Comparing 2020 Reality To 2010 Expectations

By John Honovich, Published Sep 11, 2020, 11:09am EDT

What can we learn from where the industry was in 2010 and what was believed then versus what has emerged now?

IPVM Image

For background, see IPVM's 2000 - 2020 history of video surveillance.

In this report, we examine the major players, themes, and expectations in 2010 versus what has happened now in 2020, concluding with what key lessons we should learn for the future (2030).

*** *********, ******* ***+ **** **** Video ************ ******** ******* *** ******* ** what ********* *** ****** were ******* *** ******** a ****** ***.

Lessons *******

* *** *** ******* learned:

  • **** ** ******* *** future: ********* ** *** in **** ***** **** imagined **** *********, *****, Canon, *** ******** ***** be *** * ******* video ************ *************, ** revenue.
  • *** **** ***** ******: ***** ***** *** video ********* *** *** now, **** **** *** in *** ***-*****. *** would **** ******* * decade ***** **** **** would ***** ** ********** hot '***' ******.
  • *** ********* ******: *** ****-********* ** 2010 **** ****** **** obliterated (** ********, *****) or *** ******* ** longer ** ********* ** they **** **** (****, Honeywell, *****).

2010 *** ************

*******, **** ************ **** largely ***:

  • **** *** *** ******* emerging ******* ** **** and **** *** *** the ******* ******* ***** surveillance ************.
  • *** ****** *** ***** to **. * ****** ago ***** *** *********** debate **** ***'*******' *****, *** *** ****** is ************** **.
  • ********* *** ****** **********. In ****, ********* (**** or *.*** ******) *** increasingly ***, **** *** consensus ** ** ***** the ******. ***, *****-*********, even*** ** *** ** commonplace.

Predicting *****

** *** ** **** predicted ***** *** ********* would ****** ********** ****** manufacturers. ***** ** *** easy ** ******* ***** manufacturers ***** **** ******, the ************* **** **** have ******* *** *** something ******** ***** *******.

********, *** ** *** global ******* ******* ***** in *** **** *** years **** *** *** something **** ******, ** least ** **** ********, predicted.

Predicting ********* **** ***********

*********** **** ** ****** the ***** ********* ** its ******* ****. ** 9/11 ****** *** *** coronavirus ** *******, ***** so *****, *** ** unpredictable *****, ********* ******.

***** */** ******* ***** video ************ *****, *********** has **** *** **** mixed, **** ******* ** fever ******* ****** ****** profits, *** **** ******** else ********* *********** ******* declines.

IT ****** **** *** ******

**** ** ****, ***** was * *** ** debate **** ******* ** was ****** **** ******** security. ** *** ****** ground **** *** ***** but, **** ** ***** later, ** ** ***** not * ******** ***** in ***** ************. ***** are ********* ********* ** that **** ********** ****** but, ** ****, *** prediction (** ****) *** only ********* **** ****.

Cisco ** ****** / *******

****, **** ** ****, a *** ** ***** surveillance ************* ****** ** hoped ********* ***** **** **** the ********. ** ********* *** not ****** *** ** likely ****** ******* ** someone *** ** *** industry **** **** *** even * ****.

** *** ***** ****,****** (***** ** ***** 2.0 ** *.* ** video ************) *** ******* *** now ****** ******* ***.

2020 ** ****

** ** ******** ****, we **** ******* **** 2030 **** **** **** for ***** ************ *** how ** *** ***** the ******* **** **** to **** ** *** future ** ****.

******?

***** **** ********, ************ or ******* ******* *** we **** *********** **** in.

Comments (30)

Avatar

John Bazyk

Command Corporation
IPVMU Certified | 09/11/20 03:45pm

Predicting ********* **** ***********

* ***** **** ***** guessed * ******** ***** impact *** ******** *** way ** ***. *** security ******** ** *********, one ** *** ******* I **** ******** ** life **** ** *** have ** ********* ** leaving. *** ********* *** grow **** ****** ** economic ******** ** *** know **** ***'** *****.

IT ****** **** *** ******

**** *** ** **** in ****; * **** a *** ** ** guys **** ****** ** get **** ********** *******. Most ** *** ********* I **** ****** * move **** ** ** installing ****** ******* **** installing **** * ***** consider ***-******** ******** ****** systems. * ***** **** is *** **** ******. They ******'* ******* ** the ******** **** **** to ***** *********. * saw * *** ** Ubiquiti ******** *********; ****'** OK. *** *****. ** companies ******** ****'* ******* the ***** ** ******** service **** ***** ** required *** ****** *******. They're **** ** ******* with ****** *** ** email ********* ****** *** not ******* *** ******** through ******** ******** ******* to ***** ********.

2020 ** ****

***** ** ***, ** need ** *** *** world ****** ** ****** after *****, **'* ***** to ** **** ** predict *** **** ** years *** *** **** will ****** *** ********. We *** *** *** of *** ****** ******. People **** ** **** of ******* ** **** and ***** ** *** back ** **** *** those ****** ********* **** fill ** *****. ** we ***** *** * lot ** ***** ********* sit ****** *** **** years *** *** * need *** ******** ******** as ***** ********* *** empty **** ** *** to *** *** *****. We *** **** *** a ******** ******** ** home ******** ** ****** are ** **** **** (we've ******* **** ****). Let's ******* *** **** 10 ***** **** ****** when ** *** **** happens **** *** ***** regulations ** ***** ***.

Agree: 6
Disagree
Informative: 3
Unhelpful
Funny

Undisclosed Integrator #4

In reply to John Bazyk | 09/11/20 09:29pm

** ****** **** *** Really

** *** **** * was ******* ******** **** occurring. ***** **** ** the ******** ******** *** backing **** **** ** in **** * *** my **** ******* ******* IP ************ ******* ** IT. **** *** **** of ******* *** ***** similar ******** * ** revising **** ******. ** is *******'* **** **** the ******.

Agree
Disagree: 1
Informative
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John Honovich

IPVM | In reply to Undisclosed Integrator #4 | 09/11/20 10:23pm

** ** *******'* **** into *** ******.

*** ****, ******* ** selling ** **. * wonder *** **** ** more **** **** ** but ** ********** ** themselves **** ** * key ****** *** ****. Related, *********** ****** ** ********** Security ***** *******:

**** **'** ******** ****, which ** ***** ***********, isabout **% ** *** ********* **** **** ************ *****[******** *****]

Agree: 1
Disagree
Informative: 1
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John Gamble

In reply to Undisclosed Integrator #4 | 09/16/20 01:27pm

*** *** ***** *** 1 ******. ** ** being ************ ****** ** in *********, **** ******* mostly, ** ******** *** maintenance ** *** ***** system. * **** ****** with ******* ****** ** admins *** **** ******* because **** **** **** to **** **** **. They **** **** ** maintain * ****** *** verkada *** *** **** part **** **** **** if ***** ** * problem *** ***** *** hardware ** ***** **. So *** *** *****. And *** ******* ** is **********.

Agree
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Informative: 1
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Undisclosed Manufacturer #10

In reply to John Bazyk | 09/12/20 03:00pm

** *** **** *** a ******** ******** ** home ******** ** ****** are ** **** **** (we've ******* **** ****)

** *** **** **** than * ********* ***** doorbell ** *** ** people ***'* ****** **** much **** ******** (****** home ** ***** **** burglary *** ****** * viable ****** ** *****).

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Avatar

John Bazyk

Command Corporation
IPVMU Certified | In reply to Undisclosed Manufacturer #10 | 09/12/20 03:42pm

**** ** *** ********* turn ***** **** ******** systems ** ****** *** day *** **** ***** buttons ***** ** ***** home ****** *** *******. They’re ******* *** * lot **** **** * basic ********. **** ** the **** ** *** business ******* *** ******* right ***.

Agree
Disagree
Informative: 2
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Funny
Avatar

Hans Kahler

Eagle Eye Networks
09/11/20 04:24pm

* *** **** ******* about *** ****** ** IP ********** **** ******* this *******. * ***** the ****** **** ** that ********** ***** ****** than ** **** (** hope) ** *** *********** in *** ******** ******** - *** ** ********** happens.

Agree: 6
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Shannon Davis

IPVMU Certified | In reply to Hans Kahler | 09/11/20 06:53pm

***** ***** ** *** talk ***** ** *** blue ** *** **** but *** **** ** some ********* **** ***'* want ** ***** *** money ** ******* ** outdated ****** **** ** analog *******. *** **** don't **** *** ***** or **** **** ***'* care. **** ** ***** systems **** ** ** place ***** ****** ******.

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Undisclosed Integrator #4

In reply to Shannon Davis | 09/11/20 09:31pm

**** ** ***** ******* will ** ** ***** until ****** ******.

*****. **'* ******* ****** hard ** ******* ****** cameras. * **** ************ large ********* ** **** predicament.

Agree: 1
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Undisclosed Integrator #5

In reply to Undisclosed Integrator #4 | 09/11/20 10:18pm

**** ***/***/*** ** **** coax ******* ***** * simultaneous **** ****. ****** the ****** ** ****** esoteric ** ******** ***** should ** ****** ** options ***** **** *****.

Agree: 1
Disagree: 1
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Undisclosed Integrator #4

In reply to Undisclosed Integrator #5 | 09/12/20 03:21pm

***** ***/***/*** ******* *** NDAA **** *********? ***** clients *** *** *** stations *** ** **** about ****.

Agree
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Undisclosed Integrator #11

In reply to Undisclosed Integrator #4 | 09/15/20 02:09pm

**** ** ******* *********** line ** ****** *******. They *** ********** **** AHD, ***, ***, **** and **-***. **** **** a **** ** ***** compliant ******* ******* ** their ******* ****.

Agree
Disagree
Informative: 1
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Mark Schweitzer

In reply to Undisclosed Integrator #4 | 09/15/20 08:08pm

**** * ******* ******'* current ****** ** ******* were **** *********.

Agree
Disagree
Informative: 1
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Funny

Undisclosed End User #1

09/11/20 04:49pm

"IT ****** **** *** ******"

** *** **********, ******** I.T. ********* *** ******* cabling & ********** *********** getting **** *** ****** business *** **** **********.

*** *.*., *** ********** seems ** ** *******, but **** ***'* **** have *** ********* ** provide *********** ******* ******* to **** ***** ***** in **********. *** ***** they ******** ****** ********* of ******* ***********? ** far, ** **** ************ resisted ****.

** *** ******* & electrical ***********, **'* * money **** *** **** have ** **** **** to ** **** ** comes ** *******. ** are ****** ******* ** choose ********* *********** **** we *** *** ********* other ******** ****** **** to **** *****... ********** it *********.

Agree: 4
Disagree: 1
Informative: 3
Unhelpful
Funny

Undisclosed Manufacturer #2

In reply to Undisclosed End User #1 | 09/11/20 07:30pm

*** **** ** ** I ***** ** ******* like ********* **** ** get ****, *** **** also ****** ** ***** it ***** ***** **** more *********. *** **** the ******** ** ********** and ********** ******** *** hosted ****, *** ** departments *** *** *** the ********* ********* **** hoped *** **** *********** asked ** ** **** with ****. ** **** were ****** ** **** work *** ** ****. And **** **** ***** out ******* ** ** IP ****** *** *** the **** ** ******* a ******* ** *** network, *** ******** ******** devices **** ******* *** doors ******* * *** of ******** *********** (***** out *** ******* *** screw ******* *****), **** quickly **** ********.

*******, **** ***** ******** IT *****, ****** * to * ******, ***** do * *** ** their *** ****** **** and ****** ***** *** EACS *** *****, ****** because ** ****** *** partly ******* *** ** people *** **** ***** don't **** * ******* of ***** * **** benefit ******** ** ******** days ** *******'* **** tinkering *** ****** ****** why ********* ***'* ******* vs ****** * ******** company ** **** **** of **. *** ***** are ****** ** *****, over *** ******* ********* for **** ** ****** from, ********* ***** ******* though ****. **** *** hurt *** ***** **** integrator *** **** ******** to ** **.

** **-****** ******** *** prosumer ******* *** **** self ************ *** **** optimizing, *** **** ******* rich *** ** *** box ****** ***** "************" counterparts ***** **** * times ** ****, ****** them **** **********, ****'* when **'** ****** ***** eating **** *** ******** of *********** ** *** sizes.

Agree: 3
Disagree: 1
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Funny

Undisclosed Integrator #3

09/11/20 08:00pm

*** ***'* ******* ***** analytics, *'* ******** ******* you *** *********** *** market ********, *** ** years *** ***** *** an *********** ***** ********* market **** * *** of ******** **** ****'* work. ***, ***** ** an *********** ***** ******** market **** * *** of ******** **** ***** pretty ****. * ***** that ** **** ********* the ****** ****** **** the **** ** *****, as ****** ************* **** integrated ********* **** ****** more *********, ******* ********* or ***** ** * partner. ** **** ***** (if *** *******), ******* a ****** **** *****'* have ********* **** ** mostly * ***** ********.

****, **** **** **** a ***** ******** ****** player (********* ***** * founding ****** ** *****) to * **** ****** over *** **** ** years.

Agree: 1
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John Honovich

IPVM | In reply to Undisclosed Integrator #3 | 09/11/20 10:21pm

*** ***'* ******* ***** analytics

* **, ******* ****** from *** ****:

***** ***** *** ***** analytics *** *** ***, they **** *** ** the ***-*****.

* ** ***** ***** video ********* ****** **** fundamental *** ******** ** the *****.

**** **** **** * major ******** ****** ****** (including ***** * ******** member ** *****) ** a **** ******

***, ****'* * **** point. **** *** ****** in **** **** ** one ********** **** ** be ******** ** **** back ****.

********* *** ** * similarly ****** ******** **** in ****. *** ******* was *** * *********** commercial ***** ************ ******** at *** **** **** so ** ***** ** hard ** ***** **** Samsung ***** **** *** Techwin *** **** ****** Techwin ***** ** ****** in ***** ************ **** Samsung ******* **** ***.

Agree: 5
Disagree
Informative
Unhelpful
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Undisclosed Integrator #3

In reply to John Honovich | 09/12/20 12:46am

*** **** *** * missed *** ********* *********, I ******** *** * search ****** ********. *** an ********* ******, **********...

Agree
Disagree
Informative
Unhelpful
Funny: 3

Undisclosed Manufacturer #6

09/11/20 11:03pm

*'* * ************* *** now ** *** *** space. ******* **** ** was * ***** *** blessing **** * *** an **********. *** *** is *** ***. * was ****** ******* ** pass *** *** ** running ** * ******* to * ********* *** to ****** *** **** IT *** ********* ** the ******* ************. *** downside ** **** *** the *******, **** ******* GoTo's *** ******** ***********, call *****, ********* ********, etc. *** ** *** end, ***** *** ***** a ******* ** *********** security ** *** ****. This ** ****** ******* in **'* ******* *********** across ** **********.

*** **'* *** *** it ** ******* *** same. **'* *** **** IT *****'* **** ** do **, *** ** there ** * ***/*** facing ****, **** **** obligated ** *** **** the ****. **** ** the ****, **** *********, it * ** ********. However, ***** *** ** gods *** **** **** they *** ***** **-** going **** * ******, regardless ** *** *********.

** *******, ** *** be **** ****** ** your *******. **** ****, lay *** *** **************** and ** ********* ***** out.

**'* *** * ************ in ***** ** *** right ******.

Agree: 4
Disagree
Informative: 2
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Funny

Undisclosed Manufacturer #7

09/11/20 11:13pm

*** ******* ***** *'** seen ** *** ** vs ********, *** **** a *********** ** **** collaborating ** *** ******, installation, *** *********** *********.

Agree: 1
Disagree
Informative: 2
Unhelpful
Funny

Undisclosed Manufacturer #8

09/12/20 01:12am

* ***** *** ***** consider ************ **** ****, Avigilon ****** ****** ****** and **** *** ***** by * ***** ************?

Agree
Disagree
Informative
Unhelpful
Funny: 4

John Honovich

IPVM | In reply to Undisclosed Manufacturer #8 | 09/12/20 11:50am

** ******* **** ** 2010 **** ******** ***** buy ********, *****, *** Indigovision, * ***** *** have ******** **.

**'* * ***** ******, though, ***** *** **** can ****** **** * decade. ******** *** *** bigger, ***** *** *** smaller, ************ ******* *** Motorola ****** * *** to **** ****** *** declining *** **** ***** business.

Agree: 1
Disagree
Informative: 2
Unhelpful
Funny

Undisclosed #9

09/12/20 02:08am

*** *****:

**** *******

Agree
Disagree
Informative
Unhelpful
Funny: 6

John Honovich

IPVM | In reply to Undisclosed #9 | 09/12/20 11:45am

**********:****: *** ***** ******** Marketing ****. ******* ********* *** HDcctv *** ** ** incredibly *********** *** ********** manner. **** ****** *******, he ******* ***********.

Agree
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Undisclosed Integrator #4

In reply to John Honovich | 09/15/20 01:58am

****'* ** ******* ** relabel *** ** *** as ****** *.*? ** I ******** ***** ***** became * ******** ********* member ****** **** ****.

Agree: 1
Disagree
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Undisclosed Manufacturer #10

09/12/20 02:46pm

***** **********. * ***** one ** *** ********* I've ******* ** * think ***** ********** ******, about ***** ********* ****** and ***** ****** **** off, ** ****************** ****** *** ******, not *** ***** *** around.

***** ** ** *** a ***** **** ******* not ******* *** ********** is **********, **'* ******* a ******* ****** ******** on ** ****. **'* often *** *** ******** having ** **** ***** a ********** ** ****** to ** *******, **** we *****, **'* * player(s) ** *** ******** executing ** ****** ** easy ** ** *******.

********* *** * ***** example. * *** ** analytics ******** ***** ****'* really **** **** **** mature **** **** * was ******** **** ** 2010. *** ****'** **** seamless ** ****** *** put **** ** ****** workflow. **** ***** **** been **** ** **** - **'* **** ** a **/** *** ******** needs ********* **** * technology ************ ***.*

***** ** * ***** example. ***** ***** ** dominating *** ******** ***** now *** **** ***** have **** **********. *** they ****** *** ***** companies *** ******** ******. Same **** *** *** Dahua - ********* ** and **** ** *** like, *** * ***** it's **** ** ***** that **** ****'* ******* on ******* ******* **** a ********-******** ***** *****. Axis ***** ****** **** been ******** ** *** brands **** ****, *********, Canon, *** ****** *** Axis *** ******** ** well ** * ****** brand *** ******* ******* portfolio.

*****, **** ** **** analytics **** "** ********" and *** ** *** edge *** ***** *****'* possible ** ****. ***, but ****-**-*** *** ********** user ********** ********** ***** have. *** ********** ***** have ******* **** ******* (and ***** ***'* ****** mature ****** *****).

Agree: 2
Disagree
Informative: 3
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Funny

John Honovich

IPVM | In reply to Undisclosed Manufacturer #10 | 09/12/20 05:20pm

***** ** * ***** example.. ******** ******. **** with *** *** ***** - ******* ** ******* product ... **** ******** so ****

**** ********! * ***** use *** **** '*****' rather **** '*********'. ** be *****, * ** not ****** ***** ********* did *** ******* (****** Dahua *** ************* **** a **** *** *****). But *** ** **** focused ** ***** ************, which ** *** **** term (* ****** ** more) ** ********.

** ********, ***** *** never ******* ** ***** surveillance. *** * ****** to ***** ***** ************ executives ********** **** *** core **** - **** time *****. ** *****, video ************ *** * way ** **** **** money ******* ********** ********. They ********* ******** *** that ***** ******** **** inferior (**** * ***** surveillance ***********) ******* **** believed ***** ****** ***** focus **** ** ********** and ****** *** ***** surveillance ************. *** ********* quite * ****** ** customers ***, ** *** short ****, *** ********** Cisco ****** **** ** those ********* *** ****** to *** **** ********* that ****** ***** ***** video ************ *******.

***** ****** **** ***** conglomerates *** ****** (***** how *** ************ ******** value ** ***** ************ or *** *** ********* theirs, ***.).

***, *** ********* ****** I **** **** ***** and ********* ** *** important ********* ***** ** and *** **** **** benefited **** *** ******** in******** *** ******* ***********. ** ***** **** Dahua *** *** ****** of ********* ** ** what * **** ***-***** company *** ** *** they **** **** *** number ** *********, ***** their *** **** ****. As **** ** ***** stays ******* ** ***** surveillance (***** *** ************ ** a ******* ****), **** *** ***** to ** **** ** be * ******.

Agree: 1
Disagree
Informative: 1
Unhelpful
Funny

Undisclosed #9

In reply to Undisclosed Manufacturer #10 | 09/14/20 12:00am

**** **** *** *** Dahua - ********* ** and **** ** *** like, *** * ***** it's **** ** ***** that **** ****'* ******* on ******* ******* **** a ********-******** ***** *****.

* ** *** ******** with **** ********* ** it's ****, *** ** John *** ******* *********, that '********-******** ***** *****' thing *** **** ***** drivers ****** ******* *******-****** factors.

**'* *** ****** ** 'execute' **** *** **** is ******* ** **** favor *** *** *** bend ****** ******** ********** that **** ********** *** use ******* ******* ***** 'partners'.

Agree: 2
Disagree
Informative: 1
Unhelpful
Funny

Undisclosed Manufacturer #10

In reply to Undisclosed #9 | 09/14/20 01:42pm

**** - *'* *** making * ***** ******** on **** ****, ** whether ** *** ****'** "good *** *** ********" or **** ***********. * think ** **** ***** on ********* ** ********** is **** ***** **** many ***-**** ******* **** failed ** ******** ********* on ***** ******* ****. Separate **** *** **** got *****, ********* ******** on - ** *** focus **, *** ********** in - ******** ******* product ** **** ***-****.

Agree
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Informative
Unhelpful
Funny

Undisclosed Manufacturer #10

In reply to Undisclosed Manufacturer #10 | 09/14/20 01:45pm

*** *** *** ******** pretty **** ****, ** might *** ** ******** about *** ********* ** commodity **** ******* *** surveillance ******* ** ******* markets **** ** ***.

Agree
Disagree
Informative
Unhelpful
Funny
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