BRS Layoffs and New Strategic Direction

Author: Carlton Purvis, Published on Jul 18, 2013

BRS Labs' new press release trumpets bringing their 'technology to new markets.' Inside the release, they note that they are embarking on "a new strategic direction for generating future growth." However, what they did not reveal is the significant layoffs and restructuring that is underlying this move.

While BRS Labs has declined to comment on any particulars, we have confirmed the layoffs with multiple sources close to the company. The most reliable information suggests that 20 something people, including members of its sales teams, were laid off this week. Our sources say that pressure from investors to reduce the burn rate was a key motivating factor.

Strategy *****

**********, *** **** ***** **** ****** ***** ** ********* ******* *********, *** *** ******** *** “** ****** *********** ** ** was ******** ************ ********* *** *********,” ********* ** ********* *********. ** **** ********, *** ******* **** ** **** **** was ************, ** ***** ***** ** ********* **** ***** *******, ****** *** ******* ********** ***** ** ******** ** ***** (********* ************* in ***** *****), ***** (******* ******** ********** ***** ** ***** readings), "********" ******** ** * ******** ********** ***** ** ********** *** Internet *******.

The "*** *******"

*** **** ******** ** ******* ** *** *******, *********** * ***************** ****** *** “*** ********* ********* *** ********** ****** ******" would ******* ********* *** ********** ** *** *******, ************ *** **** and “*****, ********** **********, ********** **********, *****-*******-***-*********** **********, ********-**********-************-*******-********* ****** *********, airspace **********, *********** *******, *** ***** ********.” **** ****** ** consistent **** *** *******'* ****** ***** ** *** ********** ** its **** ****** ******** *** *** ****.

Risky ******

***** **** **** ************* ****** *** **** **** ***** ***** give **** * ****** ****** ** ***** **** *** ****. Earlier **** ****, *** **** ********* ******* **** ** ******** plus *** ******* *** ******** **** ******* ** ***** ******** more. ******** * ***** ********* ** ~**, **** ***** ****** the **** **** **** $* ** $* ******* *** ****.

*******, ** ***** ***** ** * ***** **** ******* *** cash *******. *** **** ** ** ******** ****** ***** *** **** will **** ** ***** *** **********. ** ***** ******* **** security ******, **** ***** ****** *** ********* ************ *** **** rapid **** *** ** ***** ***********, *** *** *******.

Surveillance ********

**** *** **** **** **** *** ******** ************ ******** **** be ***** ***********. **** *** *** ******* ** '*** ****' shift ********* **** **** ************? *** ************* **** *** ******* cuts ****** ***** ******** ************ ********* *** ********?

*** ***** ******* ** *** ****, **** *** ********* ********* and ******* ****** ****** ** ******** *********** ** *** ***** involved.

UPDATED: *** ******* ******

******* *** ******* ******** *********** **** "****** ** **** ******** ******* ** ** ***** its ******* ******" ** ****, ****** ******* ************* ****** **** *** **** * *****.

Comments (16)

Andre Tournoux

07/19/13 01:38pm

* **** * ***** **** ***** ********* **** **** *********** technologies *** ****** ******* ***, ****** **** **** ************ ***** companies **** ***** ****** ********** ******* ****** ********* *****.

Undisclosed Integrator #1

07/19/13 08:15pm

*** *** ******* ** ** * ******** ** ****** ** a *******.

John Honovich

IPVM | 07/22/13 04:10am

*****, ** ***** * ******* ** ******** *********, *** ******** and '********* *****' *********. *** *********** ******* ** ********* **** BRS ****, ******* ** ***** *** ********* ************, **** **************** impact ** ********* ********. ** ******* ***** *******, ********** ** the *********** ********, ** **** *****/***********/******** **** **** ******** *********.

Undisclosed #2

07/22/13 01:51pm

* ***** *** **** ******** ** **** ***** ***** *******. Especially ***** **** **** *** ***** ** ******* *****. * actually **** **** ******* **** ****. *** ***** ***** ** a *** ** *********** **** *****'* **** ** **** *** marketing *** ** ****** ** **** ******** *********. ******* ******** informed (********** ** *********) ***** **** **** ** ********.

Andre Tournoux

07/22/13 02:14pm

* ** ***** **** *** ** ***. *** ****** ** attention ** **** *******.

******** * **** **** ** ***: ** ** **** * Ponzi ****** **** *** ***** ***% ** ********* ** ***** to **** *** *********?

Ed Vergara

07/23/13 02:38pm

**** **** ******* **** *** ***** ********. **** ** *** data ********* *** ********/******* ** ****** ** ** *** ****. And *** ***** ** ********* ***** ***** **** ** ****** exclusive ** ** **** ** **** ********* ** **** *** headway. *** ** **** ** ****** ** ****** ***** *** data, **'* ***** ** ** * **** ********* ***********.

Undisclosed #3

07/23/13 08:21pm

** * '********' ** *** ****-******** ** *** ******** (************ camera ********** *********), *** ****** **** ****** *** ***** ** the '*** *** ******* *************' **** **************** ******* *** ******** ** ***** ** ***** *********?

**** **** ** **** ** ******* *** **** ***** *** and ******** ***** **** *****, *****, *********, ***)?

****** ***** ***** '***' ****************** ** ***** ***** *** ******* *********.

"*** ************* ************ ** ******* *** ******* ** ********** “*********” ****** **** it ******** *** ****** ********** ********."

"...*** ** **** ** **** ******* ** **** ******** ******* of ** ***** *** ******* ******."

: |

...like *é*à ** *** **** *****!

John Honovich

IPVM | 07/23/13 08:23pm

* **** ***** * **** ** **** ** *** **** article. *** **** ** **** **** ****** ** ******** ** their *****, ********** ** *** **** ***** ** *** **** previously *****!

Undisclosed #3

07/23/13 08:26pm

**** *** ** *** **** **** **** ** *** ******* of *** *****:

"******** ****. “*** ** **** ***** ** ****, ** **** perfected *** ********** ******* (** *** ******* ******), *** ** are ********** *** **********’* **** *******.”"

Derek Ward

07/23/13 08:28pm

**'* *******! *** ** **** ** **** *******!

Undisclosed #3

07/23/13 08:35pm

Skip Cusack

07/23/13 08:49pm

**** * **** ** *** *** ****** *******,

“*****, ********** **********, ********** **********, *****-*******-***-*********** **********, ********-**********-************-*******-********* ****** *********, airspace **********, *********** *******, *** ***** ********.”

* **** ** ****** **** ******* ** *** **** ********** that ****** *** ***** *******? * *** ***** *** *’* like ** **** ** **** ***….

John Honovich

IPVM | 07/23/13 08:51pm

*******, *** **** ********** ** **** **** *** ****** ************* in ******** - ******* ** ** *****, *****, ******** *******.

******* **, * ************** ** *** ****'* *** **** **** * **** ***** them ****.

Skip Cusack

07/23/13 09:51pm

****** ****, **********. ***** **** ****-****** “******” *** ********* ********** from **** ******** ** ***'* **** **********, **** ***** ************ was ** ** ***** ** **** ****** ** **** ***** success **. ******* ************ ******* ** ** **** *** ************* with * **** ********* ** ******* *** ****** **** *** the ***** **** ***** ***** ******* *********. ***** ** **** accurate “********” **********. ** *** ** **** ** *** *** target ******* ********** ** ***, **** *** ******** ********* ** facilities ********** ***** * ***** ***** ** **** *********** *** them ** ***** ** **** **** ****** ********* *** ****** source.

John Honovich

IPVM | 07/23/13 10:46pm

**'* **** ** **** ** ***** ** ******** * ******** here ** ** **** *** '**** ******** **** ******* *** wall'. **'* * ***** *** ** ************* *** *************** ** it's **** ** **** **** *** ******* ** *** *****.

Ed Vergara

07/23/13 11:09pm

****'* * **** ******* ** **** *** ********** *** ** if **** ** *** ***** ***********. **** ******* ***** ***** a**** ****** **** *** ********* * ******** ***** *** **** technology*** **** ** ****** ****** ******.

*** ****** ***** **** *** **** ** ** *****.

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