *** ******, *** **** ******** direct ********** ***** ** **** ** Motorola's ********. ** ********,********'* *********** ** ******* *+ ******** *** ****** * **** *********** advantage ** ******** ***** *** **** the *** ** ********'* ****** *******.
Axis ***** ********* *******
** *** *** ****, **** ******* things **** ****** ****** *** **** could ** * ******** **** *******. On *** ***** ****, ***** ****** ********* ******** ******, *** ****** ** ******** **** more *********** *** ******* ***** ********* offerings *** ***** ****'* **** ******* number *********** **** ******** ******* ******* ****, **** ******* ****** * ****** of ***********.
****, *********** *******, ****- *****-***.