Brickstream People Counting Sensors Acquired
Brickstream's sensors have been considered the market leader in retail store people counting applications, the company claims over 175,000 units deployed in 60+ countries. Less than 2 years after Brickstream acquired retail analytics company Nomi to create an end-to-end retail analytics solution, Brickstream has spun Nomi back off and sold the remaining sensor business to Point Grey.
We spoke with executives from the company that acquired the people-counting sensors, Point Grey, about this and how the company is now positioning itself in the retail analytics market.
Channel ******** **** ***********
*********** *** **** ************* *** ******* people-counting ******* *** ******* ***** **** they ******* ** ******* * ******** solution ** ** **** **** ** October **** (****). **** ***** ** roughly ********** ** * ****** ******* deciding ** *** * *** ** create * ****-*** ******** **** ***** market ********. ***** *** ******* *** able ** ***** ********* * **** complete ********, **** **** *** *** unintended ****** ** ******* ******* ***** other ******** ********** **** **** ***** Brickstream ******* *** ***** *** ****** analytics *********, ********* ** ********** ** the *******.
** ***** ** ******* *** ******** issues, *** ** *********** ** ******* the ******** ********, *** ******* ******* to ***** **** **** *** ******** and *********** *********.
Point **** ****** **** ********
***** ****, ***** ** ******** ******, ** a ******* ****** ******* **** *** ************* some ** *** *********** *******. ***, Point **** **** **** **** *** design *** *********** ** *** ****** counting *******, *** **** ****** **** under *** *********** ***** ** ********** and ***********.
******* ** *** *********** **** *** disclosed.
Nomi ****** **** ******** ********
****, *** ******* ******** *** ***** retail *** ******** ********* ******** **** once ***** ** * ********-**** *******, taking **** **** **** ** *** business. **** **** ******** ** ******* Brickstream ******* ** *** ********, *** may **** ****** ** ******* ***** products.
Overview ** *********** ******
*** ******* ****** **** *** ****-****** "3D" ******** ** ********* ****** ******** high ******** *** **** ** ************ as ******** ** ***** ******* **** analytics *******, ** ***** ****** ** entry ***.
*** ******* *** **** ****** ** integrators ** ******* ***** ****** ********* providers [**** ** ****** *********], **** do *** ****** ** ******* ************, and *** ****** ********** ** * mid-range ********* ****** (~$***-$****/******), ********* ** model. **** * ******, ***** *** no ********** **** ** ***** ************ to ******* *** ****** **** *********.