Cisco Targets Customers Who Will Buy Anything From Them

Author: John Honovich, Published on Oct 09, 2009

2009 Classic: Kudos to Cisco for finally coming out and being honest about their video surveillance strategy. It's basically about extracting as much money from loyal customers as possible. They say as much,

"Once we've gotten to that point [a customer buying Cisco routers, switches, security and VoIP], we know they'll buy anything with 'Cisco' on the box."

Simply amazing. Of course, in the next sentence, they humbly refer to their video surveillance system as "great". However, the quality of their system is routinely criticized by various industry experts [see our discussion on Cisco's failure, Cisco's struggles and why one editor calls Cisco the Lindsay Lohan of our industry].

Customer Targeting

Cisco expands on their ideal customer for video surveillance:

"[Our] ideal customer is basically someone who has deployed a Cisco routing and switching infrastructure, they've already deployed a Cisco voice system, they've already got Cisco network security, ... and basically the physical security stuff is just another application they are able to overlay on that."

This makes perfect sense for Cisco just as it does for any mega incumbent to up-sell existing customers.

At best, though, it's not innovative. It's mostly about flexing your sales and marketing strength.

At worst, this takes advantage of existing relationships to push inferior product on unknowing customers.

Greater Clarity

It's surprising that a company as sophisticated in PR as Cisco would say this publicly. Lots of companies take this approach but they almost never state it in interviews. Good job by SecuritySquared and it's nice that Cisco was honest.

2 reports cite this report:

Confirmed: Cisco's Lost Their 'Mojo' on May 10, 2011
For years, we've been critical of Cisco's video surveillance efforts and the whole Cisco 'mystique'. In 2008, we projected that "Cisco will be a...
Surveillance Manufacturer Trends 2010 on Oct 24, 2010
Trends and strategies in the video surveillance market are shifting. In this report, we examine the top trends and the most interesting moves by...

Related Reports on Criticism

Dahua ‘Duplicitous’ Says Botnet Victim on Oct 11, 2016
The victim of the record-breaking botnet, Brian Krebs, is calling Dahua duplicitous in its statements about the Mirai botnet. He says Dahua should...
Axis Secretly Paid Anixter Sales People To Push Axis NVRs on Sep 26, 2016
Internal Axis communication shows how Axis paid Anixter and Tri-Ed sales people with secret bonuses to push Axis NVRs. In this report, we examine...
US Embassy Requires Hikvision Cameras on Aug 29, 2016
The US Embassy in Kabul Afghanistan has required only Hikvision cameras in a new US federal government bid. However: Hikvision was founded...
Dahua Distributor Angered "Always Give Good News About Hikvision" on Aug 11, 2016
A Dahua distributor is angry that "IPVM always give good news about HIKvision while destroys Dahua." I can understand the frustration, not of...
Dahua Fakes Being American on Aug 10, 2016
Robbed from the Hikvision playbook, now Dahua takes it turn. Dahua, China's second largest manufacturer, is ramping up its marketing. Dahua...
Avigilon "Probably Going To Zero Within The Next Two Years" Charges Analyst on May 18, 2016
The analyst who blasted Avigilon 2 weeks ago as being a Cash Strapped, Commodity Company is not backing down one bit. Indeed, the original target...
Hikvision Rejects Responsibility for Hacked Hikvision Cameras on May 10, 2016
After a massive number of Hikvision cameras were hacked, Hikvision has added new, and questionable legal language, declaring that Hikvision will...
ADT's Terrible "Business Video Special" on May 06, 2016
ADT is special. Pricing for HD video has gone down sharply, but not for ADT whose "less than $2 a day offer" is quite...
Drako Launches Fake Charity Sales Promotion on Mar 31, 2016
There is nothing quite like a really rich guy using charity to sell surveillance systems. The children may be the future, but for Eagle Eye...
Hikvision (Stops) Lying About Ezviz Security on Mar 18, 2016
Hikvision promoted the security of their directly sold Ezviz consumer line to Americans in a March 9, 2016 release. False It featured this false...

Most Recent Industry Reports

Pelco Favorability Results on Dec 02, 2016
This is the first in a series of studies of manufacturer favorability. 100+ integrators rated and explained their views of each manufacturer. We...
Hikvision CEO Declares 'We Do Not Cut Rates" on Dec 02, 2016
Hikvision has led another press trip to China, and this time Hikvision's CEO is sharing insights into their competitive strategy, including...
Network Security Audit App (March Networks) Examined on Dec 01, 2016
Verifying one's video surveillance devices are locked down against common cybersecurity vulnerabilities is increasing important, as hacks using...
FLIR Acquires Drone Manufacturer For $134M on Dec 01, 2016
FLIR has acquired Prox Dynamics, a Norwegian maker of small military-grade drones, for $134M.  FLIR president Andy Teich provided additional...
Down to $50 IP Cameras From Honeywell on Dec 01, 2016
$100 IP cameras are literally old news. And you do not need to buy from spam email vendors anymore to get $50 ones. [premium_content] You can...
Distributor Offers Local Job Site Delivery on Nov 30, 2016
Local distribution branches are a big differentiator for many integrators, as they facilitate quickly picking up supplies locally without having to...
Dump Axis and Hikvision, Arecont Will Pay You on Nov 30, 2016
Do you want to get rid of your Avigilon, Axis, Bosch, Hanwha Samsung, Hikvision, Pelco or Sony cameras? Now, Arecont will pay you to dump them for...
CODEC Guide 2016 on Nov 30, 2016
CODECs are core to surveillance, with names like H.264, H.265, and MJPEG commonly cited. How do they work? Why should you use them? What issues may...
Free Online NFPA, IBC, and ADA Codes and Standards on Nov 29, 2016
Finding applicable codes for security work can be a costly task, with printed books and pdf downloads costing hundreds or thousands. However, a...
Selecting Wood Drill Bits For Installers on Nov 29, 2016
Running cables through studs is common for roughing in residential and some older commercial installs. To do this, you will need to drill holes in...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact