Less than 3 years ago, Cisco threatened the physical security industry with disruption and innovation. Spending more than $100 Million USD, Cisco bought companies manufacturing video management systems and encoders as well as developing their own IP/HD camera line. Pundits predicted Cisco would crush the dumb security dinosarours.
Today, Cisco announces a partnership with incumbent CCTV leader Pelco. The Press Release frames it as a "co-branding" of Pelco's Sarix cameras with future potential for incorporating Cisco's "networking functionality" which seems to be basically an OEM of Pelco's Sarix line. This follows Cisco's partnership with behemoth security integrator/installer ADT earlier this year.
Here's the video of the announcement at ASIS:
Of course, Cisco did not admit failure - this is only my interpretation. Giant conglomerates do not admit failure but when you start off with plans to dominate an 'antiquated' industry and then a few years later decide to partner with the leaders of that industry, well then, you failed.
While Pelco's partnering is a part of a coherent long term strategy of broad base partnering, Cisco's recent tactics are harder to understand. They obviously have a lot of money but they still seem to be trying to figure out how to be successful in video surveillance.
Microsoft has released one of the most amazing video analytics marketing videos ever. In it, they detect oil spills, track individual people giving...
The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.