ButterflyMX Raises $50 Million Expanding Access Control
ButterflyMX is moving into access control with a fresh $50 million round, after raising $35 million last year.
Best known for SaaS-based video intercoms, ButterflyMX has now set aim on unified access for areas other than main entrances and has released a mobile keypad reader for this.
We examine the deal inside and analyze what it means for the SaaS access market.
Unified ******
**** *** $** ******* *******, *********** specifically ** ********* ****** ******* ****** its ****** *****-****** *** ******** ********** vertical.
***** *******, ***** **********, *** ****:
**** *** ***** ** ******* **** allow ** ** ******* ******* *** real ****** ******** **** *** **** unified ******** ****** ******** ******** ** simplify ****** **** *** ********** ** entire ********.
******, ***********'* ******** ******** ** *** video ********* ** ******** ********, *** the ******* ** ********* ** ******* access ** **** ***** ****** * facility, ********* ********** **********, **** *****, amenity *****, ****, *****, *********, *********, and ******* ******* **** *** ******** located ** *********** ****-**** *********.
'Unified ******' *****
*** ******* ****** '******* ******' ***** combines ***** *** ****** **** *** intercoms, ***** **** *****, *** ****** control **** *** **** ********
***** ******* ********* *** ******** ** the ***** ******** ******, ** ** fairly ****** ** *** ***** *** access *********, **** ***** **** ********* like***************.
Background ***********
*** *** **** **** ***** ******* was ******* ** ****, *******+ ********* ****** ** ********.
*** **-********,***** ***************** *****, ********** ****** ** ***** ********* providing ********** ************** (*****/*****, **** **********) and **** ** **** ****** *** commercial **********.
*********** ******** ******** ***** **** ******** subscriptions *** **** *** ****** ***** intercom *** *** ****** *******.
New ****** ******
****** **** ********* ***** *********~$*,*** - $*,*** *********** *********** ***** ******* *****, *********** *** launched *$*** **** ****** ********** ** ********** *** ******* ** users ***** *** **** *** ** intercoms ***.
*** *************** *** ***********'* ***** ******* and ***** ******** ******* ** ***-***** SaaS *** *** **********. *** *** is **** ** ******** *** *** the **** ******* **** ******* ******* or *********, ** ~$*.** *** ***** per *********.
*** ****** ****** **** ******** * camera, *** *** **** ****** ** used ** ** ******** *** *** camera ** **** ** ****** ***** clips ** ***** ******, *** ***** streaming.
***********'* ****** ******** *** ********'* ****** credentials **** ** *** *********, *** also ******** *-***** **** ********* ** users *** ******** *** *** ********* via *** ** *****. *** ****** does *** ******* ** *****, *** can *** ****'* ****** **** ****** video. *** **** ** *** *******, and *** ********** ***** ******** ** control ***** ** * ****** *******.
Smart **** & ******** ***********
******* ****** *********** ** ********* ** integrations **** ***** ***** *** ********* used ** *****-****** *******.*** ******** ** ********* ************** ******, ***, ***** ** *** VIZPin, *** *********** ****:
** **** ** *********** **** **** more ***** ***** ** ***** **** including *******, ****, *** ******.
******* ******** *********** ** *********** ******* on ** *** **** ******* *** the ***, *** **** ******** */*-***** type ** ******** ******* *********** ** typically **** ******** *** **** ******** than *** ******** *********** ** * software *****. *********** *** ** ******* if *** ******** ** **** ** future *********** *****.
New ***** & ******
** ******** ** ***$** ******* ***** ************ ** ********* ** *** ~** *********, *** company *** ****** ****** **** ******:
*********** *** ***** ** *** *********, and **** ********* ** *** ** states *** ********** ******.
******** ***** *** *********, *** ***** headcount *** ********* **** **% ***** last **** *** ********* ~***% **** the **** ** ******:
*** ******* **** ****** ** **** 6,500+ ********** ****** *** ** *** internationally, **** **** ****** ******* *********** across ***** *******:
Versus *****
*********** ** ******** * ******* ****-***** access ******* ******, ******* ********* ********* *** ******** **** ******, ******* ~$500 *******. ***** *********** ** ********* **** video ********* **** ******, ***** ** expanding **** ****** **** ********* *** video **** *******.
**** *****, *********** ** * ****** platform **** ******** ****** ************* ** use ******** (** ** ****** ** work, *.*.,******* ** * *******) *** *** * ******* ****** of ************ ** ***** *******.
**** ********* *** ************ ********* *** are ******* ** *****-****** *** ****-**** property ********** ********* ****** **** ******* commercial **********.
********** ****** *** ******** *******(~$*,***), ** ******* ****** *** ******* per **** **** ($* *** ********* per *****).
Risk: *************** ******
* ****** ** ***********'* ********* ***** would ** *** ****************** ** ******** access ** ******* ***** *** ********. While *** ******* ******* *** *** keypad ****** *** ********* *********** **** smart *****, *** ******* ** ************ controlling ********* ******* ***** ************* **** ****/****** ******** **** ** * ****** ******* spot *** ******.
Tightened **** ****** ***********
***** *** **** ***** ****** ****** is ******* **** ***********, ***********'* ******** as ** ********* ******** ******** *** help ** ****** *** ****** **** access *******.
****** ****** ********* **** ** *******, Genea, *****, ********, *********, *** ******* are ******* ****** ** *** *****-****** property ********** *******, *** *********** ** adding ********** **** *** ***. *** company ** ********** *************** ** ********** intercoms, ***** **** ****** ********* ** not **** (***************).
** *** ********* ***** ** *** related ** ***** **** *********, **** that *********** **** *** ***** *** RMR **** *** **********/*********. ** *** good ****, ***** ******** **** *** appear ** **** ** *** **** the ******** ** ***** ********-**** ******** for ****.
** * ********** **, **** *** share *** *** **** ***** ** high-count *** ***** ***** *** ********** initiates *** ***** ******* *** **** to *** *** ****, *** **** sounded **** ** *** **** *** national **** *********** **** ************ **** the ********* ** **** ******* * lot ** *****.
* ***** ********* ******* **** *** access ******* ****** ** * ******** right **** *** **** ******, ***** all *** ***** ** *** ******* at ********** * ********* ***** ***** at *** ** **** **** ***** doors *** *** *** ***** **** asks ** * ****-********* ******-***** ******** can ** ********* *** *** *******/*** door, *** ****** ********* *****, ***. Installing **** *** ***** ********** ******** makes ***** ***** *** *** *** user.
**** ********* ** ******* *** ** th ****** "***** ***" ********** *** integrators **** .. *** **** ******, I **** **** **** ** **** up **** * ****** ***-******* ********.
** ******* *** ********** ****** ******* for **** **** * *****, *** we **** *** *** **% *** with ** ******.
$*** ***** ********, $*** ******* ****** entry **********.
$* *** **** ******* ***
******* ********* *********
*****, ** ***** *******
***% *** *******
** *** **** ** ** **** because ** ***'* **** *** ********* to ****.
*******, ** * **** ********* ******, and **** ** * ******* ***** to ****** **, ** *** **** to ********* ******* **** ***** *********, you **** ** ***** ** *******.
*** ******* **, ******* ** *** your ******** ** ** **** ** ButterflyMX, **** **** *** **** ***** and **** *** ** ***** ** far **** ********* **** *** ****. Same ** ******* ** ***** ************ versus ******* ***** *** ***** ************ entrants **** ** *******.
*** ** ******** ** **** ** getting ** *******, ** **** *'* attending ** ***** *****.
*** ******** ** *** ** **** as ***********, ** *** *** ******, both ** ******** *** ** *****. We **** **** **** ** *** installer ** ******** *** *** ******* labelling. ** **** ** **** ** word *** **, **** ** * recent ********:
**'** **** ******* ** *** **** traction ** *** ***** ** ******, we *** **** * ******* *** switched **** ********** *********** ********* ***** systems *** ******* ** **** *** solution ***********, *** *'* ******* ***** from ******** ********* *****.
**** ** *** *** ******, **** have *** **** ******:
*** ** ***********:
*** **** ** ******* ** ***** compete ** ***** **** ***** ******.
****** **** ********* *** ** * double **** *****, ** *** **** to **** *** ****** *** ******* we ** *** **** **** **** operating ********. ** *** **** **** on *** ******* *** ******* ** affordable ******** ** *** *********, ********* in * ****** ***** ******, *** RMRs ** *** *******, *** ***** become **********.
*** ***** ***** **, ******** **** have * *** **** ******, ** don't *** **** ********* ****** ******** or ******** **** *** ******* ****** team. **** *** **** ****** **** their ******* ********, ***** ** *** running ** *** ***** *** ******* Android ********. * ****** ******* ***** by ****** *************.
**** ****, ** ******* **********, ********** the ***** ********** *** ********* ** IPVM, **** ******* **** ** *** indeed ******** * ****** *****.
** *** **** ** **** *** prices *** ******* ** ** *** have **** **** ********* ********
**, **** **. **** ********* ******** are *** * ******* ** **** as **** **** ** ****** *****. For *******, **** ****** ******** ** millions ** ******* * **** ** R&D, ****'* * "**** ********* *******" but **** **** * ********** **** revenue ***** **** ***** ******* **** investment, ******** ** *** ******* *****.
*******, *** *** ******** ******** ***** to **** ***** **** ********. * think *** *** ** **** *** have * **** ***** ******** *** if *** ****** **** ** ******* and **** **** ******, *** **** to *** ** ******* *** ***** up.
**********, ** *** ******** ** ****** of ** *******. * **** ******** attending * ******* ******* ***** *******, not **** **** ** ***** ********* as * ******* ***** **** **** 5 ***** ** *** ********. ***** somebody **** ***** ** ** **** today's *******.
** *** **** ****** * ******** increase ** ******** ******** ******** ** the ****** **** ** ****. ***** will **** ** ****** *** ** to ****** *** ******* **** *** right ** ***** **.
********* ** ******** **** *** *********** in * *** ***. **** **** literally **** **** *** ** * job *** ***** ** **** *** try ** **** ** *** **** under ***. **** **** ***** ****** to *** *** ****, *** ****** are **** **** *** ***** **** wholesale *** ******** ***. ******** ** IPVM ***** ** *********** **** *** publish ** ******* **** ****** ***** integrators *** **** ****** ** **** with **** ******.
**'** ***** *********** *** * ******** and **** **** ** **** **** respond.
***** ******** ** ******* ****** *** been ***** *** ******* *****, *** their ******** ** ************ *** ******* is *** *'** ******.
****** *** ****** **** *******.
*****'* *** *** ********** **** ********* * ******** ****:
** * *********:
*** *********, **** *************'* ******** *******: