Dahua Admits Failed Channel Strategy

Author: John Honovich, Published on May 26, 2015

One of the biggest challenges for expanding Chinese vendors is mastering sales, marketing and distribution to Western markets.

Dahua has failed here.

Instead of solving it, mega-manufacturer Dahua is whining and declaring punchless threats. In this note, we break down the problem, Dahua's attempted solution and how this impacts the expansion of low-cost products into the Western surveillance market.

*** ** *** ******* ********** *** ********* ******* ******* ** mastering *****, ********* *** ************ ** ******* *******.

***** *** ****** ****.

******* ** ******* **, ****-************ ***** ** ******* *** ********* punchless *******. ** **** ****, ** ***** **** *** *******, Dahua's ********* ******** *** *** **** ******* *** ********* ** low-cost ******** **** *** ******* ************ ******.

[***************]

Dahua's ******* *********

** **** ******* *********, **** ******* *** ***** ** ******, Dahua *** ** ******** ****** *******. ** *** ***** ** buy ***** ******* ********, **** *** *********** ****** ** *** through ************ ********.

*** ***** ************ ** ** *** ******* ***** **** *** almost *** ** *****'* **** **** ** ***** ****** ***** and, *************, ***** ** *** ******* ** **** ****** *** OEMs ***** ********, ******** * ******* *********.

*** ****** ** ** ********* ** ****** ****** ***** ***** products *** ** ******. *** **** ******* ** ********** ******** **,*** ***** ********, **** ***** ** ********** **** *,*** ********. ****** ****, ***** *** ******, ***** ******** ** ***** unauthorized ****** ******* ***** ******.

Dahua ******* ****

***** '******** ********' **** **** *** *** ***** ** **** ** *******. They ******* ******* ***** ****** *** *** ** ***** ****** by ****** *** ******** **** ****** ***** ** '*********** *** shoddy'.

***** ******** * **** **** ** **** *** *** *** unauthorized *******, ****** ******** *****:

***.*************.***
•****://***.**********************.***/
•******** ******* *********** (****://***.****-****.***/)
•****** (****://***.******.***)
•**** (****://***.****.***)
•********** (****://***.**********.***)
•******* (****://***.****.***/)
•******** *** *********** **., *** (****://***.*******.***)
•******** ****'** ********** **., *** (****://***.******.***)
•******** (****://***.************.***)
•********** (****://***.**********.***/)
•******** **** ********** **., *** (****://***.********.**/**-**/****.****)
•************* ********* (****://***.**********************.***/)
•******* **** *** (***.**************.***)
•****** ****** (***.************.**)
•********** ********** *********** **., *** (***.**********.***)
•***** ******** (****://*************.**.**/)
•****** ********** ******* (***.**********.***)
•***** (****://****.*****.***/)
•******** **., *** (***.********.***.**)
•***-*** ********** **., ***
•****://********.******.**/

Flaws ** *****'* ******

***** ** ***, ***** ****** ** ***** ** ********** / authorized *********. *** ***** **** ** "***** ***** *** ******** ******* *** ********** ************. ** *** would **** ** ****** ******* *** ******* *** *****’* ********** distributors, *** *** ******* ** **********@*********.***."

*** *** ** ***** ***** **** ***** *** *** **** they *******, ** **** *******. **** ****, ** ***** ***** for *** **** ** ********** ********* *** **** ***** *** provide **, ******* *** *** ***** ******* ***** **.

********, ***** ** *** **** **** ** **** **** ********* who **** ********* ****** ***** *******, *.*.,***** *** *******. ** **** ****** **** ********* **** *****, *** *** they ***** ** ** ******** ******* *** ******* ****** *********?

A ********* *** ***** *** *********

**** ** *** **** ******* ************* **** ******* ****** **** unauthorized *********. *** *******, **** ********** *** ** *** ******* versions ** ********* **** ** **** **** ****.

*******, ********* ******** ***** *** *** ******* ******** ** *** West *** *** * ***** **** ** *** ** ******** authorized (*** *** ******* ** ********* ********** ****** ****). ** ****** ** ****** ** *** ***** ******** ************, manufacturers *** ******** **** ********.

A **** ******* *** *****

******* *****'* **** ******** ** ********** ** ****, **** ** overall * **** ******* ******* ** ***** ****** **** ***** products. *** **** ***** ** **** ***** ** ******* ** delivering ** ** ****** ** *** ***** **** ****.

***** ** ** ******* ******** - ****** ****** **** ********* has ******* **** ** *** **** - *** ***** ***** to ** ****** ** ** ** ********* ******* ******** ******* *********. ** *** ********, *** ****** ************ ******* *** ******** action **** **** ** ******** ******.

Comments (14)

** ******* **********.***?

**** **** ************ *****, ****** *******, *** **** **** ************** ************...

****://***.**********************.***/ ** ***** *** *** ** ***** ****. *** ****, Dahua.

***, * ***** ***** ***** *** *** *** ***** ***** re-sellers, *** ******* **** *** ***** ** *******. ** *** believe **** ******* ** ** ********** ***** **-******?

******* **** ***** ** ********** '***** ** *******' *** ****** on ******* ***** ****** ******* ** **** *** *****. ******* they ****** ** ** **** **** *** ** *********** ** their ******* ********. ****, ***** *********.

**** ** **-***** *** ************** ******** *** *******:

***** ** ******* *** ** ******* ***** ** “************” **** of “*******” *****. *** ***** **** ******** ***** **** ********* and ********* *** ********* ***** ****** **** *********** ********** ***** in *** ***** ********. *******,such ***** *** ********** ********* ** ********* ************ ** ******** *********** ***** ** *** *******. One of the more common avenues is to attack such sellers on the grounds that their “genuine” products are not ******* ** *** ************’* ********, and thus are materially different from authorized goods.

****:******* **** ************ ****** *******: ***** ** “*******” ********

**** **** **** ** ** *** ** ***** ******** * re-labeling *******, *** **** **** *** **** ********* ** ******* members****.

** ****

****** ** *** ********* ***** ******* *********** *** *********

*** *** **** *** **** ***** ****

***** ***** *******

****** ******** & *********** ** * ******* ********* ******** ** an ********* ***** ** ******** ****** ********* ********** ********* **** branches ** *********, ******, *****, ******** *** ********. ** ** expert *** ******* ******** ********** ** *********, ****** ****** *** highest ***** ** ******* *** ******* ** ********* ******* *** highly ******* ***** *******, *** **** ***** ********* **-**-**** ** rapidly ******** ****** **********.

“** *** ***** ********* ***** *** ******** ** **** ***********,” said **** ****, ***** ******* ** ***** **********. “********* ** a ****** *** ******** ******, ***** *** **** ********** ** new ************ ***** ** **** **** *** ******** ** *** brands. ** * ***** *******, ** **** ******* ****** **** strong ******* ** ****** ******** ************ ** ***** ** ******* satisfy ***** ****** *****”.

“****** ** ********** *** ***** **** *** *********** **** *****,” said *** ******, ******** ******** ** ****** ******** & ***********. “As *** ****, ****** **** ******** **** ******* ******* ****** to ****** *** ********* ** **** *** **** ******** ** choose ****. ***** ** * ******* ****** ************ **** ****** market ********. ** *** ********* ** **** *** ***** *******”.

***** *******

******** ********* *******

****** ******** & ***********

*****,

****** *** *******. ** ***** ********* ** ****** *** ******** if ******* ******* / ****** ******* **** ******** ** ***** America.

*****, *** *** ************** ******* ** *** *** *** ** business **** ********* ****** *******?

*** ********* ** *** *********

*****.*******@******.***.**

***, ***** ********* * ***** **********.

***** *** * *** ****** ******** ***** *******.

********* ** ***** *** **** ******* **************?

****** **** * '****' ********:

**** ********: *** ******** ******* **** *** ************ ******** *** be *********** *** ****** ********.

**'* *** **** *** ** ****** *** **** *** **** changed.

**-******* ***** *** *******, ***********.

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