Comparing 2020 Reality To 2010 Expectations

By John Honovich, Published Sep 11, 2020, 11:09am EDT

What can we learn from where the industry was in 2010 and what was believed then versus what has emerged now?

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For background, see IPVM's 2000 - 2020 history of video surveillance.

In this report, we examine the major players, themes, and expectations in 2010 versus what has happened now in 2020, concluding with what key lessons we should learn for the future (2030).

*** *********, ******* ***+ **** **** Video ************ ******** ******* *** ******* ** what ********* *** ****** were ******* *** ******** a ****** ***.

Lessons *******

* *** *** ******* learned:

  • **** ** ******* *** future: ********* ** *** in **** ***** **** imagined **** *********, *****, Canon, *** ******** ***** be *** * ******* video ************ *************, ** revenue.
  • *** **** ***** ******: ***** ***** *** video ********* *** *** now, **** **** *** in *** ***-*****. *** would **** ******* * decade ***** **** **** would ***** ** ********** hot '***' ******.
  • *** ********* ******: *** ****-********* ** 2010 **** ****** **** obliterated (** ********, *****) or *** ******* ** longer ** ********* ** they **** **** (****, Honeywell, *****).

2010 *** ************

*******, **** ************ **** largely ***:

  • **** *** *** ******* emerging ******* ** **** and **** *** *** the ******* ******* ***** surveillance ************.
  • *** ****** *** ***** to **. * ****** ago ***** *** *********** debate **** ***'*******' *****, *** *** ****** is ************** **.
  • ********* *** ****** **********. In ****, ********* (**** or *.*** ******) *** increasingly ***, **** *** consensus ** ** ***** the ******. ***, *****-*********, even*** ** *** ** commonplace.

Predicting *****

** *** ** **** predicted ***** *** ********* would ****** ********** ****** manufacturers. ***** ** *** easy ** ******* ***** manufacturers ***** **** ******, the ************* **** **** have ******* *** *** something ******** ***** *******.

********, *** ** *** global ******* ******* ***** in *** **** *** years **** *** *** something **** ******, ** least ** **** ********, predicted.

Predicting ********* **** ***********

*********** **** ** ****** the ***** ********* ** its ******* ****. ** 9/11 ****** *** *** coronavirus ** *******, ***** so *****, *** ** unpredictable *****, ********* ******.

***** */** ******* ***** video ************ *****, *********** has **** *** **** mixed, **** ******* ** fever ******* ****** ****** profits, *** **** ******** else ********* *********** ******* declines.

IT ****** **** *** ******

**** ** ****, ***** was * *** ** debate **** ******* ** was ****** **** ******** security. ** *** ****** ground **** *** ***** but, **** ** ***** later, ** ** ***** not * ******** ***** in ***** ************. ***** are ********* ********* ** that **** ********** ****** but, ** ****, *** prediction (** ****) *** only ********* **** ****.

Cisco ** ****** / *******

****, **** ** ****, a *** ** ***** surveillance ************* ****** ** hoped ********* ***** **** **** the ********. ** ********* *** not ****** *** ** likely ****** ******* ** someone *** ** *** industry **** **** *** even * ****.

** *** ***** ****,****** (***** ** ***** 2.0 ** *.* ** video ************) *** ******* *** now ****** ******* ***.

2020 ** ****

** ** ******** ****, we **** ******* **** 2030 **** **** **** for ***** ************ *** how ** *** ***** the ******* **** **** to **** ** *** future ** ****.

******?

***** **** ********, ************ or ******* ******* *** we **** *********** **** in.

Comments (30)

Predicting ********* **** ***********

* ***** **** ***** guessed * ******** ***** impact *** ******** *** way ** ***. *** security ******** ** *********, one ** *** ******* I **** ******** ** life **** ** *** have ** ********* ** leaving. *** ********* *** grow **** ****** ** economic ******** ** *** know **** ***'** *****.

IT ****** **** *** ******

**** *** ** **** in ****; * **** a *** ** ** guys **** ****** ** get **** ********** *******. Most ** *** ********* I **** ****** * move **** ** ** installing ****** ******* **** installing **** * ***** consider ***-******** ******** ****** systems. * ***** **** is *** **** ******. They ******'* ******* ** the ******** **** **** to ***** *********. * saw * *** ** Ubiquiti ******** *********; ****'** OK. *** *****. ** companies ******** ****'* ******* the ***** ** ******** service **** ***** ** required *** ****** *******. They're **** ** ******* with ****** *** ** email ********* ****** *** not ******* *** ******** through ******** ******** ******* to ***** ********.

2020 ** ****

***** ** ***, ** need ** *** *** world ****** ** ****** after *****, **'* ***** to ** **** ** predict *** **** ** years *** *** **** will ****** *** ********. We *** *** *** of *** ****** ******. People **** ** **** of ******* ** **** and ***** ** *** back ** **** *** those ****** ********* **** fill ** *****. ** we ***** *** * lot ** ***** ********* sit ****** *** **** years *** *** * need *** ******** ******** as ***** ********* *** empty **** ** *** to *** *** *****. We *** **** *** a ******** ******** ** home ******** ** ****** are ** **** **** (we've ******* **** ****). Let's ******* *** **** 10 ***** **** ****** when ** *** **** happens **** *** ***** regulations ** ***** ***.

** ****** **** *** Really

** *** **** * was ******* ******** **** occurring. ***** **** ** the ******** ******** *** backing **** **** ** in **** * *** my **** ******* ******* IP ************ ******* ** IT. **** *** **** of ******* *** ***** similar ******** * ** revising **** ******. ** is *******'* **** **** the ******.

** ** *******'* **** into *** ******.

*** ****, ******* ** selling ** **. * wonder *** **** ** more **** **** ** but ** ********** ** themselves **** ** * key ****** *** ****. Related, *********** ****** ** ********** Security ***** *******:

**** **'** ******** ****, which ** ***** ***********, isabout **% ** *** ********* **** **** ************ *****[******** *****]

*** *** ***** *** 1 ******. ** ** being ************ ****** ** in *********, **** ******* mostly, ** ******** *** maintenance ** *** ***** system. * **** ****** with ******* ****** ** admins *** **** ******* because **** **** **** to **** **** **. They **** **** ** maintain * ****** *** verkada *** *** **** part **** **** **** if ***** ** * problem *** ***** *** hardware ** ***** **. So *** *** *****. And *** ******* ** is **********.

** *** **** *** a ******** ******** ** home ******** ** ****** are ** **** **** (we've ******* **** ****)

** *** **** **** than * ********* ***** doorbell ** *** ** people ***'* ****** **** much **** ******** (****** home ** ***** **** burglary *** ****** * viable ****** ** *****).

**** ** *** ********* turn ***** **** ******** systems ** ****** *** day *** **** ***** buttons ***** ** ***** home ****** *** *******. They’re ******* *** * lot **** **** * basic ********. **** ** the **** ** *** business ******* *** ******* right ***.

* *** **** ******* about *** ****** ** IP ********** **** ******* this *******. * ***** the ****** **** ** that ********** ***** ****** than ** **** (** hope) ** *** *********** in *** ******** ******** - *** ** ********** happens.

***** ***** ** *** talk ***** ** *** blue ** *** **** but *** **** ** some ********* **** ***'* want ** ***** *** money ** ******* ** outdated ****** **** ** analog *******. *** **** don't **** *** ***** or **** **** ***'* care. **** ** ***** systems **** ** ** place ***** ****** ******.

**** ** ***** ******* will ** ** ***** until ****** ******.

*****. **'* ******* ****** hard ** ******* ****** cameras. * **** ************ large ********* ** **** predicament.

**** ***/***/*** ** **** coax ******* ***** * simultaneous **** ****. ****** the ****** ** ****** esoteric ** ******** ***** should ** ****** ** options ***** **** *****.

***** ***/***/*** ******* *** NDAA **** *********? ***** clients *** *** *** stations *** ** **** about ****.

**** ** ******* *********** line ** ****** *******. They *** ********** **** AHD, ***, ***, **** and **-***. **** **** a **** ** ***** compliant ******* ******* ** their ******* ****.

**** * ******* ******'* current ****** ** ******* were **** *********.

"IT ****** **** *** ******"

** *** **********, ******** I.T. ********* *** ******* cabling & ********** *********** getting **** *** ****** business *** **** **********.

*** *.*., *** ********** seems ** ** *******, but **** ***'* **** have *** ********* ** provide *********** ******* ******* to **** ***** ***** in **********. *** ***** they ******** ****** ********* of ******* ***********? ** far, ** **** ************ resisted ****.

** *** ******* & electrical ***********, **'* * money **** *** **** have ** **** **** to ** **** ** comes ** *******. ** are ****** ******* ** choose ********* *********** **** we *** *** ********* other ******** ****** **** to **** *****... ********** it *********.

*** **** ** ** I ***** ** ******* like ********* **** ** get ****, *** **** also ****** ** ***** it ***** ***** **** more *********. *** **** the ******** ** ********** and ********** ******** *** hosted ****, *** ** departments *** *** *** the ********* ********* **** hoped *** **** *********** asked ** ** **** with ****. ** **** were ****** ** **** work *** ** ****. And **** **** ***** out ******* ** ** IP ****** *** *** the **** ** ******* a ******* ** *** network, *** ******** ******** devices **** ******* *** doors ******* * *** of ******** *********** (***** out *** ******* *** screw ******* *****), **** quickly **** ********.

*******, **** ***** ******** IT *****, ****** * to * ******, ***** do * *** ** their *** ****** **** and ****** ***** *** EACS *** *****, ****** because ** ****** *** partly ******* *** ** people *** **** ***** don't **** * ******* of ***** * **** benefit ******** ** ******** days ** *******'* **** tinkering *** ****** ****** why ********* ***'* ******* vs ****** * ******** company ** **** **** of **. *** ***** are ****** ** *****, over *** ******* ********* for **** ** ****** from, ********* ***** ******* though ****. **** *** hurt *** ***** **** integrator *** **** ******** to ** **.

** **-****** ******** *** prosumer ******* *** **** self ************ *** **** optimizing, *** **** ******* rich *** ** *** box ****** ***** "************" counterparts ***** **** * times ** ****, ****** them **** **********, ****'* when **'** ****** ***** eating **** *** ******** of *********** ** *** sizes.

*** ***'* ******* ***** analytics, *'* ******** ******* you *** *********** *** market ********, *** ** years *** ***** *** an *********** ***** ********* market **** * *** of ******** **** ****'* work. ***, ***** ** an *********** ***** ******** market **** * *** of ******** **** ***** pretty ****. * ***** that ** **** ********* the ****** ****** **** the **** ** *****, as ****** ************* **** integrated ********* **** ****** more *********, ******* ********* or ***** ** * partner. ** **** ***** (if *** *******), ******* a ****** **** *****'* have ********* **** ** mostly * ***** ********.

****, **** **** **** a ***** ******** ****** player (********* ***** * founding ****** ** *****) to * **** ****** over *** **** ** years.

*** ***'* ******* ***** analytics

* **, ******* ****** from *** ****:

***** ***** *** ***** analytics *** *** ***, they **** *** ** the ***-*****.

* ** ***** ***** video ********* ****** **** fundamental *** ******** ** the *****.

**** **** **** * major ******** ****** ****** (including ***** * ******** member ** *****) ** a **** ******

***, ****'* * **** point. **** *** ****** in **** **** ** one ********** **** ** be ******** ** **** back ****.

********* *** ** * similarly ****** ******** **** in ****. *** ******* was *** * *********** commercial ***** ************ ******** at *** **** **** so ** ***** ** hard ** ***** **** Samsung ***** **** *** Techwin *** **** ****** Techwin ***** ** ****** in ***** ************ **** Samsung ******* **** ***.

*** **** *** * missed *** ********* *********, I ******** *** * search ****** ********. *** an ********* ******, **********...

*'* * ************* *** now ** *** *** space. ******* **** ** was * ***** *** blessing **** * *** an **********. *** *** is *** ***. * was ****** ******* ** pass *** *** ** running ** * ******* to * ********* *** to ****** *** **** IT *** ********* ** the ******* ************. *** downside ** **** *** the *******, **** ******* GoTo's *** ******** ***********, call *****, ********* ********, etc. *** ** *** end, ***** *** ***** a ******* ** *********** security ** *** ****. This ** ****** ******* in **'* ******* *********** across ** **********.

*** **'* *** *** it ** ******* *** same. **'* *** **** IT *****'* **** ** do **, *** ** there ** * ***/*** facing ****, **** **** obligated ** *** **** the ****. **** ** the ****, **** *********, it * ** ********. However, ***** *** ** gods *** **** **** they *** ***** **-** going **** * ******, regardless ** *** *********.

** *******, ** *** be **** ****** ** your *******. **** ****, lay *** *** **************** and ** ********* ***** out.

**'* *** * ************ in ***** ** *** right ******.

*** ******* ***** *'** seen ** *** ** vs ********, *** **** a *********** ** **** collaborating ** *** ******, installation, *** *********** *********.

* ***** *** ***** consider ************ **** ****, Avigilon ****** ****** ****** and **** *** ***** by * ***** ************?

** ******* **** ** 2010 **** ******** ***** buy ********, *****, *** Indigovision, * ***** *** have ******** **.

**'* * ***** ******, though, ***** *** **** can ****** **** * decade. ******** *** *** bigger, ***** *** *** smaller, ************ ******* *** Motorola ****** * *** to **** ****** *** declining *** **** ***** business.

*** *****:

**** *******

**********:****: *** ***** ******** Marketing ****. ******* ********* *** HDcctv *** ** ** incredibly *********** *** ********** manner. **** ****** *******, he ******* ***********.

****'* ** ******* ** relabel *** ** *** as ****** *.*? ** I ******** ***** ***** became * ******** ********* member ****** **** ****.

***** **********. * ***** one ** *** ********* I've ******* ** * think ***** ********** ******, about ***** ********* ****** and ***** ****** **** off, ** ****************** ****** *** ******, not *** ***** *** around.

***** ** ** *** a ***** **** ******* not ******* *** ********** is **********, **'* ******* a ******* ****** ******** on ** ****. **'* often *** *** ******** having ** **** ***** a ********** ** ****** to ** *******, **** we *****, **'* * player(s) ** *** ******** executing ** ****** ** easy ** ** *******.

********* *** * ***** example. * *** ** analytics ******** ***** ****'* really **** **** **** mature **** **** * was ******** **** ** 2010. *** ****'** **** seamless ** ****** *** put **** ** ****** workflow. **** ***** **** been **** ** **** - **'* **** ** a **/** *** ******** needs ********* **** * technology ************ ***.*

***** ** * ***** example. ***** ***** ** dominating *** ******** ***** now *** **** ***** have **** **********. *** they ****** *** ***** companies *** ******** ******. Same **** *** *** Dahua - ********* ** and **** ** *** like, *** * ***** it's **** ** ***** that **** ****'* ******* on ******* ******* **** a ********-******** ***** *****. Axis ***** ****** **** been ******** ** *** brands **** ****, *********, Canon, *** ****** *** Axis *** ******** ** well ** * ****** brand *** ******* ******* portfolio.

*****, **** ** **** analytics **** "** ********" and *** ** *** edge *** ***** *****'* possible ** ****. ***, but ****-**-*** *** ********** user ********** ********** ***** have. *** ********** ***** have ******* **** ******* (and ***** ***'* ****** mature ****** *****).

***** ** * ***** example.. ******** ******. **** with *** *** ***** - ******* ** ******* product ... **** ******** so ****

**** ********! * ***** use *** **** '*****' rather **** '*********'. ** be *****, * ** not ****** ***** ********* did *** ******* (****** Dahua *** ************* **** a **** *** *****). But *** ** **** focused ** ***** ************, which ** *** **** term (* ****** ** more) ** ********.

** ********, ***** *** never ******* ** ***** surveillance. *** * ****** to ***** ***** ************ executives ********** **** *** core **** - **** time *****. ** *****, video ************ *** * way ** **** **** money ******* ********** ********. They ********* ******** *** that ***** ******** **** inferior (**** * ***** surveillance ***********) ******* **** believed ***** ****** ***** focus **** ** ********** and ****** *** ***** surveillance ************. *** ********* quite * ****** ** customers ***, ** *** short ****, *** ********** Cisco ****** **** ** those ********* *** ****** to *** **** ********* that ****** ***** ***** video ************ *******.

***** ****** **** ***** conglomerates *** ****** (***** how *** ************ ******** value ** ***** ************ or *** *** ********* theirs, ***.).

***, *** ********* ****** I **** **** ***** and ********* ** *** important ********* ***** ** and *** **** **** benefited **** *** ******** in******** *** ******* ***********. ** ***** **** Dahua *** *** ****** of ********* ** ** what * **** ***-***** company *** ** *** they **** **** *** number ** *********, ***** their *** **** ****. As **** ** ***** stays ******* ** ***** surveillance (***** *** ************ ** a ******* ****), **** *** ***** to ** **** ** be * ******.

**** **** *** *** Dahua - ********* ** and **** ** *** like, *** * ***** it's **** ** ***** that **** ****'* ******* on ******* ******* **** a ********-******** ***** *****.

* ** *** ******** with **** ********* ** it's ****, *** ** John *** ******* *********, that '********-******** ***** *****' thing *** **** ***** drivers ****** ******* *******-****** factors.

**'* *** ****** ** 'execute' **** *** **** is ******* ** **** favor *** *** *** bend ****** ******** ********** that **** ********** *** use ******* ******* ***** 'partners'.

**** - *'* *** making * ***** ******** on **** ****, ** whether ** *** ****'** "good *** *** ********" or **** ***********. * think ** **** ***** on ********* ** ********** is **** ***** **** many ***-**** ******* **** failed ** ******** ********* on ***** ******* ****. Separate **** *** **** got *****, ********* ******** on - ** *** focus **, *** ********** in - ******** ******* product ** **** ***-****.

*** *** *** ******** pretty **** ****, ** might *** ** ******** about *** ********* ** commodity **** ******* *** surveillance ******* ** ******* markets **** ** ***.

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