Top-Ranked Google Search Retailer Tries To Buy Off IPVMBy: Brian Karas, Published on Nov 11, 2016
Ever wonder how to get to the top of Google?
Do you sell junk products but still want to get to the top of Google?
One online retailer has accomplished this. And they do it by trying to buy off sites like IPVM. Of course, we would never allow that.
In this note, we reveal the retailer, their offer to try and buy off IPVM, and how they operate.
The Offer - $25
Gearbest.com emailed us, seeking our cooperation:
Your website(ipvm.com) is very professional in security products review. I am seeking a long term cooperation with you. Every week I can offer at least 2 product links for you to write. When you finish each article, I will pay money to you. Meanwhile I can also send free security products for you to do hands on review.How do you think about that? I am looking forward to your reply.
We asked which products they would send and what they would pay. Their response: $25 per review, starting with a basic indoor home camera listed for $70 [link no longer available].
Who Is Gearbest?
Gearbest is a Chinese etailer, bearing a striking resemblance to Ali Express, offering many of the same products, categories, and sales, but with a more tech-sounding name and theme. Search Google for "ip camera" and Gearbest outranks sites with much better brand recognition like Amazon and Newegg. Here is an incognito Google search that shows that:
Retailers spend significant efforts to get high search rankings for popular terms, and Gearbest's approach is clearly effective.
Paid Reviews Standard Policy At Gearbest
Though paid reviews are generally considered fraudulent and deceptive, Gearbest makes this a standard offer to all customers, with a page to submit a link to your review to earn gift cards [link no longer available]. Conversely, Amazon has gone after reviewers they suspected of offering paid reviews, in order to protect their reputation with customers.
Winning at SEO / Losing For Users
Black hat Search Engine Optimization (SEO) like Gearbest is doing is unethical and Google has tried over the years to crack down against such practices and gaming of the system.
But, the reality is, sites like Gearbest are still beating Google and making life difficult for consumer searches and they are doing it at the comically low rate of just $25 per post.
This is not the first SEO spam we have seen in video surveillance, see: The Best Video Surveillance SEO Spam Ever - Videosurveillance.com and Spamming Google Surveillance Search Results.