I wonder if this will eventually start having ripple affects in the awards industry. As we've all come to know over the year, most awards are paid endorsements. But that carries potential liability with it, too. Maybe awards will have to start being more clear and specific.
For example, CES might have mitigated some of this buy calling it an Innovative Idea award. At least saying you are awarding the idea conveys you are not necessarily endorsing the products viability. Of course that lessens the award's value to the producers you are trying to sell it too.