ISC 'Mini-Booth' Performance Results

Author: Brian Karas, Published on Apr 13, 2017

Last month, IPVM ran a discussion about ISC Mini-Booths, low-cost options at the back of the show floor. One CEO, from Camio, decided to get one, shown below:

Camio's CEO has provided detailed feedback, good and bad, about how the show went.

In this report we analyze what they spent money on, how many leads they managed to get from the show, and their learnings about exhibiting at ISC West as a small company.

**** *****, **** *** *********** ***** *** ****-******, ***-**** ******* ** *** **** ** *** **** *****. One ***, *********, ******* ** *** ***, ***** *****:

*****'* *** *** ******** ******** ********, **** *** ***, ***** how *** **** ****.

** **** ****** ** ******* **** **** ***** ***** **, how **** ***** **** ******* ** *** **** *** ****, and ***** ********* ***** ********** ** *** **** ** * small *******.

[***************]

Cost *********

*** ***** ********:

  • *** ****-***** **** $*,*** *** * **'**' **** ($**/****) ** the **** **** ***** ** *** ****. **** **** ******* them ** ********** **** *** * ******* ***** ********, ****** the **** ***** *** ~$*,*** ****.
  • * **" ******* ** **** ***** *** ********* ****** *** rented *** $*,***, *** ** ********** ****** ** **** ***** the ***** *** ***** *** $*,*** *** *** * **** of *** ****.
  • *** ******* ***** $*** *** ******, ******* ******, *** ******** cards, *** $*,*** *** * ***-** ***** ******* (****** **** should ** ******** *** ***** *****).

*** ****-****** **** ******** **** ********* *** **** **** *** 'regular' ******** **** ****** (**'***') ***** *** ~$**,***.

** ******** ** ***** *** *** **** ******, ***** ***** ~$1,900 ** ******, *****, ***** *** *******. ***** ***** ***** up ** ******* $**,***:

Leads *********

***** ****** **** ******* ** *** ~*** *****, **** *** number ***** ***** **** *** ***** ****** ** ****** *** stopped ** ***** *****, ** **** ***** ** ********* **** only *** **** ****** **** *** ********** ***/** ***-**** **** were ******** ****. ** **********, *** ******* ******** **** ****** have ******* ******** *** **** ** ***** ***** ** ******* the ******** ****** ** ********, *** **** *** ***** ***** ones ***** ** ****** *****/*************.

Big *****

******* *****, ** **********, ***** ************ ****** ***********, ******* *** companies, **********/********* *** ***** *********** ********* **** ***** ****** *** have ***** ** ***** ******* ** *** ****. ******* * deal **** *** *** ** ***** ********* ***** ****** ******* the ****** **** ** *** **** *** *****. *** ******* to ***** **** ***** ********* ********* ********, *** *********** *** product, ** ********* **** ***** ** **** **** *** **** to ** ** **** ******* ****.

Cost *** ****

***** **** ****, **** **** **** ***** ~$**. *** * tradeshow, **** ** * ****** **** *****, ** ** *** uncommon *** ********** ** ****** ****** ** ******* *** ** $100+ *** ******** ****, *** ** *****'* **** *** ********** of *** ***** ** ***** ** ** ****** **** ********** who **** ******** *** ******* *****, *** **** *** ** scanning ****** **** ******* **** ******* **** ***.

Peak *****

***** ***** ******** **** **** ********** **** **********, **** * significant *** ****** ***** **** (***), ** ***** ** *** chart *****:

Partner ********

*** ******** ** *** **** ***** *** *** ******** **** Camio *** **** ********* ******** ****** ************, ******/*****-***** *************, *** similar ******** ***********. ***** **** ***** **** ******** *** ******** of ***** ******** ******* ****** * ***** ** ***** ***, even * ******* ****-***** ******** ********* *********** *** ********* ******* to *******. *** ***** **** ****** ***** ******** ** *** the ******* *****-****, ** **** ** ***** ********* **** ******* attendees ** ********* ***/** **** ****** ****** * ***********.

Problems ***********/***** *********

*** *** **** ** **** ***** *** ********* ****, ********* to *****. ** ********* **** ** **** ** ******* *****, either ***** ********* ***** ********** ******** ******, ** ***** ****** our *** ****** *******. ***** ****** *** ****** *** ****** of ***** ** ********* *** *******, ** ********* ********* *** flow ** *************.

***** ******* **** ** *** ******* ****** *** ****, ******** to ***** ***** ***** ********* *******. *******, **** ******** **** some ***** *** *** *******, *** ***** ***** *** ******* carpet **** *** **** ****** ** *******. ** *** ******, they **** ** ****** *******, ** ***** ** ****** **** any ****** **** ******* *** ***** ***** *** **** ** be ***** **** **** ** ******* ** *** **** *******.

***** **** ******. *** ****** **** *****'* ****** ********, **** a ***** **********. ** ********** ***** **** **** ** ***** more ******. **** **** ***** **** ************ *****/*********** ** ** conducted, *** **** ** ****** *** ***** ***** ** ****** other ********, ** ****** **** * ***** *****.

**** ** *** **** ************** **** **** ** ****** ******, while **** ****** **** ** *** **** ** *** ** the *******, ** *** ********* ** **** ******** **** *** phone, *** **** *** ******** *** *** *** ******. ***** Chromecast ** ******* ** ****** ***** **** ***** *** ******** to *** *** *** *** *** ******* **** ** * larger ******, ***** **** **** **** ** ****** *** ****** observers ** ***** *** ****, ********* ******* ** ********** *************.

Camio *****

*** ***** ********** ** *****'* *******, ** ****** ******* ******* ** ****, *** ********* ******* **** ******* ******** ****** ** ****.

Comments (25)

John Honovich

IPVM | 04/13/17 03:04pm

* ***** *** **** ****** (********* ***** ***** ***) *** better **** ******* **** *** *** ***** *** **** *****, even ****** **** **** **** *****. ********** ** *** *** left, *** **** ** *** ****** **** *** ***** ********* made ** ******** **** / ****** ***** ****** *********** *** people ******** ***** *****.

*******, * ****** ** *** **** **** *** **** ** people ******** / ******* ******** / *********** ****** *** **** floor. ** ***** ** *******. * **** *** ****.

John Honovich

IPVM | In reply to John Honovich | 04/16/17 06:41pm

* ****** ** *** **** **** *** **** ** ****** counting / ******* ******** / *********** ****** *** **** *****

***, *** **** ********* **** ** *********** ***** ****** ** years *** *** **** ****. *************, ****'* **** ****** ** be *** ******** *********** ******* ** **** (******* ******)....

Avatar

Matt Bischof

04/13/17 03:21pm

*****... ********** **** ** *** ******* ********* *** *'** **** in **** ****! **** ** ********* ***** ************ ****** ** interested ** *********** ****!

Undisclosed Manufacturer #1

04/13/17 03:56pm

* **** *** ** *** *** ****** ************* *** ***** people ******** *** **** ** **** **** **** ****** ******* around *** ****** *** **** ***** **** ***** *****.

John Honovich

IPVM | In reply to Undisclosed Manufacturer #1 | 04/13/17 04:35pm

******! * ****** *** **** *** **** ********** ***** *** booths *** ********* **** **** *** ** **'* **** ** do ** ** *** ***********.

Avatar

Dori Ribak

RBtec Perimeter Security Systems | 04/13/17 05:28pm

***** ****! *** ***** **'* * **** ********* *********** * appreciate **** ******* ** ***** *** ********** * *** ****** to ***** **.

*** ***** ***** ***** ****** *** *** ***** *** *** location *** **** *** *** **** ******* ***** ** ********** since *** ******** *** *******.

* **** ** *** *** **** ******* *********** ** ********** and ********** **** ***** *********.

Avatar

Carter Maslan

Camio | In reply to Dori Ribak | 04/13/17 05:53pm

***'** ******* @**** *****. **** ****** **'* ********* ****, ** decided ** ***** *** ***** ** **** ***** ******** *** integrators. ** **** ** ****** *** **** **** ** ************* partnerships *** *** ** *** **** ******** - ***** ********* work ******** ** **** ******* ******* **** *** *** ****** pie *** ********* ** ****** ******* *** ** **** ** every ***** ** *** *****.

Avatar

Dori Ribak

RBtec Perimeter Security Systems | In reply to Carter Maslan | 04/13/17 06:05pm

****** * ***'* ***** ****! *** ****** ****** *** *** bigger ******* **** ******* ***** ******/********* ******** ** ***.

Avatar

Steve Lewis

In reply to Carter Maslan | 04/14/17 12:31am

***** ** ** ** *** ********* **** *** ******. *** costs **** ***** $*,*** **** (**** *** ***** ****, ******** and ** ******... ** ***** *** *** **** *** *** for * ** :-). *** ******** **** **** *** **** expensive **** **** **** (** **** ** *** *** ***** end ** *** **** ***** *****) *** ** *** **** traffic. *** ********* ***** ********* **% **** **** **** *** we ****** **** ** *** **** ***** *********. **** ** encouraging ** **** ** ***** ********* **** *********** ***** *** to ** ****** ** ***** ****** **. ******* ******* ** seeing **** *********** **** ********.

Avatar

Sean Nelson

Nelly Security | 04/13/17 08:50pm

***** ******. ******** *** **" ******* **** ***** ******* **** you *** **** *** *** *** ** ****** *** **** and ****! ******* *** **** ** **** *** ***** ** vegas *** ****!

Avatar

Sean Nelson

Nelly Security | In reply to Sean Nelson | 04/13/17 08:51pm

*** **** * ***** ***** ** ***** **** **** ******* to **** ****** **** *** ** ***** *** **** **** the ***** **** *** **** ** *** ***.

Undisclosed Manufacturer #1

In reply to Sean Nelson | 04/13/17 09:08pm

* **** ****** *** ** **** *** ** ******* ** the **** ****, *** **** **** ** *** $*** (** something *******) ** *** ** *** ***** ****. **'* *****, and ** ***** *******'* ***.

Avatar

Brian Karas

IPVM | In reply to Undisclosed Manufacturer #1 | 04/13/17 09:12pm

* **** ** ** **** ***, **** ** *** ***** 2000's. * ******* **** * **** **** * **** *** in *** ******* ** ***** **:** ** ****** ** *** 3 **** ****'* ** * *****. **** ******'* **** **** to **, **** ******** ******* * *** * ****** ****** card, **** ***** ********** *** ********* ** ****. ***********, ******* City *** ** **** ******.

***, **** ****** *****, **'* ****** **** ** **** ***** sent ** *** ***** ** **** *****.

Avatar

Brian Karas

IPVM | In reply to Sean Nelson | 04/13/17 09:03pm

*'** **** ******* **** * ****** ** *****.

*** ***** ** **** ** ****, ** *** **** * display *** ********* **** *****, *** */* ****** ******* **** bring *** * *** *** **** (********* ****** *-* *****). If *** ***** **** *** ******** *** *** ****, *** are ** **** *** ** *** * *********** **** *** swap ** ***.

* ***** ******* ***** * ***** ******* ** *** ***** (easier ** ** ** * ****** *****) ** **** * local ********* ****** **** ****** **** *****/********. * *** **** recall *** **** **** ~** ***** ***** * ******* **** during *** ****.

Avatar

Dori Ribak

RBtec Perimeter Security Systems | 04/13/17 09:11pm

***** **** *** **** ** ***** *** **** *** **** to ******* **** **** ** ***** *** "***** ****" ***** while ** *** **** ***** *** **** *** ** ***** by ******* *********.

Undisclosed #2

04/16/17 07:57am

* ****** ***** ********* **** **** *** ***** ***** ****, but **** ** *** ****** ***********?

******, *****, ********** *** ** ** **********?

******** **********, ***** ****?

Avatar

Carter Maslan

Camio | In reply to Undisclosed #2 | 04/16/17 04:52pm

*** *** ***** (*** **********). *** ****** ********* ************** - which ******* ** ******** ****** ***** ****** **** *** ******** by *) ******* *** *****, *** *) ******** *** ****** was **** **** *** ***** ********'*. ** ******** **********; **** fast *******. $**** *** *** *** * ****.

John Honovich

IPVM | In reply to Carter Maslan | 04/16/17 06:28pm

******** *** ****** *** **** **** *** ***** ********'*

**** **** ** *** ***** ** **** * '***** ****' is ** ** ***. ********** ********* *** ***** ***** ******* and **** **** ** ** ***** ******. ** ** ** exhibitor's ****** ** ***** ******* ***** ******* (** **** ******, etc.) *** **** **************** *** ***** **** (*.*., ******* *** trinkets ** ********* *********, ***.).

Undisclosed #2

In reply to John Honovich | 04/16/17 08:31pm

**** **** ** *** ***** ** **** * '***** ****' is ** ** ***.

***, *** * **** ********** *** ********* *********** ****** *** is *********** ***** **** *** *** **** ***** ** ********** a ** ** ****, **** ** *** **** ** ***** the **** ** *** ***** ***** *** ***** **** * few ****** ******* ** ***** *********, **?

** **** ** **** ******** *** **** ********* *********, *** there *** ****** ** ****** ***** *** *****, ********* ***** the ***** *******, *** *********** ***** ********* ******* ** ***** gender, ************** *** ****** ** **** *****.

*** ******** **** *** *** *********, ***** *** * *** I ******* **** ***** **** *********** ******* ** ** **** the *****, *** **** **** ***** ** ** ******** **** * more **********.

John Honovich

IPVM | In reply to Undisclosed #2 | 04/16/17 08:47pm

**** ********** *** ********* *********** ****** *** ** *********** ***** just *** *** **** ***** ** ********** * ** ** most, **** ** *** **** ** ***** *** **** ** the ***** ***** *** ***** **** * *** ****** ******* to ***** *********, **?

****** '***** ****' ****** *** ******* *** ****** ** ***** and **** ** *** ****** ** *** ** **** ** considered * '***** ****':

* ********* ******* *** ******* *** **** **** **** ********* is *** ********** **** *** *** **** '***** ****' ** used.

Undisclosed #2

In reply to John Honovich | 04/16/17 09:27pm

********** ** **** **** *** **** ** ***, ***'* *** object ** ********* ** *** *** ** *********** ******, ********* temporary ******* ************* ** **** **** ******?

** **** **** *** ******* *** *** **** **** ** obvious ** ********?

John Honovich

IPVM | In reply to Undisclosed #2 | 04/16/17 11:29pm

*********** ******, ********* ********* ******* ************* ** **** **** ******?

**** ***** ** *** **** **** ********* ******* *** *********** female? * **** *** * **** **** *** *** **, just *** *** *******, ** ***** *** **** *** *** female **** **** ** ****** **. ****, ** ******, ******* in ************ ******** ******.

** **** **** *** ******* *** *** **** **** ** obvious ** ********?

***'* ** *****. ********* ***** '***** *****' ***** ***** ****** provocatively ** ***-******** ****** ** **** *********.

**** ** ** **** ******* ** **** ****** ***** ****. If *** **** ** *****, ****** **** **** *** ***** a *** ****** ***** **** ** ************ *** ***** ** this ****.

Undisclosed #3

07/17/17 07:22am

*** **** ******* ****** **** ******, *** ********** ***** *** been **** ** ******** *** ***** **** *** ** ***, I'm ******* ** **** ******* ****'** ******* **** ** ****** was **********, *** ******* ****'* ** ** ***** ** **********.

Avatar

Carter Maslan

Camio | In reply to Undisclosed #3 | 07/17/17 06:55pm

***, **'* ** ** *****. *** ***** *** ** ******* fast-moving ******** (*.*. ****** ******** ********.***/****) *** ***-***** *********** ** **, ******, *** *****.

Undisclosed #3

In reply to Carter Maslan | 07/17/17 09:22pm

******* .... ******!

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