Dahua Admits Failed Channel Strategy

By: John Honovich, Published on May 26, 2015

One of the biggest challenges for expanding Chinese vendors is mastering sales, marketing and distribution to Western markets.

Dahua has failed here.

Instead of solving it, mega-manufacturer Dahua is whining and declaring punchless threats. In this note, we break down the problem, Dahua's attempted solution and how this impacts the expansion of low-cost products into the Western surveillance market.

*** ** *** ******* challenges *** ********* ******* vendors ** ********* *****, marketing *** ************ ** Western *******.

***** *** ****** ****.

******* ** ******* **, mega-manufacturer ***** ** ******* and ********* ********* *******. In **** ****, ** break **** *** *******, Dahua's ********* ******** *** how **** ******* *** expansion ** ***-**** ******** into *** ******* ************ market.

[***************]

Dahua's ******* *********

** **** ******* *********, most ******* *** ***** US ******, ***** *** no ******** ****** *******. If *** ***** ** buy ***** ******* ********, they *** *********** ****** to *** ******* ************ channels.

*** ***** ************ ** to *** ******* ***** OEMs *** ****** *** of *****'* **** **** ** admit ****** ***** ***, contractually, ***** ** *** allowed ** **** ****** who **** ***** ********, creating * ******* *********.

*** ****** ** ** explosion ** ****** ****** where ***** ******** *** be ******. *** **** notable ** ********** ******** **,*** ***** ********, **** ***** ** Amazon**** **** *,*** ********. ****** ****, ***** are ******, ***** ******** of ***** ************ ****** selling ***** ******.

Dahua ******* ****

***** '******** ********' **** **** *** not ***** ** **** it *******. **** ******* mention ***** ****** *** try ** ***** ****** by ****** *** ******** sold ****** ***** ** 'counterfeit *** ******'.

***** ******** * **** list ** **** *** not *** ************ *******, copied ******** *****:

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     •******** *** *********** Co., *** (****://***.*******.***)
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     •******** (****://***.************.***)
     •********** (****://***.**********.***/)
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     •************* ********* (****://***.**********************.***/)
     •******* **** *** (***.**************.***)
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     •********** ********** *********** Co., *** (***.**********.***)
     •***** ******** (****://*************.**.**/)
     •****** ********** ******* (***.**********.***)
     •***** (****://****.*****.***/)
     •******** **., *** (***.********.***.**)
     •***-*** ********** **., Ltd
     •****://********.******.**/

Flaws ** *****'* ******

***** ** ***, ***** offers ** ***** ** legitimate / ********** *********. All ***** **** ** "***** ***** *** ******** through *** ********** ************. If *** ***** **** to ****** ******* *** sellers *** *****’* ********** distributors, *** *** ******* us ** ********@*********.***."

*** *** ** ***** Dahua **** ***** *** see **** **** *******, if **** *******. **** year, ** ***** ***** for *** **** ** legitimate ********* *** **** could *** ******* **, showing *** *** ***** channel ***** **.

********, ***** ** *** even **** ** **** down ********* *** **** basically ****** ***** *******, e.g.,***** *** *******. ** **** ****** stop ********* **** *****, how *** **** ***** to ** ******** ******* the ******* ****** *********?

A ********* *** ***** *** *********

**** ** *** **** Chinese ************* **** ******* issues **** ************ *********. For *******, **** ********** try ** *** ******* versions ** ********* **** to **** **** ****.

*******, ********* ******** ***** its *** ******* ******** in *** **** *** has * ***** **** of *** ** ******** authorized (*** *** ******* ** Hikvision ********** ****** ****). ** ****** ** easier ** *** ***** products ************, ************* *** simplify **** ********.

A **** ******* *** *****

******* *****'* **** ******** at ********** ** ****, this ** ******* * good ******* ******* ** shows ****** **** ***** products. *** **** ***** is **** ***** ** failing ** ********** ** to ****** ** *** means **** ****. 

***** ** ** ******* solution - ****** ****** what ********* *** ******* done ** *** **** - *** ***** ***** to ** ****** ** do ** **** ***** ******* ******** ******* Expansion. ** *** ********, the ****** ************ ******* any ******** ****** **** have ** ******** ******.

Comments (14)

No mention of dahuausa.com?

Last time they solemnly swore, people laughed, but then came the lawsuits and the espionage...

http://www.securityessentialscctv.com/ at least are run by legit guys. Not cool, Dahua.

Ari, I think Dahua means the are not legit Dahua re-sellers, not whether they are legit in general. Do you believe that company is an authorized Dahua re-seller?

Whether they would be considered 'legit in general' may depend on whether Dahua really decides to push the point. Perhaps they intend to do just that now in preperation of their massive invasion. Ergo, their solemnity.

From an in-depth but understandable American Bar article:

There is nothing per se illegal about an “unauthorized” sale of “genuine” goods. The first sale doctrine under both trademark and copyright law prohibits brand owners from controlling downstream sales in the first instance. However, such sales can constitute trademark or copyright infringement if material differences exist in the product. One of the more common avenues is to attack such sellers on the grounds that their “genuine” products are not covered by the manufacturer’s warranty, and thus are materially different from authorized goods.

From: Dealing with Unauthorized Online Dealers: Sales of “Genuine” Products

They also seem to be one of those offering a re-labeling service, the type that has been mentioned by several members here.

Hi John

Seadan is the exclusive Dahua branded Distributor for Australia

 

You can read the full story here

Dahua Press Release

Seadan Security & Electronics is a leading wholesale provider of an extensive range of security system solutions throughout Australia with branches in Melbourne, Sydney, Perth, Canberra and Brisbane. As an expert and trusted security wholesaler in Australia, Seadan offers the highest level of service and support to customers through its highly skilled staff members, who keep their knowledge up-to-date on rapidly changing modern technology.

“We are quite confident about the prospect of this cooperation,” said Rita Chen, Sales Manager at Dahua Technology. “Australia is a mature yet evolving market, which has high acceptance to new technologies while is also open and friendly to new brands. As a joint venture, we will provide Seadan with strong support to ensure customer satisfaction in order to further satisfy their market needs”. 

 “Seadan is optimistic and value this new partnership with Dahua,” said Ian Harris, Managing Director of Seadan Security & Electronics. “As you know, Seadan only partners with quality leading brands to ensure our customers to have the best products to choose from. Dahua is a leading global manufacturer with strong market presence. We are delighted by this new joint venture”. 

Bruce Maxwell

National Marketing Manager

Seadan Security & Electronics

Bruce,

Thanks for sharing. It would certainly be easier for everyone if similar clarity / direct options were provided in North America.

Bruce, are you geographically limited in who you can do business with regarding Dahuan product?

Our agreement is for Australia

bruce.maxwell@seadan.com.au

Now, Dahua has opened a Dubai subsidiary.

Dahua has a new solemn swearing press release.

Preparing to throw the book at these vendors perhaps?

Ending with a 'warm' reminder:

Warm reminded: the products brought from the unauthorized channels may be counterfeit and shoddy products.

It's the same URL as before but with the date changed.

Re-warming their own release, interesting.

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