Dahua Fakes Being American

Marketing is always exciting. Don't say I didn't told. :D

In 2016, you'll discover another California Treasure, high-value security systems.

You'll discover it the same way, digging thru the dirt.

I work for Dahua USA, and I am pretty sure I am also American. Just throwing that out there.

Edit: Also born and raised in California

It's just advertising - seriously. What we should be more concerned about is not that they are claim jumpers on the provenance of California, it should really be the fact that we have come to accept that American Industry has so failed it's consumers that we have no options but to buy foreign made products.

Let's face it, they've out performed, produced, developed us in this market space. Until a viable (and I mean viable in that it better work for more than a week and not have a high DOA rate) alternative is presented, we're at the mercy of EA products (with no end-in-sight).

What I find slightly troubling is the fact that our Federal $$$ are being spent on purchasing product that are produced by a communist government. Yes - I said it. Most, if not all companies in China have a percentage ownership by the Communist Government. Would you buy a product that had open access to your network and can implant bots to scour open ports and insecure systems and report home? It's troubling that we buy these products and don't get a good look into the back-end of the product.

If I were an Average American consumer, I'd consider that point and think about the ramifications. If I were the Federal Government, I'd be "pooping bricks" knowing that I have no accessibility to their code base. I'm certain the CERT and SANS folks out there would LOVE to take a look at the code base on these cameras.

We see all these breaches in network security at major Federal Institutions and we attribute it to hackers. Really, we've literally given foreign governments direct access to security platforms. Even with "regulations and prohibitions on their use", some "yahoo" who wants to watch their inventory and puts up a cheap "pro-card" purchased product has most likely mounted one of these cameras to watch their DLA inventory as its being moved from base to base.

That concerns me more than devious marketing. I sincerely hope that we can step back from worrying about "advertising" and focus on the real security threat posed by Chinese manufactures. The real objective here should be to find home-grown products that meet or exceed these products, that are made here and transparently provide access to their back-end code to ensure they are "gold-level" and have ensure INFOSEC and COMSEC.

I know there is still American Ingenuity and Industry - it's out there. Show us the products that are quality and produced here and I will switch to purchasing from them (or trusted country partners).

Finally - we need to see the unfair trade and manufacturing practices of the Chinese Government curtailed and eliminated. No more "state-sponsored" funding of Chinese Manufacturers - deny them access to our market and this will stop - they will have to survive on their own - not on the basis of the RMB or influx of government investment. If you established a high tariff (80% or more on products know to be receiving substantial government investment), that will discourage that behavior.

Okay - off of my little rant horse....

My two-bits. You all have a very nice day...

Update: Hikvision has deleted the Ezviz California 'Story' page:

And, on LinkedIn, Hikvision now acknowledges Ezviz is a subsidiary of Hikvision.

Mega companies trying to fake their identity is simply not prudent.

IPVM supposed to be a fair and neutral website that can be used as a source. but this kind of news shows the enmity against Dahua since they did not accept sponsorship. this is not the first time. IPVM always give good news about HIKvision while destroys Dahua since HIKvision is one of IPVM sponsors. by the way dahua has more than 10K employees right now. you can easily check it in their website. I think now everybody feels IPVM discriminating behavior toward two Chinese manufacturer. I want to know WHY?

Star-spangled banner ad:

So first of all, this is a badly copied ad message done by many others outside the industry. The most notable parallel was the series of TV commercials done by Mazda for their "Skyactiv" where they (badly) tried to tie some historic event with their new car technologies.

At least the Mazda commercial tied significant innovations in history with Mazda's significant innovation now.

The Dahua ad says, "Hey look at this random discovery that happened back in 1848 that shaped California, we're in California too, so you should consider us awesome too."

When you compare to actual California companies that contributed notably to shaping California (Apple, Intel, Microsoft - or if you go more toward this industry, IQinVision and Arecont Vision) - then this feels like just another typical Asian advertising effort - from the hip and just copying what others have done without really thinking it through.

We are Dahua. Lower your shields and surrender your ships. We will add your biological and technological distinctiveness to our own. Your culture will adapt to service us. Resistance is futile