Why Cisco Video Surveillance has Struggled

Author: John Honovich, Published on Feb 28, 2009
Despite the great hype for Cisco's entrance into video surveillance, Cisco has not demonstrated significant success in the market. They have won only a limited number of projects and many, if not most, of those are tied to larger Cisco deployments.
Cisco Will Not Exhibit At ISC West
Every significant video surveillance manufacturer will be exhibiting at ISC West in April. Cisco, who made $8 Billion in profits last year, will not be exhibiting at ISC West because of "limited marketing dollars." Ironically, 2 years ago Cisco was the keynote speaker at this conference championing the power of convergence and disruptive technology for video surveillance. [I spoke with Cisco. While they are not exhibiting they noted that they will be speaking and presenting in other activities at ISC West.]
What's Happening with Cisco?
Cisco is losing momentum because it lacks a compelling video surveillance offering. In 2006 and 2007, Cisco was marketing heavy and lots of people were anxious, hopeful or fearful about Cisco in video surveillance. Many of us pointed out that Cisco didn't really have much substance in video surveillance. The answer was always "give them time, they will improve."
In the last 3 years, Cisco's offering has become apparent. They have 2 cameras, a DVR/NVR plug-in for their routers that has very limited appeal, an antiquated and overly complex VMS and high-quality encoders. It has left even optimists for Cisco, like Steve Hunt, hoping that "Cisco is buckling down and coming up with some excellent innovations for us and will unveil them later this year." You can hope but only for so long.
Why This is Important
Understanding why this is happening is critical because (1) this demonstrates key factors in winning in video surveillance and because (2) Cisco's struggles show the problems that IT in general has with overtaking the physical security market.
My research indicates that Cisco is changing its strategy and market focus in video surveillance. Indeed, Cisco is likely to become a much smaller force in video surveillance but more focused on segments where it has strength.
******* *** ***** **** *** *****'* ******** **** ***** ************, Cisco *** *** ************ *********** ******* ** *** ******. **** have *** **** * ******* ****** ** ******** *** ****, if *** ****, ** ***** *** **** ** ****** ***** deployments.
Cisco **** *** ******* ** *** ****
***** *********** ***** ************ ************ **** ** ********** ***** ****** *****. *****, *** **** $* ******* ** ******* **** year, **** *** ** ********** ** *** **** ******* ** "******* ********* *******." **********, * ***** *** ***** *** *** ******* ******* at **** ********** *********** *** ***** ** *********** *** ********** technology *** ***** ************. [* ***** **** *****. ***** **** are *** ********** **** ***** **** **** **** ** ******** and ********** ** ***** ********** ** *** ****.]
What's ********* **** *****?
***** ** ****** ******** ******* ** ***** * ********** ***** surveillance ********. ** **** *** ****, ***** *** ********* ***** and **** ** ****** **** *******, ******* ** ******* ***** Cisco ** ***** ************. **** ** ** ******* *** **** Cisco ****'* ****** **** **** ********* ** ***** ************. *** answer *** ****** "**** **** ****, **** **** *******."
** *** **** * *****, *****'* ******** *** ****** ********. They **** * *******, ****/*** ****-** *** ***** *********** *** **** ******* ******, ** ********** *** ****** ******* VMS *** ****-******* ********. ** *** **** **** ********* *** Cisco, **** ***** ****, ****** **** "***** ** ******** **** *** ****** ** **** **** ********* innovations *** ** *** **** ****** **** ***** **** ****." *** *** **** *** **** *** ** ****.
Why **** ** *********
************* *** **** ** ********* ** ******** ******* (*) **** demonstrates *** ******* ** ******* ** ***** ************ *** ******* (2) *****'* ********* **** *** ******** **** ** ** ******* has **** ********** *** ******** ******** ******.
** ******** ********* **** ***** ** ******** *** ******** *** market ***** ** ***** ************. ******, ***** ** ****** ** become * **** ******* ***** ** ***** ************ *** **** focused ** ******** ***** ** *** ********.

[***************]

Not ********** ** * ****** ******** *****

*** ****** ** *** ********** ** *** **** ** ***********:

  • **** ******** *********** *****'* **********
  • ******** ** ********* (********* *** *****) ****** *** ******* ***** why ***** ** *** **********
  • ******/******** ** ** *********** **** ** ** *** **** (*** the ******* *** **** ***** **** *** ***** ************ **********). Those ** *********** **** ***** **** **** **** *****'* ***********.
  • *********** **** ****** **** ** ***** *** ***** *** ***********, hammering **** *****'* **** ** **********.

******** ***** ****** ***** ** ******* ** **** ******, **'* just *** ***** *** ******* ** *** ******* ******** ***** to *** *******. 

******* ***** ** ****** ** ****** ******* **** *********** ***** surveillance *********** *** *** *****, **** *** **** ***** ** unjustifiable. **** ** ******** ***, ** ****, ***** ** * hugely ******** ********* ***** ***** ******* ** *** ** ***** surveillance.

**** ******* **** ***** ** ***** **** ******* **** **** to ***** ** ***** **** ****** ** ****/** ***********. ******* this ** ****. ** ** **, **** ******** **** ********** ******* ******* **** *********. ** ** ***, *** ****** reason ** ****** **** ** ***** - ***** **** ******* will **** ** **** **** ** **********.

Faulty *********** **** ** ** *********

***** ****** *** *********** ******** *********** **** ** ** ********* coming **** ***** ************. ************:

  • **** **/******** *********** ** ********* **** *******
  • **** *** ***** ***** ** ******* ** ***** **** **** money *** ***** ************ **** ** *********
  • **** ***** ************ ******** ***** ** ****** *******

**** ** ********* * ****** ** ******* **** *********** ***** be **** **** ** ********** *** ** *** ****** *** to ** **** **** ***********. *** ********, ** **** *****'* emerging ********** *** ******* **** ** ****,** ******* ***** ** **% ** *** ******. ** ******* **** ** ***** ** ** **% ** the ****** ** *** *** ** **** ****. *** **** economic ******** ** ******* **** *********** **** ****.

*** ****** **** ** ***** **** ** *** **** *** traditional ******** ********* ** ************ *****. *** **** ********** ** companies ** *** ******** (**** ****) **** ***** **** **** a ****** ** **** ********** **** ** *** ** ***** they *** *****. ** *** ** ******* (***, **, ***, etc.) *** **** **** ** ***** ***** ************.

******* ** **** ******* ** *** ****** ********** **** *** users ***** *** *** **** *** ***** ************ ********* ** big ** ********* ******* ****. **** *** ****** ** * general ********. ***** ***** ********* *** * ******* ** ***** like ****, ** *** *** **** ******** ** *** ******** or ********* ** ******** *** ***** ** *** **** ********. 

****** ** ***** ************ *** ****** ***** ** ******** ******* the ****** ** ***** ********** **** ***** ************ ** *******. And ** *** ****** *** *** ******* *** ***** ** video ************ **** ****** ** ********** **** ********, ****** ** hard ****** ** ******** ** *********, *********** ***** ************ ********* already ** **** ****** **** - ******* ****** *********** ********* for ********* ** *********.

*******, ** * ******** ******, ** ********* **** **** ******* about *** ****** ** ******** ******** ***** ******. * *** amused * *** ***** *** **** * ******* ** *****'* webinar ********* ******** ***** *** * ***** ************ ******* **** years ** *** ********. **** ** ****** ** ******** ********. It ***** *********** *** ******* **** *** ****** *** ******** a *** **** ********** *** ****** ***** *******.

Cisco's ******* *******

****** ************ *****'* ******* *******. **'* ** ********** *** ****** ******* architecture **** *** *** ********** * *** ******* ****** ***** bought **. *** ******* ******** **** **** *** '*** *** they ****** **** *******?" *** **** *****'* ******** ** ***** surveillance ** ***********, **** *** **** **** * **** ******* that's *** **********.

****, ** ******, ***** **** **** ************* ********* ** **** would **** ****** *******, ********* ** **** ***** ******** - companies **** *** ********* ********* *** *** **** ****** ** professional ***** ************ *****.

How *****'* ***** ************ ******** ** ********

**** *** **** *** ******, *** ******** ****** ***** ***** surveillance *** ******* **** ***** ********* ** ******** **** ******** *** ******** *** ****** (*****). ** ***** ****, *** **** ******** ** * *********************** ******* ********* ** *****. ****, ***** ***** ***** **** *** ******** *******.

*** **** ** ***** ** ** ******** ******** ********** *** large-scale, ******* ******** ***** **** **** ** ******* *** ********** respond ** ******* ** ***** * ******* ** ********** *******. To ** ****, ***** **** ********* *** *** ** *** own ***** ************, ****** *******, ************** ****** (*****), ** ********* *** ********** ********* **** **** ***** ***** offerings.

*** ***** *********** **** ** **** **** * ******* **** Cisco's ******* *** ********* ************** *** **** *** **** * complicated *******. ******* ***** *** ** **** ** ***** ******** products **********, ** *** ****** ******* **************** *** ************.

* ***** ***** ** ***** ** ** ****** ** **** market *******. ** ***** **** ** ***** ******* ********* *** their ******* ** *********. ****, ********* ** **** ******* **** the ***** *** *********** ** ***** *** ******. *** **** strange ***** ** *** *** ** *** **** '**** ********' which ** ********* *********. ** **** ****, *** *** ***** of ****** ***** ***** ************ ** *** ******* **'* *** best ****** ** *** ****** *** ******* ***** *** ********* the ******** *********** ******* ***** ***** ************ *** ***** ****** control, ***** ************* *******, ***** ********** ********, ***.

Where ** ****** ***** ** ****** ***** ************

*** ************ **** **** ***** *** *****-***** ******** ****** **** be **** ********* ** **** ********. **** **** *** ********* municipalities, ********, ******** *** ************. *** **** ***** ** *****, retailers, *********, **** ************ *** ***. **** ******** ****** ***** at *** *** *% ** **% ** *** ******. ** you *** ** *** **** ** * ********** ** **** space, ***** ** ******* ***** ********** *** ********.

*****'* ****** ** ***** ************ **** ** ** * ***** player - **** * ***********. ****** ***** **** ********** ********* ** ***** ************, ****** Cisco ** **** ** **** ********.

** **** ** ***** ******* **** **** ********, * ***** it **** ** ********** *** ***** *** ******* *** *** video ************ ********. ** *** **** * *****, ** **** tried ** ****** *** ***** ***** ** *** ******, ***** has **** ********** (** * ******** ***) *** *** ******** (themselves ********). ** ******** ** *** ***** ********, **** ** likely ** ** * *********** ***********.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Why 3VR Failed on Feb 16, 2018
3VR destroyed transformed ~$65 million in VC funding into a $6.9 million exit. The reason they failed is simple. They bet on analytics. They...
16:9 vs 4:3 Video Aspect Ratio Statistics on Feb 16, 2018
What aspect ratio do security integrators prefer? The 'standard' 4:3 or the 'wide' 16:9 one? 100+ integrators told us what they preferred, with...
Top Problems For Integrator Project Management on Feb 13, 2018
Security projects routinely encounter issues that jeopardize deadlines, create confusion, and shrink profits. Unfortunately, there are common...
ADT / ASG 'Merger' on Feb 12, 2018
ADT, the $4 billion annual revenue security giant, recently publicly traded again, has merged with security integrator Aronson Security...
Favorite NVR / VMS Manufacturers 2018 on Feb 12, 2018
There is a new integrator favorite VMS. In 2016, 2 VMSes were effectively tied for top choice. One of those VMSes favorability was stable while...
Convergint Damage Control on Feb 07, 2018
Convergint needs you to understand. When Convergint acquires companies, as they continuously do, it is an acquisition, e.g.: But when...
Favorite Software For Remotely Supporting Video Surveillance Systems on Feb 07, 2018
Being able to remotely support video surveillance systems is important both to reduce costs (eliminating truck rolls) and for...
Convergint Acquired By Ares Management on Feb 05, 2018
Convergint literally has been acquiring integrators left and right, with more than a dozen in the past 2 years. Now, it is Convergint's turn to...
Smartvue VSaaS / Cloud Video Profile on Feb 01, 2018
Smartvue, a US company, has raised over $20 million to develop 'The IoT Video Network' but what does that mean and what does Smartvue offer...
Project Management Software Used on Jan 30, 2018
What do integrators use to manage their projects? Nothing? Spreadsheet? MS Project? Online software? This continues IPVM's series on project...

Most Recent Industry Reports

Why 3VR Failed on Feb 16, 2018
3VR destroyed transformed ~$65 million in VC funding into a $6.9 million exit. The reason they failed is simple. They bet on analytics. They...
"Fear Mongering": Hikvision USA Cybersecurity Director Dismisses Chinese Government Ownership Concerns on Feb 16, 2018
The facts are: The Chinese government created Hikvision and is Hikvision's controlling shareholder. Hikvision's Chairman, a Communist Party...
16:9 vs 4:3 Video Aspect Ratio Statistics on Feb 16, 2018
What aspect ratio do security integrators prefer? The 'standard' 4:3 or the 'wide' 16:9 one? 100+ integrators told us what they preferred, with...
Mercury Releases New Series 3 Redboard Access Panels on Feb 15, 2018
Mercury Security has their first major product release post-HID buyout, and things literally look different. The Series 3 SIO boards now are red...
Last Chance February 2018 Camera Course on Feb 15, 2018
This is the last chance to get into the Winter camera course, starts next Tuesday. Register now. IPVM provides the best education, live online...
Hikvision DeepInMind Tested Terribly on Feb 15, 2018
While Hikvision is heavily marketing deep learning and 'AI' as their next big thing, new IPVM test results of their DeepInMind NVR shows their deep...
Genetec CEO: You Cannot Buy Trust on Feb 14, 2018
Genetec's CEO, Pierre Racz, delivered a direct message at their channel partner conference: Racz has become a focal point in the industry debate...
Assa's Lowest Power Draw Maglock: Securitron M680E Examined on Feb 14, 2018
Securitron produces some of the most extreme maglocks on the market, including massively strong maglocks and even ones with integrated CCTV cams...
Hanwha Wisenet X 5MP Camera Tested (XNV-8080R) on Feb 13, 2018
Wisenet X is Hanwha's high-end camera line. We tested their Wisenet X 1080p camera last year. Now Hanwha is offering 5MP cameras listing super low...
Top Problems For Integrator Project Management on Feb 13, 2018
Security projects routinely encounter issues that jeopardize deadlines, create confusion, and shrink profits. Unfortunately, there are common...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact