Cisco Virtualizing Video Surveillance

Author: John Honovich, Published on Mar 20, 2012

Cisco's big surveillance announcement for Spring 2012 is virtualizing VMS software. Last Fall, Cisco announced a strategy shift to focus on large scale surveillance projects. In this note, we examine how virtualizing VMS software fits into this approach, how it compares to virtualized offerings from Intransa and Pivot3 and what this signifies for Cisco's future in the surveillance market.

Overview

Cisco is leveraging and incorporating video surveillance into its Unified Computing System (UCS), a solution that is designed to deliver virtualization across large enterprises. For those unfamiliar with virtualization, here's a short primer on claimed virtualization benefits. Cisco is their own virtualization platform with proprietary management tools and a line of hardware options including a router blade and rackmount and blade servers.

What Cisco is doing is adding support for its existing VMS software (called VSM) on to its UCS / virtualization platform. It is a network management feature rather than a surveillance application one. Cisco's VMS is already supported on the router blade/UCS Express and is projected to be for the rackmount and blade servers in June 2012.

Here is Cisco's pitch deck for the virtualization announcement that makes their case in more detail.

Impact

Here is how we see this impacting the market:

  • No improvement on surveillance specific features: Virtualization support is Cisco's big surveillance announcement for the Spring, indicating that no improvements have been made to their lackluster overall surveillance offering. Cisco did indicate that new features would be coming in the future.
  • Focusing on Large Scale IT Operations: Leveraging UCS likely supports IT departments that are seeking to standardize on UCS for all of their applications. Now they can add in surveillance to the 'unified' architecture. Additionally, in surveillance, virtualization has little benefits for small deployments anyway.
  • Different Focus Than Pivot3 and Intransa: While all 3 of these companies market the value of virtualization, Pivot3 and Intransa focus more on reducing the cost of surveillance deployments by eliminating the need for VMS servers. By contrast, Cisco's approach is clearly not a low cost play for medium size organizations focused on surveillance only deployments.

While we do not see this having any impact on 99% of projects (say, sub 1000 cameras), this move shows that Cisco is committed to leveraging strengths across its portfolio to increase the appeal of its weak surveillance application into large organizations that value Cisco's ability to deliver complex scalable networks.

Comments : PRO Members only. Login. or Join.

Related Reports on VMS

Casino Surveillance Pro Interview: James Lathrop on Feb 15, 2019
James Lathrop has been working in casinos for almost 25 years. During that time, he says he has held "just about every job you can do in the...
Cisco Meraki Cloud VMS/Cameras Tested on Feb 13, 2019
Cisco Meraki says their cameras "bring Meraki magic to the enterprise video security world". According to Meraki, their magic is their management...
Solink Raises $12 Million - Company Profile on Feb 12, 2019
Most industry professionals have never heard of Solink, a company whose tagline is: It's time to revolutionize the way business uses...
Milestone Drops Hikvision From Elite Partners on Feb 11, 2019
Milestone has quietly dropped Hikvision from their 'Elite Partners', less than 3 years after adding the Chinese government-owned...
FLIR Favorability Results 2019 on Feb 08, 2019
FLIR has had a challenging past few years including FLIR Security business struggling, FLIR restructuring their security division and FLIR selling...
No Genetec Major Releases In Over A Year on Feb 06, 2019
Annual VMS licenses are a controversial practice in the video surveillance industry, with many questioning their need or value. However, enterprise...
PlateSmart LPR Profile on Jan 31, 2019
PlateSmart Technologies claims to "turn any conventional surveillance camera into a license plate recognition camera" We spoke with PlateSmart to...
Hanwha Techwin Favorability Results 2019 on Jan 31, 2019
Hanwha Techwin's favorability results surged, in IPVM's 2019 study, going from barely neutral in 2016 to strongly net positive, as the results...
8MP HD Analog Tested (Dahua / Hikvision) on Jan 30, 2019
HD analog has promised higher resolution for years, but has lagged substantially behind for years. Now, both Dahua and Hikvision have started...
ONVIF Video Surveillance Tutorial on Jan 29, 2019
ONVIF is well known within the surveillance industry as an interface to connect IP cameras and VMS systems. However, new users may find it...

Most Recent Industry Reports

Casino Surveillance Pro Interview: James Lathrop on Feb 15, 2019
James Lathrop has been working in casinos for almost 25 years. During that time, he says he has held "just about every job you can do in the...
Hikvision 2018 Revenue Tops $7 Billion USD But Growth Slows To Low on Feb 15, 2019
Hikvision's annual revenue topped $7 billion for the first time in 2018, although growth slowed sharply. In this post, we analyze the latest...
Hanwha Smaller Multi Imager Tested (PNM-9000VQ) on Feb 14, 2019
Hanwha's first repositionable multi imager PNM-9081VQ tested well, but was huge, over 12" wide and weighing in at over 10 pounds. Now, they have...
ADT And 'The Defenders' Silent About Massive Complaints on Feb 14, 2019
ADT's largest dealer, "The Defenders" has been the subject of a massive number of complaints over many years and many forums, most recently a CBS...
Hikvision Chairman Praises United Front on Feb 14, 2019
Hikvision’s controlling shareholder held a meeting last month praising the United Front, a Communist Party organization known for its secretive...
Sales Turnover At Anyvision on Feb 13, 2019
Anyvision raised a $43 million Series A and according to their newest investor: what you need to do is push the gas pedal and build an...
Cisco Meraki Cloud VMS/Cameras Tested on Feb 13, 2019
Cisco Meraki says their cameras "bring Meraki magic to the enterprise video security world". According to Meraki, their magic is their management...
Uniview / UNV Favorability Results 2019 on Feb 12, 2019
Uniview / UNV, the self-proclaimed #3 China manufacturer, while starting late, has been working to make inroads internationally. In IPVM's 2019...
Nortek Mobile Access Reader BluePass Examined on Feb 12, 2019
Nortek's Linear access control division claims to make mobile credentials "more secure and easier to use than ever before" with their BluePass...
Solink Raises $12 Million - Company Profile on Feb 12, 2019
Most industry professionals have never heard of Solink, a company whose tagline is: It's time to revolutionize the way business uses...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact