Cisco Surveillance Strategy Shift

Author: John Honovich, Published on Sep 19, 2011

Where is Cisco going in the physical security market? In this note, we provide answers both to their overall strategy and to their specific announcements at the ASIS 2011 show.

Cisco held a major presentation this morning. Here is a slide from the presentation overviewing the general strategic shift:

The Cisco announcement we believe has the greatest potential impact on the surveillance marketing is Cisco's opening of their MediaNet platform to 3rd party surveillance manufacturers (like camera and VMS suppliers).

For background on Cisco's physical security products, make sure to read:

Inside our Pro section, we share our findings from a revealing interview with Cisco and our analysis of their overall surveillance strategy.

***** ** ***** ***** ** *** ******** ******** ******? ** this ****, ** ******* ******* **** ** ***** ******* ******** and ** ***** ******** ************* ** *** **** **** ****.

***** **** * ***** ************ **** *******. **** ** * ***** from *** ************ *********** *** ******* ********* *****:

*** ***** ************ ** ******* *** *** ******** ********* ****** on *** ************ ********* ** *****'* ******* ** ***** ******** platform ** *** ***** ************ ************* (**** ****** *** *** suppliers).

*** ********** ** *****'* ******** ******** ********, **** **** ** read:

****** *** *** *******, ** ***** *** ******** **** * revealing ********* **** ***** *** *** ******** ** ***** ******* surveillance ********.

[***************]

***'* ***** **** * ***** ** *** **** ********* ****** in *** ********* **** *****:

  • *** **** ****** *** *** ******** ******** ******** **** ** generating ***** *** ******* ************** ********. ******** ********, ** ******, would *** ** * **** ********. *******, ***** ************'* ******* to ***** ********** ****** *** ******* ***** ** **** ** very ********.
  • *** ***** $* ** ************ *****, ***** ********* ~$* ** total ******* ************** ***** (********, *******, *********, ***.). ** *****, the **** ***** ** *** *********** ** **** ******** *** video, *** *** ***** ****** ******.
  • ***** *** ******* **** *** **** ************* ****** ******** ******** are ** **** ***** ***** ******** (*.*., **** ** ******** of ********* ** *******). ****** **** ************ *********** (****** ** hundreds ** *******) *** *** **** ********** ** *****.
  • ******* **** ******* ****** ***** ** *** **** **** *** further ********** *** **** ** ***** ** **** ***** ***** opportunities ***** *****'* ***** **** *** ******** *** ******* *******.
  • ***** *** ***** **** ** **** ***** ***** ************ ********, the ******** ******** ***** ** ** **** ** *** ******* to ******* ******* ******* (*******, ********, ******** ***) *** **** on ******** ******** ************ ******* **** (*** ************, ****** **** factor, *** **************, ***.)

**** ** * ************* ********* ******** ** *** ************ ******** than ****** **** ****** **** (****** ********* ** ** ***** provider). **** *** *** *** ****** ** *** ****:

  • ***** ** *** ************ *** *********** ** * ***** *** deep ******* *********. **** **** **** * *** ** ******* and * *** **** *** ******** ***********. ***** **** ************ release ************, ** **** *** **** ***** ** *** **** of *********, ****, *******, ****, ***., ***. ******* ** ****, it ** **** ******** **** **** *** ** ****** ** the *** ****** ** *** ***** ************ ***** ** **** 'regular' ******** *********** ***** **************** ** *** ***** ******* **** are ***.
  • **** ***** ***** ****** *** ****** ***** *** ****** ******** importance ************ ******** **** ***** ********* ***** **********. ***** ***** acknowledged ********** **** ******* ************ ******** *************, ** ****** ***** to ** **** *** ***** *** ********** ******* ***** ******* sales. ** **** **** **** ** ****** ** *** ******* of *** *** **** ***** ***** ******* ** ***** ********** capabilities *** *** ******** ******** *******.
  • ** *** ***** ****, *** **** ***** ***** ********, ******* over * ********** ****** ** * ***** ****, ********** ** the ******* ** ** ****** * ******* ** ************. **** aspect ** ***** ** *** *****'* ******** *********** *********. ** is ********* ********* *** **** ** **** **** ************** ** ***** ** **** ***** ******** ****** ****** ********* and *********** ****. ***********, ***** *****'* ****** ******** ** **** large ***** ********, **** ** ** ********* **** ********* *******.

*** *****, *********** ********** *** ******* ***** *** ************ ******** about **** ***** ***** ******** ** ** ** ** *** surveillance ********. ** *** ***** ******, ***** **** ** ************. Cisco ** *** ***** ** ****** * **** ****** ************ products ******** (***** ** * ******* ****** ** ********). ** is *** ****** **** ***** ***** **** **** ** ***** a '*******' ************ ******** *********, **** *** **** *** ********* to ** **. *** *********** / ****** *** ***** ** for **** ***** **** ********. ***** **** *** **** *** in ******, **** *** ***** ** ***** *******, ********** ** they ***** ********** ******* *****.

******* ******** *** ***** *******

** *****'* * *** ******** ******** *************, *** *** ** think *** *** **** ********* ********** ****** ** ******* ** MediaNet ** ***** ***** *******. ******** **** ** ****** *** complexity *** **** ** ********* ******** ***** *****, *** ** the **** ****** ********** ** ***** ***** ** ***** ************ deployments. ***** ***, ******** *** **** ********* **** *****'* **** limited ****** ** ** ******* *** ***** *** *** ****** (see *** ****** ** ***** ********). ***, ***** ***** ** allow ***** ** ****** ************* *** *** ********* ** ********* with ********.

** **** ** *** ************, ***** ********* *******, * ******* they ******** **, ** ******* ******* *** *******. ** ** possible **** ********* **** **** ** ******* ***** **** ** the ****** *** ** ***** ********* ******* ******* **** ********* today.

****'* ** ** *** *****?

*****'* ******* ****** ** ******* ******* ************** (*******, ********, ***.). MediaNet ** * *********** ********* *** *** ******** *** **** available ** ***** ********** *******. ** *** ****** **** ***** find ***** ** ********, *** ******* ********** ** ******* **** Cisco ********** ********.

***** ********* *** **** ******* ** * ************ ********** **** the ***** ** ********** ******** **** **** ******* ** ** they *** ****** ******* *****, **** ******* ****** ****, ** is ***** **********.

****'* ** ** *** ***** ************ *************?

*** *** ********* ********* ******* ***:

  • ********* ***** **** ***** *** ******* ** ***** ******* **** are *** ********* ******* ******** ********.
  • ********** ******** ** **** ** ****** *** **** ***** ** deploy ***** ******* ** ** ******* ****** * *******.

********* ******

** *** ***** ***** ********* ** *** ****** ** **** approach:

  • ************: *** '****' **** ***** ***** **? **** ***** ** support **** **** *******? *** **** **** ** ** *** 3rd ******* ** *********? 
  • ********: *** ********* **** ***** ************* ** ** ********* ********? Cisco ** ********* ** **** ***** *** *** *** ** cameras. ***** ************* *** ** ********* ** *** ** '****' interface **** ***** **** * *****'* ********.
  • *****: *** ******** **** ******** ***** ** **? *** **** can ** ****** ************** ***** ** *********** ** ******* ***** problems?

***** *****'* ***** **** ** *** ************ ****** **** *** last * *****, ***** ** ***** ** ** ***** ********, we ********** **** ** *** *** **** ****** ******** **** initiative *****. * ***** ***, *** *** **** *** ******** / ***** ************** **** *** *** *** **** ** * ********* ******. Will **** ** *** *********?

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Security Integrator IT Expertise Statistics on Dec 07, 2017
20 years ago, putting physical security systems on IP networks was just emerging. Today, almost every system is networked in some way, IP cameras...
D-Link ONVIF Switch Tested on Dec 04, 2017
D-Link's surveillance switches claim to "enhance ease of use and streamline management" for network administrators, with simplified UIs and...
Top Recommended Home Video Surveillance Systems By Integrators on Dec 01, 2017
Friends regularly ask security integrators for their recommendations for video surveillance systems, trying to tap into the expertise of their...
Hikvision Door Station Tested on Nov 30, 2017
Hikvision has entered the video intercom market, aiming to bring the race to the bottom to a whole new audience. To see how it stacks up, we...
Hikvision Vulnerability Permits Wi-Fi Attack on Nov 28, 2017
Hikvision acknowledged a Wi-Fi cyber security vulnerability on November 27, 2017. No special passwords, text strings, or programming...
The Race To The Bottom Is Over on Nov 28, 2017
The race to the bottom in video surveillance is over. After 3 years of aggressive price cuts and heavy sales and marketing expenditures, the...
IndigoVision's CEO Out / Ex-Avigilon Exec In on Nov 27, 2017
After 6 years as CEO of IndigoVision Marcus Kneen has abruptly resigned, with the board nominating Pedro Simoes, IndigoVision's recently hired SVP...
Camera Multi-Streaming Usage on Nov 22, 2017
IP cameras typically support multiple streams, allowing a single camera to transmit multiple streams at different resolutions, frame rates and even...
Law Breaking Longse Enters USA on Nov 22, 2017
Longse has established itself as world class, at least in spamming the industry, ripping off Milestone and Video Insight as well as Hikvision. But...
Panasonic Unified Surveillance Strategy Analyzed on Nov 17, 2017
Panasonic is now a "Unified Surveillance" offering, as their ASIS 2017 booth proclaimed: Looking to make a comeback in the security industry,...

Most Recent Industry Reports

Hiring Camera Calculator Product Manager on Dec 12, 2017
We are working on making the Camera Calculator even better and hoping you can help us find the right person to join our team. IPVM is hiring a...
Testing $20 WyzeCam, The Money Losing Amazon Vet Startup on Dec 12, 2017
This startup is perfecting the old adage: We lose money on every sale, but make it up on volume But it is no joke. The company, Wyze Labs, is...
Xiongmai New Critical Vulnerability - Same Manufacturer Whose Products Drove Mirai Botnet Attacks on Dec 12, 2017
The Chinese manufacturer whose products were primarily responsible for the 2016 Mirai botnet attack has a new critical vulnerability, confirmed by...
Robot Vandalism on Dec 11, 2017
Vandalism of security systems is a common concern. It is so common that camera vandalism statistics show that designers routinely sacrifice camera...
Access Controller Software Guide on Dec 11, 2017
Properly configuring access controllers software is key to a professional access system. These devices have fundamental settings that must be...
2018 Video Surveillance Cameras Overview on Dec 11, 2017
This report concisely explains the developments for surveillance cameras offered in 2017 and the state of offerings going into 2018, including...
Imperial Capital Security Investor Conference Review on Dec 08, 2017
Investment bank Imperial Capital holds an annual Security Investor Conference where 60+ companies present, including this year: IPVM bought a...
Integrator GPS Vehicle Tracking Statistics and Success Examined on Dec 08, 2017
GPS vehicle tracking is a growing but somewhat controversial topic. On the plus side, tracking may increases productivity by providing greater...
Hikvision NA Biggest Sale of 2017 on Dec 07, 2017
Hikvision North America has been relatively disciplined the past 5 months, reducing the number of sales and the breadth of what is on sale. No...
Security Integrator IT Expertise Statistics on Dec 07, 2017
20 years ago, putting physical security systems on IP networks was just emerging. Today, almost every system is networked in some way, IP cameras...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact