BRS Layoffs and New Strategic Direction

I think its very valuable to know about every company. Especially those that have red flags or warning signs. I actually wish IPVM covered this more. Its seems there is a lot of information that doesn't make it past the marketing and PR engine of some unproven companies. Keeping everyone informed (businesses or investors) could save tens of millions.

Good luck getting into the sonar business. Most of the data available for training/testing is locked up by the Navy. And the group of companies doing sonar work is pretty exclusive so it will be very difficult to make any headway. And if they do decide to gather their own data, it's going to be a very expensive proposition.

I just added a link to that in the main article. You have to give them credit to sticking to their story, regardless of how many times it has been previously wrong!

This may be the best line ever in the history of all lines:

"Frazzini said. “And at this point in time, we have perfected the technology insofar (in its current market), and we are announcing the technology’s next version.”"

It's perfect! But we made it more perfect!

When I look at the new target markets,

“SCADA, operations management, facilities management, trade-traffic-and-transaction monitoring, chemical-biological-radiological-nuclear-explosive threat detection, airspace management, submersible systems, and cyber security.”

I have to wonder what exactly is the core technology that serves all these markets? I can guess but I’d like to hear it from BRS….

Thanks John, understood. Given that base-lining “normal” and detecting departures from this baseline is BRS's core technology, then video surveillance was by no means an easy market to gain early success in. General surveillance strikes me as just too unconstrained with a high frequency of objects and tracks seen for the first time often being totally innocuous. Seems to defy accurate “normalcy” definition. So too do most of the new target markets identified by BRS, with the possible exception of facilities management which I think could be very interesting for them as there is much less signal variation per sensor source.

Here's a good example of what the technology can do if used in the right application. This article talks about a high school girl who developed a software using the same technology BRS uses to detect breast cancer.

BRS should learn from her what to go after.