Dahua USA To Triple To 200 Employees

By: John Honovich, Published on Feb 08, 2017

Months ago, Dahua USA reported 65 employees.

Now, by the end of 2017, the company plans to triple to 200 employees, becoming one of the largest staffed video surveillance manufacturers in North America.

Inside this post, we look at the move, who they have recently hired and how this expansion will change their market position and the industry overall.

****** ***, ***** *** reported ** *********.

***, ** *** *** of ****, *** ******* plans ** ****** ** 200 *********, ******** *** of *** ******* ******* video ************ ************* ** North *******.

****** **** ****, ** look ** *** ****, who **** **** ******** hired *** *** **** expansion **** ****** ***** market ******** *** *** industry *******.

[***************]

Expansion ***

***** ***** *** **** through **** ** *** US *** **** *****, even ** ******** ** 2 ***** ***, ***** only *** * *** employees ** ***** *** USA ******* ***** ************.

*******,** ****, ***** ******* planning ** **** *****, ** ****, ***** USA *** ** ** employees. *** ************* ** that ** *** **** few ****** ********* *** increased ** *** *** by *** *** ** this ****, ** **** rise ** ***.

* *** ** *** recent ******* *** ***** include:

  • ***** **** [**** ** longer *********], ******** ** Hanwha *******, *** ** their *** ***** **********
  • ****** **** [**** ** longer *********], **** **** Mobotix ***** ******, *** Dahua ***'* ********** ***** Manager
  • ***** ***** [**** ** longer *********], ******** ** Arecont, *** ***** ***'* Director - ******* ****** States

**** ************'* ****** ******'* ******** of ********* ***** ****** last *****.

Relative ***** ***********

*** ********* ** * sales / ******* ***** office ** ***** ***** for ***** ************ *********. For * ***** ** comparison, **** **** ***** organizations, **** ********, **** and ********* ******** **** around *** ** *** employees ** ******* *** capacities.

*****'* ******* ******** ***** is **** *********** ******** to ***** ***'* ******* branded *******, ***** *** to ** **** * fraction ** **** *** ~$200 - $*** ******* that *****'* **** *********** rivals **** ** *** US. ** **** ***** is ***** **** ** an ********** **** ** of ********* ****** **** have *** ******* ** cover **** *********.

Value ***** *********

*** ******** **** ** that ***** ************ ************* need ** **** **** of ***** ***** *** support ****** ** ***** their ******* **** ****** integrators *** *** *****. The ******** *** ******* many ****** *** ** has *** ******** *** personal ********** *** ****** touch ** ****** * knowledgeable / ***** / known ***** ****** **** doing ***** ** ******** of ********* ** ******** of *******. ***********, **** ***** ** local *****, ******, **** ***** ******** inexperienced ****** *****, **** had *********** ******, **** still *** *** ***** players *** ****** ******* and *** *****. ** contrast, ********* *** ***** with *** ~*** *** employees **** *** ****** alone *** *** ******. Significant ********** ** ***** sales *** ******* *** critical. **** ** **** Dahua ** ***** ****.

Cost ***** *********

*** ******** **** ** that ****** *** ***** employees ** *********. *****'* USA ***** *********** ***** **** likely ** ** *** ~$40 ******* ***** **** they **** ** ** 200 ********* (******** $***,*** cost *** ******** - not **** ******, *** benefits, ****** ********, ***** shows, *******, ***.).

*** ******* ** ** quickly, **** ********* * to *** ********* ** less **** * ***** will **** **** **** do *** **** *** US *******, ** *** short **** ** *****, to ***** ***** ********. Dahua *** ** ****** to **** ******* **** of ******** *** **** in **** *** ****, even ** **** **** substantially.

********** **** ** *****'* reported ******* ** ******** in ******* **** ***** Chinese ********** ***** *** allow **** ** ********** fund **** *********. 

Upside *********

***** ** ***** ** grow *** ******* ************* albeit off ** * **** low ****. **** *** employees, ** ***** **** will ** **** ** reach *** **********, ******** and ********** ** ****** every ******* ********** / dealer. *** **** **** help *******.

********, ***** **** *** have *** ****** ** compete ******* ***** **** direct **********'* *********'* ******* large *****.

Risks ** *********

*** **** ***** *****:

  • ********* **** ******* **** ** mercy ** *****'* *********. After ***** ******* ****** ******* ******* ******, ********* ******** its ************** ****** *** ***** price ****. ***, ***** ********* to ****** ************ *** ******** **% off ****. *** **** ***** ******* with * ******* **** is ******, **** *********** follows *** **** **** plan ** **** *** keeps ******* ******? ** will *** ** ****.
  • ***** *** *** **** dysfunctional ** *** *** has ** ***** '****' / ***** ******. *** they **** ** ******* in *** **** ** that ** *** **** fix ****?

Vote / ****

Comments (13)

Dahua's expansion has interesting timing, coming just as Hikvision appears to have leveled out their hiring and does not seem to be recruiting as heavily as they were previously. 

Dahua could be Hikvision's biggest threat. They don't seem to have the stain of Chinese ownership that Hikvision has, they already beat them on price, and have decent quality products.

What Dahua must do is improve their software, technical support, and security. If they fix those three, and maybe their logo, they could do big numbers.

I don't see them fixing any/all of those three to be brutally honest. Their track record has been pretty dismal. It seems like their hardware people have it together, but the team that does the firmware and software just are a class or two behind. The one exception is their mobile app is pretty good for a live view app. It is just terrible for playback.

Dahua could be Hikvision's biggest threat.... they already beat them on price

Two questions:

1. Has Dahua already matched / beat Hikvision's kit pricing?

2. How do you expect Dahua to beat Hikvision on price while hiring 100 people?

1) I don't know that Dahua sells kits direct, tbh. Obviously they OEM them for many others, but I haven't seen kits or bundles from Dahua direct. 

2) I won't pretend to understand the financials at that level, but giving it my best guess, I would think their goal of such a large expansion would be to gain market share. One could assume that this additional volume of revenue could cover the expansion. Otherwise, why do it?

I would think their goal of such a large expansion would be to gain market share. One could assume that this additional volume of revenue could cover the expansion.

Absolutely agree. At least theoretically, that is the plan.

The problem is, in financial terms, you have:

  • A market whose overall revenue is barely growing
  • A market whose average selling price continues to decline
  • A monster competitor (Hikvision) who vigorously competes on price
  • A new entrant (Dahua USA) who has weak differentiation against the monster competitor

Those factors make it very hard to cover those costs since the market overall is not growing enough, margins are pressured by declining prices and it is hard to win over dealers since the 'incumbent' is so similar to you.

I am fascinated to see how this plays out.

Dahua could be Hikvision's biggest threat.

Dahua could be q-see's (and every other Dahua OEM around) biggest threat as well.

I agree with everything, especially the logo.  Most people who are unfamiliar with them or new to them don't realize the logo is for them.  They need a revamp.  Not to mention the how to pronounce the company's name thing...

The logo is not recognizable or creative or anything. 

In my opinion Dahua = Hikvision. Both are from China and the same city. Dahua and Hikvision will be both winners. 

Price, price, price ... Bad quality, bad product .. Do not deliver what speec shows, we will continue with Panasonic, Axis and Vivotek.

I'm crossing my fingers for either R&D or manufacturing/assembling to come stateside.

Not worried about the stateside competition from branded Dahua?

Update: The tripling did not happen and total Dahua USA employment is likely still under 100.

That does not count FLIR Lorex, which Dahua acquired last month, saying at that time that it would be run separately from Dahua USA.

Guess they all went over to the "LeChange" employee pool ;)

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Huawei: Hikvision / Dahua "Strategy Is Just To Provide Cheap Cameras" on Jan 24, 2019
At the Intersec 2019 show in Dubai, IPVM spoke with the show's "exclusive artificial intelligence sponsor" Huawei who recently declared their...
Avigilon Hires Hikvision NA Head of Marketing As VP of Global Marketing on Jan 25, 2019
Avigilon has hired Alex Asnovich [link no longer available], who left Hikvision as Head of Marketing North America, to becomes Avigilon's Vice...
Dahua China Significant Job Cuts on Jan 28, 2019
Dahua China has cut a significant number of jobs in the past few months, according to numerous sources. This is a significant shift from Dahua's...
Dahua USA Celebrates 5 Years of Errors on May 22, 2019
Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...
Hikvision USA Giving Free Cameras In Biggest Flash Sale on Jun 26, 2019
Hikvision redefined sales promotions in the US video surveillance market, starting at the end of 2015, with across the board discounts. Now,...
Vivotek Revenue Soars on Aug 05, 2019
Vivotek's revenue has soared so far in 2019, growing 45%. Inside this note, we examine import records and see who is driving Vivotek's growth...
Stanley Makes "Multi-Million Dollar Investment" Into Banned Hikvision Products on Aug 09, 2019
Just days from the US government ban going into effect, US mega-corporation Stanley has dramatically increased its imports of banned Hikvision...
In China, Foreign AI Companies Banned or Disadvantaged, Says Top China AI Company on Aug 28, 2019
Non-China (PRC) companies are prejudiced and unfairly targeted inside of the PRC's booming AI market, which not only denies them revenue inside of...
Anixter Resisting Takeover From Competitor, Bidding War Emerges, Wesco Wins on Jan 13, 2020
Mega distributor Anixter is going to be acquired but by whom? Initially, Anixter planned to go private, being bought by a private equity firm....
Positive Outlook for 2020 on Dec 23, 2019
Integrators are overall strongly positive for 2020, according to new IPVM statistics: This continues the trend for integrator sentiment in 2019...

Most Recent Industry Reports

Intersec 2020 Show Report on Jan 20, 2020
IPVM is in Dubai for Intersec, the Middle East's largest security conference. In this report, we cover the main booths and issues out of the...
Clearview AI Alarm - NY Times Report Says "Might End Privacy" on Jan 20, 2020
Over the weekend, the NY Times released a report titled "The Secretive Company That Might End Privacy as We Know It" about a company named...
Favorite Camera Manufacturer 2020 on Jan 20, 2020
The past 2 years of US bans and sanctions have shaken the video surveillance industry but what impact would this have on integrators' favorite...
Severely Impacted Mercury Security 2020 Leap Year Firmware Issue on Jan 17, 2020
One of the largest access controller manufacturers has a big problem: February 29th. Mercury Security, owned by HID, is alerting partners of the...
Apple Acquires XNOR.ai, Loss For The Industry on Jan 16, 2020
Apple has acquired XNOR.ai for $200 million, reports GeekWire. This is a loss for the video surveillance industry. XNOR.ai stunned the industry...
Installation Course January 2020 - Last Chance on Jan 16, 2020
Thursday, January 16th is your last chance to register for the Winter 2020 Video Surveillance Installation Course. This is a unique installation...
Halo Smart Vape Detector Tested on Jan 16, 2020
The Halo Smart Sensor claims to detect vaping, including popular brand Juul and even THC vapes. But how well does it work in real world...
PRC Government Entity Now Controlling Shareholder of Infinova / March Networks on Jan 16, 2020
A PRC government entity is now the controlling shareholder of US security manufacturer Infinova as well as its wholly-owned subsidiary March...
Network Cabling for Video Surveillance on Jan 15, 2020
In this guide, we explain the fundamentals of network cabling for video surveillance networks, how they should be installed, and the differences in...
ONVIF [Un]Trashed Statement, Confirms Dahua and Hikvision Still Suspended on Jan 15, 2020
ONVIF has 'trashed' the suspension statement for Dahua, Hikvision, Huawei, etc. but confirms to IPVM that those companies are all still...