Axis Divests Citilog And Discontinues Demographics

By John Honovich, Published Apr 29, 2021, 09:41am EDT

Axis has divested Citilog, a video analytics company it acquired in 2016, and also discontinued its Demographic Identifier, a product from Cognimatics, a video analytics company also acquired in 2016.

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With video analytics increasingly critical to video surveillance competitiveness, where does this leave Axis? While Axis is the largest video surveillance manufacturer, ex-China, its video analytics strategy, and execution, to date, has been lagging (see Axis Is Losing Ground).

Inside this note, based on feedback from Axis, we examine the 2 moves here and the outlook for Axis.

Citilog *********

**** ** ******* ******************, * ******* ******** traded ******* ***** **** business ***** ********* ******* and **** *********. ********* is ************* ******* **** Axis,**** **** ********* ~$** ******* ***. Citilog's ******* *** **** roughly **** ** *** range ** ~$* ******* USD **** *** **** acquisition.

**** ** ****, **** Axis ******** *******, **** said:

** *** ******* ** be **** ** ***** our ******* ******** *** end ***** *****-**-***-*** ********* tools **** **** **** their ******** **** ******* video *********.

*******, **** **** **** learned **** *** *******, "it *** **** *********** to **** ******* ********* because ** *** ********* go-to-market ******," ****** ****:

*** ******* ******** ** mostly ******* ***** *** often ******* ******* ********* in ******* ********* *** incident ********** *** **** customer ************.

Demographic ********** ************

**********, ******* **** ****, Axis ********* ************* *** '*********** **********' *******, ******* **** that:

*********** ********** *** **** of *** *********** ** Cognimatics *** ********* ** an **** *******. ** have ****** **** **** is * ******* **** requires ******* ********** ****** and ** *** ******** for **** *****-**** ***** model. ***** *** **** low *** ** **** not ******** ** **** product, ** **** *** decided ** *********** **.

**** ***** ****:

*********** *** ***** ********** into *** ******** ** less **** * **** after *** ***********. *****, we ***** ********* **** as ****** ******* ***** the **** *****.

Future ** **** ***** ********* *********

*** ****** ** **** video ********* ***** ** a ****-********* *** ** the ********, **** ***** to **** ****:

*** ********* ****** ********* is ***** **** ** our *** ******** *** on ************* **** ********, including ******* *** ***** new ***** *********. ** will ******** ** ******* analytics *** ***** *** cases ***** **** ****** be **** ** *** camera ******** ** **** separately. ** ********, ** will ******** ** **** with *** **** ******** to ****** *** ******** for *** **** ** application *********** ******** ** bring *** ********* ********* for ***** *** *****.

Neither *********** ******** ******

* ***** *****, ** is ***** **** ******* the *********** ** ******* or *********** *** * material ******. ** *** same ****, *** ***** analytics ****** *** ***** substantially ** **** ******* and ********* **********.

***** **** ***** ******** acquisitions **** ****** *** poorly, *** **** ******** direct ********** ***** ** Axis ** ********'* ********. By ********,********'* *********** ** ******* 7+ ******** *** ****** * core *********** ********* ** Avigilon ***** *** **** the *** ** ********'* entire *******.

Axis ***** ********* *******

** *** *** ****, Axis ******* ****** **** worked ****** *** **** could ** * ******** step *******. ** *** other ****, ***** ****** ********* ******** showed, *** ****** ** becoming **** **** *********** for ******* ***** ********* offerings *** ***** ****'* very ******* ****** *********** **** ******** ******* perform ****, **** ******* ****** a ****** ** ***********.

Comments (1)

****, *********** *******, ****- thank-you.

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