Cisco Virtualizing Video Surveillance

By: John Honovich, Published on Mar 20, 2012

Cisco's big surveillance announcement for Spring 2012 is virtualizing VMS software. Last Fall, Cisco announced a strategy shift to focus on large scale surveillance projects. In this note, we examine how virtualizing VMS software fits into this approach, how it compares to virtualized offerings from Intransa and Pivot3 and what this signifies for Cisco's future in the surveillance market.

Overview

Cisco is leveraging and incorporating video surveillance into its Unified Computing System (UCS), a solution that is designed to deliver virtualization across large enterprises. For those unfamiliar with virtualization, here's a short primer on claimed virtualization benefits [link no longer available]. Cisco is their own virtualization platform with proprietary management tools and a line of hardware options including a router blade and rackmount and blade servers.

What Cisco is doing is adding support for its existing VMS software (called VSM) on to its UCS / virtualization platform. It is a network management feature rather than a surveillance application one. Cisco's VMS is already supported on the router blade/UCS Express and is projected to be for the rackmount and blade servers in June 2012.

Here is Cisco's pitch deck for the virtualization announcement that makes their case in more detail.

Impact

Here is how we see this impacting the market:

  • No improvement on surveillance specific features: Virtualization support is Cisco's big surveillance announcement for the Spring, indicating that no improvements have been made to their lackluster overall surveillance offering. Cisco did indicate that new features would be coming in the future.
  • Focusing on Large Scale IT Operations: Leveraging UCS likely supports IT departments that are seeking to standardize on UCS for all of their applications. Now they can add in surveillance to the 'unified' architecture. Additionally, in surveillance, virtualization has little benefits for small deployments anyway.
  • Different Focus Than Pivot3 and Intransa: While all 3 of these companies market the value of virtualization, Pivot3 and Intransa focus more on reducing the cost of surveillance deployments by eliminating the need for VMS servers. By contrast, Cisco's approach is clearly not a low cost play for medium size organizations focused on surveillance only deployments.

While we do not see this having any impact on 99% of projects (say, sub 1000 cameras), this move shows that Cisco is committed to leveraging strengths across its portfolio to increase the appeal of its weak surveillance application into large organizations that value Cisco's ability to deliver complex scalable networks.

Comments : Members only. Login. or Join.

Related Reports

NetApp Video Surveillance Profile on Mar 09, 2020
NetApp is increasing its efforts in video surveillance and told IPVM surveillance storage is the fastest-growing segment of its $6+ billion...
Every VMS Will Become a VSaaS on Feb 21, 2020
VMS is ending. Soon every VMS will be a VSaaS. Competitive dynamics will be redrawn. What does this mean? VMS Historically...
Video Surveillance 101 Course - Last Chance on Feb 20, 2020
This is the last chance to join IPVM's first Video Surveillance 101 course, designed to help those new to the industry to quickly understand the...
Cisco Video Surveillance Is Dead, Long Live Cisco Meraki Video Surveillance on Feb 11, 2020
A dozen years ago much of the industry thought that Cisco was destined to dominate video surveillance. They stumbled repeatedly, failing. Now it is...
Razberi Technologies Company Profile on Aug 06, 2019
Razberi says they have doubled their revenue in the first half of 2019, citing their proprietary camera hardening and cybersecurity capabilities...
Ionodes Company Profile on Jul 31, 2019
What happened to Ionodes? With seasoned leadership from Jean-Paul Saindon founder of SmartSight and Dr. Michael Gilge, founder of VCS, back in...
Fujifilm Expanding Into Video Surveillance on Jul 26, 2019
While Sony continues to fade out of the video surveillance market and Canon continues to make huge investments into acquiring video surveillance...
'CCTV' Is the Past, Cloud Video Surveillance Is the Future on Jul 08, 2019
A fundamental shift is happening. For decades, video surveillance was overwhelmingly 'closed' and off the Internet. This is changing. More and more...
Verkada False Allegations Against Avigilon Exposed on May 08, 2019
Verkada has leveled false allegations against Avigilon, as part of their aggressive marketing tactics against the 'dinosaurs' in the 'ancient'...
LenelS2 Launches VRx Video Platform on Apr 29, 2019
For years, S2's video management platform, the NetVR, was based on Exacq. Now, after years of internal development, S2 has launched its own...

Most Recent Industry Reports

Wyze Raises $10 Million And Seeks Services Expansion on May 27, 2020
Wyze has raised $10 million, the company's first disclosed raise since the $20 million announced at the beginning of 2019. Inside this note,...
Startup Videoloft Presents Cloud Storage on May 27, 2020
Videoloft presented offsite cloud storage at the May 2020 IPVM Startups show. A 30-minute video from Videoloft including IPVM...
Directory of 250+ Fever Camera News Reports Globally on May 27, 2020
This global directory tracks 250+ articles about thermal cameras used to detect fevers in response to the coronavirus pandemic. Articles are...
Integrators Rising Against Coronavirus on May 27, 2020
IPVM integrator statistics make it clear - Coronavirus's impact on business is lessening and many are anticipating even better news in weeks...
Netposa Stock Surges 46% After US Human Rights Abuse Sanctions on May 27, 2020
Last Friday, the US government announced it would sanction PRC video management provider NetPosa for being "complicit in human rights violations...
LILIN Presents NDAA-Compliant P2 Cameras on May 26, 2020
Merit LILIN presented its NDAA-compliant P2 camera series at the April 2020 IPVM New Products show. Inside this report: A 30-minute video...
ZKTeco Body Temperature and Mask Detection Reader Tested on May 26, 2020
While dedicated fever cameras emerged first, now tablet/kiosk fever detectors are ramping up. China's ZKTeco has been aggressively promoting such...
IDIS Presents 12MP IR Panoramic Fisheye on May 26, 2020
IDIS presented its 12MP IR panoramic fisheye camera at the April 2020 IPVM New Products show. Inside this report: A 30-minute video from...
FDA Defines Correct Operation of "Fever Cameras" on May 26, 2020
The US FDA has now defined the correct operation of "Thermal Imaging Systems", colloquially known as "fever cameras". Many in video...
OnSSI Founders Return, Start Corsight on May 25, 2020
The OnSSI founders are back, less than 2 years after selling OnSSI to Qognify, they have returned to Corsight, a spin-out of an Israeli AI...