Buying Coverage - Rising Trend

Author: John Honovich, Published on Aug 22, 2010

Buying coverage in trade magazine and industry websites is a rising trend that will impact information and marketing wtihin many industries, including security.

A good survey of this trend is provided by FolioMag, one of the most popular sites covering the magazine market, on how "marketing services" are replacing editorial reporting. Summing it up, the survey notes, "Editors increasingly will be expected to not just write about that category but provide content or at least market expertise for specific clients."

We have been seeing this recently with even more conservative security publications such as SIW running Q&A articles as part of their paid webcasts and writing articles featuring sponsors of their trade conference.

With declines in print readership and competition on the web for advertising dollars, industry magazines/sites will likely have to increase production of promotional content for their advertisers.

We recently had a debate with SSN's editor on the alarming number of editors who leave to become PR people (e.g., Exlipse Media and Compass Media) and double their salary. Ironically and to this point, FolioMag sees this trend as beneficial: "And as management sees edit shift from cost center to revenue producer, who knows--maybe it means a bump in pay too."

While this may be good news for 'editors', it is troublesome for the community seeking independent, objective information.

Comments : PRO Members only. Login. or Join.

Related Reports on Trade Magazine

SSN Publisher Quits, Starts New Print Trade Magazine on May 11, 2018
After a decade as the publisher and face of Security System News (SSN), Tim Purpura has joined the UK's Hand Media where they are starting a new...
Bogus Research Plus Lazy Reporting - SSI And 'Global Market Insights' Examined on May 07, 2018
If you wonder why there is so much obviously wrong information online (factually, not simply disagreeing on opinions), this is a great example of...
The Yolo Bro And The Death of Journalism on Apr 24, 2018
There's an old quote: The job of the newspaper is to comfort the afflicted and afflict the comfortable Unfortunately, the opposite is more...
Security Trade Magazine Readership Statistics on Jul 10, 2017
150 IPVM members reported how many and what security trade magazines they read, both in print and online. Here are the key findings: Most do...
Get End User Leads for Just $997 A Month on Aug 31, 2016
Scam or opportunity? As trade mags continue to suffer from the decline of print media, they are scrounging for new ways to make money. Rather than...
Hikvision Hires Trade Magazine Editor on Aug 17, 2016
Hikvision PR challenges are increasing as understanding of the company's ownership by the Chinese government broadens and concerns about the...
Trade Mag Admits 84% Prefer Online Over Print on Feb 05, 2016
Some say the industry is so old and conservative that print is still important. Well, even a print trade magazine is now admitting this is no...
Ralph Jensen Defends Lots of Gifts From Manufacturers on Sep 18, 2015
Some trade magazine editors quietly take gifts from manufacturers. Others flaunt it. Ralph Jensen is the self-proclaimed poster boy for the...
PR Firm Stacks Former Security Editors on Aug 09, 2013
CompassPR, whose clients include Tyco, Genetec, Siemens and Mobotix, is poised to become the most powerful PR agency in the security industry after...
Competitor Ad Mocks Intransa on May 29, 2013
Intransa has still made no public announcement about its reorganization, mass layoffs and quasi replacement company Viakoo. Indeed, getting a hold...

Most Recent Industry Reports

Higher Power PoE 802.3bt Ratified, Impact on Security Products Examined on Oct 12, 2018
Power over Ethernet has become one of the most popular features of many video, access, and other security products. See our PoE for IP Video...
"New Zealand Govt Uses Chinese Cameras Banned In US", Considers Security Audit on Oct 12, 2018
Newsroom NZ has issued a report: "NZ Govt uses Chinese cameras banned in US": This comes after the US federal government banned purchases of...
Mysterious Patent Troll 'Secure Cam' Targets Industry, Sues Hanwha, Hikvison, JCI, Panasonic, More on Oct 11, 2018
A company named "Secure Cam," who is actively hiding their ownership, has acquired a slew of video patents and is systematically suing video...
Unfixed Critical Vulnerability In Millions of XiongMai Devices Disclosed on Oct 10, 2018
XiongMai, one of the biggest OEMs alongside Dahua and Hikvision, has suffered a critical vulnerability impacting millions of their devices. This...
Door Hinges Guide on Oct 10, 2018
Some of the trickiest access control problems are caused by bad door hinges. From doors not closing right, to locks not locking, worn or warped...
Default Passwords Outlawed in California, US To Follow on Oct 09, 2018
UPDATES A new California bill aimed at improving security for connected devices has been signed into law. The law takes aim especially at...
Security System Health Monitoring Usage Statistics 2018 on Oct 09, 2018
How well and quickly do integrators know if devices are offline or broken? New IPVM statistics show that typically no health monitoring is...
IP Camera Installability Shootout - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Uniview, Vivotek on Oct 08, 2018
What are the best and worst cameras from an installation standpoint? Which manufacturers make it harder or easier to install their cameras? We...
IACP 2018 Police Show Final Report on Oct 08, 2018
IPVM went to Orlando to cover the 2018 IACP conference, the country's largest police show (about as big as ASIS), examining the 700+...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact