Dahua USA To Triple To 200 Employees

By: John Honovich, Published on Feb 08, 2017

Months ago, Dahua USA reported 65 employees.

Now, by the end of 2017, the company plans to triple to 200 employees, becoming one of the largest staffed video surveillance manufacturers in North America.

Inside this post, we look at the move, who they have recently hired and how this expansion will change their market position and the industry overall.

****** ***, ***** *** reported ** *********.

***, ** *** *** of ****, *** ******* plans ** ****** ** 200 *********, ******** *** of *** ******* ******* video ************ ************* ** North *******.

****** **** ****, ** look ** *** ****, who **** **** ******** hired *** *** **** expansion **** ****** ***** market ******** *** *** industry *******.

[***************]

Expansion ***

***** ***** *** **** through **** ** *** US *** **** *****, even ** ******** ** 2 ***** ***, ***** only *** * *** employees ** ***** *** USA ******* ***** ************.

*******,** ****, ***** ******* planning ** **** *****, ** ****, ***** USA *** ** ** employees. *** ************* ** that ** *** **** few ****** ********* *** increased ** *** *** by *** *** ** this ****, ** **** rise ** ***.

* *** ** *** recent ******* *** ***** include:

  • ***** **** [**** ** longer *********], ******** ** Hanwha *******, *** ** their *** ***** **********
  • ****** **** [**** ** longer *********], **** **** Mobotix ***** ******, *** Dahua ***'* ********** ***** Manager
  • ***** ***** [**** ** longer *********], ******** ** Arecont, *** ***** ***'* Director - ******* ****** States

**** ************'* ****** ******'* ******** of ********* ***** ****** last *****.

Relative ***** ***********

*** ********* ** * sales / ******* ***** office ** ***** ***** for ***** ************ *********. For * ***** ** comparison, **** **** ***** organizations, **** ********, **** and ********* ******** **** around *** ** *** employees ** ******* *** capacities.

*****'* ******* ******** ***** is **** *********** ******** to ***** ***'* ******* branded *******, ***** *** to ** **** * fraction ** **** *** ~$200 - $*** ******* that *****'* **** *********** rivals **** ** *** US. ** **** ***** is ***** **** ** an ********** **** ** of ********* ****** **** have *** ******* ** cover **** *********.

Value ***** *********

*** ******** **** ** that ***** ************ ************* need ** **** **** of ***** ***** *** support ****** ** ***** their ******* **** ****** integrators *** *** *****. The ******** *** ******* many ****** *** ** has *** ******** *** personal ********** *** ****** touch ** ****** * knowledgeable / ***** / known ***** ****** **** doing ***** ** ******** of ********* ** ******** of *******. ***********, **** ***** ** local *****, ******, **** ***** ******** inexperienced ****** *****, **** had *********** ******, **** still *** *** ***** players *** ****** ******* and *** *****. ** contrast, ********* *** ***** with *** ~*** *** employees **** *** ****** alone *** *** ******. Significant ********** ** ***** sales *** ******* *** critical. **** ** **** Dahua ** ***** ****.

Cost ***** *********

*** ******** **** ** that ****** *** ***** employees ** *********. *****'* USA ***** *********** ***** **** likely ** ** *** ~$40 ******* ***** **** they **** ** ** 200 ********* (******** $***,*** cost *** ******** - not **** ******, *** benefits, ****** ********, ***** shows, *******, ***.).

*** ******* ** ** quickly, **** ********* * to *** ********* ** less **** * ***** will **** **** **** do *** **** *** US *******, ** *** short **** ** *****, to ***** ***** ********. Dahua *** ** ****** to **** ******* **** of ******** *** **** in **** *** ****, even ** **** **** substantially.

********** **** ** *****'* reported ******* ** ******** in ******* **** ***** Chinese ********** ***** *** allow **** ** ********** fund **** *********. 

Upside *********

***** ** ***** ** grow *** ******* ************* albeit off ** * **** low ****. **** *** employees, ** ***** **** will ** **** ** reach *** **********, ******** and ********** ** ****** every ******* ********** / dealer. *** **** **** help *******.

********, ***** **** *** have *** ****** ** compete ******* ***** **** direct **********'* *********'* ******* large *****.

Risks ** *********

*** **** ***** *****:

  • ********* **** ******* **** ** mercy ** *****'* *********. After ***** ******* ****** ******* ******* ******, ********* ******** its ************** ****** *** ***** price ****. ***, ***** ********* to ****** ************ *** ******** **% off ****. *** **** ***** ******* with * ******* **** is ******, **** *********** follows *** **** **** plan ** **** *** keeps ******* ******? ** will *** ** ****.
  • ***** *** *** **** dysfunctional ** *** *** has ** ***** '****' / ***** ******. *** they **** ** ******* in *** **** ** that ** *** **** fix ****?

Vote / ****

Comments (13)

Dahua's expansion has interesting timing, coming just as Hikvision appears to have leveled out their hiring and does not seem to be recruiting as heavily as they were previously. 

Dahua could be Hikvision's biggest threat. They don't seem to have the stain of Chinese ownership that Hikvision has, they already beat them on price, and have decent quality products.

What Dahua must do is improve their software, technical support, and security. If they fix those three, and maybe their logo, they could do big numbers.

I don't see them fixing any/all of those three to be brutally honest. Their track record has been pretty dismal. It seems like their hardware people have it together, but the team that does the firmware and software just are a class or two behind. The one exception is their mobile app is pretty good for a live view app. It is just terrible for playback.

Dahua could be Hikvision's biggest threat.... they already beat them on price

Two questions:

1. Has Dahua already matched / beat Hikvision's kit pricing?

2. How do you expect Dahua to beat Hikvision on price while hiring 100 people?

1) I don't know that Dahua sells kits direct, tbh. Obviously they OEM them for many others, but I haven't seen kits or bundles from Dahua direct. 

2) I won't pretend to understand the financials at that level, but giving it my best guess, I would think their goal of such a large expansion would be to gain market share. One could assume that this additional volume of revenue could cover the expansion. Otherwise, why do it?

I would think their goal of such a large expansion would be to gain market share. One could assume that this additional volume of revenue could cover the expansion.

Absolutely agree. At least theoretically, that is the plan.

The problem is, in financial terms, you have:

  • A market whose overall revenue is barely growing
  • A market whose average selling price continues to decline
  • A monster competitor (Hikvision) who vigorously competes on price
  • A new entrant (Dahua USA) who has weak differentiation against the monster competitor

Those factors make it very hard to cover those costs since the market overall is not growing enough, margins are pressured by declining prices and it is hard to win over dealers since the 'incumbent' is so similar to you.

I am fascinated to see how this plays out.

Dahua could be Hikvision's biggest threat.

Dahua could be q-see's (and every other Dahua OEM around) biggest threat as well.

I agree with everything, especially the logo.  Most people who are unfamiliar with them or new to them don't realize the logo is for them.  They need a revamp.  Not to mention the how to pronounce the company's name thing...

The logo is not recognizable or creative or anything. 

In my opinion Dahua = Hikvision. Both are from China and the same city. Dahua and Hikvision will be both winners. 

Price, price, price ... Bad quality, bad product .. Do not deliver what speec shows, we will continue with Panasonic, Axis and Vivotek.

I'm crossing my fingers for either R&D or manufacturing/assembling to come stateside.

Not worried about the stateside competition from branded Dahua?

Update: The tripling did not happen and total Dahua USA employment is likely still under 100.

That does not count FLIR Lorex, which Dahua acquired last month, saying at that time that it would be run separately from Dahua USA.

Guess they all went over to the "LeChange" employee pool ;)

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