BRS Labs Raises $18 Million

Author: John Honovich, Published on May 14, 2015

Let the money flow.

After a few years of relative quiet, BRS Labs is back fund raising in a big way, with ~$18 million coming in.

We break down the raise and the impact in this note.

*** *** ***** ****.

***** * *** ***** ** ******** *****, *** **** ** back **** ******* ** * *** ***, **** ~$** ******* coming **.

** ***** **** *** ***** *** *** ****** ** **** note.

[***************]

*** **** *** ****** ~$** *******,***** ******* * *** *******, **** * ******* ********** ** $*,*** **** **, **, 11 *** ** ********* ****** ** *** * ********** *******.

*** ******* *** **** ********* ** ************* ***** ************ / analytics *** * ***** (*** ******** ******** **** ****).

** *** *******, *** ******* *** ****** ******* **** $*** *******. *******, *********** ****** ******* *** ********* ************** ****** ***** *** ***********. ** ****, *** ******* *** said **** ********* ** ** ****** **** ****(****) *** *******, ***** ** **** **** ******* ***.

*** **** ******* ** ** ******** **** ** ***** ******* and ******** **** **** ** ********** ******** ******* ** ********. ***** **** ****** ** ** *****, * ******** ******** veteran,******** *** **** ** ****.

*** **** *** ***** ****** ********* *** ********** **** ***** in ***** ************ *** **** **** **** *******, **** ****** to **** **** ** *** **** ****** *** ****** *******.

Comments (17)

* ****** **** ***** ** ***** **** ** ******* **** next ***** ** *******? **** ********** ******** *** ********* ******* about ** ******** **** **** * ****** ****** ** **** around *** ******?

**********, * ***** **'** ** *** ***** ** * **** breakthrough ****'* ****** ** **** ** ***** ** **********.

***** * ***** *** * ****** **** ***** ********* (***? BRS ****? *********?) ******* ************** ** *********** ********** ** ***** you ***** *** ****** *** ******* ******* ****** ****** ** real ****. ***** ** ***** *********, ** ***** **** **** then, **** ********* *** * ****** *** ***. *******, ** made *** * **** ********** *****. **** **** *****, ********** view *** ********* ****** ***** ******** **** *** ****. ******** that **** *****'* *******: ******* ************ *****. ******** ********* *****. A ***** **** **** ** ****** ********** *** *********** *** a ***** ** ********* *** **********. **** ********* *** ****** through ******** ***** *** ************ ** * **** *********** ********* workload.

** ********* ********** **** ***** **** ****** ** ********** ****'* happening ***** *** *** ** ******* ***** ********** ** **** unfold. *** ********** *** ******* ****** **** ******.

*** ***** ** **** ** ****** ******* ***** ** *** form ** *******. ***** ***** *** ******** **** ********* **** of *** ********** ************, ** ***** **** *** ****** *********** today. ***** ** *** ******** ********** ** ***-******** *** ******* imagery ** *** *********. ** *** ******* *** *********** ******* map ****** **** ** ******. ** *** ******* ** ****** from ******** ***** ** ** ******. **** ***** ******* *** so *********** **** **'* ********* ** ******** * **** ***** without *** ******. *********'* *******-********** ****** ***** *** $*** **** both *** *** ******** ******* ********* ***** *********** *** *****, admittedly **** **** *.* ********* *** ******. **** ******* ********* depth **** *** *****, ******* ** ************* ******* **** **** precise *** *********.

*****, **'* ***** ******* ***** *** ** ******* **** ******* transparent ************* ** ****** ********** *** **********.

** *** ***** ** *** ****** ** ******* **** * capability ** **** *********** ********. **** **** ***** **** *** or ***** *********** ** ***** **** ***** *********** ** ***** to *********** * ************* ** **** **** *** ****** ******* mapped ********. **** *** ** ******* *********** ****, *'* ***** you ***** **** ** ** ** ******* ******* ** ****** such * ****. *** *** **** ** ********** *** ************ and ** ***** ***** ** ***** * *********** *****.

******** *********** ***** *****'* ** **** ** *** ****** **** widely.

**, **** ** *** *****? ** **** *** ******* *******? How **** *** ** ** ****** ***** ************ ***** *** opacity *** ******* *********** *** ********* ****** *** *** **** of **?

(*.*. *'* *** * ********, **** ** ********** :)

**********: *'* *** ********* ** ******.

** ******, ** *** *** ********** ** ************ **, * 3D ******** ********** ******** **** ********** **** ** **** *** described (*.*. ** ***** ********** ** * ***, ************* ***** up *** **** ******** ******* ** *** **** ****** *** map). ** ***'** ********** *** *** *** **** ****** ** our *** ****: ******.***. **** ***, * ***** **** ** sensing **** ********** ****** **** ******* *** ********. *************, *** Kinect *** ******* ******** ******* ***** **** ********* *********** **** make **** ********** *** **** ******** **********:

- **** **** * ***** ******* ** * *** ****** at ****

- ***** ***** ** **** ****** ******* **** **** ****** (the ** ******** ********* **** **** *****... ***** *** ****** to ***** *** ************ *** **** *** ******** *******)

- **** **** **** ******, **** ***** ** ** ******** light ****** ******, *.*. ** ****** ********.

** **** **** ** *** ******* ** *** ****... *'* in *** **** **** **** **** **** ** ***** ** much *****. * ****** ***** **** **** **** **** ****-****** and *********** *********.

"* ****** ***** **** **** **** **** ****-****** *** *********** investors."

****** ***** **** :)

* ** *** **** **** ***** *** **** *** ** continue ** ***** **** ***** *** **** **** ********* ****** it **** ** *** ****.

**** ********** ******** *** ********* ******* ***** ** ******** **** that * ****** ****** ** **** ****** *** ******?

****: **** ** **** ** *** ***********.

**** * **** ** *** ****** ************. *** ***** ****** ** **** *** **** * ***** company **...***********.

**** **** ** *** ****** ** ********* *** * ***** round ****. ********$**.** ****** ** *********. ******, $** ****** ** ********* **** * ****** ****** ** $60,000 ********.

******* *** ******* ** ******* ******* (******* "*********" *******). *** example,**********, $** ****** *** *********.

*** **** *** *****, ** ** ************, ********* *** **** brand ** ********* *********. *** ***'* *** ******* ** **** local ******* **'* ********* ** ***. ******* ***** *********** ******** **** **** **** ******* ***** **** "**** *** worth ***********" ($*** ****** ** ********* ** **** *******).

**** * ** ******* ** ** **** * ***'* ***** the ******* *** ******** ** * "************" ********. ***** ******* investor ** **** ** *** "******* *** ******" **** ** tier. **** ** ****** *** **** * ********** *****, **** fear ********* *** **** ** "*** *************" (*****, **** ** speculation).

* ***** ** ** **** ******* **** ******* *** *** hype ** *** ****, *** *** *** ***** **** **** raised **** ** "*************" **** ** **** * ***** ** this *******. ***** ** ** ************** ****** ** ****** ** many *********. ** ***, *** **** ** **** *** ***** minutes *** ******* ** *** **** ***** *******, ***** ******* fees ***** ******** **** **** **** **** ******* ***** ********* spend ** ********* *******.

**'* *** ******** *** ******** ** *****, ***** ** **** BRS *** ****. ****'** ******* **** ***** *********, ** "*****" (which ** ****** * **** **** ***** *****). **** **** gives ****, ***, * ***** *********** ** ** *** *** raise **** **** ***** **** * *** ***** *** * new ***** ** ****.

****, **'* **** ****** **** ********* *** **** **** ** preferred ******, **** * ****** **** **** **** ** **-** in ****** ****** ** **** ***** ****** ******* ** ****** stock. **** ***** *** *** "*********" ****** **** ********* ** additional ****** ********* ***** ******* ********** *********** ******* ********** *****.

*'** **** **** ****** **** **** **** **** ***'* ** the ***** **** **** **** * ***** *** ******* * good ***** *** ******* **** *** **** ** ***** **** time. ** ******* * ********* *** *** ****, **** **** a **** ****** *** **** ****, *** * *** ******** in *** *****, *** **** **** *** ******** ***** *** a *****. ******* **** ****** **** *** *** *** *******, but *** ********** **** * ****** **** ******. *'* *** sure **** *** ****** ***** *** *** ****, *** * would ***** *** ******** ** ***** ********* **** ** ***** to ***** **** ** ***** ********** **** ****.

"**** * ** ******* ** ** **** * ***'* ***** the ******* *** ******** ** * "************" ********. ***** ******* investor ** **** ** *** "******* *** ******" **** ** tier."

***, **** *** **** ** ********** **** ******* ** **** than ** ****** *** ******* *** ** ** ****** **** are *********.

"* ***** ** ** **** ******* **** ******* *** *** hype ** *** ****, *** *** *** ***** **** **** raised **** ** "*************" **** ** **** * ***** ** this *******."

* ** *** **** *** **** *** ************. ********* ****** there ** * **** ****** ****** / ************* ** '****** rich ******' **** ************ ********* **** **** ********* ******* ** a ******* **** *******. ** **** ***, * ** ***** that ** * *******.

** * **** **** ******** ** *** * *** *** it's *** *** **** ** **** ****...**** ****

**** * ****** **** *** ********* **** *** *******...******** ** 2014 *****'* ***** *** **** **** ****...* ******* *** ****** looks **** ********.

** ** ********, ** *** ******* ** ********* ********** ****** anually?

***** $*** ******* ** *******, ****'* ****? $** - $*** million ** **** *******? ****?

*** * *** *** ** *** **** ***** ** *** have *** ***********

****...*** ****'* *****!

*** * *** *** ** *** **** ***** ** *** have *** ***********

*'* * ****** ******** ***** ***, ***** *** ******** ******* me **** *** * ***** ***? ******* *'** *** **** back ** ***, **** ********! ;)

*** ***** **** ** *********** ** ****** ** ******. * think **** ******* *** * **** **** ****** ********* *** has **** ****** *********. *** ****** *** **** ***** ** you **** *** ***********.

*********

**********: *'* *** ********* ** ******. ;-)

**, **, **, *********.

*** *** ***** ** *** *****. *** **** ** ***** out * ***** ********* *** **** **** ********** ****** ******. Then ***** ***** **** *** *** *** *********.

** ****, ****** *** **** ******. ;-)

* *** ** ***** *******, * ****** *** ******* ** engineers *** ******** ****, ** *'** ***** **** ****** ** build * ****** *******, ********* **** **** **** *** **.

*********

**** **** **** *** ******* *****...***** ********* *** ********** ****** claims **** ***** ******.

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