Cisco Surveillance Strategy Shift

Author: John Honovich, Published on Sep 19, 2011

Where is Cisco going in the physical security market? In this note, we provide answers both to their overall strategy and to their specific announcements at the ASIS 2011 show.

Cisco held a major presentation this morning. Here is a slide from the presentation overviewing the general strategic shift:

The Cisco announcement we believe has the greatest potential impact on the surveillance marketing is Cisco's opening of their MediaNet platform to 3rd party surveillance manufacturers (like camera and VMS suppliers).

For background on Cisco's physical security products, make sure to read:

Inside our Pro section, we share our findings from a revealing interview with Cisco and our analysis of their overall surveillance strategy.

***** ** ***** ***** ** *** ******** ******** ******? ** this ****, ** ******* ******* **** ** ***** ******* ******** and ** ***** ******** ************* ** *** **** **** ****.

***** **** * ***** ************ **** *******. **** ** * ***** from *** ************ *********** *** ******* ********* *****:

*** ***** ************ ** ******* *** *** ******** ********* ****** on *** ************ ********* ** *****'* ******* ** ***** ******** platform ** *** ***** ************ ************* (**** ****** *** *** suppliers).

*** ********** ** *****'* ******** ******** ********, **** **** ** read:

****** *** *** *******, ** ***** *** ******** **** * revealing ********* **** ***** *** *** ******** ** ***** ******* surveillance ********.

[***************]

***'* ***** **** * ***** ** *** **** ********* ****** in *** ********* **** *****:

  • *** **** ****** *** *** ******** ******** ******** **** ** generating ***** *** ******* ************** ********. ******** ********, ** ******, would *** ** * **** ********. *******, ***** ************'* ******* to ***** ********** ****** *** ******* ***** ** **** ** very ********.
  • *** ***** $* ** ************ *****, ***** ********* ~$* ** total ******* ************** ***** (********, *******, *********, ***.). ** *****, the **** ***** ** *** *********** ** **** ******** *** video, *** *** ***** ****** ******.
  • ***** *** ******* **** *** **** ************* ****** ******** ******** are ** **** ***** ***** ******** (*.*., **** ** ******** of ********* ** *******). ****** **** ************ *********** (****** ** hundreds ** *******) *** *** **** ********** ** *****.
  • ******* **** ******* ****** ***** ** *** **** **** *** further ********** *** **** ** ***** ** **** ***** ***** opportunities ***** *****'* ***** **** *** ******** *** ******* *******.
  • ***** *** ***** **** ** **** ***** ***** ************ ********, the ******** ******** ***** ** ** **** ** *** ******* to ******* ******* ******* (*******, ********, ******** ***) *** **** on ******** ******** ************ ******* **** (*** ************, ****** **** factor, *** **************, ***.)

**** ** * ************* ********* ******** ** *** ************ ******** than ****** **** ****** **** (****** ********* ** ** ***** provider). **** *** *** *** ****** ** *** ****:

  • ***** ** *** ************ *** *********** ** * ***** *** deep ******* *********. **** **** **** * *** ** ******* and * *** **** *** ******** ***********. ***** **** ************ release ************, ** **** *** **** ***** ** *** **** of *********, ****, *******, ****, ***., ***. ******* ** ****, it ** **** ******** **** **** *** ** ****** ** the *** ****** ** *** ***** ************ ***** ** **** 'regular' ******** *********** ***** **************** ** *** ***** ******* **** are ***.
  • **** ***** ***** ****** *** ****** ***** *** ****** ******** importance ************ ******** **** ***** ********* ***** **********. ***** ***** acknowledged ********** **** ******* ************ ******** *************, ** ****** ***** to ** **** *** ***** *** ********** ******* ***** ******* sales. ** **** **** **** ** ****** ** *** ******* of *** *** **** ***** ***** ******* ** ***** ********** capabilities *** *** ******** ******** *******.
  • ** *** ***** ****, *** **** ***** ***** ********, ******* over * ********** ****** ** * ***** ****, ********** ** the ******* ** ** ****** * ******* ** ************. **** aspect ** ***** ** *** *****'* ******** *********** *********. ** is ********* ********* *** **** ** **** **** ************** ** ***** ** **** ***** ******** ****** ****** ********* and *********** ****. ***********, ***** *****'* ****** ******** ** **** large ***** ********, **** ** ** ********* **** ********* *******.

*** *****, *********** ********** *** ******* ***** *** ************ ******** about **** ***** ***** ******** ** ** ** ** *** surveillance ********. ** *** ***** ******, ***** **** ** ************. Cisco ** *** ***** ** ****** * **** ****** ************ products ******** (***** ** * ******* ****** ** ********). ** is *** ****** **** ***** ***** **** **** ** ***** a '*******' ************ ******** *********, **** *** **** *** ********* to ** **. *** *********** / ****** *** ***** ** for **** ***** **** ********. ***** **** *** **** *** in ******, **** *** ***** ** ***** *******, ********** ** they ***** ********** ******* *****.

******* ******** *** ***** *******

** *****'* * *** ******** ******** *************, *** *** ** think *** *** **** ********* ********** ****** ** ******* ** MediaNet ** ***** ***** *******. ******** **** ** ****** *** complexity *** **** ** ********* ******** ***** *****, *** ** the **** ****** ********** ** ***** ***** ** ***** ************ deployments. ***** ***, ******** *** **** ********* **** *****'* **** limited ****** ** ** ******* *** ***** *** *** ****** (see *** ****** ** ***** ********). ***, ***** ***** ** allow ***** ** ****** ************* *** *** ********* ** ********* with ********.

** **** ** *** ************, ***** ********* *******, * ******* they ******** **, ** ******* ******* *** *******. ** ** possible **** ********* **** **** ** ******* ***** **** ** the ****** *** ** ***** ********* ******* ******* **** ********* today.

****'* ** ** *** *****?

*****'* ******* ****** ** ******* ******* ************** (*******, ********, ***.). MediaNet ** * *********** ********* *** *** ******** *** **** available ** ***** ********** *******. ** *** ****** **** ***** find ***** ** ********, *** ******* ********** ** ******* **** Cisco ********** ********.

***** ********* *** **** ******* ** * ************ ********** **** the ***** ** ********** ******** **** **** ******* ** ** they *** ****** ******* *****, **** ******* ****** ****, ** is ***** **********.

****'* ** ** *** ***** ************ *************?

*** *** ********* ********* ******* ***:

  • ********* ***** **** ***** *** ******* ** ***** ******* **** are *** ********* ******* ******** ********.
  • ********** ******** ** **** ** ****** *** **** ***** ** deploy ***** ******* ** ** ******* ****** * *******.

********* ******

** *** ***** ***** ********* ** *** ****** ** **** approach:

  • ************: *** '****' **** ***** ***** **? **** ***** ** support **** **** *******? *** **** **** ** ** *** 3rd ******* ** *********? 
  • ********: *** ********* **** ***** ************* ** ** ********* ********? Cisco ** ********* ** **** ***** *** *** *** ** cameras. ***** ************* *** ** ********* ** *** ** '****' interface **** ***** **** * *****'* ********.
  • *****: *** ******** **** ******** ***** ** **? *** **** can ** ****** ************** ***** ** *********** ** ******* ***** problems?

***** *****'* ***** **** ** *** ************ ****** **** *** last * *****, ***** ** ***** ** ** ***** ********, we ********** **** ** *** *** **** ****** ******** **** initiative *****. * ***** ***, *** *** **** *** ******** / ***** ************** **** *** *** *** **** ** * ********* ******. Will **** ** *** *********?

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