Cisco Surveillance Strategy Shift

Author: John Honovich, Published on Sep 19, 2011

Where is Cisco going in the physical security market? In this note, we provide answers both to their overall strategy and to their specific announcements at the ASIS 2011 show.

Cisco held a major presentation this morning. Here is a slide from the presentation overviewing the general strategic shift:

The Cisco announcement we believe has the greatest potential impact on the surveillance marketing is Cisco's opening of their MediaNet platform to 3rd party surveillance manufacturers (like camera and VMS suppliers).

For background on Cisco's physical security products, make sure to read:

Inside our Pro section, we share our findings from a revealing interview with Cisco and our analysis of their overall surveillance strategy.

***** ** ***** ***** ** *** ******** ******** ******? ** this ****, ** ******* ******* **** ** ***** ******* ******** and ** ***** ******** ************* ** *** **** **** ****.

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*** ********** ** *****'* ******** ******** ********, **** **** ** read:

****** *** *** *******, ** ***** *** ******** **** * revealing ********* **** ***** *** *** ******** ** ***** ******* surveillance ********.

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  • ******* **** ******* ****** ***** ** *** **** **** *** further ********** *** **** ** ***** ** **** ***** ***** opportunities ***** *****'* ***** **** *** ******** *** ******* *******.
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**** ** * ************* ********* ******** ** *** ************ ******** than ****** **** ****** **** (****** ********* ** ** ***** provider). **** *** *** *** ****** ** *** ****:

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  • **** ***** ***** ****** *** ****** ***** *** ****** ******** importance ************ ******** **** ***** ********* ***** **********. ***** ***** acknowledged ********** **** ******* ************ ******** *************, ** ****** ***** to ** **** *** ***** *** ********** ******* ***** ******* sales. ** **** **** **** ** ****** ** *** ******* of *** *** **** ***** ***** ******* ** ***** ********** capabilities *** *** ******** ******** *******.
  • ** *** ***** ****, *** **** ***** ***** ********, ******* over * ********** ****** ** * ***** ****, ********** ** the ******* ** ** ****** * ******* ** ************. **** aspect ** ***** ** *** *****'* ******** *********** *********. ** is ********* ********* *** **** ** **** **** ************** ** ***** ** **** ***** ******** ****** ****** ********* and *********** ****. ***********, ***** *****'* ****** ******** ** **** large ***** ********, **** ** ** ********* **** ********* *******.

*** *****, *********** ********** *** ******* ***** *** ************ ******** about **** ***** ***** ******** ** ** ** ** *** surveillance ********. ** *** ***** ******, ***** **** ** ************. Cisco ** *** ***** ** ****** * **** ****** ************ products ******** (***** ** * ******* ****** ** ********). ** is *** ****** **** ***** ***** **** **** ** ***** a '*******' ************ ******** *********, **** *** **** *** ********* to ** **. *** *********** / ****** *** ***** ** for **** ***** **** ********. ***** **** *** **** *** in ******, **** *** ***** ** ***** *******, ********** ** they ***** ********** ******* *****.

******* ******** *** ***** *******

** *****'* * *** ******** ******** *************, *** *** ** think *** *** **** ********* ********** ****** ** ******* ** MediaNet ** ***** ***** *******. ******** **** ** ****** *** complexity *** **** ** ********* ******** ***** *****, *** ** the **** ****** ********** ** ***** ***** ** ***** ************ deployments. ***** ***, ******** *** **** ********* **** *****'* **** limited ****** ** ** ******* *** ***** *** *** ****** (see *** ****** ** ***** ********). ***, ***** ***** ** allow ***** ** ****** ************* *** *** ********* ** ********* with ********.

** **** ** *** ************, ***** ********* *******, * ******* they ******** **, ** ******* ******* *** *******. ** ** possible **** ********* **** **** ** ******* ***** **** ** the ****** *** ** ***** ********* ******* ******* **** ********* today.

****'* ** ** *** *****?

*****'* ******* ****** ** ******* ******* ************** (*******, ********, ***.). MediaNet ** * *********** ********* *** *** ******** *** **** available ** ***** ********** *******. ** *** ****** **** ***** find ***** ** ********, *** ******* ********** ** ******* **** Cisco ********** ********.

***** ********* *** **** ******* ** * ************ ********** **** the ***** ** ********** ******** **** **** ******* ** ** they *** ****** ******* *****, **** ******* ****** ****, ** is ***** **********.

****'* ** ** *** ***** ************ *************?

*** *** ********* ********* ******* ***:

  • ********* ***** **** ***** *** ******* ** ***** ******* **** are *** ********* ******* ******** ********.
  • ********** ******** ** **** ** ****** *** **** ***** ** deploy ***** ******* ** ** ******* ****** * *******.

********* ******

** *** ***** ***** ********* ** *** ****** ** **** approach:

  • ************: *** '****' **** ***** ***** **? **** ***** ** support **** **** *******? *** **** **** ** ** *** 3rd ******* ** *********? 
  • ********: *** ********* **** ***** ************* ** ** ********* ********? Cisco ** ********* ** **** ***** *** *** *** ** cameras. ***** ************* *** ** ********* ** *** ** '****' interface **** ***** **** * *****'* ********.
  • *****: *** ******** **** ******** ***** ** **? *** **** can ** ****** ************** ***** ** *********** ** ******* ***** problems?

***** *****'* ***** **** ** *** ************ ****** **** *** last * *****, ***** ** ***** ** ** ***** ********, we ********** **** ** *** *** **** ****** ******** **** initiative *****. * ***** ***, *** *** **** *** ******** / ***** ************** **** *** *** *** **** ** * ********* ******. Will **** ** *** *********?

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