BRS Layoffs and New Strategic Direction
Author: Carlton Purvis, Published on Jul 18, 2013Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.
Related Reports on Sales
Worst Access Control 2018
on Apr 18, 2018
Three access control providers stood out as providing the most problems for integrators.
In this report, we analyze the answers to:
"In the...
Eocortex / Macroscop VMS Company Profile
on Apr 09, 2018
Eocortex is the international brand of Russian VMS manufacturer Macroscop. Macroscop was founded in 2008, and the Eocortex name created in 2013. We...
Top 4 Biggest Problems Selling Access Control 2018
on Mar 23, 2018
We received 150+ responses from integrators when we asked them "What is the biggest problem you face when selling electronic access control?...
Security Robot Sales Struggle
on Mar 21, 2018
2 year ago, PSA Security CEO Bill Bozeman called security robots one of “the biggest game changers” in decades for security integrators.
Just over...
Free Manufacturer Trip To China - CCTV.Net / Univew
on Mar 15, 2018
Pack your bags?
'Closer than you think'? Well, a non-stop flight from NYC to Shanghai is 15 hours plus another 100 miles to Hangzhou...
Panasonic Selling Off Security Camera Factory
on Mar 14, 2018
Panasonic is OEMing cameras from Dahua, as IPVM testing confirmed in 2017.
Now, Panasonic is selling their security camera factory, according to...
Favorite Camera Manufacturers 2018
on Mar 12, 2018
A number of major moves in integrator's favorite camera rankings for 2018:
Two manufacturers make major moves up
One major manufacturer moves...
Avigilon Breaks $400 Million Revenue, Quadruples Profit, Weakens Competitiveness
on Mar 07, 2018
The last annual Avigilon financials are here. With the imminent Motorola acquisition completion, Avigilon will cease to be an independent publicly...
Hanwha Techwin Spins Out Security Business
on Mar 06, 2018
In an era of security acquisitions and mergers, with most recently Avigilon being acquired by Motorola and Bosch merging its security businesses,...
ADT: "Hate That Company" Loses Billion On Amazon Ring Deal
on Mar 02, 2018
It has not been a good 2018 for ADT.
And this week has been even worse.
In the aftermath of Amazon acquiring Ring for a billion plus, ADT's...
Most Recent Industry Reports
Worst Access Control 2018
on Apr 18, 2018
Three access control providers stood out as providing the most problems for integrators.
In this report, we analyze the answers to:
"In the...
April 2018 IP Networking Course
on Apr 17, 2018
Only 2 days left to register for our IP Networking course. Register now.
NEW - 2 sessions per class, 'day' and 'night' to give you double the...
Axis VMD4 Analytics Tested
on Apr 17, 2018
Axis is now on its 4th generation of video motion detection (VMD), which Axis calls "a free video analytics application." In this generation, Axis...
Arecont CEO And President Resign
on Apr 17, 2018
This is good news for Arecont.
Arecont's problems have been well known for years (e.g., most recently Worst Camera Manufacturers 2018 and starting...
Strong ISC West 2018, Says Manufacturers, GSX / ASIS Expected Weaker
on Apr 17, 2018
Manufacturers say ISC West 2018 was strong, continuing the trend we have seen in 2017 results and 2016 results. However, those same 100...
Key Control For Access Control Tutorial
on Apr 16, 2018
End users spend thousands on advanced systems to keep themselves secure, but regularly neglect one of the lest expensive yet most important aspects...
Best and Worst ISC West 2018
on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing.
First, here are 20+...
Alarm.com Business Market Expansion
on Apr 13, 2018
Alarm.com has millions of subscribers, but the company has traditionally been mostly a residential/home focused offering. ADC's new Smart Business...
GDPR For Video Surveillance Guide
on Apr 12, 2018
The European Union’s General Data Protection Regulation (GDPR) comes into force on May 25, but there is much confusion and no clear guidelines on...
Axis Launches Mini Concealed IR PTZ
on Apr 11, 2018
Axis has been a laggard in releasing IR PTZs. While the company released a laser focus PTZ (the Q6155-E tested) until now Axis has had no PTZs with...
The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.
Comments (16)
Andre Tournoux
I wish I could hear about companies that have outstanding technologies but remain unheard off, rather than hear continuously about companies that never proved themselves besides making marketing noise.
Create New Topic
Undisclosed Integrator #1
BRS now appears to be a solution in search of a problem.
Create New Topic
John Honovich
Andre, we cover a mixture of emerging companies, new products and 'marketing noise' companies. The unfortunate reality is companies like BRS Labs, because of their big marketing expenditures, have disproportionate impact on potential projects. By running these updates, especially on the undisclosed problems, we help users/specificers/partners make more informed decisions.
Create New Topic
Undisclosed #2
I think its very valuable to know about every company. Especially those that have red flags or warning signs. I actually wish IPVM covered this more. Its seems there is a lot of information that doesn't make it past the marketing and PR engine of some unproven companies. Keeping everyone informed (businesses or investors) could save tens of millions.
Create New Topic
Andre Tournoux
I do agree with all of you. The amount of attention is just surreal.
Sometime I just want to ask: Is it like a Ponzi scheme were you focus 100% on marketing in order to find new investors?
Create New Topic
Ed Vergara
Good luck getting into the sonar business. Most of the data available for training/testing is locked up by the Navy. And the group of companies doing sonar work is pretty exclusive so it will be very difficult to make any headway. And if they do decide to gather their own data, it's going to be a very expensive proposition.
Create New Topic
Undisclosed #3
If a 'solution' is not cost-feasible in one vertical (surveillance camera monitoring analytics), why should this factor not apply to the 'new and amazing opportunities' that these new vertical markets are supposed to offer to their investors?
What does it cost to monitor all that other new and exciting stuff like radar, sonar, radiation, etc)?
New BRS Story about 'new' direction published in their local biz journal yesterday.
"BRS President John Frazzini said he expects the company to experience “explosive” growth when it releases its latest technology products."
"...but by 2014 it also expects to have revenues upwards of 20 times its current amount."
: |
...like Déjà vu all over again!
Create New Topic
John Honovich
I just added a link to that in the main article. You have to give them credit to sticking to their story, regardless of how many times it has been previously wrong!
Create New Topic
Undisclosed #3
This may be the best line ever in the history of all lines:
"Frazzini said. “And at this point in time, we have perfected the technology insofar (in its current market), and we are announcing the technology’s next version.”"
Create New Topic
Derek Ward
It's perfect! But we made it more perfect!
Create New Topic
Undisclosed #3
Create New Topic
Skip Cusack
When I look at the new target markets,
“SCADA, operations management, facilities management, trade-traffic-and-transaction monitoring, chemical-biological-radiological-nuclear-explosive threat detection, airspace management, submersible systems, and cyber security.”
I have to wonder what exactly is the core technology that serves all these markets? I can guess but I’d like to hear it from BRS….
Create New Topic
John Honovich
Francis, the core similarity is that they can detect abnormalities in patterns - whether it is SONAR, RADAR, Internet traffic.
Believe me, I am not defending it but that's the best case I have heard them make.
Create New Topic
Skip Cusack
Thanks John, understood. Given that base-lining “normal” and detecting departures from this baseline is BRS's core technology, then video surveillance was by no means an easy market to gain early success in. General surveillance strikes me as just too unconstrained with a high frequency of objects and tracks seen for the first time often being totally innocuous. Seems to defy accurate “normalcy” definition. So too do most of the new target markets identified by BRS, with the possible exception of facilities management which I think could be very interesting for them as there is much less signal variation per sensor source.
Create New Topic
John Honovich
It's hard to know if there is actually a strategy here or if they are 'just throwing shit against the wall'. It's 5 years now of overpromising and underdelivering so it's hard to give them the benefit of the doubt.
Create New Topic
Ed Vergara
Here's a good example of what the technology can do if used in the right application. This article talks about a high school girl who developed a software using the same technology BRS uses to detect breast cancer.
BRS should learn from her what to go after.
Create New Topic