Cisco Virtualizing Video Surveillance

By John Honovich, Published on Mar 20, 2012

Cisco's big surveillance announcement for Spring 2012 is virtualizing VMS software. Last Fall, Cisco announced a strategy shift to focus on large scale surveillance projects. In this note, we examine how virtualizing VMS software fits into this approach, how it compares to virtualized offerings from Intransa and Pivot3 and what this signifies for Cisco's future in the surveillance market.

Overview

Cisco is leveraging and incorporating video surveillance into its Unified Computing System (UCS), a solution that is designed to deliver virtualization across large enterprises. For those unfamiliar with virtualization, here's a short primer on claimed virtualization benefits [link no longer available]. Cisco is their own virtualization platform with proprietary management tools and a line of hardware options including a router blade and rackmount and blade servers.

What Cisco is doing is adding support for its existing VMS software (called VSM) on to its UCS / virtualization platform. It is a network management feature rather than a surveillance application one. Cisco's VMS is already supported on the router blade/UCS Express and is projected to be for the rackmount and blade servers in June 2012.

Here is Cisco's pitch deck for the virtualization announcement that makes their case in more detail.

Impact

Here is how we see this impacting the market:

  • No improvement on surveillance specific features: Virtualization support is Cisco's big surveillance announcement for the Spring, indicating that no improvements have been made to their lackluster overall surveillance offering. Cisco did indicate that new features would be coming in the future.
  • Focusing on Large Scale IT Operations: Leveraging UCS likely supports IT departments that are seeking to standardize on UCS for all of their applications. Now they can add in surveillance to the 'unified' architecture. Additionally, in surveillance, virtualization has little benefits for small deployments anyway.
  • Different Focus Than Pivot3 and Intransa: While all 3 of these companies market the value of virtualization, Pivot3 and Intransa focus more on reducing the cost of surveillance deployments by eliminating the need for VMS servers. By contrast, Cisco's approach is clearly not a low cost play for medium size organizations focused on surveillance only deployments.

While we do not see this having any impact on 99% of projects (say, sub 1000 cameras), this move shows that Cisco is committed to leveraging strengths across its portfolio to increase the appeal of its weak surveillance application into large organizations that value Cisco's ability to deliver complex scalable networks.

Comments : Members only. Login. or Join.

Related Reports

NetApp Video Surveillance Profile on Mar 09, 2020
NetApp is increasing its efforts in video surveillance and told IPVM...
Video Surveillance History on May 06, 2020
The video surveillance market has changed significantly since 2000, going...
Ava / Vaion Releases Cloud Connected IP Cameras, Verkada Competitor on Oct 01, 2020
Ava (formerly Vaion) announced its new direct-to-cloud AVA Aware IP cameras...
VSaaS 101 on Mar 25, 2020
Video Surveillance as a Service (VSaaS) is the common industry term for cloud...
Video Surveillance Architecture 101 on Feb 18, 2020
Video surveillance can be designed and deployed in a number of ways. This 101...
2020 Video Surveillance Cameras State Of The Market on Jan 03, 2020
Each year, IPVM explains the main advances and changes for video surveillance...
Avigilon Presents Cloud Connected ACC on May 13, 2020
Avigilon presented Avigilon Cloud Services, which supports cloud-connected...
Verkada Access Control Tested on Sep 09, 2020
Verkada raised $80 million earlier in 2020, expanding from video into access...
Video Surveillance 101 Book Released on Jul 07, 2020
IPVM's unique introduction to video surveillance series is now available as a...
Video Surveillance Business 101 on Mar 30, 2020
This report explains the fundamental elements of the video surveillance...
Cisco Video Surveillance Is Dead, Long Live Cisco Meraki Video Surveillance on Feb 11, 2020
A dozen years ago much of the industry thought that Cisco was destined to...
Video Surveillance Cameras 101 on Feb 25, 2020
Cameras come in many shapes, sizes and specifications. This 101 examines the...
Converged vs Dedicated Networks For Surveillance Tutorial on Feb 12, 2020
Use the existing network or deploy a new one? This is a critical choice in...
Milestone XProtect on AWS Tested on Sep 21, 2020
Milestone finally launched multiple cloud solutions in 2020, taking a...
NetApp Presents Hybrid Cloud Video Archive on May 11, 2020
NetApp presented its hybrid S3 cloud video archive at the April 2020 IPVM New...

Recent Reports

Panasonic Presents i-PRO Cameras and Video Analytics on Oct 19, 2020
Panasonic presented its i-PRO X-Series cameras and AI video analytics at the...
Augmented Reality (AR) Cameras From Hikvision and Dahua Examined on Oct 19, 2020
Hikvision, Dahua, and other China companies are marketing augmented reality...
18 TB Video Surveillance Drives (WD and Seagate) on Oct 19, 2020
Both Seagate and Western Digital recently announced 18TB hard drives...
Watrix Gait Recognition Profile on Oct 16, 2020
Watrix is the world's only gait recognition surveillance provider IPVM has...
Intel Presents Edge-to-Cloud Ecosystem for Video Analytics on Oct 16, 2020
Intel presented its processors and software toolkit for computer vision at...
Best Manufacturer Technical Support 2020 on Oct 16, 2020
5 manufacturers stood out as providing the best technical support to ~200...
Microsoft Azure Presents Live Video Analytics on Oct 15, 2020
Microsoft Azure presented its Live Video Analytics offering at the September...
Worst Manufacturer Technical Support 2020 on Oct 15, 2020
4 manufacturers stood out as providing the worst technical support to ~200...
Clorox Announces, Then Pulls, Fever Camera on Oct 15, 2020
For almost one week, Clorox was marketing fever cameras. The booming...
Faulty Hikvision Fever Cam Setup at Mexico City Basilica and Cathedral on Oct 14, 2020
Donated Hikvision fever cameras (claiming screening of 1,800 people/min. with...
Directory of 209 "Fever" Camera Suppliers on Oct 14, 2020
This directory provides a list of "Fever" scanning thermal camera providers...
Avigilon UMD / UAD Tested on Oct 14, 2020
Avigilon's Unusual Activity Detection and Unusual Motion Detection claim to...
Longse Promoting Hikvision Partner Fullhan Chip Based Cameras on Oct 14, 2020
With Huawei HiSilicon production being shut down at TSMC, camera...
Meridian & Goodview (BEMS Relabeller) Temperature Screening Tested on Oct 13, 2020
A lot of temperature tablets look exactly alike and that is because they use...
Monitoring Alarm Systems From Home - Innovation or Danger? on Oct 13, 2020
Remote monitoring by alarm companies since COVID-19 is bringing cost savings...