Cash for Clunker DVRsBy: John Honovich, Published on Nov 10, 2009
Pivot3 has launched a special promotion for Q4 2009, offering a "cash for clunker" DVR program [link no longer available].
The program is straightforward: $250 for each DVR replaced by Pivot3 or $250 for each DVR that adds in Pivot3's storage. The program is limited to 4 DVRs per Pivot3 appliance or $1,000 total.
While it's clearly not as generous as the US government's cash for clunker program, it certainly makes for interesting discussion and likely structures a discount in a favorable position.
Rather than simply cutting prices, tactically reducing price for segments that may be resistant to change (like users with existing DVR systems) may be a more effective way to motivate buyers.