Cisco Targets Customers Who Will Buy Anything From Them

By: John Honovich, Published on Oct 09, 2009

2009 Classic: Kudos to Cisco for finally coming out and being honest about their video surveillance strategy. It's basically about extracting as much money from loyal customers as possible. They say as much,

"Once we've gotten to that point [a customer buying Cisco routers, switches, security and VoIP], we know they'll buy anything with 'Cisco' on the box."

Simply amazing. Of course, in the next sentence, they humbly refer to their video surveillance system as "great". However, the quality of their system is routinely criticized by various industry experts [see our discussion on Cisco's failure, Cisco's struggles and why one editor calls Cisco the Lindsay Lohan of our industry].

Customer Targeting

Cisco expands on their ideal customer for video surveillance:

"[Our] ideal customer is basically someone who has deployed a Cisco routing and switching infrastructure, they've already deployed a Cisco voice system, they've already got Cisco network security, ... and basically the physical security stuff is just another application they are able to overlay on that."

This makes perfect sense for Cisco just as it does for any mega incumbent to up-sell existing customers.

At best, though, it's not innovative. It's mostly about flexing your sales and marketing strength.

At worst, this takes advantage of existing relationships to push inferior product on unknowing customers.

Greater Clarity

3 reports cite this report:

Cisco Settles False Claims Act Suit For Video Surveillance Vulnerabilities on Aug 01, 2019
Cisco entered the video surveillance market in 2007 and suffered for many years through a variety of its own errors and arrogance. The conclusion...
Confirmed: Cisco's Lost Their 'Mojo' on May 10, 2011
For years, we've been critical of Cisco's video surveillance efforts and the whole Cisco 'mystique'. In 2008, we projected that "Cisco will be a...
Surveillance Manufacturer Trends 2010 on Oct 24, 2010
Trends and strategies in the video surveillance market are shifting. In this report, we examine the top trends and the most interesting moves by...

Related Reports

2020 Camera Book Released on Jan 10, 2020
This is the best, most comprehensive security camera training in the world, based on our unprecedented testing. Now, all IPVM PRO Members can get...
Avigilon Launches 'Renewed Products Program' on Mar 19, 2019
There are lots of 'pre-owned' cars but pre-owned IP cameras? While such programs are common in other industries, in video surveillance, they are...
Verkada Salesman: IPVM "Stuck In A The Stone Age" on Apr 25, 2019
Verkada is 'tackling dinosaurs' and battling those, like IPVM, who are 'stuck in a the stone age'. Verkada's recent sales recruiting promotion...
The Embarrassing Story of ISC West's Best New IP Camera on Apr 24, 2019
A sad but simple situation: Only 2 companies paid SIA the thousands of dollars required to compete for the best new 'cameras IP' The judges...
Manufacturer Favorability Guide 2019 on Jun 12, 2019
The 259 page PDF guide may be downloaded inside by all IPVM members. It includes our manufacturer favorability rankings and individual...
Closed Cloud Cameras Trashed on May 13, 2019
When you buy a camera, do you own it? Not anymore. In the world of closed cloud cameras, you may think you are buying a camera but all you are...
Verkada Attacks ONVIF on Jun 27, 2019
Verkada has now gone after ONVIF, expanding its attacks against the 'dinosaurs' of the 'ancient' video surveillance industry. In a recent...
Fujifilm Expanding Into Video Surveillance on Jul 26, 2019
While Sony continues to fade out of the video surveillance market and Canon continues to make huge investments into acquiring video surveillance...
Online Video Surveillance Sales Comparison - Amazon, B&H, CDW, LTS, Super Circuits, More on Jul 31, 2019
IPVM has uncovered the key trends and top options being offered across commonly used surveillance sellers. How has the market shifted since we...
3 Weeks Later, Honeywell Still Cannot Say Whether They Are Vulnerable To Dahua Wiretapping [Now Admits] on Aug 27, 2019
The Dahua wiretapping vulnerability and Dahua's decision to delay disclosing it until IPVM inquired underscored problems with cybersecurity and...

Most Recent Industry Reports

Intersec 2020 Final Show Report on Jan 21, 2020
IPVM spent all 3 days at the Intersec 2020 show interviewing various companies and finding key trends. We cover: Middle East Enterprise...
Vehicle & Long Range Access Reader Tutorial on Jan 21, 2020
One of the classic challenges for access control are parking lots and garages, where the user's credential is far from the reader. With modern...
Clearview AI Alarm - NY Times Report Says "Might End Privacy" on Jan 20, 2020
Over the weekend, the NY Times released a report titled "The Secretive Company That Might End Privacy as We Know It" about a company named...
Favorite Camera Manufacturers 2020 on Jan 20, 2020
The past 2 years of US bans and sanctions have shaken the video surveillance industry but what impact would this have on integrators' favorite...
"Severely Impacted" Mercury Security 2020 Leap Year Firmware Issue on Jan 17, 2020
One of the largest access controller manufacturers has a big problem: February 29th. Mercury Security, owned by HID, is alerting partners of the...
Apple Acquires XNOR.ai, Loss For The Industry on Jan 16, 2020
Apple has acquired XNOR.ai for $200 million, reports GeekWire. This is a loss for the video surveillance industry. XNOR.ai stunned the industry...
Installation Course January 2020 - Last Chance on Jan 16, 2020
Thursday, January 16th is your last chance to register for the Winter 2020 Video Surveillance Installation Course. This is a unique installation...
Halo Smart Vape Detector Tested on Jan 16, 2020
The Halo Smart Sensor claims to detect vaping, including popular brand Juul and even THC vapes. But how well does it work in real world...
PRC Government Entity Now Controlling Shareholder of Infinova / March Networks on Jan 16, 2020
A PRC government entity is now the controlling shareholder of US security manufacturer Infinova as well as its wholly-owned subsidiary March...
Network Cabling for Video Surveillance on Jan 15, 2020
In this guide, we explain the fundamentals of network cabling for video surveillance networks, how they should be installed, and the differences in...