Less than 3 years ago, Cisco threatened the physical security industry with disruption and innovation. Spending more than $100 Million USD, Cisco bought companies manufacturing video management systems and encoders as well as developing their own IP/HD camera line. Pundits predicted Cisco would crush the dumb security dinosarours.
Today, Cisco announces a partnership with incumbent CCTV leader Pelco. The Press Release frames it as a "co-branding" of Pelco's Sarix cameras with future potential for incorporating Cisco's "networking functionality" which seems to be basically an OEM of Pelco's Sarix line. This follows Cisco's partnership with behemoth security integrator/installer ADT earlier this year.
Here's the video of the announcement at ASIS:
Of course, Cisco did not admit failure - this is only my interpretation. Giant conglomerates do not admit failure but when you start off with plans to dominate an 'antiquated' industry and then a few years later decide to partner with the leaders of that industry, well then, you failed.
While Pelco's partnering is a part of a coherent long term strategy of broad base partnering, Cisco's recent tactics are harder to understand. They obviously have a lot of money but they still seem to be trying to figure out how to be successful in video surveillance.
Simplisafe markets themselves as a 'better way' than traditional professional alarm companies.
However, in one key way, Simplisafe hides the...
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