Video Developer Digital Barriers Selling Off Its Video Business

•Published Oct 31, 2017 12:31 PM

~92% of Digital Barrier's $32M USD revenue is from video surveillance.

The company is most well known for its products such as perimeter detection analytics (that they OEM to Axis), face recognition and EdgeVis low-bandwidth streaming platform.

But all of those are being sold off because Digital Barriers sees greater promise outside of the video surveillance market, in its ThruVis platform (which we recently covered).

In this note, we examine the terms of the deal, the motivation of it and the challenges and outlook for the reformed company.

Deal *******

******* ******** **** **** *********** ********** *** ******* ** *** ******* ******* ** ***** ******* *** £**.** (~$**.** ***). **** ******** ~*** employees, ******* *****, ************ ********, *** even *** ********* ****. ***** *** sale ********* ******* ******** **** ****** a ******* *******. *** ********* ****** related ** *** ******* ******* **** stay **** *** ******** ****** ********* entity, ***** **** ** ***************. ** ******, **** ******* **** reverse ************** ** ********** ******* ** ******* Barriers ** ****, ****** **** ********** *** ***** the ******** ****** ******, *** ******* Barriers *** ******* ******.

Digital ******** ******** ** ******

********* ** ******* ******** ***** ******** should *** ****** ** *** *** interruptions ** ******* ************, ********* ** the *******. ******* ******** ********* ********** with *** ***** ******** *** ******** to ****** ******* ***** *** **** in ********* ******* ***** *** ********* as ***** ***-**** ***********.

Executive *****

******* ********' ***, *** ******* [**** ** longer *********] **** ****** ** **** ** the ******** ******* ******** ************. ********** will ** *** ** ******* ********' current ***-********* ********, *** *****, *** COO Colin ***** [**** ** ****** *********].

Digital ******** **** *******

*** **** ********* ****** [**** ** longer *********] (*** * ****** ****-*** of ***** **, ****) ***** *** vast ******** ** ******* (£**.**) ****** from *** ***** ******** ********, **** just £2M ****** **** *** ******* *******, a **** ** ******* ** ~**%:

******* ***** ******* ******* ** ****, the ******** ** ******* ***** ******* was ********* ********** ** *** *********** of ******* [**** ** ****** *********], a **-***** ********* ********** **** ******** customized ********* ********* ** *** ** Government.

******* ******** ******** ** ******* **** of £16.7M, ****** **** ** ***** ** related ** ********* ********** ************* *** ***** ********. ***** ******* ************ to *** **** **** ** ~**% ******** in ************** ***** ** *** ***** business, *** * ******** ** ***** margins (**% ** **** **. **% in ****). **** ** ***** *** primarily ******* ** *******, ****** **** while ******* ****** ******** ******* ******, it ** * ***** ****** ********.

Banking ** ******* *********** ******

******* ******** ****** ** *** ** an ********** ******* [**** ** ****** available], *** **** **** ***********, ***** with ******** **** **** *** *********** funding *** *** ******* ******** ******* as ******* *** ******* ******* ** for *********** ****** ** ****** *****.

************, *** ******* ********* **** ** further *********** *********** **** ** ********, allowing **** ** **** *******, ****** prices ** ***** ******** (******* **** is ~$***,***), ** ****:

*** ******* ******* ********** ** ** profitable ****** * ****.

ThruVis ************ ********

*** ******* ********* **** **** ********** capabilities ****** ** ********, **** ** in-house *********** ** ********* *** ******* and ********** *********. ************, **** **** be ******* ** * ******* ************* operation ** *** **, ******** *** product ** ** ******** "**** ** USA".

Rationale *** ****

*** ***** ******** *** ****** *** the ******* ******* ** ************* ********* from *** ***** ******** ********, ***** presented ********** ** *** ******* ** terms ** *********** ***** *****, *&*, and ******* ********* ********, ********* ** an *********. ** ********* *** *******, each ******** *** ****** ***** ** its **** ****** *** ***** *********** independently.

Analysis ** ******* ******** ****

*** ***** ********* ****** *** ****** increasingly *******, ****** ** **** ***** generally ******** ******** **** ***** ** Digital ******** ******** ** **** *****. The **** *** ******* *** **** to *** ~$*** *** ** ********* business **** *** *** ******* * profit ** ***********, ****** **** ** likely *** ** ***** **** ** the ******* ********. ***** ******* ********* by * ** **** ***** *** sale **** **** ** ****** *** that ******** ** ** *********** ****** with, ** *******, ***** ************* ********** if ******.

Outlook *** **********

********** ** *** ******* *** ******* excited *** **********'* *********, ******* *** company **** *********** ** * *-******* operation, **** *** ******** ** **** product **** ***** * **** ********* specialty ******. *******, ****** ** ****** to **** ******** ** ********* ******** and ******** ** ***** ****** ** mass **********. ***** ***** ******* *** unlikely ** ******* ** *** *****-****, they *** **** ******* **** ********** will **** **** ****** ******* ** impact ********, *** ** ****** ******, or ******* *** ****-********* *******, **** down, ********** **** ****** ** ********** impacted.

Comments (1)

Geoff Gritton

•Nov 01, 2017

Thruvision

Very exciting time ahead for Thruvision Ltd.

I first saw this product when I was working at DB (2011-13). I always knew that once the product was properly sorted it would be great.

We now have a product that has big tics from the UK and US Governments and is becoming the 'GO TO' people screeing product.

Whilst the product is reassuringly expensive, we can now offer a 3 year leasing option and we are starting to see some good take up on this offer as companies can utilise their OPEX rather than capex funding stream.

Our website went live last night www.thruvision.com

Find us on Twitter Thruvision_Tech

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