Confirmed: Cisco's Lost Their 'Mojo'

Author: John Honovich, Published on May 10, 2011

For years, we've been critical of Cisco's video surveillance efforts and the whole Cisco 'mystique'. In 2008, we projected that "Cisco will be a minor force in video surveillance primarily selling video surveillance solutions into existing Cisco accounts." This stood agains the industry consensus at the time that Cisco was going to 'disrupt' the surveillance industry. Since then, Cisco's position overall has declined and their surveillance positioning has become more joke than force.

Like Microsoft, even after their core technological advantages mitigated, their overall mystique lingered. As a May 2011 NY Times article shows the Cisco mystique is now gone as well, leading with a gloomy opening about how Cisco's CEO, "one of the best salesmen in Silicon Valley, has been having trouble selling anyone on his company’s future." Unwavering optimism has been replaced by apologies, excuses and restructuring. It's finally now taken its toll on the broader public opinion of Cisco.

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