Cost *********
*** ***** ********:
- *** ****-***** **** $*,*** *** a **'**' **** ($**/****) in *** **** **** aisle ** *** ****. They **** ******* **** an ********** **** *** a ******* ***** ********, though *** **** ***** was ~$1,000 ****.
- * **" ******* ** show ***** *** ********* videos *** ****** *** $1,200, *** ** ********** person ** **** ***** the ***** *** ***** for $*,*** *** *** 3 **** ** *** show.
- *** ******* ***** $*** for ******, ******* ******, and ******** *****, *** $1,000 *** * ***-** booth ******* (****** **** should ** ******** *** other *****).
*** ****-****** **** ******** less ********* *** **** than *** '*******' ******** size ****** (**'***') ***** run ~$**,***.
** ******** ** ***** for *** **** ******, Camio ***** ~$*,*** ** hotels, *****, ***** *** airfare. ***** ***** ***** up ** ******* $**,***:

Leads *********
***** ****** **** ******* to *** ~*** *****, with *** ****** ***** lower **** *** ***** number ** ****** *** stopped ** ***** *****, as **** ***** ** primarily **** **** *** lead ****** **** *** integrator ***/** ***-**** **** were ******** ****. ** retrospect, *** ******* ******** they ****** **** ******* everyone *** **** ** their ***** ** ******* the ******** ****** ** contacts, *** **** *** later ***** **** ***** be ****** *****/*************.
Big *****
******* *****, ** **********, major ************ ****** ***********, Fortune *** *********, **********/********* end ***** *********** ********* that ***** ****** *** have ***** ** ***** outside ** *** ****. Landing * **** **** any *** ** ***** customers ***** ****** ******* *** entire **** ** *** show *** *****. *** ability ** ***** **** these ********* ********* ********, and *********** *** *******, is something **** ***** ** very **** *** **** to ** ** **** calling ****.
Cost *** ****
***** **** ****, **** lead **** ***** ~$**. For * *********, **** is * ****** **** price, ** ** *** uncommon *** ********** ** larger ****** ** ******* out ** $***+ *** captured ****, *** ** Camio's **** *** ********** of *** ***** ** going ** ** ****** than ********** *** **** attended *** ******* *****, and **** *** ** scanning ****** **** ******* have ******* **** ***.
Peak *****
***** ***** ******** **** more ********** **** **********, with * *********** *** around ***** **** (***), as ***** ** *** chart *****:

Partner ********
*** ******** ** *** lead ***** *** *** meetings **** ***** *** with ********* ******** ****** integrations, ******/*****-***** *************, *** similar ******** ***********. ***** they ***** **** ******** the ******** ** ***** meetings ******* ****** * booth ** ***** ***, even * ******* ****-***** presence ********* *********** *** ********* looking ** *******. *** booth **** ****** ***** partners ** *** *** product *****-****, ** **** as ***** ********* **** general ********* ** ********* how/if **** ****** ****** a ***********.
Problems ***********/***** *********
*** *** **** ** scan ***** *** ********* slow, ********* ** *****. We ********* **** ** well ** ******* *****, either ***** ********* ***** exhibitors ******** ******, ** while ****** *** *** badges *******. ***** ****** can ****** *** ****** of ***** ** ********* can *******, ** ********* interrupt *** **** ** conversations.
***** ******* **** ** the ******* ****** *** show, ******** ** ***** their ***** ********* *******. However, **** ******** **** some ***** *** *** arrived, *** ***** ***** was ******* ****** **** the **** ****** ** provide. ** *** ******, they **** ** ****** earlier, ** ***** ** ensure **** *** ****** with ******* *** ***** ready *** **** ** be ***** **** **** in ******* ** *** show *******.
***** **** ******. *** people **** *****'* ****** attended, **** * ***** assistance. ** ********** ***** they **** ** ***** more ******. **** **** allow **** ************ *****/*********** to ** *********, *** make ** ****** *** booth ***** ** ****** other ********, ** ****** take * ***** *****.
**** ** *** **** demonstrations **** **** ** mobile ******, ***** **** showed **** ** *** ease ** *** ** the *******, ** *** difficult ** **** ******** with *** *****, *** show *** ******** *** the *** ******. ***** Chromecast ** ******* ** future ***** **** ***** the ******** ** *** how *** *** *** product **** ** * larger ******, ***** **** also **** ** ****** for ****** ********* ** watch *** ****, ********* leading ** ********** *************.
Camio *****
*** ***** ********** ** Camio's *******, ** ****** an***** ******* ** ****, *** ********* ******* **** ******* language ****** ** ****.
Comments (25)
John Honovich
I found the back center (including where Camio was) had better foot traffic than the far right and left areas, even though they cost more money. Especially on the far left, the size of the booths with the small corridors made it somewhat dark / gloomy which likely contributed for people avoiding those areas.
Related, I wonder if ISC West uses any type of people counting / traffic analysis / heatmapping across the show floor. It might be helpful. I will ask them.
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Matt Bischof
Camio... definitely some of the coolest analytics kit I've seen in some time! This is something EVERY manufacturer should be interested in integrating with!
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Undisclosed Manufacturer #1
I know one of the big camera manufacturers was using people counting and told me that they were seeing numbers around 400 people per hour going into their booth.
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Dori Ribak
04/13/17 05:28pm
Great info! and since it's a very sensitive information i appreciate they willing to share and definitely a lot points to think of.
200 range seems great return for the money for the location and size but the foot traffic could be impressive since the industry and product.
I hope we can get more similar information of experience and statistics from other companies.
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Sean Nelson
04/13/17 08:50pm
great report. although the 42" monitor rent seems bananas when you can just get one off of amazon for less and keep! Granted you have to haul the thing to vegas but dang!
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Dori Ribak
04/13/17 09:11pm
There were few ways to lower the cost and just to mention that some of those are "first time" costs while on the next shows the cost can be lower by reusing equipment.
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Undisclosed #2
I assume booth assistant here does not equal booth babe, but what is the actual distinction?
Gender, dress, guaranteed not to be attractive?
Industry experience, daily rate?
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Undisclosed #3
Now that several months have passed, and presumably Camio has been able to evaluate the leads they got at ISC, I'm curious to know whether they've decided that it really was worthwhile, and whether they'd do it again in retrospect.
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