BRS Layoffs and New Strategic Direction

By: Carlton Purvis, Published on Jul 18, 2013

BRS Labs' new press release trumpets bringing their 'technology to new markets.' Inside the release, they note that they are embarking on "a new strategic direction for generating future growth." However, what they did not reveal is the significant layoffs and restructuring that is underlying this move.

While BRS Labs has declined to comment on any particulars, we have confirmed the layoffs with multiple sources close to the company. The most reliable information suggests that 20 something people, including members of its sales teams, were laid off this week. Our sources say that pressure from investors to reduce the burn rate was a key motivating factor.

Strategy *****

**********, *** **** ***** **** ****** ***** to ********* ******* *********, *** *** ******** was “** ****** *********** as ** *** ******** increasingly ********* *** *********,” ********* ** ********* *********. ** **** ********, the ******* **** ** that **** *** ************, it ***** ***** ** ********* **** ***** *******, ****** *** ******* ********** ***** be ******** ** ***** (detecting ************* ** ***** waves), ***** (******* ******** situations ***** ** ***** readings), "********" ******** ** a ******** ********** ***** ** biometrics *** ******** *******.

The "*** *******"

*** **** ******** ** comment ** *** *******, but******** * ***************** ****** *** “*** strategic ********* *** ********** future ******" ***** ******* ********* its ********** ** *** markets, ************ *** **** and “*****, ********** **********, ********** management, *****-*******-***-*********** **********, ********-**********-************-*******-********* threat *********, ******** **********, submersible *******, *** ***** security.” **** ****** ** consistent **** *** *******'* stated ***** ** *** prospectus ** *** **** ****** strategy *** *** ****.

Risky ******

***** **** **** ************* reduce *** **** **** which ***** **** **** a ****** ****** ** shift **** *** ****. Earlier **** ****, *** Labs ********* ******* **** of ******** **** *** company *** ******** **** working ** ***** ******** more. ******** * ***** reduction ** ~**, **** could ****** *** **** rate **** $* ** $5 ******* *** ****.

*******, ** ***** ***** be * ***** **** despite *** **** *******. Big **** ** ** emerging ****** ***** *** **** will **** ** ***** its **********. ** ***** efforts **** ******** ******, long ***** ****** *** demanding ************ *** **** rapid **** *** ** sales ***********, *** *** company.

Surveillance ********

**** *** **** **** with *** ******** ************ offering **** ** ***** interesting. **** *** *** markets ** '*** ****' shift ********* **** **** surveillance? *** ************* **** the ******* **** ****** their ******** ************ ********* and ********?

*** ***** ******* ** BRS ****, **** *** strategic ********* *** ******* should ****** ** ******** examination ** *** ***** involved.

UPDATED: *** ******* ******

******* *** ******* ******** Journal**** **** "****** ** have ******** ******* ** 20 ***** *** ******* amount" ** ****, ****** similar ************* ****** **** *** past * *****.

Comments (16)

I wish I could hear about companies that have outstanding technologies but remain unheard off, rather than hear continuously about companies that never proved themselves besides making marketing noise.

BRS now appears to be a solution in search of a problem.

Andre, we cover a mixture of emerging companies, new products and 'marketing noise' companies. The unfortunate reality is companies like BRS Labs, because of their big marketing expenditures, have disproportionate impact on potential projects. By running these updates, especially on the undisclosed problems, we help users/specificers/partners make more informed decisions.

I think its very valuable to know about every company. Especially those that have red flags or warning signs. I actually wish IPVM covered this more. Its seems there is a lot of information that doesn't make it past the marketing and PR engine of some unproven companies. Keeping everyone informed (businesses or investors) could save tens of millions.

I do agree with all of you. The amount of attention is just surreal.

Sometime I just want to ask: Is it like a Ponzi scheme were you focus 100% on marketing in order to find new investors?

Good luck getting into the sonar business. Most of the data available for training/testing is locked up by the Navy. And the group of companies doing sonar work is pretty exclusive so it will be very difficult to make any headway. And if they do decide to gather their own data, it's going to be a very expensive proposition.

If a 'solution' is not cost-feasible in one vertical (surveillance camera monitoring analytics), why should this factor not apply to the 'new and amazing opportunities' that these new vertical markets are supposed to offer to their investors?

What does it cost to monitor all that other new and exciting stuff like radar, sonar, radiation, etc)?

New BRS Story about 'new' direction published in their local biz journal yesterday.

"BRS President John Frazzini said he expects the company to experience “explosive” growth when it releases its latest technology products."

"...but by 2014 it also expects to have revenues upwards of 20 times its current amount."

: |

...like Déjà vu all over again!

I just added a link to that in the main article. You have to give them credit to sticking to their story, regardless of how many times it has been previously wrong!

This may be the best line ever in the history of all lines:

"Frazzini said. “And at this point in time, we have perfected the technology insofar (in its current market), and we are announcing the technology’s next version.”"

It's perfect! But we made it more perfect!

When I look at the new target markets,

“SCADA, operations management, facilities management, trade-traffic-and-transaction monitoring, chemical-biological-radiological-nuclear-explosive threat detection, airspace management, submersible systems, and cyber security.”

I have to wonder what exactly is the core technology that serves all these markets? I can guess but I’d like to hear it from BRS….

Francis, the core similarity is that they can detect abnormalities in patterns - whether it is SONAR, RADAR, Internet traffic.

Believe me, I am not defending it but that's the best case I have heard them make.

Thanks John, understood. Given that base-lining “normal” and detecting departures from this baseline is BRS's core technology, then video surveillance was by no means an easy market to gain early success in. General surveillance strikes me as just too unconstrained with a high frequency of objects and tracks seen for the first time often being totally innocuous. Seems to defy accurate “normalcy” definition. So too do most of the new target markets identified by BRS, with the possible exception of facilities management which I think could be very interesting for them as there is much less signal variation per sensor source.

It's hard to know if there is actually a strategy here or if they are 'just throwing shit against the wall'. It's 5 years now of overpromising and underdelivering so it's hard to give them the benefit of the doubt.

Here's a good example of what the technology can do if used in the right application. This article talks about a high school girl who developed a software using the same technology BRS uses to detect breast cancer.

BRS should learn from her what to go after.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Sales

Sighthound Transforms Into Enterprise AI Provider on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...
Carnegie Mellon AI Startup Zensors Profile on Jun 11, 2019
Zensors is a startup formed by Carnegie Mellon graduates from a Carnegie Mellon research project, offering customized models per camera that they...
Startup Rhombus Systems Says Twice the Features, Half the Price of Verkada on Jun 04, 2019
Closed cloud systems may be the fastest growing segment of video surveillance with Meraki and Verkada. Now another California company is joining...
China / US Trade War Impact Splits Industry on Jun 04, 2019
As the trade war continues to heat up, 170+ integrators told us "What impact will the US / PRC China conflict have on the industry?" Respondents...
Panasonic Sells Off / Spins Out Security Business on Jun 02, 2019
Panasonic has sold off its security systems business to a private equity firm, after suffering years of challenges. The new company, which will...
Verkada Favorability Results 2019 on May 29, 2019
Verkada has taken the industry by storm with the fastest growing video surveillance sales organization ever and a half billion dollar valuation....
Dahua USA Celebrates 5 Years of Errors on May 22, 2019
Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...
Bluecherry Open Sources Entire VMS on May 13, 2019
Bluecherry announced they have "released the entire Bluecherry software application open source with a GPL license". We spoke to Bluecherry's...
11 Facial Recognition Providers Review (Secutech) on May 09, 2019
Adding to our 19 Facial Recognition Providers Profiled report from ISC West, IPVM focused on facial recognition technology for our Day 2 coverage...

Most Recent Industry Reports

Sighthound Transforms Into Enterprise AI Provider on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...
ADT Eliminating Acquired Brands, Unifying Under 'Commercial' Brand on Jun 14, 2019
ADT is eliminating the brands of the many integrators it has acquired over the past few years, including Red Hawk, Aronson Security Group (ASG),...
NSA Director Keynoting Dahua and Hikvision Sponsored Cybersecurity Conference on Jun 13, 2019
The technical director for the NSA’s Cybersecurity Threat Operations Center will be keynoting a physical security cybersecurity conference that is...
Farpointe Data Conekt Mobile Access Reader Tested on Jun 13, 2019
California based Farpointe Data has been a significant OEM supplier of conventional access readers for years to companies including DMP, RS2, DSX,...
Embattled $400 Million China Funded Philippines Surveillance System Proceeds on Jun 13, 2019
An embattled 12,000 camera surveillance system project that will cost ~$400 million will proceed.  The project contract was awarded, had its...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...
Manufacturer Favorability Guide 2019 on Jun 12, 2019
The 259 page PDF guide may be downloaded inside by all IPVM members. It includes our manufacturer favorability rankings and individual...
Camera Course Summer 2019 - Register Now on Jun 12, 2019
Register for the Summer 2019 Camera Course.  This is the only independent surveillance camera course, based on in-depth product and technology...
Favorite Wireless Manufacturers 2019 on Jun 12, 2019
Many wireless options exist for video surveillance but how are integrator's overall favorites? 170 integrators answered the question: What is...
Carnegie Mellon AI Startup Zensors Profile on Jun 11, 2019
Zensors is a startup formed by Carnegie Mellon graduates from a Carnegie Mellon research project, offering customized models per camera that they...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact