Cisco Virtualizing Video Surveillance

By: John Honovich, Published on Mar 20, 2012

Cisco's big surveillance announcement for Spring 2012 is virtualizing VMS software. Last Fall, Cisco announced a strategy shift to focus on large scale surveillance projects. In this note, we examine how virtualizing VMS software fits into this approach, how it compares to virtualized offerings from Intransa and Pivot3 and what this signifies for Cisco's future in the surveillance market.

Overview

Cisco is leveraging and incorporating video surveillance into its Unified Computing System (UCS), a solution that is designed to deliver virtualization across large enterprises. For those unfamiliar with virtualization, here's a short primer on claimed virtualization benefits. Cisco is their own virtualization platform with proprietary management tools and a line of hardware options including a router blade and rackmount and blade servers.

What Cisco is doing is adding support for its existing VMS software (called VSM) on to its UCS / virtualization platform. It is a network management feature rather than a surveillance application one. Cisco's VMS is already supported on the router blade/UCS Express and is projected to be for the rackmount and blade servers in June 2012.

Here is Cisco's pitch deck for the virtualization announcement that makes their case in more detail.

Impact

Here is how we see this impacting the market:

  • No improvement on surveillance specific features: Virtualization support is Cisco's big surveillance announcement for the Spring, indicating that no improvements have been made to their lackluster overall surveillance offering. Cisco did indicate that new features would be coming in the future.
  • Focusing on Large Scale IT Operations: Leveraging UCS likely supports IT departments that are seeking to standardize on UCS for all of their applications. Now they can add in surveillance to the 'unified' architecture. Additionally, in surveillance, virtualization has little benefits for small deployments anyway.
  • Different Focus Than Pivot3 and Intransa: While all 3 of these companies market the value of virtualization, Pivot3 and Intransa focus more on reducing the cost of surveillance deployments by eliminating the need for VMS servers. By contrast, Cisco's approach is clearly not a low cost play for medium size organizations focused on surveillance only deployments.

While we do not see this having any impact on 99% of projects (say, sub 1000 cameras), this move shows that Cisco is committed to leveraging strengths across its portfolio to increase the appeal of its weak surveillance application into large organizations that value Cisco's ability to deliver complex scalable networks.

Comments : PRO Members only. Login. or Join.

Related Reports on VMS

Vivotek Trend Micro Cyber Security Camera App Tested on Jul 22, 2019
Vivotek and Trend Micro are claiming five million blocked attacks on IP cameras, with their jointly developed app for Vivotek cameras. This new...
Avigilon ACC7 VMS Tested on Jul 22, 2019
Avigilon's Control Center 7 boldly claims it will "transform live video monitoring" with the new Focus of Attention "AI-enabled" interface. We...
History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Axis ARTPEC-7 P1375-E Camera Tested on Jul 12, 2019
Axis claims the new P1375-E box camera with ARTPEC-7 chip delivers "clear, sharp images in any lighting condition." But how well does it do? We...
Network Optix / Hanwha Cloud Access Tested on Jul 02, 2019
Remote cloud access is becoming a bigger differentiator, as cybersecurity issues underscore the problems of port forwarding and many integrators...
FLIR Saros Visible / Thermal Analytic Camera Tested on Jun 26, 2019
FLIR's Saros claims "accurate, actionable alerts" with a combination of 1080p visible and dual thermal sensors along with IR and white light...
Axis Live Privacy Shield Analytics Tested on Jun 25, 2019
Privacy is becoming a bigger factor in video surveillance, driven both by increased public awareness and by GDPR. Now, Axis has released Live...
Directory of 60 Video Surveillance Startups on Jun 25, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Genetec Beats Milestone For IHS #1 on Jun 21, 2019
For years, Milestone has touted that they are the #1 VMS. Now, Genetec has beaten them in IHS rankings. But what is this? Even other manufacturers...

Most Recent Industry Reports

Responsibility Split Selecting Locks - Statistics on Jul 22, 2019
A heated access debate surrounds who should pick and install the locks. While responsible for selecting the control systems, integrators often...
Vivotek Trend Micro Cyber Security Camera App Tested on Jul 22, 2019
Vivotek and Trend Micro are claiming five million blocked attacks on IP cameras, with their jointly developed app for Vivotek cameras. This new...
Avigilon ACC7 VMS Tested on Jul 22, 2019
Avigilon's Control Center 7 boldly claims it will "transform live video monitoring" with the new Focus of Attention "AI-enabled" interface. We...
History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
Mobile Access Usage Statistics 2019 on Jul 18, 2019
The ability to use mobile phones as access credentials is one of the biggest trends in a market that historically has been slow in adopting new...
New GDPR Guidelines for Video Surveillance Examined on Jul 18, 2019
The highest-level EU data protection authority has issued a new series of provisional video surveillance guidelines. While GDPR has been in...
Wyze AI Analytics Tested - Beats Axis and Hikvision on Jul 17, 2019
$20 camera disruptor Wyze has released free person detection deep learning analytics to all of their users, claiming users will "Only get notified...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
How To Troubleshoot Wiegand Reader Problems - Inverted Wiring on Jul 16, 2019
Wiegand is the dominant method of connecting access readers, but problems can arise for installers. In fact, one of the most difficult reader...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact