Why Integrators Hate Cube Cameras

By John Honovich, Published on Jun 16, 2014

Though cube cameras may be common in online retail stores, they are the least popular for professionals.

In this note, we breakdown unique IPVM statistics on cube camera usage and why they are so disliked.

Overall Usage

Only 2% of cameras used by integrators are cubes:

Breakdown by Integrators

Almost all integrators never use cube cameras and almost none of them use cube cameras more than 1% of the time.

For integrators, it is a combination of poor overall value and bad reputation.

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

Bad Reputation

One integrator summed it up, simply, "We are not in the low end video surveillance market."

Another objected, "I refuse to sell a customer a product that looks just like the cheap stuff in the isles of Home Depot." A third added that larger end users see it similarly, "commercial customers don't see this as a good camera."

Finally, one integrator noted that "the only reason we get these is winning them in contests."

So there is little doubt cube cameras are not respected.

Poor Overall Value

The best explanation for why cube cameras are rarely used, on the merits, is from this integrator who bluntly stated, "They are extremely ugly cameras and they typically cost the same as an inexpensive dome or bullet."

While domes are prized for their inconspicuousness and aim concealment, cubes are the opposite. Equally important, many budget brand minidomes are as inexpensive or less than cube cameras (though not all as the exceptions below review).

The most specific objection integrators had about cube cameras was their poor physical design, noting:

  • "Not rugged enough."
  • "So easy to damage or tamper."
  • "Only in areas that are secure from tampering and overlooking cashiers/tellers cage/desk."
  • "Most customers don't like the physical exposure of the device. It's too easy to re-point."

There are many other restraints on cube cameras that integrators did not emphasize but IPVM testing shows to be common:

  • Poor low light, even if cube cameras have integrated IR, it typically is short range and frequently washed out
  • Poor WDR, with no true WDR processing typical
  • Generally lower resolution than other form factors

Some Exceptions Cubes Used

Integrators acknowledged that rarely they do use cube cameras. One group emphasized low cost opportunities, such as: "indoors for SOHO category customers" and "cheap single camera add-ons to a small business sale."

Some larger vendor's lowest cost cameras are cubes and, therefore, if you want a big brand but the lowest cost version, you have to go with cubes. As one noted, "I saw some Axis cubes in an office installed and laughed because that's the only reason one could use Axis because they seem to be the least expensive Axis option."

Finally, the most common reason to use cubes is their frequent inclusion of wireless networking, a feature generally absent in all other form factors. As integrators noted:

  • "We needed a wifi camera for an historical museum."
  • "If there is a certain feature they want/request with that cube (wireless, White LED)."
  • "We use them when we need wireless in non-critical security projects"

Conclusion

Cube cameras are a niche, largely disliked by professionals and unlikely to change anytime soon.

1 report cite this report:

Camera Form Factor Guide on Mar 16, 2018
When selecting surveillance cameras, users may choose from a number of...
Comments (22) : Members only. Login. or Join.

Related Reports

Facial Recognition: Weak Sales, Anti Regulation, No Favorite, Says Security Integrators on Jul 07, 2020
While facial recognition has gained greater prominence, a new IPVM study of...
Worst Camera Manufacturers 2020 on May 06, 2020
Which camera manufacturer have integrators had the worst experience with in...
Fever Camera Sales From Integrators Surveyed on Jun 01, 2020
Fever cameras are the hottest trend in video surveillance currently but how...
ADT Slides Back, Disappointing Results, Poor Commercial Performance on Aug 06, 2020
While ADT had an incredible start to the week, driven by the Google...
Latest London Police Facial Recognition Suffers Serious Issues on Feb 24, 2020
On February 20, IPVM visited another live face rec deployment by London...
Sunell Panda Cam Body Temperature Measurement Camera Tested on May 14, 2020
Sunell is far less well known than its gargantuan domestic competitors Dahua...
Motorola Solutions Total Revenue Down, Video Revenue Up on Oct 30, 2020
Motorola Solutions' total revenue is down, but video (both fixed and...
Verkada: "IPVM Should Never Be Your Source of News" on Jul 02, 2020
Verkada was unhappy with IPVM's recent coverage declaring that reading IPVM...
Worst Manufacturer Technical Support 2020 on Oct 15, 2020
4 manufacturers stood out as providing the worst technical support to ~200...
Masks Cause Major Facial Recognition Problems on Feb 24, 2020
Coronavirus is spurring an increase in the use of medical masks, which new...
ADI Sales Down 21% in April on May 14, 2020
ADI sales were down 21% in April, the company disclosed, as the pandemic hits...
No Blackbody Mistake, Half Million Dollar, Hikvision Fever Camera System in Georgia on Sep 16, 2020
A Georgia school district touted buying Hikvision fever screening "about...
Integrators Hard Hit By Coronavirus on Mar 18, 2020
Integrators are already being hard hit by Coronavirus as brand new IPVM...
Worst Access Control Manufacturers 2020 on Sep 30, 2020
200+ Integrators told IPVM "In the past year, what access control...
Don't Deceive. Lessons From Scott Schafer on Mar 20, 2020
Deception is bad. We can learn some important lessons from Scott Schafer, a...

Recent Reports

Motorola Solutions Total Revenue Down, Video Revenue Up on Oct 30, 2020
Motorola Solutions' total revenue is down, but video (both fixed and...
Recruiters Show 2020 On-Demand Recordings on Oct 30, 2020
Recordings from the 12 recruiter presentations are now available...
Consultants Show 2020 On-Demand Recording on Oct 29, 2020
Recordings from the consultant show are available on-demand at the end of...
Hikvision AcuSense G2 Camera Test on Oct 29, 2020
Hikvision has released their next generation of AcuSense analytic cameras...
Biggest Problems Selling Access Control 2020 on Oct 29, 2020
Access control can cause integrators big headaches. What practical issues do...
Taiwan Geovision AI Analytics and NDAA Examined on Oct 29, 2020
Taiwan manufacturer Geovision's revenue has been falling for years. However,...
Bedside Cough and Sneeze Detector (Sound Intelligence and CLB) on Oct 28, 2020
Coronavirus has increased interest in detecting symptoms such as fever and...
Fever Tablet Thermal Sensors Examined (Melexis) on Oct 28, 2020
Fever tablet suppliers heavily rely on the accuracy and specs of...
Verkada Fires 3 on Oct 28, 2020
Verkada has fired three employees over an incident where female colleagues...
Eagle Eye Networks Raises $40 Million on Oct 27, 2020
Eagle Eye has raised $40 million aiming to "reinvent video...
Hikvision Q3 2020 Global Revenue Rises, US Revenue Falls on Oct 27, 2020
While Hikvision's global revenue rises driven by domestic recovery, its US...
VICE Investigates Verkada's Harassing "RawVerkadawgz" on Oct 26, 2020
This month, IPVM investigated Verkada's sexism, discrimination, and cultural...
Six Flags' FDA Violating Outdoor Dahua Fever Cameras on Oct 26, 2020
As Six Flags scrambled to reopen parks amid plummeting revenues caused by the...
ISC Brasil Digital Experience 2020 Report on Oct 23, 2020
ISC Brasil 2020 rebranded itself to ISC Digital Experience and, like its...
Top Video Surveillance Service Call Problems 2020 on Oct 23, 2020
3 primary and 4 secondary issues stood out as causing the most problems when...