Cisco Targets Customers Who Will Buy Anything From Them

Author: John Honovich, Published on Oct 09, 2009

2009 Classic: Kudos to Cisco for finally coming out and being honest about their video surveillance strategy. It's basically about extracting as much money from loyal customers as possible. They say as much,

"Once we've gotten to that point [a customer buying Cisco routers, switches, security and VoIP], we know they'll buy anything with 'Cisco' on the box."

Simply amazing. Of course, in the next sentence, they humbly refer to their video surveillance system as "great". However, the quality of their system is routinely criticized by various industry experts [see our discussion on Cisco's failure, Cisco's struggles and why one editor calls Cisco the Lindsay Lohan of our industry].

Customer Targeting

Cisco expands on their ideal customer for video surveillance:

"[Our] ideal customer is basically someone who has deployed a Cisco routing and switching infrastructure, they've already deployed a Cisco voice system, they've already got Cisco network security, ... and basically the physical security stuff is just another application they are able to overlay on that."

This makes perfect sense for Cisco just as it does for any mega incumbent to up-sell existing customers.

At best, though, it's not innovative. It's mostly about flexing your sales and marketing strength.

At worst, this takes advantage of existing relationships to push inferior product on unknowing customers.

Greater Clarity

It's surprising that a company as sophisticated in PR as Cisco would say this publicly. Lots of companies take this approach but they almost never state it in interviews. Good job by SecuritySquared and it's nice that Cisco was honest.

2 reports cite this report:

Confirmed: Cisco's Lost Their 'Mojo' on May 10, 2011
For years, we've been critical of Cisco's video surveillance efforts and the whole Cisco 'mystique'. In 2008, we projected that "Cisco will be a...
Surveillance Manufacturer Trends 2010 on Oct 24, 2010
Trends and strategies in the video surveillance market are shifting. In this report, we examine the top trends and the most interesting moves by...

Related Reports on Criticism

Hikvision: IPVM Is "Destined To Fail" on Jun 14, 2017
Hikvision has accused IPVM of 'cyberbullying' them, declaring IPVM 'destined to fail.' This is the 3rd anti-IPVM Hikvision post in 2 weeks,...
Morten Tor Nielsen Defends Hikvision on Jun 12, 2017
Morten Tor Nielsen, veteran software developer for Prescienta working for OnSSI, has posted "In Defence of Hikvision". As Nielsen explains...
Hikvision Marketer Caught Spamming, Fails at Coverup, Fired on May 23, 2017
A Hikvision marketing employee was caught by IPCamTalk trying to surreptitiously disparage IPVM and IPCamTalk. This is an outgrowth of Hikvision's...
Hikvision EZVIZ Amazon Scam Revealed on Apr 26, 2017
Hikvision is violating US Federal Trade Commission guidelines and Amazon rules with a "Honest" Review Program scheme that provides gift cards to...
Beware The "Hit List" Ranking on Apr 21, 2017
The hit list. Kirschenbaum's recent newsletter complained about a 'hit list', bemoaning how a company took aim at ADT. Alas, that's the Google...
A New Low For Knightscope - Just $3! on Apr 13, 2017
Take a look: Did you think, even for a fraction of a second, "$3 per share, could be a good deal"? If so, you should not invest in anything....
The Sleaziest Booth Of ISC West - Rapid Response on Apr 10, 2017
The use of 'booth babes' is way down overall, but one company, Rapid Response, continues to treat ISC West like it is an HBO brothel documentary...
How HiSilicon Wasted $200,000 At ISC West on Apr 03, 2017
Huawei owned HiSilicon is a hidden key component of many of the cheapest cameras on the market. For the second year in a row, HiSilicon has wasted...
Hikvision Attacks IPVM on Mar 20, 2017
Hikvision has attacked IPVM repeatedly over the last month, both in the international press and in its dealer communications. Attacks Listed On...
Beware Scam Market 'Research' on Mar 15, 2017
The 'data' and 'research' that headlines many articles is a scam, perpetuated by a variety of Indian firms that have exploited the carelessness and...

Most Recent Industry Reports

Importance of Sales To Integrators - Statistics on Jun 23, 2017
One of the top trends in the industry over the past few years has been the rise of across-the-board sales (e.g.: Hikvision Sales, Dahua Sale,...
Deep Learning Surveillance Startups Deep Problem on Jun 23, 2017
The undeniably good news for the video surveillance market is that we are seeing the rise of more startups than in many years. The cause of this...
Avigilon Announces RADAR-Based Presence Detector on Jun 22, 2017
RADAR is gaining momentum within physical security. Two months after Axis announced a network radar detector, Avigilon has announced a RADAR-Based...
Covert Cloud Camera Service Launching (KJB) on Jun 22, 2017
Cloud IP cameras, for consumers, has become increasingly commonplace. However, covert cameras, lag there, with few options. Now, North America's...
Manufacturers Shipping Unlicensed H.265 Products on Jun 22, 2017
While H.265 support in video surveillance is growing, IPVM's research shows that most surveillance manufacturers are shipping H.265 products with...
Uniview Low-Cost Bullet PTZ Tested on Jun 21, 2017
Uniview is offering a HD zoom bullet camera, the IPC742SR9-PZ30-32G, with an integrated pan / tilt positioner, for the price of a low-cost...
QSR Video Surveillance Best Practices on Jun 21, 2017
Fast food restaurants or QSRs (quick service restaurants), are frequent victims of crime and fraud. Because they are open late, deal with cash, and...
45 Drives 'Lowest Cost' Enterprise Storage Company Profile on Jun 21, 2017
45 Drives claims the "lowest cost per Hard Drive Slot in the industry." But who or what is '45 Drives'? What started as a product design to...
No Hack, Still Liable, Court Finds ADT on Jun 20, 2017
Recently, ADT has been in the news for a $16 million settlement for a cyber security vulnerability class action suit. One of the most important...
Resolver / PPM 2000 Incident Management Platform Profile on Jun 20, 2017
You might have seen the company whose employees wear hockey jerseys at trade shows and wondered "what do they do?" PPM 2000 has been active in...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact