ISC 'Mini-Booth' Performance Results

Author: Brian Karas, Published on Apr 13, 2017

Last month, IPVM ran a discussion about ISC Mini-Booths, low-cost options at the back of the show floor. One CEO, from Camio, decided to get one, shown below:

Camio's CEO has provided detailed feedback, good and bad, about how the show went.

In this report we analyze what they spent money on, how many leads they managed to get from the show, and their learnings about exhibiting at ISC West as a small company.

**** *****, **** *** *********** ***** *** ****-******, ***-**** ******* ** *** **** ** *** **** *****. One ***, *********, ******* ** *** ***, ***** *****:

*****'* *** *** ******** ******** ********, **** *** ***, ***** how *** **** ****.

** **** ****** ** ******* **** **** ***** ***** **, how **** ***** **** ******* ** *** **** *** ****, and ***** ********* ***** ********** ** *** **** ** * small *******.

[***************]

Cost *********

*** ***** ********:

  • *** ****-***** **** $*,*** *** * **'**' **** ($**/****) ** the **** **** ***** ** *** ****. **** **** ******* them ** ********** **** *** * ******* ***** ********, ****** the **** ***** *** ~$*,*** ****.
  • * **" ******* ** **** ***** *** ********* ****** *** rented *** $*,***, *** ** ********** ****** ** **** ***** the ***** *** ***** *** $*,*** *** *** * **** of *** ****.
  • *** ******* ***** $*** *** ******, ******* ******, *** ******** cards, *** $*,*** *** * ***-** ***** ******* (****** **** should ** ******** *** ***** *****).

*** ****-****** **** ******** **** ********* *** **** **** *** 'regular' ******** **** ****** (**'***') ***** *** ~$**,***.

** ******** ** ***** *** *** **** ******, ***** ***** ~$1,900 ** ******, *****, ***** *** *******. ***** ***** ***** up ** ******* $**,***:

Leads *********

***** ****** **** ******* ** *** ~*** *****, **** *** number ***** ***** **** *** ***** ****** ** ****** *** stopped ** ***** *****, ** **** ***** ** ********* **** only *** **** ****** **** *** ********** ***/** ***-**** **** were ******** ****. ** **********, *** ******* ******** **** ****** have ******* ******** *** **** ** ***** ***** ** ******* the ******** ****** ** ********, *** **** *** ***** ***** ones ***** ** ****** *****/*************.

Big *****

******* *****, ** **********, ***** ************ ****** ***********, ******* *** companies, **********/********* *** ***** *********** ********* **** ***** ****** *** have ***** ** ***** ******* ** *** ****. ******* * deal **** *** *** ** ***** ********* ***** ****** ******* the ****** **** ** *** **** *** *****. *** ******* to ***** **** ***** ********* ********* ********, *** *********** *** product, ** ********* **** ***** ** **** **** *** **** to ** ** **** ******* ****.

Cost *** ****

***** **** ****, **** **** **** ***** ~$**. *** * tradeshow, **** ** * ****** **** *****, ** ** *** uncommon *** ********** ** ****** ****** ** ******* *** ** $100+ *** ******** ****, *** ** *****'* **** *** ********** of *** ***** ** ***** ** ** ****** **** ********** who **** ******** *** ******* *****, *** **** *** ** scanning ****** **** ******* **** ******* **** ***.

Peak *****

***** ***** ******** **** **** ********** **** **********, **** * significant *** ****** ***** **** (***), ** ***** ** *** chart *****:

Partner ********

*** ******** ** *** **** ***** *** *** ******** **** Camio *** **** ********* ******** ****** ************, ******/*****-***** *************, *** similar ******** ***********. ***** **** ***** **** ******** *** ******** of ***** ******** ******* ****** * ***** ** ***** ***, even * ******* ****-***** ******** ********* *********** *** ********* ******* to *******. *** ***** **** ****** ***** ******** ** *** the ******* *****-****, ** **** ** ***** ********* **** ******* attendees ** ********* ***/** **** ****** ****** * ***********.

Problems ***********/***** *********

*** *** **** ** **** ***** *** ********* ****, ********* to *****. ** ********* **** ** **** ** ******* *****, either ***** ********* ***** ********** ******** ******, ** ***** ****** our *** ****** *******. ***** ****** *** ****** *** ****** of ***** ** ********* *** *******, ** ********* ********* *** flow ** *************.

***** ******* **** ** *** ******* ****** *** ****, ******** to ***** ***** ***** ********* *******. *******, **** ******** **** some ***** *** *** *******, *** ***** ***** *** ******* carpet **** *** **** ****** ** *******. ** *** ******, they **** ** ****** *******, ** ***** ** ****** **** any ****** **** ******* *** ***** ***** *** **** ** be ***** **** **** ** ******* ** *** **** *******.

***** **** ******. *** ****** **** *****'* ****** ********, **** a ***** **********. ** ********** ***** **** **** ** ***** more ******. **** **** ***** **** ************ *****/*********** ** ** conducted, *** **** ** ****** *** ***** ***** ** ****** other ********, ** ****** **** * ***** *****.

**** ** *** **** ************** **** **** ** ****** ******, while **** ****** **** ** *** **** ** *** ** the *******, ** *** ********* ** **** ******** **** *** phone, *** **** *** ******** *** *** *** ******. ***** Chromecast ** ******* ** ****** ***** **** ***** *** ******** to *** *** *** *** *** ******* **** ** * larger ******, ***** **** **** **** ** ****** *** ****** observers ** ***** *** ****, ********* ******* ** ********** *************.

Camio *****

*** ***** ********** ** *****'* *******, ** ****** ******* ******* ** ****, *** ********* ******* **** ******* ******** ****** ** ****.

Comments (25)

John Honovich

IPVM | 04/13/17 03:04pm

* ***** *** **** ****** (********* ***** ***** ***) *** better **** ******* **** *** *** ***** *** **** *****, even ****** **** **** **** *****. ********** ** *** *** left, *** **** ** *** ****** **** *** ***** ********* made ** ******** **** / ****** ***** ****** *********** *** people ******** ***** *****.

*******, * ****** ** *** **** **** *** **** ** people ******** / ******* ******** / *********** ****** *** **** floor. ** ***** ** *******. * **** *** ****.

John Honovich

IPVM | In reply to John Honovich | 04/16/17 06:41pm

* ****** ** *** **** **** *** **** ** ****** counting / ******* ******** / *********** ****** *** **** *****

***, *** **** ********* **** ** *********** ***** ****** ** years *** *** **** ****. *************, ****'* **** ****** ** be *** ******** *********** ******* ** **** (******* ******)....

Thumbnail bischof 0773r burnbg island

Matt Bischof

04/13/17 03:21pm

*****... ********** **** ** *** ******* ********* *** *'** **** in **** ****! **** ** ********* ***** ************ ****** ** interested ** *********** ****!

Undisclosed Manufacturer #1

04/13/17 03:56pm

* **** *** ** *** *** ****** ************* *** ***** people ******** *** **** ** **** **** **** ****** ******* around *** ****** *** **** ***** **** ***** *****.

John Honovich

IPVM | In reply to Undisclosed Manufacturer #1 | 04/13/17 04:35pm

******! * ****** *** **** *** **** ********** ***** *** booths *** ********* **** **** *** ** **'* **** ** do ** ** *** ***********.

Thumbnail aaeaaqaaaaaaaaijaaaajdeyy2jjnzmwlwiyyjutndvmmi1inzfilwu1mge5ndnlndmzmw 1

Dori Ribak

RBtec Perimeter Security Systems | 04/13/17 05:28pm

***** ****! *** ***** **'* * **** ********* *********** * appreciate **** ******* ** ***** *** ********** * *** ****** to ***** **.

*** ***** ***** ***** ****** *** *** ***** *** *** location *** **** *** *** **** ******* ***** ** ********** since *** ******** *** *******.

* **** ** *** *** **** ******* *********** ** ********** and ********** **** ***** *********.

Thumbnail carter maslan camio

Carter Maslan

Camio | In reply to Dori Ribak | 04/13/17 05:53pm

***'** ******* @**** *****. **** ****** **'* ********* ****, ** decided ** ***** *** ***** ** **** ***** ******** *** integrators. ** **** ** ****** *** **** **** ** ************* partnerships *** *** ** *** **** ******** - ***** ********* work ******** ** **** ******* ******* **** *** *** ****** pie *** ********* ** ****** ******* *** ** **** ** every ***** ** *** *****.

Thumbnail aaeaaqaaaaaaaaijaaaajdeyy2jjnzmwlwiyyjutndvmmi1inzfilwu1mge5ndnlndmzmw 1

Dori Ribak

RBtec Perimeter Security Systems | In reply to Carter Maslan | 04/13/17 06:05pm

****** * ***'* ***** ****! *** ****** ****** *** *** bigger ******* **** ******* ***** ******/********* ******** ** ***.

Thumbnail sl emc2

Steve Lewis

In reply to Carter Maslan | 04/14/17 12:31am

***** ** ** ** *** ********* **** *** ******. *** costs **** ***** $*,*** **** (**** *** ***** ****, ******** and ** ******... ** ***** *** *** **** *** *** for * ** :-). *** ******** **** **** *** **** expensive **** **** **** (** **** ** *** *** ***** end ** *** **** ***** *****) *** ** *** **** traffic. *** ********* ***** ********* **% **** **** **** *** we ****** **** ** *** **** ***** *********. **** ** encouraging ** **** ** ***** ********* **** *********** ***** *** to ** ****** ** ***** ****** **. ******* ******* ** seeing **** *********** **** ********.

Thumbnail newheadshot

Sean Nelson

Nelly Security | 04/13/17 08:50pm

***** ******. ******** *** **" ******* **** ***** ******* **** you *** **** *** *** *** ** ****** *** **** and ****! ******* *** **** ** **** *** ***** ** vegas *** ****!

Thumbnail newheadshot

Sean Nelson

Nelly Security | In reply to Sean Nelson | 04/13/17 08:51pm

*** **** * ***** ***** ** ***** **** **** ******* to **** ****** **** *** ** ***** *** **** **** the ***** **** *** **** ** *** ***.

Undisclosed Manufacturer #1

In reply to Sean Nelson | 04/13/17 09:08pm

* **** ****** *** ** **** *** ** ******* ** the **** ****, *** **** **** ** *** $*** (** something *******) ** *** ** *** ***** ****. **'* *****, and ** ***** *******'* ***.

Thumbnail brk1

Brian Karas

IPVM | In reply to Undisclosed Manufacturer #1 | 04/13/17 09:12pm

* **** ** ** **** ***, **** ** *** ***** 2000's. * ******* **** * **** **** * **** *** in *** ******* ** ***** **:** ** ****** ** *** 3 **** ****'* ** * *****. **** ******'* **** **** to **, **** ******** ******* * *** * ****** ****** card, **** ***** ********** *** ********* ** ****. ***********, ******* City *** ** **** ******.

***, **** ****** *****, **'* ****** **** ** **** ***** sent ** *** ***** ** **** *****.

Thumbnail brk1

Brian Karas

IPVM | In reply to Sean Nelson | 04/13/17 09:03pm

*'** **** ******* **** * ****** ** *****.

*** ***** ** **** ** ****, ** *** **** * display *** ********* **** *****, *** */* ****** ******* **** bring *** * *** *** **** (********* ****** *-* *****). If *** ***** **** *** ******** *** *** ****, *** are ** **** *** ** *** * *********** **** *** swap ** ***.

* ***** ******* ***** * ***** ******* ** *** ***** (easier ** ** ** * ****** *****) ** **** * local ********* ****** **** ****** **** *****/********. * *** **** recall *** **** **** ~** ***** ***** * ******* **** during *** ****.

Thumbnail aaeaaqaaaaaaaaijaaaajdeyy2jjnzmwlwiyyjutndvmmi1inzfilwu1mge5ndnlndmzmw 1

Dori Ribak

RBtec Perimeter Security Systems | 04/13/17 09:11pm

***** **** *** **** ** ***** *** **** *** **** to ******* **** **** ** ***** *** "***** ****" ***** while ** *** **** ***** *** **** *** ** ***** by ******* *********.

Undisclosed #2

04/16/17 07:57am

* ****** ***** ********* **** **** *** ***** ***** ****, but **** ** *** ****** ***********?

******, *****, ********** *** ** ** **********?

******** **********, ***** ****?

Thumbnail carter maslan camio

Carter Maslan

Camio | In reply to Undisclosed #2 | 04/16/17 04:52pm

*** *** ***** (*** **********). *** ****** ********* ************** - which ******* ** ******** ****** ***** ****** **** *** ******** by *) ******* *** *****, *** *) ******** *** ****** was **** **** *** ***** ********'*. ** ******** **********; **** fast *******. $**** *** *** *** * ****.

John Honovich

IPVM | In reply to Carter Maslan | 04/16/17 06:28pm

******** *** ****** *** **** **** *** ***** ********'*

**** **** ** *** ***** ** **** * '***** ****' is ** ** ***. ********** ********* *** ***** ***** ******* and **** **** ** ** ***** ******. ** ** ** exhibitor's ****** ** ***** ******* ***** ******* (** **** ******, etc.) *** **** **************** *** ***** **** (*.*., ******* *** trinkets ** ********* *********, ***.).

Undisclosed #2

In reply to John Honovich | 04/16/17 08:31pm

**** **** ** *** ***** ** **** * '***** ****' is ** ** ***.

***, *** * **** ********** *** ********* *********** ****** *** is *********** ***** **** *** *** **** ***** ** ********** a ** ** ****, **** ** *** **** ** ***** the **** ** *** ***** ***** *** ***** **** * few ****** ******* ** ***** *********, **?

** **** ** **** ******** *** **** ********* *********, *** there *** ****** ** ****** ***** *** *****, ********* ***** the ***** *******, *** *********** ***** ********* ******* ** ***** gender, ************** *** ****** ** **** *****.

*** ******** **** *** *** *********, ***** *** * *** I ******* **** ***** **** *********** ******* ** ** **** the *****, *** **** **** ***** ** ** ******** **** * more **********.

John Honovich

IPVM | In reply to Undisclosed #2 | 04/16/17 08:47pm

**** ********** *** ********* *********** ****** *** ** *********** ***** just *** *** **** ***** ** ********** * ** ** most, **** ** *** **** ** ***** *** **** ** the ***** ***** *** ***** **** * *** ****** ******* to ***** *********, **?

****** '***** ****' ****** *** ******* *** ****** ** ***** and **** ** *** ****** ** *** ** **** ** considered * '***** ****':

* ********* ******* *** ******* *** **** **** **** ********* is *** ********** **** *** *** **** '***** ****' ** used.

Undisclosed #2

In reply to John Honovich | 04/16/17 09:27pm

********** ** **** **** *** **** ** ***, ***'* *** object ** ********* ** *** *** ** *********** ******, ********* temporary ******* ************* ** **** **** ******?

** **** **** *** ******* *** *** **** **** ** obvious ** ********?

John Honovich

IPVM | In reply to Undisclosed #2 | 04/16/17 11:29pm

*********** ******, ********* ********* ******* ************* ** **** **** ******?

**** ***** ** *** **** **** ********* ******* *** *********** female? * **** *** * **** **** *** *** **, just *** *** *******, ** ***** *** **** *** *** female **** **** ** ****** **. ****, ** ******, ******* in ************ ******** ******.

** **** **** *** ******* *** *** **** **** ** obvious ** ********?

***'* ** *****. ********* ***** '***** *****' ***** ***** ****** provocatively ** ***-******** ****** ** **** *********.

**** ** ** **** ******* ** **** ****** ***** ****. If *** **** ** *****, ****** **** **** *** ***** a *** ****** ***** **** ** ************ *** ***** ** this ****.

Undisclosed End User #3

07/17/17 07:22am

*** **** ******* ****** **** ******, *** ********** ***** *** been **** ** ******** *** ***** **** *** ** ***, I'm ******* ** **** ******* ****'** ******* **** ** ****** was **********, *** ******* ****'* ** ** ***** ** **********.

Thumbnail carter maslan camio

Carter Maslan

Camio | In reply to Undisclosed End User #3 | 07/17/17 06:55pm

***, **'* ** ** *****. *** ***** *** ** ******* fast-moving ******** (*.*. ****** ******** ********.***/****) *** ***-***** *********** ** **, ******, *** *****.

Undisclosed End User #3

In reply to Carter Maslan | 07/17/17 09:22pm

******* .... ******!

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