CES: Our Awards Are Not EndorsementsBy John Honovich and Zach Segal, Published Jan 15, 2021, 08:29am EST
The CES show has added an Orwellian disclaimer that it does not 'endorse' the products it gives awards to, following IPVM criticizing CES for giving an award to a product that flagrantly violates FDA guidelines putting the public at risk.
CES quietly added the following language to its Awards Program page:
CTA does not test or endorse the Innovation award-winning products.
This is the same statement that CES emailed us in response to our reporting on the fever detecting doorbell.
We verified that this statement was added between January 13 and January 14, 2021, because Archive.org's record of that page on January 13, 2021 does not have that statement, as the comparison below shows:
An Award Is An Endorsement
The definition of endorsement is 'an act of giving one's public approval or support to someone or something':
CES bills its awards as 'honoring outstanding design and engineering in consumer technology products':
CES is providing public approval and support to these products.
However, under CES' logic here, the Oscars would not endorse movie quality and league MVPs would not endorse the value of players.
At the same time, CES alleges it "is the most influential tech event in the world':
The public should reasonably expect that the 'most influential tech event in the world' takes responsibility for the awards it bestows, instead of adding in a footnote that alleges their awards are somehow not endorsements.
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